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MUMBAI: Brilliant. As innovative promotional campaigns go, this will certainly take some beating. Last night saw the last act of a three city-tour of the country...
LOS ANGELES: The Reader’s Digest Association signed an agreement with the William Morris Agency to expand its brands into new entertainment distribution channels, including television, radio...
MUMBAI: When Subhash Chandra relieved Sandeep Goyal of the Zee Group broadcast CEO’s post, the question was what would marketing director Partha Pratim Sinha have in...
The National Geographic Channel is slowly but surely trying to carve a niche for itself by introducing different genres of programming. The latest initiative challenges the...
MUMBAI: BBC World and IN Mumbai, the news and events channel of Hinduja Group MSO INCableNet, today announced a content sharing agreement that allows for the...
NEW DELHI: In a bid to push through a proposal to have a headend in the sky, the Subhash Chandra-promoted ASC Enterprises Ltd., which amongst other...
NEW DELHI: India may soon realise its dream of being the second country in the world to have a legislation in place for the convergence era,...
NEW YORK: Innovative US network HBO is using the immense popularity of its crically acclaimed gangster series The Sopranos to raise funds for a worthy cause....
MUMBAI: CNBC India, in partnership with TVS, Nippon and Shriram Piston will organise a high – powered forum for the automobile industry. The CNBC Auto Evolution...
NEW DELHI: Continuing to be bullish on the Indian market, BBC World feels that the subcontinent still offers the channel great potential in terms of revenue...
