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2024 VCT season: Focus on Challengers’ pathway

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Mumbai: Welcome to the start of our 2024 VCT Season information rollout! Over the next few weeks, we’ll be going through a deep dive into what you can expect from VALORANT Esports next year. In this feature, we’re honing in on Challengers and the pathway it lays out for aspiring professionals in the forthcoming season. Having previously shared some initial details in our Season 2024 Announcement and subsequent deep dive into Challengers, we want to provide a clear roadmap for this layer of the ecosystem.

The evolution of Challengers and Ascension Tournaments continues with the goal of fostering opportunities for players who aspire to reach the highest levels of the VCT. In tandem, Challengers serves as a regional showcase, offering competitions that identify the best players from the many VALORANT communities around the globe.  

The ethos of our strategy-inspiration, aspiration, and participation- will further be reinforced with Premier, which will be deeply integrated with Challengers. We’ll be sharing details on premier in early November.

Cross-Tier Collaboration

Cross-Tier Collaboration: Affiliate Teams, Two-Way Players, and Player Loans 
Calendar: A Year-Round Competitive Odyssey

Focus on Challengers

For 2024, Challengers competitions will run the entire year, ensuring a steady rate of competition within the Tier 2 framework. Next season will unfold across two distinct stages that will provide consistent opportunities for organized play starting in January and qualifying teams for the Ascension tournament in September.

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For the start of Challengers in January, most Leagues will operate Open Qualifiers while some will welcome back familiar teams from the 2023 season. Each stage will crescendo in a playoff, celebrating the best of the season’s teams. Specific information for each league will be rolled out via regional channels.

Next year, we will introduce the first Promotion and Relegation event between CL and Premier teams at the end of Stage 1. In the event, Premier teams will fight through a bracket for the chance to compete against CL teams and win a spot in Stage 2 of the CL Season. Teams who aspire to qualify for Challengers should be on the lookout for our upcoming region-specific information in early November.

Following the 2024 Ascension Tournaments in September, the Challengers 2025 season will kick off in October. This earlier start date will help us minimize gaps in the calendar while giving Ascension winners enough time to prepare for the start of the International  With the 2024 Challenger Season, we’re introducing new policies to build deeper connections and more opportunities across the layers of our ecosystems. Our main goal is to improve talent development by providing more flexibility for where teams can deploy players in competition.

Affiliate Partnerships will allow teams from the International Leagues to build partnerships with Challenger and Game Changers teams. Teams who establish an affiliate partnership will be unlocked to collaborate more closely on content and other commercial partnerships. Affiliate partnerships with Challenger teams must occur within the same region, however, affiliate partnerships with Game Changers teams have no regional restrictions. These partnerships will also unlock the ability to implement Two-Way players.

Two-Way Player is an attempt to solve a problem we frequently see within the International Leagues. Last year substitute players signed to IL rosters weren’t receiving play time and thus losing out on building relevant experience within the competition. With the introduction of Two-Way Players, players who may not be seeing full-time play on the starting roster of an International League team may play down on the Affiliate Partner Team’s roster in Challengers and Game Changers, giving those players valuable competitive experience instead of being relegated to the bench.

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Player Loans will also be introduced alongside Two-Way Players to help bolster player developmental opportunities. In 2024, International League Teams will be permitted to loan players on their roster to other teams outside of the International Leagues, such as Challengers or Game Changers teams. Unlike Two-Way Players, these loaned players will not be eligible to compete for their parent team until the loan expires. However, these player loans are not tied to the Affiliate Partnerships system, providing a wider range of destination teams for the loaned player.

These changes pave the way for new possibilities. Whether you’re a player eager to make a mark, or a fan keen to witness fresh talent in the game, the Affiliate Team Partnerships enrich the 2024 VALORANT season, making it more engaging and open.

We hope the 2024 Challengers season

We hope the 2024 Challengers season heralds a period of robust competition, burgeoning opportunities, and a celebration of regional valour. Stay tuned as forthcoming information rollouts with specific regional details and global announcements prepare you for the action awaiting in 2024!

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Netflix India names Rekha Rane director of films and series marketing

Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names

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MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.

Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.

A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.

At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.

Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.

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Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.

Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.

The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.

For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.

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Orient Beverages pops the fizz with steady Q3 gains and rising profits

Kolkata-based beverage maker reports stronger revenues and profits for December quarter.

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MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.

For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.

Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.

On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.

The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.

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Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.

The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.

In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.

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Washington Post CEO exits abruptly after newsroom cuts spark backlash

Leadership change follows layoffs, protests and a bruising battle over trust.

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MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.

Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.

The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”

The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.

Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.

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Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”

Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.

Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.

According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.

While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.

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As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.

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