Brands
44 per cent of women ignored this red flag in marriage. Never again: Rebounce
MUMBAI: Divorce was once seen as a full stop. Today, for many Indians, it feels more like a well-timed pause before a smarter restart.
A new study by Rebounce, an Indian matchmaking and matrimony app focused on second chances, suggests that divorced singles are returning to dating with clearer eyes and firmer boundaries. According to the research, three in five divorced daters say they now have deal breakers that did not exist during their first marriage.
Conducted among 5,834 divorced or separated singles aged 27 to 40 across tier 1, 2 and 3 cities, the study paints a picture of a dating pool shaped by experience rather than fantasy. These new expectations are not lofty wish lists. They are, as many respondents put it, survival skills learned the hard way.
Rebounce founder and CEO Ravi Mittal, said the shift is unmistakable. “People are no longer willing to settle or compromise for the sake of it. Second chances today are driven by clarity and intentional compatibility. Divorced singles know what failed, what hurt, and they are determined not to repeat the same patterns.”
Emotional availability is no longer optional
At the top of the new red-flag list sits emotional unavailability. Nearly 44 percent of women and 32 percent of men from metros and suburbs admitted they had ignored it earlier, blaming busy schedules, work pressure or the comfort of long marriages.
That excuse no longer holds. Many now believe emotional presence is a choice, not a luxury.
“Silence is not strength,” says Tarini, 35, from Mumbai. “Staying quietly with an emotionally unavailable partner damages both your mental health and your marriage. I understand that now.”
The study shows that divorced daters pay close attention to communication patterns, response times and whether actions align with words. Rajeev, a 38-year-old paediatrician, explains it simply. “Slow replies are fine. We are adults with full lives. But inconsistency and detachment are not. I am not doing the emotional heavy lifting alone again.”
Money talk, minus the awkwardness
If money once felt like an uncomfortable subject, second-time daters are bringing it up early and plainly. Six in ten respondents between 30 and 40 said financial transparency is essential, not to judge income levels, but to understand responsibility.
Secret debts, reckless spending and financial showmanship have become instant deal breakers.
“It is not about being money-minded,” says Samira, 33, from Delhi. “It is about knowing how a partner’s financial habits affect your life. I earn my own living. I do not need a provider. I need honesty and someone who lives within his means.”
No more laughing off disrespect
Subtle disrespect is another line that divorced daters refuse to cross again. 31 per cent of women over 30 reported experiencing dismissive behaviour in their first marriage, often disguised as jokes or casual comments.
Being talked over, mocked for emotions or labelled an overthinker now triggers an immediate exit.
“My tolerance has dropped sharply,” says Paromita, 38, from Kolkata. “I do not want a man who thinks respect is optional.”
Taken together, the findings suggest that modern second-chance dating is less about butterflies and more about balance. Divorced singles are not cynical. They are simply wiser, clearer and far less willing to ignore the small things that once grew into big regrets.
In today’s dating landscape, it seems the second chapter may be shorter on compromise, but far richer in self-respect.
Brands
Delhivery chairman Deepak Kapoor, independent director Saugata Gupta quit board
Gurugram: Delhivery’s boardroom is being reset. Deepak Kapoor, chairman and independent director, has resigned with effect from April 1 as part of a planned board reconstitution, the logistics company said in an exchange filing. Saugata Gupta, managing director and chief executive of FMCG major Marico and an independent director on Delhivery’s board, has also stepped down.
Kapoor exits after an eight-year stint that included steering the company through its 2022 stock-market debut, a period that saw Delhivery transform from a venture-backed upstart into one of India’s most visible logistics platforms. Gupta, who joined the board in 2021, departs alongside him, marking a simultaneous clearing of two senior independent seats.
“Deepak and Saugata have been instrumental in our process of recognising the need for and enabling the reconstitution of the board of directors in line with our ambitious next phase of growth,” said Sahil Barua, managing director and chief executive, Delhivery. The statement frames the exits less as departures and more as deliberate succession, a boardroom shuffle timed to the company’s evolving scale and strategy.
The resignations arrive amid broader governance recalibration. In 2025, Delhivery appointed Emcure Pharmaceuticals whole-time director Namita Thapar, PB Fintech founder and chairman Yashish Dahiya, and IIM Bangalore faculty member Padmini Srinivasan as independent directors, signalling a tilt towards consumer, fintech and academic expertise at the board level.
Kapoor’s tenure spanned Delhivery’s most defining years, rapid network expansion, public listing and the push towards profitability in a bruising logistics market. Gupta’s presence brought FMCG and brand-scale perspective during a period when ecommerce volumes and last-mile delivery economics were being rewritten.
The twin exits, effective from the new financial year, underscore a familiar corporate rhythm: founders consolidate, veterans rotate out, and fresh voices are ushered in to script the next chapter. In India’s hyper-competitive logistics race, even the boardroom does not stand still.
Brands
Brnd.me enters Europe as haircare brands power global expansion
Bengaluru: Brnd.me, the global consumer brands company formerly known as Mensa Brands, has entered the European market following strong momentum across the Middle East, the United States and Canada.
The company has launched across the UK, Germany, France and Spain, with plans to expand into Italy, the Netherlands and Poland over the next year. The push is being led by its haircare and aromatherapy brands, Botanic Hearth and Majestic Pure, marking Brnd.me’s first structured expansion into Europe.
The European beauty market represents a total addressable opportunity of over $4 billion across haircare and aromatherapy, supported by high digital adoption and demand for accessible, performance-led products.
Brnd.me’s hair care and aromatherapy business currently operates at an annual run rate of around $6 million, with Botanic Hearth and Majestic Pure delivering roughly 10 per cent month-on-month growth, driven by expansion and rising repeat demand.
To support regional growth, the company has appointed a general manager based in Germany and is evaluating investments in warehousing and local team expansion.
Early traction has been strong. Within weeks of launch, Botanic Hearth’s rosemary hair oil ranked among the top five hair oils in Germany, signalling strong consumer pull in a competitive market.
Brnd.me founder and chief executive officer Ananth Narayanan, said Europe represents the next phase of the company’s international strategy. He added that the European business is expected to scale to a $10 million annual run rate by the end of 2026, with long-term ambitions to reach $60 million over the next six years.
The company’s Europe strategy centres on digital-first distribution, repeat demand and TikTok-led discovery, alongside direct-to-consumer expansion to strengthen brand equity and margins.
The move also aligns with growing EU–India trade engagement, supporting long-term sourcing and cross-border supply chains.
Brands
TechnoSport taps quick commerce with launch on Slikk’s 60-minute platform
NATIONAL: TechnoSport has launched on Slikk, the ultra-fast fashion app offering 60-minute delivery, as the activewear brand accelerates its push into quick commerce to capture Gen Z and young millennial shoppers.
The debut brings more than 150 high-performance styles to Slikk’s platform, with an average selling price of Rs 450, expanding TechnoSport’s reach across over 80 pin codes.
The partnership follows strong momentum for TechnoSport across Q-commerce channels, where the brand has recorded around 60 per cent volume growth over the past six months. The company expects quick commerce to contribute nearly 20 per cent of its revenue in the coming years as hyperlocal delivery gains scale.
Slikk, which recently raised $3.2 million in seed funding led by Lightspeed, has rapidly gained popularity among youth consumers seeking speed, trend relevance and impulse-led shopping experiences.
Activewear remains one of Slikk’s fastest-growing categories, driven by shoppers increasingly treating fitness-led fashion as an everyday essential. The platform has reported a 30-fold year-on-year increase in items sold, reflecting rising demand for performance wear that blends comfort with style.
TechnoSport chief executive officer Puspen Maity, said the collaboration would help the brand engage more closely with young consumers whose fashion choices are shaped by instant needs and lifestyle aspirations. He added that rapid delivery bridges the gap between intent and purchase, allowing shoppers to access activewear exactly when they want it.
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