MUMBAI: In a move that revs up both prestige and responsibility, Mercedes-Benz India has handed the keys to its communications strategy to Adfactors PR, following a rigorous multi-agency evaluation. Effective 1 April 2025, India’s premier public relations consultancy will now drive the luxury automaker’s integrated communications spanning its illustrious product portfolio, corporate narrative, and community engagement initiatives.
Mercedes-Benz India managing director & CEO Santosh Iyer commented, “As the most desirable luxury car maker in India, Mercedes-Benz’s communication to our discerning customers and multiple stakeholders has been passionate, reflecting the brand’s iconic luxury positioning and unparalleled desirability in the Indian market. Mercedes-Benz is transitioning to an exciting future, introducing new cars having exceptional aesthetics, technological innovations and integrated sustainability. We are glad to welcome Adfactors PR as our communications partner, to collaborate and contribute to our unique brand and sustainable luxury narrative.”
Adfactors PR co-founder and chairman Rajesh Chaturvedi said, “Partnering with Mercedes-Benz India represents a significant milestone for us. The iconic three-pointed star symbolises not just luxury, but engineering excellence, technological innovation, and a relentless pursuit of perfection. Our specialist mobility practice combines deep automotive sector knowledge with cutting-edge communications strategies to enhance brand resonance among discerning luxury consumers. We are committed to amplifying Mercedes-Benz India’s leadership position in sustainable luxury mobility that perfectly aligns with India’s dynamic luxury market.”
Mercedes-Benz, known for its forward-thinking approach, continues to dominate India’s premium automotive segment. From local manufacturing to an ambitious EV roadmap, the brand is redefining luxury with a conscience tailoring global innovations for Indian sensibilities.
The partnership is expected to deepen brand resonance as Mercedes-Benz India steers into an electric future with elegance, precision, and purpose now with Adfactors riding shotgun.
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