ITV

Category: ZeeQ

  • ZeeQ to present second edition of the World Children Expo

    MUMBAI: The second edition of ‘World Children Expo 2013’ (WCE) will be held in Gurgaon. The three day event will start from 17 May and go on till 19 May. The expo is conceptualised by Creative Children Media Pvt and presented by ZeeQ.

    WCE 2013 is a platform showcasing children centric consumer brands catering to kids up to 15 years. The carnival gives an opportunity to the kids and their families to meet popular cartoon characters like Doraemon and Chhota Bheem. The ZeeQ kid zone will have games like Balloon Maths, Puzzle games, Larger than Life Scrabble, English Wordmatch and Multiple Intelligence quiz.

    WCE 2013 has been divided into three parts: WCE – The Business Conclave, Kidzooka – India‘s first ever recognition awards for children centric brands on 17 May at the Crowne Plaza, Gurgaon; WCE – The KiddZone – A carnival like expo area for kids to be held over the weekend of May 18-19 (10 am- 7 pm) at The Island, Ambience Mall, Gurgaon.

    Creative Children Media and World Children Expo founder Rahul Gupta said, “WCE is now being acknowledged nation-wide as India‘s biggest and most formidable kids’ expo catering to the ecosystem of children and children centric brands. It is gratifying to see that our exhibitor brands range from top corporates to upcoming start-ups. The philosophy of WCE is essentially to be a platform for start-ups to launch and the top brands to expand their offerings and interact with children through one singular event.”
    ZeeQ business head Subhadarshi Tripathy said, “We are very happy to associate with WCE. WCE is one of the largest engagement platforms for kids in India. Kids being ZeeQ’s focus as well, this is an ideal for us to connect and engage with children and their parents and communicate how learning can be fun.”

    Interactive Entertainment Business Microsoft India business group head Anshu Mor added, “Microsoft is delighted to leverage the opportunity to showcase the upcoming technology it has to offer to children. Through the Interactive Entertainment Business which comprises the gaming console Xbox 360 with Kinect, Microsoft aims at establishing an environment of playful learning for children.”

    TNS Consult executive director Rima Gupta says, “India is one of the youngest countries and for us as marketers, understanding teenagers is very key. We are pleased to partner with WCE to develop and share a customized report on Indian teenager’s lives, hopes & attitudes. This will provide insights for both marketing and communicating with young ones.”

  • ZeeQ acquires broadcast rights for ‘Sid the Science Kid’

    MUMBAI: Zeel-owned kids broadcaster ZeeQ has acquired the four-time Daytime Emmy nominated preschool series ‘Sid the Science Kid’ from US-based Jim Henson Company.

    ZeeQ has acquired the license of all 66×30 minutes episodes of the preschool series, Sid the Science Kid, for four years.

    ZeeQ business head Subhdarshi Tripathy says, “ZeeQ wants to bring school lessons to life through entertainment. Hence, whether it is based on art, science or history, the whole programming bouquet of ZeeQ is mix of education and entertainment.

    While informing about the relevance of the show, he adds: “This show fosters curiosity about Science amongst kids, hence we were very keen to have it on ZeeQ for Indian kids.” Sid the Science Kid is an acclaimed preschool series.

    Sid, the key character in this show, is an inquisitive kid who explores the principles of Science and tries to solve the problems with the help of his schoolmates.

    ZeeQ, the edutainment channel focused on four to 14-year-old viewers, started beaming in India on Dish TV and Videocon d2h from early November. It is committed to strike a balance between acquired and locally produced programming content.

    Tripathy says, “Digitisation in India is widening the demand plate for quality content. Hence it is crucial for channels to ramp up its select content offering, especially when it is meant as a daily fix of entertainment for kid viewers.”

  • ZeeQ brings internationally – acclaimed animated shows to India

    ZeeQ brings internationally – acclaimed animated shows to India

    MUMBAI: ZeeQ, India’s first edutainment channel is all set to launch the animated seriesDinosaur Train and Zou in India. The channel has acquired the Indian rights for these series which cater to the preschooler audiences.

    Dinosaur Train has been honored by the Parents’ Choice Silver Honor TV series award, which is a mark of acceptance by parents as a preferred choice for their toddlers’ TV viewing. The half-hour show features two animated episodes with a real paleontologist interacting with kids who love to explore the world around them. Dinosaur Train, the Emmy nominated series, starting today, will air every Monday to Thursday at 4:30 pm on ZeeQ.The second offering is Zou, a French hit animated preschool series, which follows the adventure of a lovable five-year-old Zebra. The show subtly touches every theme of early childhood and aims to inculcate family values in children. Zou has been broadcasted in more than 140 territories and in 24 different languages around the world. The series became a worldwide success within a year of its telecast in the UK. Starting 28 August, Zou will air every Wednesday and Thursday at 2:00 pm on ZeeQ.

    With the launch of Dinosaur Train and Zou, ZeeQ aims at strengthening its preschooler program portfolio. Some of the other well-known preschooler animated series that air on ZeeQ are from the CBeebies brand namely Teletubbies, Charlie and Lola and 3rd & Bird.
    Commenting on the development, ZeeQ business head Subhadarshi Tripathy says, “ZeeQ has been working towards bringing in content that is in the best interest of children and their parents. Both the series provide clean and safe content for preschool children. While Dinosaur Train helps in building scientific thinking through the content of the show, Zou aims to inculcate lessons about growing up and family values. Such educative series help in early childhood brain development and instill moral values at their tender age.”

    ZeeQ caters to the 0-14 year age segment. The channel currently airs a mix of live-action and animated shows. Some of its prominent shows include Teenovation, Science with BrainCafé, Word Match and M.I. Four – The Multiple Intelligence Quiz.

  • ZeeQ acquires rights of Amar Chitra Katha

    MUMBAI: Edutainment channel ZeeQ has acquired 26 episodes of Amar Chitra Katha (ACK) from Ideas Box Entertainment, an independent subsidiary of Amar Chitra Katha.

    ACKs episodes capture the Indian heroes from the comics of Amar Chitra Katha and create a first-of-its-kind comic format which is fresh and interesting. This program will help children develop values and harbour integrity in edutainment way.

    To name a few, the bouquet of 26 episodes on ZeeQ will consist of Birbal the wise, Ashoka, Prithviraj Chauhan, Chanakya, Shivaji, Vivekanand, Subhash Chandra Bose, Bhagat Singh, Mother Teresa and the likes. Every episode will explore two heroes and Itihaas, the voice of history, will tell the tale.

    ZeeQ Business Head Subhadarshi Tripathy says, “ZeeQ has acquired this property of ACK from Ideas Box for three years. ZeeQ had planned to bring the class room lessons of history in engaging animated format on small screen and ACK is the first step in that direction.”

    Created by Anant Pai, Amar Chitra Katha is available in 20 Indian languages and is one of the largest selling book series. In a comic book format, it has captured the great Indian epics, mythology, history, folklore, and fables.