MUMBAI: The AdClub has revealed the Round 1 shortlist for the Abby Awards 2025, powered by One Show, with industry heavyweights Leo Burnett, Enormous Brands, FCB, VML, McCann, Famous Innovations, and Havas leading the charge in the creative categories.
A star-studded lineup of creative powerhouses and brands has made the cut, including Good Morning Films, Tribes Communications, Atom Network, Cheil, Schbang, Mudra Max, Y&H, Grey Group, Hogarth Studios, Vanilla Films, Mindshare, BBH, and Tilt Brand Solutions.
The client roster shines just as bright, with AIS, Jaguar, P&G Whisper, Manifest, The Times of India, Axis Bank, Coca-Cola, Finolex, Reliance General Insurance, Durex, Flipkart, Lays, and Dream11 all vying for glory.
Digital dynamos like Schbang, BC Web Wise, Digitas, and Interactive Avenues have carved out their space, while design virtuosos Open Design, Hyphen Brands, and Tree Design have made their mark.
Video craft maestros—Good Morning Films, Vanilla Films, Bang Bang, Kitchen Video, and Superfly Films—add a cinematic edge to the shortlist.
The broadcast and publishing giants aren’t left behind, with Bennett Coleman, ABP, Jagran Prakashan, Viacom, Star India, The Hindu Group, and Zee Entertainment staking their claim for the trophy.
Start-up agencies like Y&H, tgthr, Brave, and Believe Trinity have also entered the spotlight, proving that fresh talent can compete with the best.
Awards governing council chairman Ajay Kakar expressed his delight: “The shortlist for the Abby Awards 2025—across both creative and media categories—is now out. It’s heartening to see the breadth and diversity of agencies, clients, brands, publishers, and broadcasters who have made it through the first round of rigorous jury evaluation. This wide representation is a reflection of the vibrancy and depth of talent in our industry. With the second and third rounds of judging ahead, we now look forward to seeing the best rise to the top. All roads lead to the awards nights between 21 and 23 May.”
The round 2 and round 3 judging are already underway, with the final winners set to be crowned at the much-anticipated Goafest 2025.
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