MUMBAI: The Asian Federation of Advertising Associations (AFAA) is turning up the creative heat with the return of its Brilliance Awards, inviting entries for its highly anticipated second edition. With ten top advertising categories in the spotlight, the awards aim to honour campaigns that don’t just win trophies but genuinely build brands.
“Awards should celebrate advertising that works, not just ads made for awards,” said AFAA chairman Srinivasan Swamy. “That’s why our jury—comprising top advertisers from across Asia—will focus on real brilliance, the kind that makes an impact in the real world.”
After a resounding response to its inaugural edition, the Brilliance Awards 2025 are now open for submissions across categories such as automotives, banking, consumer durables, food & beverages, e-commerce, fashion, pharma, real estate, telecom, and travel. Brands and agencies can submit their entries online before the deadline on March 31, 2025.
In keeping with AFAA’s ethos that true creativity is priceless, there’s no entry fee, only a stage to showcase work that truly shines.
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