MUMBAI: Former Test cricketer K Srikkanth’s summation of the current state of cricket as a means of business and entertainment aptly described the mood at a...
MUMBAI: Beverages conglomerate Pepsi has launched a new TV campaign featuring four international cricketers. The commercial was first shown during the telecast of the first one-day...
MUMBAI: TV software production and marketing outfit Eternal Dreams has bagged the exclusive marketing rights of DD Metro channel for its New Year special events, to...
MUMBAI: It is not just sports channels that are looking to derive mileage from next year’s cricket World Cup. BBC World has announced a series of...

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