MUMBAI: 1702 Digital is betting on experience to fuel its next growth spurt. The Mumbai-based consultancy, which bills itself as one of India’s fastest-growing full-service digital transformation shops, has appointed Vishal Dhar as vice president of digital—a move designed to muscle up its strategic firepower in an increasingly crowded market.
Dhar will lead digital strategy, performance marketing and innovation initiatives, working alongside the leadership team to sharpen the agency’s integrated offerings. His brief: drive large-scale campaigns that marry data-driven insights with creativity whilst delivering measurable results.
The appointment comes as 1702 Digital pushes to redefine how brands connect with audiences through what it calls a blend of creativity, technology and measurable impact. Translation: no fluff, all outcomes.
“I’m thrilled to join 1702 Digital at a time when the digital space is evolving faster than ever,” said Dhar. “The agency’s bold approach, creative agility and focus on impact-driven results resonate deeply with my own vision. I look forward to contributing to the next phase of 1702’s growth and driving success for our clients.”
1702 Digital co-founder Mihir Joshi welcomed the hire as a strategic upgrade. “Vishal’s experience and strategic mindset will further elevate our digital capabilities and strengthen our position as a leading partner for brands looking to achieve transformative growth through digital innovation.”
Founder & managing director Aanchal Arora doubled down on the sentiment. “His experience and understanding of the evolving digital landscape make him a perfect fit for our next phase of growth. As we continue to expand our digital ecosystem, Vishal’s leadership and strategic insight will play a pivotal role in elevating our capabilities and reinforcing 1702 Digital’s position as a creative powerhouse.”
The hire marks a key milestone in 1702 Digital’s expansion trajectory, signalling ambitions to move beyond fast-growing upstart status into established player territory. Dhar brings extensive experience across marketing, digital transformation and business growth—credentials the agency clearly believes will help it punch above its weight in pitches and delivery.
Whether 1702 Digital’s bet on seasoned leadership translates into the transformative growth its founders promise remains to be seen. But in an industry where digital expertise is currency and results are king, hiring someone who’s driven large-scale campaigns before is a sensible play. Now Dhar just needs to prove he can do it again—this time with 1702’s name on the work.
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