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MUMBAI: Marketing concessionaire Omega Mass Media has launched a daily Tamil soap called Maithili on Doordarshan Chennai. The family drama tackling socially relevant issues will be...
MUMBAI: The number of one-man show event management outfits in Maharashtra, particularly in Mumbai is increasing by the day. These smaller outfits coexist with the Big...
MUMBAI: Philips India Ltd, a subsidiary of the Netherlands based Electronics giant Royal Philips Electronics NV, has launched Sensotec, a dry electric shaver for men. Sensotec,...
MUMBAI: If diamonds are a girl’s best friend, Raj TV is exploiting this friendship to the hilt, with some good results. A recent contest in association...
NEW YORK: News Corporation has announced the reorganisation of its integrated advertising and corporate marketing operations. Formerly comprising the company’s News Corp One division, these operations...
NEW YORK: The next paradigm shift in instantaneously gauging the popularity of music videos on music TV channels through mobile interactivity is here! Snap polls on...
MUMBAI: WPP Media worldwide head of consumer insights Sheila Byfield emphasized that different consumers in different countries are governed by similar value systems! On 24 February...
MUMBAI: Sponsorship of art hasn’t really kicked in India despite the presence of several corporate players including foreign banks who have tried their best. But, if...
NEW DELHI: Reality TV, the 24-hour channel distributed in India by the Zee Turner group, has conceptualised a series of ground events in Delhi in an...
MUMBAI: At least three of Europe’s top five soccer leagues will shortly have to begin negotiating the sale of their television rights in a market in...
