Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 21 September – 4 October 2006.
Account name | Incumbent | New agency | Reported annual spends in Rs |
| Media | |||
Bharat Matrimony Group | – | Starcom | 250 million |
Incredible India campaign (Ministry of Tourism) | – | Ashok Creatives | 750 million |
Spencer’s retail business (RPG Group) | Mediacom | Mindshare (Kolkata) | 100 million |
Creative | |||
| Akansha Jewellery (Fine Jewellery) | – | Bates Enterprise | NA |
| Anchor Toothpaste | Art Advertising | Quadrant | 100-150 million |
| Business Today (India Today Group) | Grey Worldwide | Euro RSCG (Delhi) | 60 million combined |
| Golf Digest India (India Today Group) | |||
| Farmhouse cereal (Avesta Good Earth Foods) | – | Contract (Chennai) | NA |
| Kumudam Publications Pvt Ltd | – | WOC (Chennai) | NA |
| Minute Maid juices (Coca-Cola Company ) | – | Leo Burnett (Delhi) | NA |
| MR Wagon (Maruti) | – | O&M (Delhi) | 250 million |
| Rifle Jeans (Indus Clothing Ltd) | – | Law & Kenneth (Delhi) | 30 million |
| Tribhovandas Bhimji Zaveri (TBZ) | GOD | Euro RSCG (Mumbai) | 40-50 million |
| VETA Academy | JWT | RK Swamy/BBDO | 100 million |
| VIP Undergarments (Maxwell Industries Ltd) | O&M | Lowe | NA |
| Walkman (Sony India ) | M&C Saatchi | Law & Kenneth (Delhi) | 150 million combined |
| Xplod (Sony India) | Bates Enterprise | ||
Creative & Media | |||
Kerala Tourism | – | Crayons Advertising, Beehive Communications & Stark Communications (empanelled) | 120-130 million |
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com | |||
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