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AgeWell launches India’s first 40-plus wellness ecosystem

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MUMBAI: India’s wellness space has taken a fresh turn as entrepreneur Tanooraa Swetha Menon and fitness icon Suniel Shetty launched AgeWell, the country’s first integrated wellness ecosystem created specifically for adults over forty. Introduced in Mumbai on 26 November, AgeWell brings together science-backed products, preventive health tools, community platforms and senior living spaces to reshape how India views aging.

Built by co-founders Tanooraa Swetha Menon, Mitlaj and Shahin Farzeen, AgeWell stems from their own experiences witnessing the gaps in eldercare and the lack of accessible, holistic support for healthy aging. The platform aims to turn aging into a celebration rather than a decline, offering an ecosystem that blends modern science with tradition.

Tanooraa, who has previously built brands such as Herbs and Hugs and Zoul and Zera, said the idea was born from her own wake-up call at forty. She said the journey made her realise how many Indians were silently struggling with similar changes, and AgeWell was her answer to creating strength, community and clarity for millions.

Suniel Shetty joins as brand ambassador and mentor, bringing four decades of fitness and holistic wellness practice. He said the mission resonated with him because it combines intention, joy and consistency while also honouring India’s Ayurvedic roots. He added that the intergenerational bond between Tanooraa and her son Shahin was a key reason he believed in the platform’s purpose.

The AgeWell ecosystem spans three pillars. The first is a range of twenty-five Ayurvedic and science-led nutraceuticals covering vitality, hormonal balance, skin health, longevity and blood sugar support. Hero launches include AgeWell Dawn red rice flakes, Harmoni weight management capsules and targeted formulations such as Aura, Tandem, Eterna, Torq and Sugarcalm.

The second pillar, AgeWell Connect, introduces India’s first dual-platform digital community dedicated to the 40-plus population. It offers social groups, expert sessions, cultural content, telehealth access and IoT integration, along with the AgeWell Health Tracker for monitoring vital signs, sleep and activity while providing reminders and emergency support.

The third pillar brings physical spaces into the mix. AgeWell Living Residences are planned as India’s first longevity-focused senior living communities, offering independent living supported by 24 by7 clinical care, fitness programmes and social activities.

With India’s over-forty population growing rapidly and the wellness market still fragmented, AgeWell positions itself as a credible and comprehensive solution. The brand will launch through flagship studios in Kochi, Mumbai, Bengaluru, Hyderabad and the Maldives, along with partner outlets and online marketplaces.

Member of Parliament Hibi Eden inaugurated the company’s new headquarters near Kochi International Airport. Co-founder Mitlaj described AgeWell as the beginning of a confident new chapter for India’s forty-plus population, while Shahin Farzeen said the platform was his way of honouring the generation that raised him.

All AgeWell products are compliant with FSSAI and Ayush standards and feature sustainable sourcing and recycled packaging.

Brands

Delhivery chairman Deepak Kapoor, independent director Saugata Gupta quit board

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Gurugram: Delhivery’s boardroom is being reset. Deepak Kapoor, chairman and independent director, has resigned with effect from April 1 as part of a planned board reconstitution, the logistics company said in an exchange filing. Saugata Gupta, managing director and chief executive of FMCG major Marico and an independent director on Delhivery’s board, has also stepped down.

Kapoor exits after an eight-year stint that included steering the company through its 2022 stock-market debut, a period that saw Delhivery transform from a venture-backed upstart into one of India’s most visible logistics platforms. Gupta, who joined the board in 2021, departs alongside him, marking a simultaneous clearing of two senior independent seats.

“Deepak and Saugata have been instrumental in our process of recognising the need for and enabling the reconstitution of the board of directors in line with our ambitious next phase of growth,” said Sahil Barua, managing director and chief executive, Delhivery. The statement frames the exits less as departures and more as deliberate succession, a boardroom shuffle timed to the company’s evolving scale and strategy.

The resignations arrive amid broader governance recalibration. In 2025, Delhivery appointed Emcure Pharmaceuticals whole-time director Namita Thapar, PB Fintech founder and chairman Yashish Dahiya, and IIM Bangalore faculty member Padmini Srinivasan as independent directors, signalling a tilt towards consumer, fintech and academic expertise at the board level.

Kapoor’s tenure spanned Delhivery’s most defining years, rapid network expansion, public listing and the push towards profitability in a bruising logistics market. Gupta’s presence brought FMCG and brand-scale perspective during a period when ecommerce volumes and last-mile delivery economics were being rewritten.

The twin exits, effective from the new financial year, underscore a familiar corporate rhythm: founders consolidate, veterans rotate out, and fresh voices are ushered in to script the next chapter. In India’s hyper-competitive logistics race, even the boardroom does not stand still.

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Brnd.me enters Europe as haircare brands power global expansion

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Bengaluru:  Brnd.me, the global consumer brands company formerly known as Mensa Brands, has entered the European market following strong momentum across the Middle East, the United States and Canada.

The company has launched across the UK, Germany, France and Spain, with plans to expand into Italy, the Netherlands and Poland over the next year. The push is being led by its haircare and aromatherapy brands, Botanic Hearth and Majestic Pure, marking Brnd.me’s first structured expansion into Europe.

The European beauty market represents a total addressable opportunity of over $4 billion across haircare and aromatherapy, supported by high digital adoption and demand for accessible, performance-led products.

Brnd.me’s hair care and aromatherapy business currently operates at an annual run rate of around $6 million, with Botanic Hearth and Majestic Pure delivering roughly 10 per cent month-on-month growth, driven by expansion and rising repeat demand.

To support regional growth, the company has appointed a general manager based in Germany and is evaluating investments in warehousing and local team expansion.

Early traction has been strong. Within weeks of launch, Botanic Hearth’s rosemary hair oil ranked among the top five hair oils in Germany, signalling strong consumer pull in a competitive market.

Brnd.me founder and chief executive officer Ananth Narayanan, said Europe represents the next phase of the company’s international strategy. He added that the European business is expected to scale to a $10 million annual run rate by the end of 2026, with long-term ambitions to reach $60 million over the next six years.

The company’s Europe strategy centres on digital-first distribution, repeat demand and TikTok-led discovery, alongside direct-to-consumer expansion to strengthen brand equity and margins.

The move also aligns with growing EU–India trade engagement, supporting long-term sourcing and cross-border supply chains.

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TechnoSport taps quick commerce with launch on Slikk’s 60-minute platform

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NATIONAL: TechnoSport has launched on Slikk, the ultra-fast fashion app offering 60-minute delivery, as the activewear brand accelerates its push into quick commerce to capture Gen Z and young millennial shoppers.

The debut brings more than 150 high-performance styles to Slikk’s platform, with an average selling price of Rs 450, expanding TechnoSport’s reach across over 80 pin codes.

The partnership follows strong momentum for TechnoSport across Q-commerce channels, where the brand has recorded around 60 per cent volume growth over the past six months. The company expects quick commerce to contribute nearly 20 per cent of its revenue in the coming years as hyperlocal delivery gains scale.

Slikk, which recently raised $3.2 million in seed funding led by Lightspeed, has rapidly gained popularity among youth consumers seeking speed, trend relevance and impulse-led shopping experiences.

Activewear remains one of Slikk’s fastest-growing categories, driven by shoppers increasingly treating fitness-led fashion as an everyday essential. The platform has reported a 30-fold year-on-year increase in items sold, reflecting rising demand for performance wear that blends comfort with style.

TechnoSport chief executive officer Puspen Maity, said the collaboration would help the brand engage more closely with young consumers whose fashion choices are shaped by instant needs and lifestyle aspirations. He added that rapid delivery bridges the gap between intent and purchase, allowing shoppers to access activewear exactly when they want it.

 

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