Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry. Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight. Given below is a listing of accounts that moved in the period 25 January- 7 February 2007. |
Account name | Incumbent | New agency | Reported annual spends in Rs |
Media | |||
DLF (Real Estate) | – | Percept Media | 250 million |
Himalaya Healthcare | Maxus | Starcom (Bangalore) | 180-210 million |
Mathrubhumi‘s FM Venture | – | Media Direction | 30-50 million |
The Muthoot Group (FM Venture) | – | TME | 10 million |
Creative | |||
Artemis Health Sciences (PTL Enterprises) | – | AB&M (Delhi) | 35 million |
Aquawhite (Oral Care) | – | Madison Creative (Delhi) | NA |
Chevy Spark (General Motors) | – | Leo Burnett | 250 million |
Crazy Noodles (Mark-Pi) | – | Mindspace | 10-15 million |
DLF (Real Estate) | Percept H | Percept H | 250 million |
FCB Ulka | |||
Capital Advertising | |||
Lintas Personal | |||
DNA (Daily News & Analysis) | Rediffusion DY & R | Contract (Mumbai) | 120 million |
Global Automobiles Pvt Ltd | – | Bates (Kolkata) | NA |
Incredible India global campaign (Ministry of Tourism) | Ashok Creatives | A Advertising (Delhi) | 800 million |
Mathrubhumi‘s FM Venture | – | R K Swamy/BBDO | 30-50 million |
Mint Business Newspaper ( HT Media) | – | O&M (Delhi) | 180-200 million |
Sapat Parviar (Chai Time, Parivar Family Blend & Shayadri) | Saints & Warriors | Quadarant | 70-100 million |
The Economic Times Leader‘s Challenge Tour ( Golf tournament) | – | Inner Circle (Kolkata) | NA |
The Muthoot Group (FM Venture) | – | Rediffusion DY & R (Chennai) | 10 million |
Creative & Media | |||
Anzera Properties (Real Estate) | – | MAA Bozell | 20 million (combined) |
Ortho Care (Health Care) | – | ||
Bed and Breakfast campaign (Ministry of Tourism) | – | Span Communication | 15 million |
Fresh@ (Heritage Foods India) | – | MAA Bozell | NA |
MAS Holdings (Lingerie retail) | – | Bates Enterprise (Bangalore) | 40-50 million |
The Coconut Development Board (Ministry of Agriculture) | MAA Bozell, Madras Advertising & FCB Ulka | MAA Bozell, Magnum Stark Communications, Madras Advertising & Jelitta Publicity (Empanelled) | 50 million |
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com | |||
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