MUMBAI: Trust him to pull it off and marketing whiz Raj Nayak has done it once again. This time, he’s shaking hands with MSN India for...
MUMBAI: Just how much has Extraaa Innings expanded the “non-purist” cricket audience base? That Charu Sharma, his “angels” and crew, were expected to beat the “few...
MUMBAI: WPP Media India has added yet another feather to its cap. The company comprising MindShare, Maximize and MindShare Fulcrum has won ‘Agency of the year’...
LONDON: Marketers looking at new innovative approaches to spread brand awareness are letting their imagination run wild. However, their wacky strategies could be a blessing in...
MUMBAI: indiantelevision.com and SportzPR – the communications consultancy focusing exclusively on the business of sports – present yet another first from a growing list. SportzBiz 2003,...
MUMBAI: Pizza manufacturer Pizza Hut has appointed model Malaika Arora Khan as the new face for its recently introduced product Freshizza. The company has...
MUMBAI: India’s premier business channel, CNBC India will partner Sun Microsystems and SAP India to launch the fourth in the series on industry vertical forums –...
NEW DELHI/MUMBAI: Finally. The Sony Entertainment Television Indian account, after weeks of speculation, has moved from Roger Periera Associates to Genesis PR later this month. While...
MUMBAI: Live from the 2006 Consumer Electronics Show (CES), Google Inc. announced the planned opening of the Google Video store, the first open video marketplace enabling...
MUMBAI: Sony Entertainment Television has acquired telecast rights of the much talked about blockbuster of the year -Devdas. Sony announced on Saturday that it has acquired...