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Category: WPP Media

  • WPP Media makes clean sweep at Ad Club, Mumbai’s Emvies

    MUMBAI: Sometime during the Emvies 2003 held at the Taj Land’s End, Mumbai, mimic Vikram Sathe used the words “This is history being created” while doing a spoof on the Goliath-like English captain and commentator Tony Greig versus the diminutive master blaster genius Sachin Tendulkar.
     
     

    Well, something similar was happening as the results were announced – media “Goliath” WPP Media dominated the proceedings with 45 points – a lead of over 25 points over the previous year’s winner Lodestar Media (FCB Ulka). The others were way behind, needless to say.

    Media agency of the year WPP Media bagged one Gold and
    seven Silvers while Lodestar bagged one Gold and two Silvers. Euro RSCG (15 points) bagged one Gold and one Silver; Madison and MediaCom (10 points each) had two Silvers; and Zenithmedia (five points) had one Silver.

    A total of 20 trophies were awarded even as Malayala Manorama walked away with the best media marketer of the year award. One could safely claim that the “media stars” cast a shadow on the Bollywood stars such as Manisha Koirala and Namrata Shirodkar who graced the occasion with their presence.

    The intentions of the WPP Media team members, who were present in huge numbers, were clear right at the very outset. Even, off stage, the WPP Media team, dressed in “yellow,” dominated the proceedings with high decibel level cheering; several members of the WPP team were seen carrying whistles, bugles and strange audio-visual gadgets with red siren like lights. Aptly summed up by host Fountainhead Promotions MD Brian Tellis who observed that “noise had always been a constant feature of the Emvies.”

    Finally pandemonium broke out! Vijay Karantaka group publisher and vice chairman Anand Sankeshwar and the glamourous Namrata Shirodkar gave away the Media Agency of the year award to WPP Media – it was the triumphant trio of Andre Nair, Vikram Sakhuja and Ashutosh Srivastava who made it to the stage to receive the coveted trophy.

    Earlier during the evening, The Advertising Club,Bombay’s vice president Rajesh Pant opened the proceedings and gave away the three joint Silver awards in the Best Media Strategy category – Zenith Media for LML Freedom; Lodestar Media for ZOD! Clubwear; WPP Media for Lifebuoy relaunch. MTV India MD Alex Kuruvilla gave away the awards in the Best Media Innovation – TV category. The Silver awards went to Lodestar Media for Whirlpool Khul Ja Sim Sim; Madison Communications for Tide CID copy; MediaCom for Arrow Vodka chasers.

    Kuruvilla also gave away the awards in the Best Media Innovation – Cinema. WPP Media won a Gold for Close Up Couple Corner and a Silver for Tata Safari – Road. The winner in the Best Media Innovation – Internet wasWPP Media for IBM CIO/CTO Community.

    Ogilvy and Mather India AsiaPac vice chairman and O&M India executive chairman Ranjan Kapur gave away the awards in the Best Media Innovation – Print category. WPP Media bagged two Silvers for Pepsi Aha Intrusion and Kodak Moments. Lodestar Media won the Gold in the Best Innovation – Radio category for Mahindra & Mahindra Scorpio live; WPP Media bagged the Silver for Kodak Moments on Radio FM. Euro RSCG won the Gold and Silver in the Best media Innovation – Outdoor category for Bade Miyaa Chote Miyan on MAX channel and World AIDS Day respectively.

    Emvies awards chairperson Kalpana Rao gave the awards in the Best Media Research category. MediaCom bagged the Silver for Horlicks; Madison Communications bagged the Silver for Town and Country; WPP Media bagged the Silver for ViewMatrix. Ad Club president-elect and FCB Ulka executive director Ambi Parmeswaran gave away the Best Media Marketer of the year award to Malayala Manorama.
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    The spontaneous reactions from the head honchos of the winning media agencies said it all:

    Said an excited WPP Media Mindshare Fulcrum MD Vikram Sakhuja: “When I was on the other side – client’s side – I used to wonder why ad agency personnel used to be so thrilled whenever they won awards. Now, I have realised why the small joys of life bring immense happiness and pleasure. There is a great sense of achievement and these awards are the fruits of getting together and working for the clients. It is a fact that only people who work hard throughout the year can relish the experience of winning awards at ad agency functions.”

    When questioned about the colour “yellow” Sakhuja quipped in a very tongue in cheek manner: “We decided to avoid the individual colours of purple and orange; decided to stick to yellow.”

    Lodestar Media executive director Shashi Sinha was satisfied with his agency’s showing when he said: “The end results are simply terrific because an agency that is one-fourth the size of the largest media independent in the country has grabbed the second spot. It was important to maintain the momentum after last year’s brilliant showing and we have managed to hold our own against the bigwigs.”

    Euro RSCG senior vice president (creative) Ashok Karnik higlighted: ” As an ad agency, we always strive to think out of the box. We believe that the creative and media functions should operate as one unit as we are all working towards a single pointed agenda of creating value for clients. Yes, to add more bang to the buck.”

    Madison Communications vice president Neelkamal Sharma said in a triumphant voice: “It was great moment. We wish to thank our media partner Sony Entertainment for supporting us on the CID copy TVC. The final result was simply awesome.”

    MediaCom executive vice president Jasmin Sohrabji was also in good spirits. She said: “We are proud of the fact that we entered the fray with a few selected entries. But, most of these entries had quality and our stance has been justified in the fact that we won two silvers.”

    Zenithmedia executive director Tapan Pal had a note of appreciation to make: “Creating a successful media campaign for LML Freedom was a challenge given the difficult circumstances. I am glad that our efforts have been recognised in an industry forum.”

    Well, it was really “celebration time” – as the members of the Darren Das Fitness and Dance institute invited all and sundry to dance to their tunes even as the function drew to a close.

    The writing is on the wall! The big gun has its eyes set on taking it all in its very first full year of existence. The minnows have a tough haul ahead to top that.

    Winners at the Emvies All

    Media agency of the year award: WPP Media.

    Media Strategy (Three Silvers)

    Lodestar: ZOD! Clubwear

    WPP Media: Lifebuoy re-launch

    Zenith Media: LML Freedom.

    Media Innovation – TV (Three Silvers)

    Loadstar: Whirlpool (Khul Ja Sim Ssim magic)

    Mediacom: Arrow Vodka chasers

    Madison: Tide-CID Copy

    Media Innovation – Cinema

    WPP Media: Close-Up Couple Corner (Gold)

    WPP Media: Tata Safari Road (Silver)

    Media Innovation – Internet

    WPP Media: IBM CIO/CTO community (Silver)

    Media Innovation – Print (Two Silvers)

    WPP Media: Pepsi Aha intrusion

    WPP Media: Kodak Moments

    Media Innovation – Radio

    Lodestar: Scorpio Live (Gold)

    WPP Media: Kodak Moment (Silver)

    Media Innovation – Outdoors

    Euro RSCG: Bade Miyan Chote Miyan (Gold)

    Euro RSCG: World AIDS Day (silver)

    Media Research – (Three Silvers)

    Madison: Town and Country

    Mediacom:Horlicks

    WPP Media: View Matrix Impact

    Media marketer of the year: Malyala Manorama

  • WPP Media to sign deal with Mediaturf for backend support

    MUMBAI: There is good news for Mediaturf Worldwide, the online specialist consultancy wing of EuroRSCG India, even as the firm gears up to celebrate it’s third anniversary at Mumbai’s hot spot Velocity tonight.

    There are strong indications that WPP Media will sign a deal with Mediaturf Worldwide to avail of the backend technology for offering online solutions to clients and customers. Senior WPP Media officials have confirmed the same but stated that the fine print of the alliance will be officially declared tonight (10 June 2003).

    WPP Media arms including mdigital and BroadMind will utilise Mediaturf’s proprietary technology and solutions to mix the best of emerging global practices and traditional advertising strengths; and offer path-breaking Internet advertising solutions to clients.

    The Mediaturf blueprint was drawn up by Jan 2000 when Ishan Raina and V Ramani of EuroRSCG Advertising were approached by Neeraj Bhargava of Eventures (a Softbank promoted VC). The firm broke even in February 2002 in less than three years. It also has an impressive rooster of clients such as Intel, Prudential ICICI, MTDC, SET MAX, Voltas, Britannia amongst others. The agency also claims to be “worldwide” in its true sense as currently 30 per cent of it’s business is on international sites/from international advertisers.

    WPP Media central units MindShare, Maximize and Fulcrum comprise of a central investment unit (CIU) to provide benchmarking and group negotiations; BroadMind, a specialist unit for a non-traditional communication channels; ATG (Advanced Technique Group) and MCI (Media Consumer Insights); WPP Outdoor (through two companies, Portland and Landscapes); and MDigital for all online planning and buying requirements.

  • WPP Media offers SCR level insights through Dialect

    MUMBAI: A new tool called Dialect can help your brands grow through customised and integrated micro marketing solutions.

    WPP Marketing Communications (WPP MCI), touted as India’s largest and most admired media specialist, has integrated local insights at the SCR level through what it claims is a gigantic and painstaking data collection exercise and has integrated the same into the NRS. The resultant database is now available as an integrated business solution tool from Dialect, the micro marketing arm of WPP MCI.

    WPP MCI national director Suku Murti claims that reliance on national mass media plans is proving to be inadequate for brand communications to uniformly reach consumers spread across 29 states and 331 districts in India. He adds that the existence of 14 languages (over 1,500 dialects), local passions, local channels and local promotions have shifted the focus of marketing and media to 91 socio-cultural regions (SCRs) in India.

    “There is a strong need to ‘connect’ with consumers locally. The emphasis is shifting from ‘deliveries’ of exposures to setting up, managing and measuring ‘consumer meetings’. Sophisticated marketers are increasingly supplementing the ‘see and hear’ approach with a strong ‘touch and feel’ dimension. This involves a range of marketing and media activities in a specified market which delivers (to consumers) a brand experience with multiple touch points and much deeper levels of involvement,” adds Murti.

    Murti also states that many SCRs have differential penetration of Cable and Satellite (C&S) TV and every often, the under-delivery of exposures within SCRs within a states can be glaring.