MAM
Abby awards countdown begins; 16 March is D-Day
MUMBAI: The day of reckoning is at hand! The ad industry’s night out! The Abby awards, the Oscars of Indian ad awards, will honour creative excellence in advertising for the previous year. The Abby awards 2003 will be held at Hotel Tulip Star in Juhu on 16 March 2003.
Well, the scheduling has been done in such a way that there is no clash with the cricket World Cup. However, there is a cricket-related association – Sony Entertainment Television (SET) is sponsoring the event for the fourth time in a row!
The Abby awards will be telecast on MAX, which is SET’s premier movie and event channel.
SET executive vice president Sunil Lulla says: “Sony is proud and privileged to be associated with the Abby’s for four consecutive years. The Abby awards are indeed the most premium awards, which are presented to achievers in the advertising and marketing fraternity. Sony has a long trusted relationship with the Abby where 713 brands were featured on Sony Entertainment Television in the year 2002. We are partners of the advertising and marketing community and have a strong brand extension with them.”
Undoubtedly, the biggest and the most prestigious ad award show in the country will be attended by more than 3,000 professionals from the marketing, advertising, media, research and PR fraternity. The ambience, the passion and the excitement will be so high that even Bollywood stars and glamorous models make sure their presence is felt at the event.
The Advertising Club Bombay’s organising committee member Ramesh Narayan says: “We are neck deep in organizational work related to the Abby awards as this year’s Abbys will be bigger and better than ever before. The judging process is over and this year’s jury comprises some of the finest minds in the business. After all, any award is as good as the jury! I must admit that the judges have been liberal in some categories and very strict in certain others.”
And as a first, the INS (Indian Newspaper Society) Thinkprint awards will also be presented during the Abbys for the first time. Noted actor-director Aparna Sen will present the awards. The first prize is an all-expenses paid trip to Cannes for a couple. The judges include eminent personalities such as Simone Tata, Elsie Nanjee and Preeti Vyas-Gianneti.
Narayan adds: “In most of the categories, we have infused the “advertisers” element. After all, the advertisers and the clients are the ones who approve creativity and they should be brought into the mainstream judging process.”
In addition to the regular Abby awards, three new awards have been constituted this year for the first time – best director, actor and actress in a TV commercial. These awards will be judged by film personalities such as Mahesh Bhatt and Govind Nihalini amongst others. Clearly, it looks as if Sony has had a major role to play in this effort.
SET’s Lulla however clarifies: “Sony does not influence any category of awards instituted but we believe that this is a step in the right direction. The Abby committee, which oversees the award categories, has made the right move. This is certainly an attempt to appreciate the role and impact which programming and content has on the viewer/audience.”
Narayan also adds: “We will also present four “most distinguished” recognition awards to personalities chosen from amongst ad professionals, media, models and ad film makers.”
The fact that SET has been associated with this mega event for the so many years is indicative of the positive impact and mega mileage. Needless to say, SET has derived tremendous value from the association. “Through it’s awareness and reach, brand recall of MAX has increased multifold with ICC Cricket World Cup 2003. This has also given a huge upswing in franchise, we believe partners in Abby in taking it to more homes and people, by making them aware of businesses and people behind great commercials,” Lulla adds.
Brian Tellis owned Fountainhead Promotions will be the event managers for the event. The show will be kicked off by the musician trio of Shankar-Ehsaan-Loy. They will set the pace and tone.
In no other event will you find CEOs rubbing shoulders with rookie account executives or media trainees or creative artists. All of them will be present to view the most endearing spectacle where excellence is acknowledged and recognised.
Brands
Netflix India names Rekha Rane director of films and series marketing
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.
Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.
A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.
At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.
Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.
Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.
Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.
The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.
For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.
Brands
Orient Beverages pops the fizz with steady Q3 gains and rising profits
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.
For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.
Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.
On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.
The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.
Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.
The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.
In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.
MAM
Washington Post CEO exits abruptly after newsroom cuts spark backlash
Leadership change follows layoffs, protests and a bruising battle over trust.
MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.
Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.
The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”
The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.
Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.
Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”
Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.
Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.
According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.
While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.
As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.
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