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Category: TNS Media

  • TNS Media predicts healthy growth for US ad industry

    MUMBAI: The US advertising market is in fine fettle, thank you. And it is going to get even better this year. At least that’s the prediction of TNS Media Intelligence/CMR, a provider of strategic advertising and marketing information.
     
     

    TN/CMR has predicted that advertising spending will grow by 7.8 per cent in 2004 to $138.4 billion. This is a much sharper rise as compared to the growth in 2003 which was a much leaner 6.7 per cent, clearly indicating that the US economy is on an upward curve and is recovering from the 9/11 and its aftermath hangover.

    TNS Media Intelligence/CMR president, CEO Steven J. Fredericks was quoted in a company release saying, “We anticipate expenditures on the upcoming US elections and summer Olympic Games to strengthen the ad market significantly in 2004. Additionally, as the economy improves, all leading categories of media will see improvement in advertising spending, with Spanish language television, the Internet, and Spot TV showing the strongest year over year gains.”

    TNS Media Intelligence/CMR has predicted that the ad market will get even more peppy in the second half of the year with the Olympics and the elections resulting in purse strings being loosened.

    Growth Estimates
    Period     Percentage growth
    First Half 2004     6.8
    1st Quarter 2004     6.5
    2nd Quarter 2004     7.1
    Second Half 2004     8.6
    3rd Quarter 2004     8.4
    4th Quarter 2004     8.9
    Full Year 2004     7.8

    Source: TNS Media Intelligence/CMR The figures are based on TNSMI/CMR internal analyses.

    Guess what? The big kickers are going to be the Spanish Language TV segment and The Internet. The former is expected to grow a healthy 15.7 per cent, while the latter at 12.1 per cent. TNS predicts that all media will grow healthily.

    Growth Estimates For This Year By Media Segment
    Type of Media     Percentage Growth
    Spanish Language TV     15.7
    Internet     12.1
    Spot TV     10.8
    Network TV     9.6
    Radio     9.5
    Cable Network TV     8.3
    Consumer/Sunday Magazines     5.7
    Newspapers     5.5
    Syndication     5.4
    Outdoor     5

  • TNS Media Intelligence acquires Cymfony

    MUMBAI: TNS Media Intelligence (TNS MI), strategic advertising information provider, has acquired Cymfony, the market influence analytics company. The acquisition integrates Cymfony’s expertise in tracking and analyzing the intersection of traditional and social media, such as blogs and social networks, with TNS MI’s current suite of advertising intelligence products.

    The new TNS Media Intelligence unit will be known as TNS Media Intelligence/Cymfony and the staff from the latter will join the TNS Media Intelligence organization, and remain at their present location, informs an official release.
    The acquisition will allow TNS MI to provide marketers with greater visibility into the most important influences shaping consumers’ purchase decisions, including advertising, public relations and social media, through advanced analytics and proprietary data.

    “The industry is currently undergoing a dramatic transformation from analog to digital platforms, which has created a tremendous challenge and opportunity for TNS MI to provide our clients with greater insight and intelligence into the entire media universe,” said TNS Media Intelligence president and chief executive officer Steven Fredericks.

    “Combining Cymfony’s advanced technology and position as a leader in the analysis of both social and traditional media with TNS MI’s expertise in competitive advertising intelligence brings marketers closer to today’s newly empowered consumer, enabling them to make smarter, faster decisions in this rapidly changing marketing environment.”

    Cymfony combines traditional and social media research and analysis, helping organizations extract insights into consumer behaviours and emerging market trends by monitoring, measuring and analyzing consumer-generated and traditional media.

    Cymfony chief executive officer Andrew Bernstein added, “As a part of TNS MI, Cymfony gains tremendous advantages to extend our position as a leader by rapidly growing our client base, expanding our offerings and jointly creating and delivering new products. We are now connecting the dots between all media. As marketers increase their activities in the emerging social media channel, they will have an integrated partner to turn to for guidance and insight analyzed within the context of the entire marketing landscape with TNS MI.”

    TNS Media Intelligence worldwide president and chief executive officer Jean-Michel Portier. “As Cymfony is a recognized market leader in the U.S., this acquisition will not only benefit our Media Intelligence clients internationally, but also has the potential to be used in other TNS business units across our network.”