ITV

Category: [V]

  • [V] nominated in 17 categories for Promax&BDA Awards

    MUMBAI : Channel [V] continues to set benchmarks in youth programming and TV content. The channel has been nominated in 17 categories of the prestigious International Promax & BDA Awards 2004.

    The awards will be announced on 24 June during the Promax&BDA Conference, which will be held at hotel Hilton and Towers in Manhattan from 23 June to 26 June.
    “It’s a privilege to be nominated at these prestigious international awards. In an age of multiple choices, it is a constant challenge to keep audiences involved and engaged,” says Channel [V] head honcho Amar K Deb.

    The nominations are spread across a variety of categories ranging from art direction to image promos and from sound design to on-air sales promotion. The popular Soap ID of Channel [V] has been nominated in over three categories. The trend setting Simpoo Calendar and the successful Popstars campaign are also nominated.

    Apart from these, Channel [V] has also been nominated in the following categories for the Promax Awards: My Type TV ID (Branding/Imaging), Bug (ID), HMV (ID), Rai University (on air sales promotion), My Type TV (editing), Soap ID (directing), Solid Climax (entertainment program), Popstars – Mohan Sharda Award (program campaign) and My Type TV (sound design).

    Whereas for the BDA Design Awards, the channel has been nominated in the following categories: Jumpstart (open), My Type TV (art direction, design, image), Rai University (art direction and design: Special Event Promo), [V] Soap ID (art direction and design: Image Promo), [V] Corromandel Classifieds (art direction and design: Image Promo), Simpoo Calendar (consumer image advertising), Catch Phrases (intestial).

  • [V] mascot Simpoo joins the Peta brigade

    [V] mascot Simpoo joins the Peta brigade

    MUMBAI: After sporting ‘only Shakahari (vegetarian) music videos’ tag, Channel [V] has taken its vegetarianism status a step ahead.

    Star’s music arm has joined hands with Peta to advocate vegetarian diet. So, while the channel mascot Prof SS Sodi aka Simpoo will be spouting Peta’s ‘No-Meat’ message in print ads, the channel will also be airing a video version of the ad campaign. The announcement was made at a press conference, yesterday.
     
     

    Latest Peta print ad, which features Simpoo dressed in a lettuce-leaf sarong, was unveiled by the original lettuce lady Aditi Govitrikar and designer Hemant Trevedi.

    In a press release issued by the company, declaring his support and love for animals across the world, Simpoo has renounced all things non-vegetarian and vowed to take his role as a champion for animals very seriously.

    Outlining Simpoo’s plans, Channel [V] head honcho Amar K Deb offered, “Simpoo’s on a mission… to ensure that animals across the world are treated with love and respect. As a mascot, who is loved by Channel [V] viewers across the country, Simpoo is confident of spreading the message of the ethical treatment of animals. Simpoo’s equity with our viewers is very high. It’s cool, hip and very healthy to be a vegetarian, and Simpoo will deliver this message in true Channel [V] style.”

    The video version of the ad campaign, which was previewed at Olive’s Bar and Kitchen, shows Simpoo narrating his mouth-watering diet plan. He starts his day with aloo da paratha and mango aachar and, later, dines on aloo gobhi and sarson da saag. His students and wife, meanwhile, are shown expressing surprise at Simpoo’s saying ‘na’ to chicken tikka.

    “We are very proud to have Simpoo support animal rights by choosing to become a vegetarian. We hope that his fans from Jalandhar to Chennai will follow Simpoo’s example and realise that a vegetarian diet is the only way to go, ” says Peta India’s chief functionary Anuradha Sawhney.

    Simpoo joins a host of celebrities who have ‘turned over a new leaf’ for animals, including Pamela Anderson, John Abraham, Aditi Govitrikar and Elizabeth Berkley, adds the release.

  • [V] & LG get together for ‘Get Gorgeous’ contest

    [V] & LG get together for ‘Get Gorgeous’ contest

    MUMBAI: Channel [V] is all set to play the role of a fairy Godmother as it gets ready with a contest presented by LG CDMA. The Get Gorgeous contest is the doorway to fulfill your Cinderella dream!
     
    Channel [V] takes you to the land of mesmerising makeovers as VJ Sarah spreads the magic of styling secrets. All one needs to do is drop in their personal details with a photograph to any Cafe Coffee Day outlets after 16 April and if you’re lucky, you might get a modelling contract courtesy Channel [V] and Elite Modelling Agency. A sure shot way to being India’s next supermodel.

    Participants can also email their information along with a snap to getgorgeous@vindia.com.

    The contest’s ground partner is Cafe Coffee Day, the Style Advisor is Elle and is powered by Elite Modelling Agency.

  • [V] designs swimsuit calender for 2004

    MUMBAI: While rivals are busy designing clothes, Channel [V] is geared to set temperatures soaring this New Year with a exclusive limited edition swimsuit calendar for 2004.

    The channel is tight-lipped about the model and the design for the calender, but they have offered that it is something that the [V]’s creative executives have been racking their brains about.

    Shot by Sameer Parekh, the calender boasts of styling by Rocky S and Clint Fernandes has done the make up. The 2004 calendar features a unique new face that promises to take the fashion world by storm.

    Touted as India’s answer to steamy Western swimsuit calendars, the [V] calendar has been shot in exotic international locations. The 12 page calendar weaves an exotic theme through every month, delivering a visual extravaganza like never seen before, says a company release.

    “The Channel [V] 2004 Calendar comes with an official warning. It’s so hot, please handle with care!”, says [V] head honcho Amar K Deb. Adds photographer Sameer Parekh, “Our model is extremely photogenic and very, very seductive. There’s no doubt that the calendar is going to create a huge stir!”