MUMBAI: Agoda has packed its bags and brought Hindi cinema to the boarding gate. The travel-tech brand launched its limited-time AI Vacation Planner for Indian travellers, fronted by actor Ayushmann Khurrana who plays a charming new character — Mr. Vacaywala, chief wellness officer.
Built in collaboration with Google, the platform promises holiday solutions on command. It combines Gemini and Imagen technologies with Agoda’s travel inventory to generate tailor-made itineraries, complete with dazzling visuals and Ayushmann’s AI-voiced commentary — calling users by their first name, no less. The AI Vacation Planner is live on AgodaVacationPlanner.com till 30 June.
“Travel is all about discovery and inspiration. Agoda’s use of AI to create personalized recommendations and stunning visuals makes it easier for people to dream, plan, and book their next adventure”, said Khurrana. “We take away the stress of putting together an itinerary, because we do it for you!”
Users enter their preferences, and within seconds the platform assembles custom plans, cherry-picked from Agoda’s five million holiday properties, 130,000 flight routes, and 300,000 activities. Imagen renders this into an interactive visual story, and Mr. Vacaywala narrates the itinerary using text-to-speech.
Agoda country director for India, Sri Lanka, and Nepal, Gaurav Malik said, “We’ve redefined the travel planning experience to be both personal and inspiring”.
Google’s Pulkit Lambah added, “We collectively embark on a journey to truly reimagine travel – moving beyond simple bookings to instantly personalized, vividly inspiring journeys”.
The campaign also showcases the work of Kulfi Collective and AI studio Truefan, with promotional pushes planned across Youtube and Meta. Through hyper-targeted ads and a Hindi cinema twist, Agoda’s AI-powered journey into Indian hearts is already on the runway.
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