Mumbai: affable.ai, an innovator in the marketing technology industry, has announced the launch of Skye, the world’s first AI companion specifically designed for influencer marketers. To elevate the AI capabilities of Skye, affable.ai is tapping Google Cloud’s Vertex AI PaLM API to bring cutting-edge technology in influencer marketing. This collaboration empowers marketers to streamline and optimise their influencer marketing campaign.
In today’s fast-paced digital media landscape, influencer marketing has become crucial for brands to engage with their target audience. Started in 2018, affable.ai is one of the fastest-growing platforms in the influencer marketing space and caters to over 5,000+ marketers from global brands and agencies running active influencer campaigns. The platform helps marketers find the right influencers, build collaborations, run campaigns, and track reports – all under one roof.
affable.ai now aims to revolutionise the industry with Skye, an innovative solution that combines state-of-the-art AI technology with influencer marketing expertise for an enhanced campaign performance and success. Skye offers a seamless and efficient solution to accelerate and scale influencer marketing efforts with ease and precision.
Key Features:
. Magic search: leverages the power of AI to deliver the most accurate influencers for any campaign, ensuring a perfect match. It allows marketers to find relevant influencers by simply typing in their search criteria. The search criteria supports 100 languages and its advanced capabilities allow users to search for influencers based on their aesthetic style, just by uploading an image or a mood board. Skye will then match hundreds of millions of posts and find influencers that have a visual style most similar to the uploaded image.
. Lookalike recommendations: Say goodbye to endless scrolling. Skye allows users to effortlessly expand influencer discovery based on a chosen criteria. Once that is done, with a click of a button, Skye instantly lists all the influencers that are similar to the chosen influencer based on the chosen criteria.
. Converse: Users can chat with Skye to improve search results
. Drafts Email: Skye takes care of the tedious task and can type out personalised influencer collaboration emails, which the user can review and approve. This saves valuable time and ensures a professional touch.
. Vigilant assistant: Reviews content uploaded by influencers to help identify any potential fallouts and maintain brand consistency.
. Comment Reviewer: Skye keeps a watchful eye on the comments section of influencer posts, immediately alerting if the brand is at risk with any negative comments to address. This proactive approach empowers users to swiftly address any issues and safeguard the brand’s reputation.
Google Cloud country director- Singapore Sherie Ng said, “By integrating its proprietary database with semantic search capabilities and foundation models on Google Cloud’s Vertex AI to power Skye, affable.ai is turning tasks that used to take hours into quicker searches and conversational explorations, reimagining end-to-end influencer marketing as we know it, and transforming the novelty of generative AI into tangible value for its customers and business. We look forward to continuing to collaborate with forward-thinking companies like affable.ai to drive new industry use cases with bold and responsible AI innovation.”
affable.ai CEO & co-founder Nisarg Shah said, “We are thrilled to introduce Skye, the first ever generative AI influencer marketing companion. This groundbreaking technology is the result of affable.ai leveraging Google Cloud’s enterprise-grade and responsibly-developed generative AI and large language models. Skye represents a significant milestone in influencer marketing, empowering marketers to unlock the full potential of their campaigns. With affable.ai’s Skye, we aim to redefine the way marketers identify, engage, and analyse influencers, ultimately driving unprecedented results for brands.”
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