Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry. Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight. Given below is a listing of accounts that moved in the period 24 August – 6 September 2006. |
Account name | Incumbent | New agency | Reported annual spends in Rs |
| Media | |||
Dollar Company | Mediaedge:cia | Fifth Estate Communications (Chennai) | 15 million |
Exide brand (Exide Industries) | – | Lodestar Universal | 150-200 million |
Fun Cinemas | – | Madison Media | 60-90 million |
Pedigree (Effem India) | – | Media Direction | 100 million |
| Saregama India Ltd | – | Initiative | 120 million |
| Titan’s new venture (prescription eyewear) | – | Maxus | 100 million |
Creative | |||
| Amrutanjan Limited | – | Dentsu Communications | 60 million |
| ColorBar Cosmetics | Leo Burnett | Law & Kenneth (Delhi) | 80 million |
| Exide brand (Exide Industries) | Triton | JWT (Kolkata) | 150-200 million |
| Fun Cinemas | Marching Ants | Everest Brand Solutions | 60-90 million |
| HT Media new business newspaper | – | O&M | 80-150 million |
| J Hampstead | – | Saints & Warriors (S&W) | 50 million |
| Mumbai Mirror | Leo Burnett | David (Mumbai) | NA |
| Platinum Guild International | Contract Advertising | TBWA India (Mumbai) | 100-120 million |
| Spencer’s retail business (RPG Group) | Grey Worldwide | Rediffusion DY&R (Kolkata) | 100 million |
| Subhiksha (grocery retail chain) | – | O&M (Chennai) | 120 million combined |
| Odyssey (retail bookstore) | – | ||
| TVS Electronics | – | ||
| West Asia Maritime (Buhari Group) | – | ||
| ECCI Constructions (Buhari Group) | – | ||
| Titan’s new venture (prescription eyewear) | – | McCann Erickson (Bangalore) | 100 million |
Creative & Media | |||
AMR Infrastructure | – | Noshe Oceanic (Delhi) | 50 million combined |
Spaze real estate | – | ||
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com | |||
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