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Category: TNS

  • TNS to run run its standard Eurobarometer for European Commission

    MUMBAI: TNS, the global provider of market information, has been commissioned by the European Commission to run its Standard Eurobarometer, the largest study of its kind in the world.
     
     
    Under a contract of up to four years’ duration, TNS will measure public opinion on social, economic and political issues across 33 countries, including current European Union member states and candidates. TNS subsidiary, EOS Gallup Europe, will manage the project.

    The Standard Eurobarometer, which has been running for 30 years, monitors European public attitudes to issues relating to the European Union, such as enlargement, the Euro, the possibility of a European constitution and a common foreign policy.
     
     
    Commenting on the contract win, TNS head Polling & Social Marita Carballo, says: “The European Commission’s decision to award this important project to TNS is a testament to the depth of our experience and expertise in social polling and analysis across the group. It also recognises the strength of our global network, as well as the group’s track record in coordinating continuous, multi-country studies and our ability to deliver data and analysis via our web portal system, TNS Info. This prestigious project reinforces TNS’s position as one of the world’s leading social and polling organisations.”

    TNS is a leading global provider of market information. They essentially collect, analyse and interpret information to help clients understand the needs and wants of their customers.

  • TNS launches ‘corporate reputation manager’ in India

    MUMBAI: The India 2004 TNS TRI*M Corporate Reputation Manager™; the first-of-its-kind study in the Indian market based on similar studies already conducted in the USA has been adapted to the unique circumstances of the Indian business environment and launched in India.
     
     

    Corporate Reputation Management is supposed to measure the true goodwill enjoyed by an organisation. TNS claims that the concept of ‘corporate reputation’ has increased in importance and relevance due to companies being valued beyond their last quarter’s financial results and corporate valuation shifts significantly from physical assets to intellectual assets.

    Reputation, in this case becomes a measure of confidence in the corporation, in the present as well as the future creating the difference between long-term success and failure. The results of the “Voice of the Leaders Survey” conducted by the World Economic Forum and Fleishman-Hillard International Communications at the 34th annual meeting in Davos showed that almost 60 per cent of those surveyed estimated that corporate and brand reputation represents over 40 per cent of a company’s capitalisation. And more that 77 per cent believe that corporate reputation has become more important over the last two years states the official company release.
     
     

    “As corporate behavior is increasingly being scrutinized from both inside and outside the company, confidence in the corporate becomes vital. Most importantly, corporate reputation represents stakeholder expectations from, and experiences with the company, its products & services, processes and employees. It encompasses both emotional and rational dimensions that define a company’s relationship with its various stakeholder groups.” says TNS India director S.Ganapathy.

    The TNS TRI*M corporate reputation manager promises a 360 degree view of the company’s strengths and weaknesses. It further differentiates the key characteristics that drive value, from those that add little to corporate strength; providing clear pointed analysis with the ability to provide actionable recommendations.
     
     

    “The TNS TRI*M Corporate Reputation Manager has high economic value for an organization. Good reputation will help companies have easier access to capital markets & attract financial resources. It will deter competitors from entering markets where companies have a strong reputation and facilitate corporate partnerships. Moreover, it will also attract talented personnel. Finally, its helps command premiums in price sensitive markets and facilitate the easy introduction of new products.” adds TNS India senior vice president Ravi Shankar.

    The 2004 study, already underway, is being conducted amongst key stakeholder groups of managers in financial institutions, corporates, managerial personnel across companies as also management and engineering students across 12 main cities. The top-line results are likely to be published mid-October 2004.

    TNS is a global market research and strategic consulting group which helps collect, analyse and interpret information for clients to better understand the needs and wants of their customers. TNS provides research, advice and insight on market segmentation, advertising and communications, new product development, brand performance and stakeholder management.