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MUMBAI: In a move that revs up both prestige and responsibility, Mercedes-Benz India has handed the keys to its communications strategy to Adfactors PR, following a...
MUMBAI: South Korean content is delivering knockout streaming figures for Netflix, now accounting for a whopping 17 per cent of the platform’s top 500 non-US shows...
MUMBAI: Advertising volumes for the Indian Premier League (IPL) have jumped by seven per cent in 2025, surpassing the previous season’s 22-match milestone. The tournament, cricket’s...
MUMBAI: If PR had a power draft, Value 360 just landed a first-round pick. Value 360 Communications, the reputation architects behind some of India’s boldest brand...
MUMBAI: S8ul has signed grandmasters Nihal Sarin and Aravindh Chithambaram to represent the organisation at the Esports World Cup (EWC) 2025, where chess will make its...
MUMBAI: As the Tata IPL 2025 continues to bowl over audiences with record-breaking viewership, it’s not just the players on the pitch who are playing for...
MUMBAI: They say the devil is in the details—but at Shalimar Paints’ latest event in Delhi, the devil was definitely in the DIY cricket games, branded...
MUMBAI: Clear Premium Water has launched its ‘Drink, Dispose and Transform’ campaign during the 38 National Games, converting a staggering nine lakh plastic bottles into recycled...
MUMBAI: India’s whisky revolution has taken another dram-atic leap forward with Piccadily Agro Industries unveiling its most ambitious spirit yet: Indri Founder’s Reserve, an 11-year-old single...
MUMBAI: India’s appetite for bundled telecoms services shows no signs of slowing, with multiplay service revenue expected to waltz from $2.4bn in 2024 to a handsome...
