MAM
“AI is set to simplify how we predict, analyse & personalise content:” Sakshi Darpan
Mumbai: Sackberry, a personal branding agency, helps founders, CXOs, professionals, and coaches elevate their online presence. Crafting compelling narratives that showcase each client’s unique expertise, shapes the digital identities of industry leaders.
As trends like storytelling, LinkedIn marketing, and video content evolve, Sackberry remains at the forefront, ensuring clients stay authentic and impactful in a tech-driven world where personal branding is key to success.
Indiantelevision.com’s Suman Baidh caught up with Sackberry founder Sakshi Darpan to talk about the evolving landscape of personal branding, the role of digital platforms in shaping online identities and more…
On key trends that you have seen shaping the future of personal branding, particularly for Indian professionals
Looking ahead, some key trends shaping personal branding for Indian professionals include storytelling that adds value, showcasing your uniqueness, and staying consistent. Video content and LinkedIn influencer marketing are also big trends shaping the future of personal branding. Just keep being authentic and true to yourself– that’s what really makes an impact!
On the cruciality of personal branding for professionals in leadership roles today and the impact it has on their careers and businesses
For professionals in leadership, personal branding is huge! How you present yourself can really shape how people perceive you as a leader. Being transparent and sharing valuable insights really builds trust and authority. And leaders who share their experiences and wisdom often become the go-to voices in their fields. So, rather than pretending to be something you’re not, showcasing your genuine self can open doors to new opportunities and make a big impact on your career and business. This includes building partnerships, improving your company’s reputation, and creating career advancements.
On the most common challenges that professionals face when trying to build a personal brand, especially in a fast-paced market like India
One big challenge is staying consistent. People often think it’s all about the numbers, but it’s really about making genuine connections. Many find it hard to show their vulnerable side, they think that it would expose a bit too much to the world but being open and authentic helps you connect with others and build a stronger brand.
On common mistakes that individuals should avoid when crafting their personal brand
I would greatly suggest individuals avoid these mistakes: not posting regularly, missing their target audience, posting just to fill space, sticking too rigidly to one topic, and not sharing relatable stories. Being genuine and relevant is what makes a difference.
On individuals leverage personal branding on LinkedIn to generate leads and grow their business
To generate leads and grow your business on LinkedIn, first figure out who your target audience is and make sure you’re reaching out to them. Engage with thought leaders by commenting on their posts and share content that’s not just about personal stories but also offers real value. Connecting with LinkedIn influencers can also help get your name out there and build your brand. These strategies can help you build a stronger presence and attract new opportunities.
On important is authenticity in personal branding and helping your clients maintain it while building their brand
Authenticity is what we call the crux of personal branding. Without it, it’s tough to make real connections or build a network. I guide my clients to be authentic by encouraging them to share their personal stories, including their ups and downs. It’s about mixing in real-world experiences, talking about successes and struggles, and being open about strengths and weaknesses. It’s like doing a personal SWOT analysis and using that to add real value to their brand.
On the personal branding industry evolving in the next 5-10 years, particularly with the rise of digital platforms
In the business world, where everyone’s trying to stand out, personal branding is set to become even more important over the next 5 to 10 years. It will keep evolving with tech, especially with AI making things more personalized and the rise of video and evolving trends, it’s clear that the landscape will keep changing. But what remains static is Authenticity, consistency and transparency. These are must-haves in personal branding, no matter how many years come and go or how trends evolve.
On AI impacting the personal branding landscape and professionals prepare for it
As I mentioned earlier, AI is set to simplify how we predict, analyze, and personalize content. LinkedIn’s new video feature is already making waves, helping users boost their reach and engagement. This trend will be a big plus for professionals looking to build a strong brand. To stay relevant and visible, it’s important for everyone to adapt to these emerging trends and make the most of them.
Brands
Netflix India names Rekha Rane director of films and series marketing
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.
Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.
A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.
At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.
Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.
Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.
Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.
The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.
For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.
Brands
Orient Beverages pops the fizz with steady Q3 gains and rising profits
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.
For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.
Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.
On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.
The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.
Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.
The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.
In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.
MAM
Washington Post CEO exits abruptly after newsroom cuts spark backlash
Leadership change follows layoffs, protests and a bruising battle over trust.
MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.
Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.
The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”
The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.
Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.
Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”
Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.
Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.
According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.
While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.
As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.
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