MAM
ad:tech 2023 to commence on 15 & 16 March
Mumbai : Marketing and Media Technology event ad:tech New Delhi, will be held on 15 and 16 March at the Leela Ambience Hotel, Gurgaon. ad:tech is geared up for its 2023 edition, by bringing the brightest and most influential brands, agencies, publishers, and technology services to the conference & exhibition floor for the discovery of marketing’s future and face-to-face business.
ad:tech will host a large pool of interested stakeholders including more than 120 speakers, more than 6000 marketing professionals, and more than 25 sponsors and partners. By facilitating synergies in marketing creativity and marketing technology, as well as newer forms of media inventory to encourage diversity in advertising supply, the event is poised to leave meaningful collaborations in its wake, influencing more than 6000 decision makers at once.
ad:tech’s theme ‘Driving Business Growth’ focuses on increasing efficiencies in the customer journey while gearing up for economic challenges, increasing costs of tech, CAC, data, privacy. The 2023 edition centres on five key areas of thought leadership through five different stages. The five stages of ad:tech mainstage: inspiration, innovation, trends, the ad:tech stage: driving stronger performance, the martech stage: smarter, integrated, & impactful, the commerce everywhere stage: non-linear customer journeys and the creativity & culture stage: building stronger connections. Each of these will focus on building efficiencies in the customer journey and contributing to business growth.
Keynote speaker Bombay Shaving Company CEO and MD Shantanu Deshpande will offer a razor sharp view on the dynamically shifting consumer trends, followed by keynotes by leaders of Philips & Plum Goodness on what’s not working in marketing.
On day one, focussed on adtech & martech conversations about omnichannel, Web 3, tech stacks, personalization and so on. Day two, shifts conversation to the new retail organisation, retail media, culture, tier two & three marketing and much more. The keynotes on this day focus on D2C strategies, new technologies and government initiatives in this space with ONDC CBO Shireesh Joshi.
ad:tech country head Jaswant Singh said, “Our journey since 2011 has been all about driving growth for our clients and the marketing industry as a whole. As digital continues to emerge as the lead medium in India, we are fortunate to be playing a part in enabling this transformation. We are excited to play our part in setting the industry up for success in 2023 and beyond, and the energy and enthusiasm we’ve seen for ad:tech 2023 is a testament to the immense potential that lies ahead. “
He further added, “Our role has always been to tell stories on behalf of the industry, and this year, as marketing’s focus has shifted to delivering impact on business across everything, and you can see that in the conversations across our five stages. We have an exciting year ahead of us with three major industry events lined up – The iMedia Brand Summit Goa, iMedia Online Retail Summit India, and iMedia Online Retail Summit South-East Asia. The response we’ve received so far has been overwhelming, and we are thrilled to continue the conversation beyond ad:tech through these events.”
Apart from the mainstage, which hosts thought leadership pieces, Keynotes and the latest in tech, the content diversifies into four other stages. We start with the AdTech stage powered by Magnite which will aim at Driving Stronger Performance with focus areas on – rise of platforms, exchanges and marketplaces by notable brands like Magnite, Nestle, JioAds, Disney+Hotstar, and Essence Mediacom. It will also include supplier diversity in advertising and marketing with participation from notable brands like PHD, Infoedge, Teads, and Amazon Ads. Further topics of discussion at this stage will include omnichannel approach and future of identity.
The Martech Stage, is powered by WebEngage will see participation from experts from brands like Narayana Health, WebEngage, Make My Trip, Home Credit, Pushnoti ads, MediaMath, AndBeyond, to discuss topics along the lines of getting a better grip on martech and getting the most out of first-party data. Other major areas of discussion will be around tackling the common challenges of attribution and enhancing the power of personalization to overcome the challenges of a connected digital experience.
The Culture & Creativity Stage, powered by Pushnoti, speaks to the human side of marketing, and addresses a range of topics including persuading a billion faces, speaking a million tongues, creating shoppable moments, human values driving trends, marketing to and with communities and fans, and more.
The Commerce Everywhere stage explores how retail organisations and retail media is evolving, what are the best trends in ecommerce, CAC etc. We have speakers from Lenskart, Tata Cliq, Fuel Technologies, GroupM, Zepto, Modi Naturals, Vmart etc speaking here.
With Key sponsors like ValueLeaf, Affle, Samsung Ads, Admattic, AdCounty, Paytm Ads, WebEngage, Globale Media, Magnite, AndBeyondMedia, Exness, GlobaleMedia, Amazon Ads, Mitgo, Adgebra, AnyTag, PubMatic, mFilterIt, Trackier, Affinity, theTradeDesk, etc., and official partners including ONDC, ARM, Worldwide, Campaign India, ad:tech brings together a diverse community.
The conference hosts eminent thought leaders such as Bombay Shaving Company CEO and Founder Shantanu Deshpande, DBS CX & Analytics executive director and marketing head (growth) Akash Deep Batra, Belora Paris Co-Founder Ainara Kaur, Fireside Ventures founding partner Vinay Singh, Noise CEO Utsav Malhotra, Re’equil Vipul Gupta, Kotak Mahindra Bank Ex CMO Karthi Marshan, Plum Founder and CEO Shankar Prasad, Philips market leader Vidyut Kaul, as keynotes.
Apart from this, the audience will get insights from the likes of industry giants including Airtel, Samsung, HDFC, Web Engage, JioAds, Amazon Ads, Nestle, Spinny, Publicis Group, Starcom, Schneider Electric, Disney+Hotstar, and many more.
ad:tech New Delhi will be hosting more than 80 companies across its expo floors, and the range of services stretch across various industry segments including, media, marketing, E-commerce, retail, technology services and products, etc.
Brands
Netflix India names Rekha Rane director of films and series marketing
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.
Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.
A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.
At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.
Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.
Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.
Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.
The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.
For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.
Brands
Orient Beverages pops the fizz with steady Q3 gains and rising profits
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.
For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.
Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.
On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.
The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.
Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.
The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.
In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.
MAM
Washington Post CEO exits abruptly after newsroom cuts spark backlash
Leadership change follows layoffs, protests and a bruising battle over trust.
MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.
Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.
The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”
The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.
Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.
Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”
Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.
Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.
According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.
While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.
As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.
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