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MUMBAI: A campaign as refreshing as that first morning brush is what happens when a beloved brand and a cultural icon join forces. Anchor Oral Care...
MUMBAI: Marketers could learn from this collab between Sony and skill-based gaming platform Zupee on how to acquire customers and retain them. The two have partnered...
Mumbai: Jio Star has appointed Vivek Mohan Sharma as business head of its youth, music, and English cluster, following the departure of Anshul Ailawadi. The announcement...
MUMBAI: Indian football fans, get ready for some top-tier German football action! Prasar Bharati’s Waves OTT is bringing the DFB-Pokal quarterfinals live and free to India,...
MUMBAI: When you want to be heard, either do it subtly when there’s pin drop silence or yell out loud when others are also yelling to...
MUMBAI: When pop culture meets purpose, the internet takes notice. Vidunit just pulled off a marketing coup with Duolingo’s Tamil language launch campaign, “Vaati Coming”. In...
MUMBAI: Digi Yatra is flying high! The Self-Sovereign Identity (SSI)-based platform, powered by facial biometric technology, has hit a major milestone with 10 million app downloads,...
MUMBAI: The Maha Kumbh, a grand spectacle of devotion and spirituality, witnessed a marketing marvel as Laqshya Media Group rolled out a meticulously planned Out-of-Home (OOH)...
MUMBAI: What’s the one relationship more reliable than a GPS signal in a tunnel? The bond between a car and its mechanic! As GS Caltex India...
MUMBAI: In a world dominated by screens, two young entrepreneurs are redefining playtime! Yash Thombare (22) and Vedang Nalawade (21) from Pune are on a mission...
