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Ajay Devgn-backed Scotch wins top taste honour in Brussels

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MUMBAI: From film sets to fine spirits, Ajay Devgn’s latest success story is unfolding in a whisky glass. The GlenJourneys, the premium Scotch brand co-founded by the Bollywood star and Cartel Bros., has earned a major global nod, with its 21-Year-Old Pioneer Edition winning the prestigious Superior Taste Award in Brussels.

The accolade, presented by the International Taste Institute, is no small feat. The whisky was judged through a blind tasting by more than 200 Michelin-starred chefs and world-renowned sommeliers, where branding, backstories and celebrity names were left firmly at the door. Only what was in the glass mattered.

And it impressed.

The GlenJourneys clocked an overall score of over 92 per cent, placing it among an elite group of high-performing Scotch whiskies worldwide. Judges praised its immediate appeal, polished appearance and aromatic clarity, while its flavour balance and long, smooth finish sealed the deal.

For Living Liquidz and Mansionz’s founder, and Cartel Bros. co-founder, Mokksh Sani, the award strikes at the heart of what the brand stands for. He noted that the recognition is entirely product-led, adding that it proves a Scotch crafted with the Indian palate in mind can stand shoulder to shoulder with the world’s best.

The win caps a standout year for The GlenJourneys, which has quickly emerged as one of India’s fastest-growing premium single malt labels. The 21-Year-Old Pioneer Edition itself is a rare catch, with just 600 bottles released globally, making it a prized collector’s item.

Behind the scenes, the brand’s founding team, including Jitin Merani, Rohan Nihalani, Manish Sani and chief business officer Vishal Rajan, is pushing ahead with expansion plans. Its Cask Series, featuring Bourbon, Rum and Sherry finishes, is being rolled out across key Indian cities in early 2026.

Ajay Devgn called the award especially meaningful, saying it validates the passion and precision behind the whisky when judged purely on taste, aroma and finish. He added that it strengthens the brand’s ambition to build a world-class Scotch with a strong Indian identity.

With global recognition now in hand and bold growth targets ahead, Cartel Bros. is eyeing a 20 per cent share of India’s luxury single malt market by 2027. More importantly, The GlenJourneys is proving that when it comes to whisky, India is no longer just a consumer but a serious contender on the world stage.

Brands

Delhivery chairman Deepak Kapoor, independent director Saugata Gupta quit board

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Gurugram: Delhivery’s boardroom is being reset. Deepak Kapoor, chairman and independent director, has resigned with effect from April 1 as part of a planned board reconstitution, the logistics company said in an exchange filing. Saugata Gupta, managing director and chief executive of FMCG major Marico and an independent director on Delhivery’s board, has also stepped down.

Kapoor exits after an eight-year stint that included steering the company through its 2022 stock-market debut, a period that saw Delhivery transform from a venture-backed upstart into one of India’s most visible logistics platforms. Gupta, who joined the board in 2021, departs alongside him, marking a simultaneous clearing of two senior independent seats.

“Deepak and Saugata have been instrumental in our process of recognising the need for and enabling the reconstitution of the board of directors in line with our ambitious next phase of growth,” said Sahil Barua, managing director and chief executive, Delhivery. The statement frames the exits less as departures and more as deliberate succession, a boardroom shuffle timed to the company’s evolving scale and strategy.

The resignations arrive amid broader governance recalibration. In 2025, Delhivery appointed Emcure Pharmaceuticals whole-time director Namita Thapar, PB Fintech founder and chairman Yashish Dahiya, and IIM Bangalore faculty member Padmini Srinivasan as independent directors, signalling a tilt towards consumer, fintech and academic expertise at the board level.

Kapoor’s tenure spanned Delhivery’s most defining years, rapid network expansion, public listing and the push towards profitability in a bruising logistics market. Gupta’s presence brought FMCG and brand-scale perspective during a period when ecommerce volumes and last-mile delivery economics were being rewritten.

The twin exits, effective from the new financial year, underscore a familiar corporate rhythm: founders consolidate, veterans rotate out, and fresh voices are ushered in to script the next chapter. In India’s hyper-competitive logistics race, even the boardroom does not stand still.

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Brnd.me enters Europe as haircare brands power global expansion

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Bengaluru:  Brnd.me, the global consumer brands company formerly known as Mensa Brands, has entered the European market following strong momentum across the Middle East, the United States and Canada.

The company has launched across the UK, Germany, France and Spain, with plans to expand into Italy, the Netherlands and Poland over the next year. The push is being led by its haircare and aromatherapy brands, Botanic Hearth and Majestic Pure, marking Brnd.me’s first structured expansion into Europe.

The European beauty market represents a total addressable opportunity of over $4 billion across haircare and aromatherapy, supported by high digital adoption and demand for accessible, performance-led products.

Brnd.me’s hair care and aromatherapy business currently operates at an annual run rate of around $6 million, with Botanic Hearth and Majestic Pure delivering roughly 10 per cent month-on-month growth, driven by expansion and rising repeat demand.

To support regional growth, the company has appointed a general manager based in Germany and is evaluating investments in warehousing and local team expansion.

Early traction has been strong. Within weeks of launch, Botanic Hearth’s rosemary hair oil ranked among the top five hair oils in Germany, signalling strong consumer pull in a competitive market.

Brnd.me founder and chief executive officer Ananth Narayanan, said Europe represents the next phase of the company’s international strategy. He added that the European business is expected to scale to a $10 million annual run rate by the end of 2026, with long-term ambitions to reach $60 million over the next six years.

The company’s Europe strategy centres on digital-first distribution, repeat demand and TikTok-led discovery, alongside direct-to-consumer expansion to strengthen brand equity and margins.

The move also aligns with growing EU–India trade engagement, supporting long-term sourcing and cross-border supply chains.

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TechnoSport taps quick commerce with launch on Slikk’s 60-minute platform

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NATIONAL: TechnoSport has launched on Slikk, the ultra-fast fashion app offering 60-minute delivery, as the activewear brand accelerates its push into quick commerce to capture Gen Z and young millennial shoppers.

The debut brings more than 150 high-performance styles to Slikk’s platform, with an average selling price of Rs 450, expanding TechnoSport’s reach across over 80 pin codes.

The partnership follows strong momentum for TechnoSport across Q-commerce channels, where the brand has recorded around 60 per cent volume growth over the past six months. The company expects quick commerce to contribute nearly 20 per cent of its revenue in the coming years as hyperlocal delivery gains scale.

Slikk, which recently raised $3.2 million in seed funding led by Lightspeed, has rapidly gained popularity among youth consumers seeking speed, trend relevance and impulse-led shopping experiences.

Activewear remains one of Slikk’s fastest-growing categories, driven by shoppers increasingly treating fitness-led fashion as an everyday essential. The platform has reported a 30-fold year-on-year increase in items sold, reflecting rising demand for performance wear that blends comfort with style.

TechnoSport chief executive officer Puspen Maity, said the collaboration would help the brand engage more closely with young consumers whose fashion choices are shaped by instant needs and lifestyle aspirations. He added that rapid delivery bridges the gap between intent and purchase, allowing shoppers to access activewear exactly when they want it.

 

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