Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 2 – 15 November 2006.
Account name | Incumbent | New agency | Reported annual spends in Rs |
| Media | |||
Alchemist Ltd. | Madison Media | Carat Media Services | 150 million |
Bharti AXA Life Insurance | – | Madison Media | 200 million |
Electrolux | OMS | Carat Media Services | 180 million |
Essar Retail Telecom | – | Starcom | 250 million |
| Leela Palaces & Resorts | MindShare | Zenith Optimedia | 60 million |
| Oberoi Group of hotels | Mediacom | Zenith Optimedia | 80 million |
| Aviva Life Insurance | Lodestar | ||
| AOL | – | ||
| Ravissant luxury brand | – | OMS | NA |
| Smirnoff (Diageo) | Carat Media Services | Lodestar Universal | 150 million combined |
| Johnnie Walker (Diageo) | Mediaedge:cia | ||
| UltraTech | Starcom | Lodestar Universal | 400 million |
Creative | |||
| Antiquity Cassettes & CDs (United Spirits) | Ambience Publicis | SSC&B Lintas (Bangalore) | 40-60 million |
| Bangalore Bias | – | Meridian (Bangalore) | 30-40 million |
| Electrolux | Mudra | Percept H | 180 million |
| Foster’s Beer (SAB Miller India ) | – | O&M (Bangalore) | 50-60 million |
| Health & Glow homoeopathy clinic | – | Mudra (Kolkata) | 150-200 million |
| Hitachi Home and Life Solutions | Everest Brand Solutions | Bates Enterprise (Delhi) | 70 million |
| Incredible India domestic campaign | – | Ashok Creatives | 450 million |
| Leela Palaces & Resorts | O&M | Saatchi & Saatchi | 60 million |
| SOTC (Travel division of Kuoni India) | – | Network Advertising | 200 million |
| UltraTech | Leo Burnett | Interface | 400 million |
| Zapak.com (Reliance Entertainment) | – | Marching Ants (Mumbai) | 50 million |
Creative & Media | |||
Lakhani Vardaan Group | – | Span Communications (Delhi) | 100 million |
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com | |||
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