MUMBAI: Saffola, the health-focused FMCG brand from Marico Limited, has launched an AI-powered campaign this World Heart Day to help consumers gauge the true age of...
MUMBAI: Detective stories just got a Horlicks twist. WPP Media has teamed up with Horlicks and Hoichoi to launch ‘Horlicks Chhoto Byomkesh,’ a branded content initiative...
MUMBAI: Bodhi Tree Multimedia Ltd (BTML) has signed an MoU (Memorandum of Understanding) with celebrated Hindi novelist Amit Khan’s creative venture, Amit Khan Content Hub (AKCH),...
MUMBAI: Tulips has officially entered India’s adult hygiene category with the launch of Tulips adult diaper pants, roping in Bollywood veteran Boman Irani as the face...