Category: Reality

AXN invites entries to Taveloka ‘Asia’s Got Talent’

MUMBAI: Traveloka has emerged as the main sponsor for Asia’s Got Talent. The partnership underlines Traveloka’s purpose of supporting dreams across Asia — it will be sponsoring the grand prize of USD $100,000. Traveloka will also be presenting the Traveloka Awards – an award for the winner with the most inspiring story across the region.

Traveloka, Southeast Asia’s leading app for all hotel and flight needs, announced its partnership in the second season of AXN’s hit-rated series, ‘Asia’s Got Talent’, Asia’s biggest and most recognised talent competition show, during the press conference today at the Art Science Museum, Singapore.

Traveloka expressed its excitement at being a part of the most anticipated talent show in the region. “Traveloka offers a user-friendly booking experience and a wide range of flight and accommodation options at great prices, all to assist travelers in reaching any destination they want seamlessly,” said Christian Suwarna, Traveloka Senior Vice President Business Development.

“We are thrilled to welcome Traveloka to the Asia’s Got Talent family season two. AXN’s strength is in creating powerful original productions that resonate with the audience, and then seamlessly integrating partner brands for maximum impact,” said Jacqueline Tok, Vice President, Media and Sponsorship Sales, Sony Pictures Television Networks, Asia.

For this season of Asia’s Got Talent, Traveloka will also be presenting the Traveloka Awards. This is Traveloka’s initiative to give an award to the selected winner who has the most inspiring story across region.

The record-breaking series returns to AXN in October this year, entertaining viewers with 10 episodes comprising five judges’ auditions, three semi-finals, the finale and the results show where the winner will be revealed, and awarded a cash prize of USD 100,000 from Traveloka.

“Through Asia’s Got Talent 2017 we want to continually encourage people in the region to believe and chase their dreams while consistently providing the best travel experiences through all our products, especially to the people in Southeast Asia,” Suwarna concluded.

July 28, 2017
India’s GoQuest sends cooking reality format to Italy

MUMBAI: GoQuest Format, the formats’ arm of GoQuest Media based out of India, has optioned its exciting cooking reality format, Kitchen 50-50 to YAM112003, part of Endemol Shine Group Italy. GoQuest has confirmed that this deal was a fruition of MIPTV meetings held in April 2017.

Kitchen 50-50 is a cooking reality format where two home cooks or professional chefs fight it out in one kitchen to win a cash prize of US$ 10000 (Rs 6.5 lakh) in every episode. The specialty of this kitchen is that there is only one of each appliance and each contestant gets to use it on a first come, first serve basis.

“Kitchen 50-50 represents an original take in the crowded world of food formats for television,” said YAM112003 GM – TV production department Alberto Rossini. “It’s lively, fresh and funny, and we are very pleased to bring such a format to the Italian market.”

GoQuest Media MD Vivek Lath said: “This is one of our first formats to be distributed worldwide after years of readymade content distribution. We are confident of YAM112003 giving it the best treatment. The fun and drama in Kitchen 50-50 infuses tension of a reality and drama of a daily soap.”

YAM112003, part of Endemol Shine Group, is a production company, creative agency and event agency with experience in terms of strategy, creativity, production, distribution and content management. GoQuest Formats, the formats arm of GoQuest Media from India, distributes, creates and co-creates non-fiction format for television channels and digital platforms around the world.

July 8, 2017
Colors’ ‘Khatron Ke Khiladi’ invests Rs 70 cr so far, Shetty & team leave for Spain on 17 May

MUMBAI: Action director-producer Rohit Shetty is back on Fear Factor: Khatron Ke Khiladi wherein 12 daredevil (jaanbaaz) Khiladis will test their fear quotient in Spain.

Twenty episodes of ‘Khatron Ke Khiladi’ have already been lined up to be telecast on Viacom18’s Colors channel which is accessible in over 90 per cent television households in India. Around Rs 60-70 crore has already been invested in the show of dare-devilry, it has been reliably learnt by www.indiantelevision.com.

‘Pain in Spain’ is the theme of the new season of the biggest action=packed reality show on Indian television, for which celebrities will be travelling to Spain on 17 May.

The show will showcase action from the land of flamenco, fiesta and folklore – Spain, this year. Shetty makes a comeback after a year to host the upcoming season.

Produced by Endemol Shine India, the beautiful terrains of Spain are all set to turn into a battleground with never-seen-before stunts as Khatron Ke Khiladi preps up to premiere this monsoon.

Speaking about the newest edition, recently promoted Viacom18 COO Raj Nayak said, “Both the seasons that Shetty hosted earlier yielded rich dividends. This time, with an exotic destination like Spain and carefully handpicked contestants, we are sure the show will become a blockbuster.”

Living the ‘pain’ in Spain on Khatron Ke Khiladi will be 12 enthusiastic khiladis who will taste fear at every step of their journey on the show. The handpicked khiladis include internationally acclaimed wrestler Geeta Phogat, Bigg Boss’s common man champion Manveer Gurjar, bold and daring Shibani Dandekar, Lopamudra Raut, Monica Dogra and Nia Sharma, charming actors Ravi Dubey, Karan Wahi and Rithvik Dhanjani, television beauties Hina Khan and Shiny Doshi, and hip-hop king Shantanu Maheshwari.

Together, these jaanbaaz khiladis will battle not only Spain’s unpredictable spring weather, but also specially curated stunts that will challenge their limitations.

Said Manisha Sharma, Programming Head – COLORS, “The line-up this year is very promising and the fact that we must take the show to its next level is very challenging. With Shetty back, we have tried to custom-make stunts going by the playout of the previous seasons. Shetty too has his own ideas of frying this new bunch of contestants! The season is truly going to be Darr Ki Nayi Definition. The viewers will have a blast watching the Dangal girl – Geeta Phogat fight in a new battleground, daily soap bahu – Hina Khan test new waters out of her comfort zone, and have other television heartthrobs, Bigg Boss winners, singers and anchors prove their mettle against fear.”

Shetty, said, “Muchas gracias, Colors for having me back on Khatron Ke Khiladi. Spain has some amazing locations that can truly test the daredevilry of the khiladis. With Colors and Endemol, together, I’m hoping we create another blockbuster experience for all. Colors has picked up some excellent contestants this season and like the viewers, I’m looking forward to know them and test their fear quotient.”

Deepak Dhar, Managing Director & CEO – Endemol Shine India said, “With Khatron Ke Khiladi, Endemol Shine India continues to push the threshold of action, drama, and entertainment, on a grander scale with every passing year. Our constant endeavor is to redefine the notion of fear while creating a wholesome entertainment experience. This year, Spain will form the perfect setting for the stunts that we have planned. It’s going to be a fear-filled ride; Khatron Ke Khiladi will explore uncharted avenues of ‘Darr’ this season.”

As Khatron Ke Khiladi’s 12 unsuspecting khiladis depart for Spain with Shetty, they will be faced with a mix of stunts featuring not only heights, water, creepy crawlies and wilderness, but also some of the wildest experiences that will change their perspective of fear altogether!

May 10, 2017

Indians as entrepreneurs can turn limitations into opportunities, says Subhash Chandra

MUMBAI: Be it business or life challenges, learn how to innovate, overcome obstacles and make your business flourish with some help from the expert — a man of a thousand ideas, Dr. Subhash Chandra.

Fresh episodes of India’s popular youth show, Dr. Subhash Chandra (DSC) Show will go on-air from 6 May. Chandra shared his success mantra with students in Mumbai at Whistling Woods International Institute and Prahlad Kakkar School of Branding & Entrepreneurship (PKSBE) for the next episodes of the show.

Kakkar, Dr. A. Velumani, Founder & Chairman of Thyrocare, Beena Sheth Lashkari, Director, Door Step School, Kaustubh Dhargalkar, Innovation Consultant and Pratish Nair, Director & Co-founder of PKSBE are the eminent guests for these episodes.

With a fresh look and format, India’s popular motivational youth show, Dr. Subhash Chandra (DSC) Show is returning to television screens with new episodes that highlight inspirational stories of people from different backgrounds.

After shooting at New Delhi, the next episodes of the DSC Show were held at Whistling Woods and PKSBE in Mumbai. During these episodes, Dr. Chandra, MP, Rajya Sabha & Chairman, Essel Group & ZEE spoke on topics close to his heart – “MBA versus Entrepreneurs, Job-seeker versus Job-creator” and “How is entrepreneurship in creative industries different? What is required to be a successful media and entertainment entrepreneur in 2017?”

A successful entrepreneur himself, Dr. Subhash Chandra expounded his views on “MBA versus Entrepreneurs; Job-seeker versus Job-creator” saying, “India is a country of entrepreneurs. Entrepreneurship runs in our blood since we know how to succeed with limited resources, which is the pre-requisite for running a successful business. This behaviour arises in Indians not out of choice but out of requirement; but that is what successful entrepreneurs do, they turn limitations into opportunities.”

Elaborating further, Dr. Chandra said, “For an economy to flourish and be successful, we need both – Entrepreneurs and MBAs, Job-creators and Job-seekers. Neither is better or worse; each path has its own risks and rewards. However, both are essential parts of the system and it is upto each individual to find his or her calling and to strive for perfection. It is a universal truth that if you aim for excellence, you will be successful in whatever you do.”

Sharing insights and examples from his own experience in the Media and Entertainment industry, Dr. Chandra spoke on “Entrepreneurship in Creative Industries” saying, “The Indian Media & Entertainment (M & E) industry stood at Rs. 1,26,200 crores in 2016 as per the FICCI-KPMG Media and Entertainment Report 2017 and is expected to almost double its current size by the year 2020. We can therefore see that there is much opportunity for growth in this industry. To become a successful entrepreneur in the M & E industry or for that matter in any industry, you need to have a strong product on offer which is unique from any other existing product or you need to cater to an audience that has not been tapped before. By experimenting with new and creative offerings, you can keep the interest alive for your audiences, your employees and yourself.”

Catch the curtain-raiser on 6 May followed by the first episode on 13 May on the following channels of Zee Media:

Name of the Channel	Saturday	Sunday
Zee News	10:00 pm	11:00 am
India 24X7	7:30 pm	10:00 am
Zee Business	7:00 pm	11:00 am
Zee Rajasthan	8:00 pm	12:00 pm
Zee Madhya Pradesh Chhattisgarh	5:00 pm	9:00 am
Zee Haryana Himachal	7:00 pm	10:00 am
24 Ghanta	11:00 pm	11:00 am
Zee Purvaiya	9:00 pm	10:00 am
Zee 24 Taas	1:00 pm	10:30 am
Zee Kalinga	1:30 pm	10:00 am

Also Read:

Who Am I: Subhash Chandra show comes back in a new avatar

‘Chawal’ to channel: Zee’s 24 years of a memorable roller-coaster ride

Gadkari unveils Marathi edition of Subhash Chandra’s ‘The Z Factor’

May 3, 2017

Shark Tank-like govt-run show to tie up with TV prod house

MUMBAI: India’s Department of Industrial Policy and Promotion (DIPP), on 4 March, gave a primary in-principle approval for a government-made reality show on the terms of American TV show Shark Tank so as to give a fillip to the startup culture.

The DIPP may allow public voting so as to decide the ‘Most Popular Startup’, the Indian Express reported. At a 9 November 2016 meeting, it was also decided that 60 finalists will be given a reward of Rs 10 lakhs each.

Shark Tank is a popular American show features a panel of potential investors called ‘sharks’ who consider offers from aspiring entrepreneurs seeking investments.

The programme, to be simultaneously broadcast on the pubcaster Doordarshan, radio and digital platforms, would have startups pitch to an investors’ panel for impromptu investments.

The DIPP plans to partner with a TV production house to oversee the implementation, production and execution of the TV show. The National Association of Software and Services Companies (NASSCOM) may be the coordinating agency for managing daily operations.

The first round of evaluation is set to take place in seven cities — Mumbai, Delhi, Chandigarh, Kolkata, Bangalore, Indore and Guwahati. In all, 440 participants would be selected, of which 35 would be declared as “regional winners”. These winners would further proceed to the second round of evaluation or the “grand finale”.

DIPP secretary Ramesh Abhishek said that the department is facing finance issues. NASSCOM told the government the show would require a budget of Rs 64 crore. While Rs 34 crore may be raised from states and sponsors, the DIPP would have to invest approx Rs 30 crore from their side.

The show will be simultaneously aired across a number of platforms to “allow greater reach and connect with both the urban and rural audience across different sections of the society”.

While the DIPP will have complete rights over the programme, NASSCOM may ‘managing’ day-to-day operations. “For implementation, a task force will be constituted with a partner leading in each region, who will be responsible for the execution of the entire show. This will include running day to day operations and for management of all deliverables, timelines, agencies and interfacing regularly with all sponsors and partners in each of the regions,” the DIPP note says.

The proposed partners for north, east, west, south and central regions are — FICCI, The Indus Partners (TiE), Indian Science and Technology Entrepreneurs Parks and Business Incubator Association (ISBA), NASSCOM, Confederation of Indian Industry (CII), respectively.

A steering committee to oversee the programme management would include representatives from NITI Aayog, the Ministry of Electronics and Information Technology, the HRD Ministry, and Department of Biotechnology, as well as Axis Bank and Yes Bank.

March 20, 2017
Komal Nahta to host Zee chat show

MUMBAI: Taking storytelling beyond boundaries, leading content conglomerate, Zee Entertainment Enterprises Limited (ZEEL) has created yet another milestone with the launch of its new celebrity chat show ‘Starry Nights’, exclusively for international territories. Hosted by top trade analyst, Komal Nahta, the show promises to reveal his fun and witty side as he indulges in heart-warming and hilarious conversations with Bollywood celebrities.

Produced in-house, Starry Nights premieres on ZEE’s international channels starting the first week of January 2017.

ZEEL international broadcast business CEO Amit Goenka said, “With a presence in 171 countries and content available in 9 foreign languages, ZEE has emerged as a truly world-scale player, offering rich, innovative and engaging content to a wide cross-section of audiences. Bollywood’s popularity is growing across continents and with Starry Nights, it will be the first time that a celeb chat show of this stature has been produced. Featuring the best of Bollywood, the show aims to reach over 332 million viewers across all international territories.”

Speaking on his association, host and popular trade analyst Komal Nahta said, “I was thrilled at the offer to host Starry Nights as it was outside my comfort zone. All these years I have spoken of box-office collections but this show has given me an opportunity to be associated with the glamour instead of the grind.”

Sharing further details on the new property, ZEEL president – content & strategy, international business Rajeev Kheror said, “Starry Nights is about the journey of our favorite film celebrities. It is different from other chat shows where celebs talk about their films and latest releases. Here we come closer to the individual personality of the celebrity, their true character and their desires. The 40 episode series will feature the best of the industry, including global superstars like Aamir Khan, Karan Johar, Hrithik Roshan, Anushka Sharma, Kangana Ranaut, Alia Bhatt, Anil Kapoor, Sushant Singh Rajput, Vidya Balan and Manish Malhotra among others. While the show has been shot in English, to reach local audiences across the globe, it will be dubbed or sub-titled in several languages including German, Spanish and Arabic.”

‘Starry Nights’ has been conceptualised and produced by Zee International programming head Fatema Contractor. Speaking on the concept, she said “We are honored to be creating a celeb chat show at a global level in association with Komal Nahta. Starry Nights manages to go beyond the reel and reveal the real side of celebrities.”

The starry line-up of guests includes Arjun Kapoor, Sonam Kapoor, Farah Khan, Aditya Roy Kapoor, Shraddha Kapoor, Zoya Akhtar, Imtiaz Ali, Tiger Shroff and many more. So get ready to witness the perfect blend of comedy, drama, romance and admiration with your favorite Bollywood stars on the couch.

Starry Nights launches worldwide in the 1st week of January 2017. To catch your favourite celebs, tune in to:

· Zee Cinema (US) every Friday @ 1930

· Zing (US) every Sunday @ 1930

· Zee Bollywood every Saturday @ 1930

· Zee TV (US) every Sunday @ 1800

· Zee TV (Canada) every Saturday @ 1800

· Zee TV (Caribbean) every Sunday @ 1730

· Zee TV (APAC) every Saturday @ 1830

· Zee TV (Africa) every Sunday @ 1530

· Zing (Europe) every Sunday @ 1930

Zee Entertainment is amongst the largest producers and aggregators of Hindi programming in the world, with an extensive library housing over 222,000 hours of television content. With rights to more than 3,818 movie titles from foremost studios and of iconic film stars, Zee entertains over a billion viewers across 171 countries.

January 2, 2017
Komal Nahta to host Zee chat show

MUMBAI: Taking storytelling beyond boundaries, leading content conglomerate, Zee Entertainment Enterprises Limited (ZEEL) has created yet another milestone with the launch of its new celebrity chat show ‘Starry Nights’, exclusively for international territories. Hosted by top trade analyst, Komal Nahta, the show promises to reveal his fun and witty side as he indulges in heart-warming and hilarious conversations with Bollywood celebrities.

Produced in-house, Starry Nights premieres on ZEE’s international channels starting the first week of January 2017.

ZEEL international broadcast business CEO Amit Goenka said, “With a presence in 171 countries and content available in 9 foreign languages, ZEE has emerged as a truly world-scale player, offering rich, innovative and engaging content to a wide cross-section of audiences. Bollywood’s popularity is growing across continents and with Starry Nights, it will be the first time that a celeb chat show of this stature has been produced. Featuring the best of Bollywood, the show aims to reach over 332 million viewers across all international territories.”

Speaking on his association, host and popular trade analyst Komal Nahta said, “I was thrilled at the offer to host Starry Nights as it was outside my comfort zone. All these years I have spoken of box-office collections but this show has given me an opportunity to be associated with the glamour instead of the grind.”

Sharing further details on the new property, ZEEL president – content & strategy, international business Rajeev Kheror said, “Starry Nights is about the journey of our favorite film celebrities. It is different from other chat shows where celebs talk about their films and latest releases. Here we come closer to the individual personality of the celebrity, their true character and their desires. The 40 episode series will feature the best of the industry, including global superstars like Aamir Khan, Karan Johar, Hrithik Roshan, Anushka Sharma, Kangana Ranaut, Alia Bhatt, Anil Kapoor, Sushant Singh Rajput, Vidya Balan and Manish Malhotra among others. While the show has been shot in English, to reach local audiences across the globe, it will be dubbed or sub-titled in several languages including German, Spanish and Arabic.”

‘Starry Nights’ has been conceptualised and produced by Zee International programming head Fatema Contractor. Speaking on the concept, she said “We are honored to be creating a celeb chat show at a global level in association with Komal Nahta. Starry Nights manages to go beyond the reel and reveal the real side of celebrities.”

The starry line-up of guests includes Arjun Kapoor, Sonam Kapoor, Farah Khan, Aditya Roy Kapoor, Shraddha Kapoor, Zoya Akhtar, Imtiaz Ali, Tiger Shroff and many more. So get ready to witness the perfect blend of comedy, drama, romance and admiration with your favorite Bollywood stars on the couch.

Starry Nights launches worldwide in the 1st week of January 2017. To catch your favourite celebs, tune in to:

· Zee Cinema (US) every Friday @ 1930

· Zing (US) every Sunday @ 1930

· Zee Bollywood every Saturday @ 1930

· Zee TV (US) every Sunday @ 1800

· Zee TV (Canada) every Saturday @ 1800

· Zee TV (Caribbean) every Sunday @ 1730

· Zee TV (APAC) every Saturday @ 1830

· Zee TV (Africa) every Sunday @ 1530

· Zing (Europe) every Sunday @ 1930

Zee Entertainment is amongst the largest producers and aggregators of Hindi programming in the world, with an extensive library housing over 222,000 hours of television content. With rights to more than 3,818 movie titles from foremost studios and of iconic film stars, Zee entertains over a billion viewers across 171 countries.

January 2, 2017
Unique mobile UC Browser-Colors TV integration; Bigg Boss participants revealed

MUMBAI: A leading mobile internet browser seems to have helped the hugely popular television show in India on Colors to pick up the trending common man. Bigg Boss’s official Trending Partner UC Browser, with a substantial number of monthly active users, yesterday unveiled the celebrities and the shortlisted participants’ names that are set to enter the Bigg Boss house on its flagship product.

“We have 80 million monthly active users of mobile UC Browser in India,” a company official told indiantelevision.com. Apart from Bigg Boss, other UC Browser-Colors partnership worked wonders for programes such as Comedy Nights, 24, and Jhalak Dikhhla Jaa, the official added.

A part of Alibaba Mobile Business Group UCWeb Inc. revealed Bigg Boss Season 10’s participants on UC Browser, a company press release stated.

UC Browser, which has had a special section to choose and vote for probable common man who could possibly appear on Bigg Boss, competes with several other mobile browsers. The highly-anticipated Bigg Boss drama will include, for the first time ever, participants from the public shortlisted by the UC Browser popularity poll, the release stated.

The celebrities who are set to be a part of Bigg Boss are — Karan Mehra, Rohan Mehra, Mona Lisa, Gaurav Chopra, Bani J, Lopamudra Raut and Rahul Dev Kaushal. The ‘Common Man’ contestants are Nitibha Kaul, Manoj Punjabi, Manveer Gurjar, Lokesh Kumari Sharma, Priyanka Jagga, Akansha Sharma and Om Swami.

UCWeb has evolved from a mobile browser to a mobile media asset, offering mobile search and news feeds to over 420 million monthly active users (MAUs) globally. Today, UC Browser is the No. 1 independent browser in India and Indonesia, and is one of the world’s top three mobile browsers, according to StatCounter.

Bigg Boss previews and behind-the-scenes footage is also available to users of UC Browser which, according to StatCounter, has a 55% market share in India.

Bringing celebrities face to face with the ‘Aam Aadmi’ contestants, Bigg Boss assures to be bigger than ever with new drama and controversies. Keeping this in mind, UC Browser is ensuring its users to stay in touch with the full daily action by providing a special section on UC Browser as well as UC News. The section to include unseen footage, behind the scenes videos and promos of upcoming episodes. As a part of the We Media program, famous astrologist Bejan Daruwalla will be analyzing the drama happening in the show for the users and give his predictions in the form of exclusive blog post on UC Browser & UC News.

Talking about the integration with Bigg Boss, UCWeb India general manager Robert Bu said, “Reality TV shows are massively popular in India and Indians not just love watching them but also discuss them at home and at work. We have always seen entertainment related content as the best way to interact and engage with our users. The integration with Bigg Boss gives us the opportunity to give the public what they want: Their daily dose of entertainment on their favourite mobile browser.”

UCWeb Inc is a leading provider of mobile internet software and services. The international product portfolio of UCWeb includes UC Browser (mobile browsing service), UC News (content distributor), 9Apps (Android app store), UC Union (mobile traffic and monetization platform), etc.

‘Colors’, Viacom18’s flagship brand in the entertainment space in India, offers an entire spectrum of emotions to its viewers. From fiction shows to format shows to reality shows to blockbuster movies – the basket contains all ‘Jazbaat Ke Rang’.

October 17, 2016
Unique mobile UC Browser-Colors TV integration; Bigg Boss participants revealed

MUMBAI: A leading mobile internet browser seems to have helped the hugely popular television show in India on Colors to pick up the trending common man. Bigg Boss’s official Trending Partner UC Browser, with a substantial number of monthly active users, yesterday unveiled the celebrities and the shortlisted participants’ names that are set to enter the Bigg Boss house on its flagship product.

“We have 80 million monthly active users of mobile UC Browser in India,” a company official told indiantelevision.com. Apart from Bigg Boss, other UC Browser-Colors partnership worked wonders for programes such as Comedy Nights, 24, and Jhalak Dikhhla Jaa, the official added.

A part of Alibaba Mobile Business Group UCWeb Inc. revealed Bigg Boss Season 10’s participants on UC Browser, a company press release stated.

UC Browser, which has had a special section to choose and vote for probable common man who could possibly appear on Bigg Boss, competes with several other mobile browsers. The highly-anticipated Bigg Boss drama will include, for the first time ever, participants from the public shortlisted by the UC Browser popularity poll, the release stated.

The celebrities who are set to be a part of Bigg Boss are — Karan Mehra, Rohan Mehra, Mona Lisa, Gaurav Chopra, Bani J, Lopamudra Raut and Rahul Dev Kaushal. The ‘Common Man’ contestants are Nitibha Kaul, Manoj Punjabi, Manveer Gurjar, Lokesh Kumari Sharma, Priyanka Jagga, Akansha Sharma and Om Swami.

UCWeb has evolved from a mobile browser to a mobile media asset, offering mobile search and news feeds to over 420 million monthly active users (MAUs) globally. Today, UC Browser is the No. 1 independent browser in India and Indonesia, and is one of the world’s top three mobile browsers, according to StatCounter.

Bigg Boss previews and behind-the-scenes footage is also available to users of UC Browser which, according to StatCounter, has a 55% market share in India.

Bringing celebrities face to face with the ‘Aam Aadmi’ contestants, Bigg Boss assures to be bigger than ever with new drama and controversies. Keeping this in mind, UC Browser is ensuring its users to stay in touch with the full daily action by providing a special section on UC Browser as well as UC News. The section to include unseen footage, behind the scenes videos and promos of upcoming episodes. As a part of the We Media program, famous astrologist Bejan Daruwalla will be analyzing the drama happening in the show for the users and give his predictions in the form of exclusive blog post on UC Browser & UC News.

Talking about the integration with Bigg Boss, UCWeb India general manager Robert Bu said, “Reality TV shows are massively popular in India and Indians not just love watching them but also discuss them at home and at work. We have always seen entertainment related content as the best way to interact and engage with our users. The integration with Bigg Boss gives us the opportunity to give the public what they want: Their daily dose of entertainment on their favourite mobile browser.”

UCWeb Inc is a leading provider of mobile internet software and services. The international product portfolio of UCWeb includes UC Browser (mobile browsing service), UC News (content distributor), 9Apps (Android app store), UC Union (mobile traffic and monetization platform), etc.

‘Colors’, Viacom18’s flagship brand in the entertainment space in India, offers an entire spectrum of emotions to its viewers. From fiction shows to format shows to reality shows to blockbuster movies – the basket contains all ‘Jazbaat Ke Rang’.

October 17, 2016
Colors to actively engage viewers through Israeli singing show ‘Rising Star’ in early 2017

MUMBAI: Colors launched its first singing reality show Sur Kshetra in 2012, a musical battle between teams of two neighbouring countries Pakistan and India. The show was indeed one of its kind.

Staying true to its brand value of being at the forefront of innovation and disruptive programming, Colors has joined hands with the world-renowned production and distribution giant Keshet International to bring the Israeli singing reality show Rising Star to India.

The show is one of the world’s most celebrated singing-based reality shows with live viewer engagement at its core. Rising Star is slated for an early 2017 launch on Colors, and will be produced by Optimystix Entertainment.

Originally created and produced by Tedy Productions and Keshet Broadcasting, has, since its inception in 2013, enthralled the global audience with the most vivid talent. With more than 250 episodes globally to its credit, the format has been aired across more than 16 countries including Israel, the U.S, Brazil, Portugal, Argentina, China, Cambodia and Indonesia amongst others.

Commenting on this landmark acquisition, Colors CEO Raj Nayak said, “For the first time, here is a reality show that will not only be Live but will also give the viewers sitting at home an opportunity to engage with the progress and build-up of the show. What is beautiful about the format is that it’s instant & Live. We are delighted to be collaborating with Keshet International to bring Rising Star to India. Our Channel boasts of having one of the biggest consumer engagement platforms in the country and one can assert that a format like Rising Star couldn’t have found a better stage than ours. The show’s USP is that it’s not only high on entertainment quotient but also has the ability to connect and communicate with the viewers directly.”

With Digital India being the new order of the day, Rising Star is a first-of-its-kind futuristic interactive engagement-led format which puts the power of determining a contestant’s fate in the hands of the viewers. Through its app-based mass talent-led format, the show will welcome budding singers from across the country, bringing them together on a common platform.

Keshet International head of Asia Gary Pudney said, “We are beyond excited about bringing Rising Star to the Indian audience. India is embracing technology more ferociously than ever before and, in partnership with our brilliant partners at Colors, we will be delivering prime time entertainment that satisfies viewers’ hunger to become more active and engaged viewers of high end content.”

Apart from Rising Star, the recent adaptations of KIA formats include “Prisoners of War” India which will be aired on Star India’s Hindi general entertainment channel (GECs) Star Plus.

October 17, 2016