Ratikant Basu’s beleaguered Broadcast Worldwide (BWW) – which runs the Tara bouquet of regional channels – has roped in Eternal Dreams, a channel operations and marketing...
Don’t fiddle too much with a formula that works. Star India and UTV keep these parameters top of the mind in the making of Bhabhi, a...
While the talk around Zee Telefilms is whether AOL Time Warner will acquire a strategic stake in Subhash Chandra’s company, the media baron seems to be...
Consolidate distribution, increase reach and brand visibility through aggressive marketing. That is the target that general entertainment English channel Hallmark has set for itself in India...