Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. Starting 4 November, 2005, ‘Accounts Action‘ will be brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 15 December – 28 December, 2005.
Account name | Incumbent | New agency | Reported annual spends in Rs |
| Media | |||
Tuscan Verve | – | Prachar Advertising | 50 million |
Hindware | – | 100 million | |
Amar Remedies | – | 50 million | |
Lawman Jeans | – | 30 million | |
Spice Jet (TV buying) | – | 50 million | |
K-Lounge from Killer Jeans | – | 30 million | |
Creative | |||
Accord Metropolitan luxury hotel | – | Contract (Chennai) | 15 million |
Birla Sunlife Distribution (Mumbai) | – | BEI Confluence | 100 million combined |
GTC (FMCG) (Mumbai) | – | ||
DKT (social marketing) (Mumbai) | – | ||
Ajanta Footwear (Banik Rubber Industries) (Kolkata) | – | 80 million combined | |
Balmer Lawrie (Kolkata) | – | ||
Murmure (Priya Biscuits) (Kolkata) | – | ||
Hero Majestic Moped (Delhi) | – | 20 million | |
Emaar-MGF real estate | – | Bates Enterprise (Delhi) | 40 – 50 million |
HDFC Standard Life | Dentsu Marcom | Leo Burnett | 150 million |
Johnson & Johnson’s skincare brands | – | Canvas Communications | NA |
Lafarge Cement | Bates (Kolkata) | O&M (Kolkata) | NA |
PT Education | – | Grasshoppers (Delhi) | 10 million |
Reliance Industries (corporate identity) | – | Umbrella | NA |
Unitech real estate | Mudra | JWT (Delhi) | 60 – 70 million |
Creative & Media | |||
Empee Distilleries | – | CMM Advertising (Chennai) | 60 – 70 million |
Genpact | – | Grey Worldwide | NA |
Gitanjali Gems (IPO) | – | Concept Advertising | 50 – 70 million |
National Plywood | – | Promodome Communications (Delhi) | 25 million |
Stacy Adams men‘s shoe | – | Triton (Delhi) | 80 million combined |
Delhi Development Authority (DDA) | – | ||
Secure Meters Ltd (SML) | – | Crayons Advertising (Delhi) | 30 million |
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com | |||
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