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MUMBAI: Media focus in the run-up to the ICC Cricket World Cup has been on ambush marketing. Maybe “ambush programming” also needs to be considered. That...
BBC World in the year 2002 successfully completed the ongoing process of digitalisation of the channel in South Asia, which began in October 2001 with the...
*Religious channels don the mantle of commercialisation *Target audience profile changed to include the younger ones *Attempt to woo advertisers with the “value for money” promise...
*NDTV, Star announce decision to part ways from April 2003 *TV news viewership more than doubles in two years *NDTV, Aaj Tak announce Hindi, English channels...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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