e-commerce
Startups thriving on mutual synergies
MUMBAI According to a recent industry survey, the total amount invested in the startups more than doubled between 2014 and 2016. The rate of growth was high in India, with the country accounting for more than $4 of every $10 invested in startups. This growth of capital investment in start-ups highlights the significant role that technology and the internet are playing in radically changing the nature of start-ups on a global level.
Partnership and collaboration is key to any successful mentoring arrangement and it is not just the start-up that benefits. Small but growing companies can introduce mature partners to more creative and flexible ways of thinking. Likewise, they can provide access to new customers and innovative products. This is especially true in the start-up sector which is characterised by rapid change and innovation.
One of the biggest examples of this phenomenon is Onspon.com. Onspon.com is a unique start-up that focusses on founded with the objective of automating the process of making sponsorship decisions, and securing access to timely sponsorship.
If you thought this was interesting, Hitesh has more in store. “Sponsorships have become a very vital tool for the start-ups of today. They have started realising that discovering brands and companies that provide them with value in terms of an association or powering an event that can create value for them.”
Onspon.com is providing early-stage start-ups with a brilliant medium for effective outreach and early traction which can be considered gold-dust in today’s fast paced start-up world. Hitesh Gossain, CEO,Onspon.com, elaborates on this, “There are several start-ups and brands nowadays that are in requirement of associations and synergies to leverage each other’s strengths. Our platforms have the special ability to provide brands with the most befitting / high ROI yielding avenues. What they also arereliasing that in this sphere, collaborating together on events and picking up platforms to expose their brand is an effective tool which can make a bigger difference than a media plan at times.”
“We have over 11000 event managers regsitered with us. They range from college sponsorship seeking individuals to IPL teams looking for brands on their jersey. Some of these cases provideStartups with an intriguing opportunity to engage their brand identity and reach out to a concentrated and effective audience. We are one of the examples of a startup offering other companies an opportunities to leverage our strengths and contribute to our platform in return,” says Hitesh smiling.
The success of Startup Bootcamps and similar mentoring initiatives lies in the fact that entrepreneurs and corporate executives now need each other more than ever. Indeed, their requirements and their strengths are often complementary.
Therefore, startups can brighten their global prospects by forming collaborative partnerships thatcapitalise on their complementary strengths while respecting the independence of each party. Nowthats a food for thought. Isn’t it ?
e-commerce
Comet makes e-commerce debut on Myntra with 40 sneaker styles
BENGALURU: Culture-first sneaker label Comet has entered Indian e-commerce with its debut on Myntra, bringing over 40 footwear styles to the fashion platform’s 75 million monthly active users. The move marks Comet’s first online retail partnership as it looks to scale beyond its direct-to-consumer roots.
The launch features the brand’s popular ranges including X Lows, Aeon V2 and Alter, alongside an exclusive new design, X Lows Polaris, available only on Myntra. The collaboration strengthens Myntra’s growing sneaker portfolio aimed at Gen Z and millennial consumers drawn to streetwear culture and design-led brands.
Myntra head of category and revenue Ritesh Mishra, said Comet’s sharp design language and community-driven approach aligned with the platform’s focus on trend-forward labels shaping India’s contemporary sneaker culture.
Comet co-founders Utkarsh Gupta and Dishant Daryani said the partnership would help the brand reach a wider audience while staying rooted in its product-first philosophy and close customer engagement.
Built on the ethos “Never shy, never sorry”, Comet has gained traction for bold silhouettes, vibrant colourways and limited-edition drops inspired by cultural nostalgia and storytelling. The Myntra debut signals the brand’s next phase of growth in India’s fast-evolving sneaker and streetwear market.
e-commerce
Amazon Q4 sales jump 14 per cent as AWS revenue surges 24 per cent
SEATTLE: Amazon has closed 2025 with robust fourth-quarter growth across its core businesses, even as spending on sales, marketing and infrastructure continued to climb. The company reported a 14 per cent rise in Q4 net sales to $213.4 billion, driven by solid momentum in North America, International markets and a sharp acceleration at AWS.
Sales and marketing expenses rose 8.7 per cent year on year to $14.3 billion in the quarter, reflecting sustained investment in customer acquisition and brand reach. For the full year, the bill climbed 7.3 per cent to $47.1 billion.
AWS remained the standout performer, with revenue jumping 24 per cent to $35.6 billion in the quarter, its fastest pace in more than three years. North America sales grew 10 per cent to $127.1 billion, while International revenues climbed 17 per cent to $50.7 billion, aided partly by favourable currency movements.
Operating income rose to $25.0 billion in Q4, up from $21.2 billion a year earlier, though the figure was weighed down by special charges linked to tax settlements in Italy, severance costs and asset impairments tied largely to physical stores. Excluding these, operating profit would have reached $27.4 billion.
Net income increased to $21.2 billion, or $1.95 per share, compared with $20.0 billion a year ago.
For the full year 2025, Amazon posted 12 per cent growth in net sales to $716.9 billion. AWS revenues climbed 20 per cent to $128.7 billion, while North America and International segments grew 10 per cent and 13 per cent respectively. Operating income expanded to $80.0 billion, with AWS contributing more than half of the total.
Cash generation strengthened, with operating cash flow rising 20 per cent to $139.5 billion. Free cash flow, however, fell sharply to $11.2 billion as capital spending surged, largely reflecting heavy investment in artificial intelligence infrastructure.
President and chief executive officer Andy Jassy, said demand across cloud services, advertising, retail and emerging technologies such as AI chips, robotics and low-earth-orbit satellites remained strong. He added that Amazon plans to invest around $200 billion in capital expenditure in 2026 to support long-term growth.
The company also pointed to a wave of new AWS partnerships, spanning clients such as OpenAI, Visa, the NBA, BlackRock, Salesforce, Adobe, HSBC and the London Stock Exchange Group, underscoring cloud demand across industries.
e-commerce
Flipkart elevates Aditya Maheshwari as head of category and P and L for toys, stationery and babycare
BENGALURU: Flipkart has elevated Aditya Maheshwari to head of category and P and L for toys, stationery and babycare, placing him in charge of end-to-end business strategy and financial performance across the high-growth segments.
The move follows a four-year stint at the e-commerce major, where Maheshwari served as category head for toys and stationery and associate director for beauty and personal care. During this period, he played a key role in strengthening Flipkart’s position across multiple consumer categories through scale-driven portfolio management.
Maheshwari brings deep experience across India’s startup and e-commerce ecosystem. Prior to his current elevation, he previously worked at Flipkart as a category manager and business development lead in the early phase of his career.
He is also the co-founder of Packflea.com and has held leadership roles including head of alliances at Xoxoday and head buyer at Gozefo.com. His early experience in procurement and sourcing spans platforms such as Giftxoxo.com and buytheprice.com.
With a strong track record of managing large P&Ls and building scalable category businesses, Maheshwari is now set to spearhead Flipkart’s strategic expansion in toys and babycare.
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