MUMBAI: When the camera says “AI-ction,” you don’t expect it to tug at your heartstrings. Yet Studio Blo’s latest campaign for Emirates NBD proves that artificial intelligence can roll out films that feel anything but artificial. The next-gen content studio has unveiled three fully AI-generated ads for the MENAT banking giant, each scripted by Liwa.Content Driven and realised entirely within Studio Blo’s proprietary AI pipeline. But instead of flashy montages, the films weave cinematic narratives with human warmth.
One of the campaign’s centrepieces is a business banking story about entrepreneurs finding strength in personalised support and remote convenience. The other two are hard-hitting anti-fraud PSAs that use a domino-effect metaphor reminding viewers that ignoring scams doesn’t stop them, it only leaves the next person vulnerable.
Behind the tech sheen is an insistence on old-school craft. “Making a bad film was always easy. So is it with AI,” quipped Studio Blo co-founder and CEO Dipankar Mukherjee. “If you don’t invest in the human craft, the machine will end up making something mediocre.” He credited the production designers, cinematographers, and directors who elevated the campaign.
Liwa.Content Driven director Sagar Rege added that the aim was not to dazzle but to move: “Most AI films today are montages. With these ads, we wanted to push the technology to tell a story.”
Studio Blo itself is built on a marriage of filmmaking veterans alumni of DNeg and MPC and AI-first workflows. Its client list already boasts Warner Music, YRF Films, Dentsu, and Nykaa. With Emirates NBD, the studio signals a future where AI isn’t replacing creativity but collaborating with it helping brands tell smarter, faster, and infinitely ambitious stories.
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