ITV

Category: Reality

  • ABP’s CEO Avinash Pandey wins ‘Media Person of the Year’: IAA Leadership Awards

    ABP’s CEO Avinash Pandey wins ‘Media Person of the Year’: IAA Leadership Awards

    Mumbai: ABP Network CEO Avinash Pandey has been honoured with the ‘Media Person of the Year Award’ by the IAA Leadership Awards in Mumbai for his outstanding leadership and commitment to excellence in marketing, advertising and media.

    Pandey is a strong advocate for responsible journalism and has been instrumental in setting high standards for the news industry in India.

    Commenting on this recognition, Pandey said, “Running a media business is no less complex and challenging than any other large business. We are lucky to see tectonic shifts in technology and media consumption habits. With the change in the way media is consumed, we are on our toes all the time, not to race for the ratings but to serve our audiences in a way that makes this country much better than what we inherited. It is a great honour for me to be recognised as the Media Person of the Year by the IAA. This award is a recognition for the ABP Network team that I am proud of.”

    He is presently serving as the vice president of the News Broadcasters & Digital Association (NBDA). He has also been a member of several committees, including the media & entertainment committee of FICCI, and handles the chairmanship of the national council on entertainment and media-Assocham.

    Having served the ABP Group since 2005 in various roles, Pandey donned the mantle of CEO of ABP Network in January 2019. He steered the transformation of the channel from Star News to ABP News in 2012, along with the rebranding and repositioning in 2020. Additionally, he has led the charge in advancing the Indian regional languages, particularly on digital platforms.

    With over 26 years of experience in the media industry, he is a true specialist who has made immense contributions in people’s perception of news as his body of work was synonymous to ethical journalism. His path breaking innovations in the media broadcasting domain has provided top notch content that received overwhelming response from the audiences and industry experts alike.

  • Zee TV rolls out 360-degree campaign for its reality show DID Super Moms 3

    Zee TV rolls out 360-degree campaign for its reality show DID Super Moms 3

    Mumbai: Over the last three decades, Zee TV has been a pioneer in shaping the contours of reality television in India, introducing audiences to homegrown non-fiction formats like Sa Re Ga Ma Pa, Dance India Dance, and India’s Best Dramebaaz. These properties have not only emerged as immensely popular talent-based reality TV franchises but have become an integral part of India’s rich culture. In fact, launched earlier this year, season five of DID L’il Masters consistently topped viewership charts throughout its run, standing testament to the channel’s finger on the pulse of the audience when it comes to talent-based reality formats. And now, after receiving an overwhelming response to the previous two seasons that introduced audiences to some truly exceptional dancing mothers, Zee TV is all set to return with the third edition of its popular nonfiction property – DID Super Moms, which will air every Saturday and Sunday at 9 pm from 2nd July onwards. 

    In the run-up to the much-awaited launch of DID Super Moms season 3, the channel has set out on a promotional blitzkrieg across the country to ensure that the new season creates mass hysteria of an unforeseen magnitude. With an aim to salute mothers across India who have always put their family interests before their own but are now finally on their way to give wings to their own dreams, Zee TV conducted several ingenious activities across the country. A social experiment in prominent malls of Mumbai and Ahmedabad asked mothers and their children questions about each other. At the end of this experiment, a touching montage highlighting how our mothers literally live their lives around us and how little we, as their children, know about their personal dreams and aspirations was created. The core idea was to wake us up to the fact that our mothers have an identity beyond being just our moms and that we need to turn into their biggest cheerleaders and support them in their journeys of reaching out to their goals and aspirations. 

     

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by ZEE TV (@zeetv)

     

    Another interesting coup pulled off by the marketing team at Zee TV is a reel put up by none other than popular television actor Rupali Ganguly, where she turns into a cheerleader for her mother who had auditioned for DID Super Moms in 2013 and every other super mom in the country. Re-living that memory, she danced to the title track of the show. Rupali extending an arm of support to the new batch of super moms who are setting out to pursue their own dance passions and carving an identity of their own with the support of their own family sits beautifully in sync with the journey of her popular on-screen character. This hook step challenge she participated in is called #SuperMomKaSuperStep and it has brought the entire dance influencer community together where children along with their super moms are recreating the hook-step that was kickstarted by the judges – Remo D’Souza, Urmila Matondkar, Bhagyashree Dassani & host Jay Bhanushali. While these dance reels have gone viral, social media is also buzzing with heartening messages from people across the country encouraging women to follow their dreams and passions. 

    Embed Link: https://www.instagram.com/reel/CfbijzZgrbU/?igshid=YmMyMTA2M2Y=  

    Celebrating the relentless spirit of some truly exceptional super achievers who have continued to scale even greater heights post motherhood, Zee TV sent DID Super Moms hampers to celebrity moms from different walks of life including Anushka Sharma, Anita Hassanandani, Juhi Parmar, wrestler Babita Phogat, chef Pankaj Bhaduria, singer Neeti Mohan and journalists from the media fraternity. Apart from saluting their spirit, Zee TV hopes to give wings to the dreams of moms across India, motivate them to pursue their passions and become super moms!  

    Another interesting layer to this innovative campaign had influencers Bhavin Bhanushali of Mumbai & Yuvraj Dua of Delhi drive people’s attention to volunteers lining the streets in both the metros with placards that read – ‘Khana Time Pe Kha Lena Beta’, ‘All The Best, Beta’, ‘Phone Kyun Nahi Uthate Beta?’ indicating the selfless and nurturing attitude of mothers who take care of their family. A pertinent question was raised where the people of Mumbai, Delhi & Ahmedabad were asked – How many of you ask these very questions to your mother? These posts populated under #JustSuperMomThings urged all of us to think more about our mothers, their goals and aspirations and join Zee TV in its journey of celebrating the dreams and passions of India’s mothers on DID Super Moms.

    With so many heart-warming ideas and initiatives driving multiple conversations around the journeys of moms to super moms, DID Super Moms seems poised for a truly buzzy launch. 

  • MTV Roadies Season 18 to premiere on 8 April

    MTV Roadies Season 18 to premiere on 8 April

    Mumbai: The Season 18 of Infinix Smartphones MTV Roadies is set to premiere on 8 April starting at 7 pm. The show will be on air thrice a week from Friday to Sunday on MTV. It will also stream on Voot.

    The show is shot in South Africa and will be hosted by actor Sonu Sood. CoinSwitch, Paree Sanitary Pads, Leverage Edu and Lakme Sun Expert have come on board as ‘co-powered by’ sponsors. The show has been produced by PipPip media private limited.

    “At MTV, we have always delivered unprecedented, clutter-breaking experiences to our young audiences leading with the pop-culture phenomenon that is Roadies,” said Viacom18 head of youth, music and English entertainment Anshul Ailawadi.

    “With the new season, fans will get to see the classic, enduring passion to become a Roadie, but with innovation in format, South African locales, with superstar host Sonu Sood. We will also be airing the show thrice a week for the first time, giving fans more entertainment and adventure. We are confident that MTV Roadies Journey in South Africa will break new ground in the realm of adventure reality shows.”

    “Infinix is a premium smartphone brand, and like MTV Roadies, embodies the spirit of ‘Ab Rukna Nahi’ with its contemporary and innovative tech,” said Infinix Mobiles CEO Anish Kapoor.

    “With both MTV and Infinix Smartphones catering to the young audience, through this partnership, we aim to reach out and connect with the youth of India. As a forward-looking company, we are sure this new season in a new format will be a thrilling journey offering unmatched adventure and excitement,” Kapoor added.

    The first episode of the season will be simulcast across 19 channels along with a content roadblock on 15 channels across the Viacom18 network.

  • ALTBalaji & MX Player’s show ‘Lock Upp’ reaches 100 mn views since its release

    ALTBalaji & MX Player’s show ‘Lock Upp’ reaches 100 mn views since its release

    Mumbai: The unique captive reality show ‘Lock Upp’ by ALTBalaji & MX Player has successfully managed to garner 100 million views within 19 days of its release.

    The show is currently streaming on ALTBalaji and is hosted by actress Kangana Ranaut. To create an exclusive user experience, MX Player & ALTBalaji has introduced two new features: Super Voting/for Loyal and Super Fans and Khabris on the apps. 

    Other features that will soon be introduced on the app are the audience suggestion poll and contestant chat. Additionally, MX Player & ALTBalaji will unveil the highly engaging ‘appeal box’ for a wholesome interactive experience.

    ALTBalaji & MX Games are innovating and providing audiences with a chance to predict and win. Speaking on the new features, MX Media’s CEO Karan Bedi said, “At MX, we are always attempting to entertain our audiences with exciting and unique concepts. Our user-first approach in offering such content has made MX Player India’s largest entertainment platform. Our latest hit reality series, Lock Upp has something for every user.” 

    “We have introduced dynamic interactivity so that they get a chance to get involved with the contestants and increases the likelihood of building a long-term connection with them. To ensure our proposition succeeds, we believe in giving people more of what they love to build compelling connections,” Bedi added.

    “A user who predicts elimination before it starts builds an emotional investment in the outcome and creates their unique personal journey with their favourite contestants on the show. We have lots more in store to create an entertaining real-time engagement for our users,” he said.

    “AT ALTBalaji, the focus is always on introducing content that appeals to the mass audiences. With Lock Upp, an ALTBalaji Production, we have created multiple milestones with massive audience engagement topping the lists across all platforms. Extra-ordinary audience interactivity is a USP that ALTBalaji is looking to innovate even further. On the same lines, we are happy to introduce the concept of super fans where the ‘aam aadmi of India’ will have super-power to decide the fate of the contestant in the show and we will also give a super fan a chance to become a Khabri and intermingle with the contestants. To connect the audiences directly to the show, there is much more in store for everyone to stay engaged,” Czarina Ekta R Kapoor shares. 

    For example, the accurate winning prediction, team captain prediction or an elimination prediction will help users regularly earn points and prizes. This interactivity feature increases the chances of audience involvement in the show and helps them stay connected to their favourite contestants. The results will be announced on the show. 

  • NH Studioz announces NH Plus OTT platform

    NH Studioz announces NH Plus OTT platform

    Mumbai: Film production company NH Studioz is all set to launch its OTT platform NH Plus.

    With NH Plus, NH Studioz aims to bridge the gap and become a one-stop shop for all the film buffs across demographics, said the company in a statement on Wednesday.

    Commenting on the launch of NH Plus, NH Studioz, director, Shreyans Hirawat said, “With NH Plus, we have planned to explore the digital ecosystem because coming from the entertainment sector, we believe that entertainment is all that people need at the end of the day and that’s when we decided to launch the OTT platform. With the blend of films and classics, our focus is very simple as the audiences are adapting tech and OTT, we would like to reach the desi film audiences.”

    “In today’s time, customer acquisition is the major challenge for any OTT player and we envisage the same challenges,” he further stated.

    While other platforms are focusing both on films and TV shows, NH Plus would focus only on films. The audiences will be able to access titles like “Sholay”, “Sarkar”, “Baghban”, “Krantiveer”, “Pink” and many more on the upcoming OTT platform.

    Hirawat said the company plans to roll out various offers on the subscription plan since the business model would be hybrid in nature. “We will be starting with 200 films and target to add a decent number each month,” he added.

  • Guest column: Is FTA ready for format shows?

    Guest column: Is FTA ready for format shows?

    MUMBAI: FTA Channels in the prequel era, before they left the space, had for the first time opened up a world of eyeballs and revenue that was being under-served and built successful revenues and business models. Since content was free and was already monetized and exposed on the pay channels catering to urban eyeballs for all the main players. However, while the business was lucrative and it added hundreds of crores worth in revenue to all the players in the FTA platform. Even the weakest player pulled in almost 100crs worth of advertising revenue with a relatively low cost of operation to air/run these channels. But the revenues weren’t negligible. In fact, a few channels almost matched big urban pay Hindi movie channel revenues. That was the kind of weight that FTA channels were punching with.

    Even at that time, over 170+ clients were buying these eyeballs & markets. These were mainly led by the FMCGs. The GRP pie was 500+ amongst the top six players in GEC FTA space and the trading levels were very low, as the mystical CPRP was designed for the urban & pay channel trading. A few players of the market got smart and made it U+R base, purely for negotiations and better rates. But no one was willing to unlock or set a benchmark for the rural group as GRPs on Rural base were available in 100s and more. So, the FTA pricing then became a Sell that had very little buy in from both sides of the table. But still, the revenue pie was over Rs. 1200 crores two to three years ago.

    Today, all players are back. The GRP pie is again back to its glory of 500 + and the clientele is also back to in excess of 160+ advertisers. This time we have new categories of clients that include education, gaming, etc but FMCG still leads the pack. But as most old clients have matured in the urban market, they are looking for newer markets to grow in. The brightest minds speaking and predicting about the recovery of the economic growth are pointing towards “Rural first”. All this is giving the FTA channels a massive advantage as these markets had to depend on print/outdoor/radio and cinema and got very little support for TV. That has now changed. The revenue pie too has recovered the fastest for FTA and has grown despite the challenges that the other categories of channels are facing in terms of ad bucks.

    Learnings from then and now: Will the Twain meet?

    The trading levels are designed for urban pay channels to take lion’s share of the revenue pie. Investments for pay channels are of course significantly more or rather better read as that investment in FTA Hindi GEC is significantly low. Most FTA channels have a larger interest as they have pay and urban centric channels as a group. So, it’s a catch-22 on how to work the true value of the seemingly presented poorer family member. If the business plan is to be looked with the lens of ‘Since content is free, all the value generated is profit’ then this space will languish instead of flourishing.

    Is FTA ready for format shows? Is FTA ready for original shows with U+R or rural taste in programming? Are education and sports (non-cricket) ready to build successful revenue models on this platform? Can made for FTA movies be produced at budgets that can be supported by these channels? In spite of having the world’s leading badminton players, we struggle to build a revenue model around it. Wresting too has arguably been a great opportunity missed.

    All in all, can FTA be priced  aptly and fairly for the audiences it delivers and the markets that it reaches? Can FCT that was free commercial time but was always paid for be applicable to FTA as it’s called free to air?  Interesting times await…

    (The author is COO, Enterr10 Television. Indiantelevision.com may not subscribe to his views.)  

  • Sony Entertainment Television set to launch KBC season 12

    Sony Entertainment Television set to launch KBC season 12

    MUMBAI: 2020 as a year, has been etched in everyone’s minds, for all the wrong reasons. However, it’s for us to decide how to overcome these setbacks and march ahead. The will and determination to move forward come from within, and this year, the season 12 of Kaun Banega Crorepati (KBC) gears up for the most celebrated comeback with the thought – Jo Bhi Ho, Setback Ka Jawaab Comeback Se Do.

    Conceptualised and written by Nitesh Tiwari & Nikhil Mehrotra, the campaign of this season brings forth relatable examples, through humane stories, which inspire and encourage people to make a greater comeback in life.

    With season 12 of KBC on the anvil, the iconic brand synonymous with the show – Amitabh Bachchan – is also gearing up to welcome and applaud contestants from across the country.

    Sony Entertainment Television business planning and communication head Amit Raisinghani said, “KBC celebrates the achievements of people irrespective of how small or big the achievements are. The campaign this year has been driven by people’s determination to turn adverse circumstances in their favor and move ahead in life. It’s always a pleasure to work with Tiwari, who exactly knows the pulse of the situation, and creates impactful ad films for KBC. We hope like in the past, this campaign resonates strongly with our audience.”

    Tiwari said, “I am grateful for the trust that Sony puts in me each year for the KBC campaigns. This year is of course very different and challenging for all of us in every aspect. But it has been a year of learning and exploring avenues that probably weren’t thought of, paving the path for something meaningful. This leads us to the insight that there is a spark somewhere in each one of us that keeps us going, notwithstanding the obstacles, however big or small. The idea of this campaign is to reignite the spark and inspire people to move ahead in life.”

  • Karan Johar adds bold new flavours to our cuppaKoffee

    Karan Johar adds bold new flavours to our cuppaKoffee

    MUMBAI: Unabated and utterly unafraid – Koffee with Karan is back for its 6th season. The longest running chat show on Indian television sets new benchmarks with every new season creating unprecedented buzz and aggregating premium consumers across TV and digital. 

    This year, Karan will bring unique celebrity pairings and unravel different facets of these superstars that promise to be fresh and endearing. The crowd favourite Rapid Fire will be even more fiery with tougher questions. And, finally, fans will see a brand-new gaming section that’ll bring out the crazy competitive side of even the most zen celebs.

    Koffee with Karan season 6 premieres this Sunday at 9PM with a stellar showcase of girl power featuring Deepika Padukone and Alia Bhatt. The leading ladies with the biggest box office blockbusters get candid with Karan on success, marriage and even address “the elephant” in the room. As the season continues, see Akshay Kumar go toe-to-toe with Ranveer Singh, the endearing father-daughter duo Saif and Sara Ali Khan, sibling stories of Arjun and Janhvi Kapoor to name a few, making the wait for the new season absolutely worth the while.

    Karan Johar, the ultimate host, masterfully cajoles the biggest superstars into revealing their real selves. The marketing campaign for this season in the ‘unafraid boy’ film captures in essence why this show has been successful for so long – Karan asking all the wrong questions and audience loving the answers. 

    Over the last 6 seasons, Koffee with Karan has established a loyal fanbase. This season, Star World will endeavour to give those fans a more immersive experience to engageand express their love for the show. In a first for a TV show in India, fans will be able to pose with the iconic Koffee Mug using hand-tracking AR technology on Facebook. Not only this, fans will also get a chance to posewith their favourite celebrities. The most die-hard fans, will get a once-in-a-lifetime opportunity to be on the hot seat and field Rapid Fire questions from Karan through a Facebook camera innovation and can capture this experience on social media.

    Koffee with Karan season 6 together with Google Home, driven by Audi, powered by Idea 4G, lifestyle parterJaquar Group, special parterOppo F9 Pro and beauty parterL’Oreal Paris.

  • Endemol shine india celebrates the launch of the 25th season of the bigg boss franchise in india!

    Endemol shine india celebrates the launch of the 25th season of the bigg boss franchise in india!

    MUMBAI: Bigg Boss, the ultimate reality show has done it again! After conquering audiences, across Hindi, Kannada, Bangla, Telugu, Marathi and Tamil markets the show launched its premiere season in Malayalam this weekend. The launch marks the 25th season in totality for the franchise in India. Globally Endemol Shine India is the only territory in history of the franchise to have produced the Big Brother format (Bigg Boss) in multiple languages for different broadcasters. In India, Bigg Boss is now produced in 7 languages, with an output of 600 episodes across the calendar year.

    Having become a favorite since its launch in 2006, Big Boss is undoubtedly the biggest & most popular reality show in India with an enviable viewership.  Over the years, it’s found a place in the heart of the viewer breaking across languages, traditions & cultures. Produced at a mammoth scale, the show is testament to a synergy between provocative creatives, state of the art production and logistics.

    While first produced in Hindi, the show became easily adapted itself to other languages and cultures – & still garners huge TRP’s (often rated the #1 Non-Scripted) for its broadcasters and their digital platforms. With the legacy of having Iconic stars as hosts, the show boasts of an association with the likes of Salman Khan, Kamala Hassan, Nani, Mohanlal, Mahesh Manjrekar and Sudeep with an equally compelling mix of housemates.

    Talking about the completion of 25 seasons of the franchise in India market, Abhishek Rege, CEO, Endemol Shine India said, “Bigg Boss, now in its 7th language and 25th season, is undoubtedly the most popular non-scripted show across the country entertaining viewers from all strata of society. We have come a long way since the launch in 2006. The Series has always been well received and has become part of the Nation’s TV viewing culture.  The ongoing appreciation for the franchise, no matter the language is testament to the effort of the Creative and Production teams at Endemol Shine India and their understanding of geographies and of local audiences. The love for the show constantly encourages us to strive to entertain, innovate and engage the viewers season after season.”

    Endemol Shine India has produced over 170 shows which have translated in to nearly 6000 hours of programming across 8 languages. Boasting of one of the most experienced creative & production teams across all genres, in the business –  the company takes pride in ensuring that the franchise remains refreshed and that the level of intrigue regarding the show only grows each season. 

  • KBC returns SET to top 10 channels across genre list

    KBC returns SET to top 10 channels across genre list

    BENGALURU: The ninth season of the Indian spin-off of the very popular Who Will Become a Millionaire under the Indian moniker Kaun Banega Crorepati or KBC commenced on Monday, 28 August 2017.

    According to sources, this season has broken registration records of all previous seasons by registering 19.8 million citizens on the show. And,the viewership of the game show’s episodes over five days until Friday, 1 September 2017 was good enough to bring Sony Pictures Network’s flagship Hindi GEC Sony Entertainment Television (SET) into the top 10 channels across genre list for week 35 of 2017.

    SET garnered ninth rank with 504.095 million weekly impressions Broadcast Audience Research Council of India (BARC) list for week 35 of 2017 (Saturday, 26 August 2017 to Friday, 1 September 2017) – Top 10 Channels Across Genre : All India (Urban+Rural or U+R) : 2+ Individuals. The channel had last appeared in the top 10 channels list across genres in week 11 of 2017 (Saturday, 11 May 2017 to Friday, 17 May 2017) at eighth place with 472.118 million weekly impressions.

    KBC was the second most watched primetime programme in the Hindi GEC (U) markets in week 35 of 2017 with 6.253 million impressions according to BARC data for the top 5 Hindi GEC programmes in the Hindi Speaking Market (HSM) Urban NCCS All : Primetime (1800 – 2330 hrs) : 2+ Individuals.

    Six Hindi GEC and two GEC channels each from the Tamil and Telugu markets made up the list of the top 10 channels across genres list in week 35 of 2017. A remarkable feature for week 35 of 2017 was the presence of four Star India channels in the top10 across genres list. Further, two channels each from the Sun TV Network and Zee Entertainment Enterprises Limited (Zeel) and one channel each from Network 18 (Viacom 18) and Sony Pictures Network India (SPN) made up the top 10 channels across genre list for week 35 of 2017.

    The Sun TV Network’s flagship Tamil GEC Sun TV retained its pole position in the top 10 channels across genres list for week 35 of 2017 with 1,009.285 million weekly impressions. All five programmes in the top 5 Tamil programmes list for the TN/ Puducherry (Urban+Rural): NCCS All : Primetime (1800 – 2330 hrs) : 2+ Individuals in week 35 of 2017 were from Sun TV.

    Sun TV was followed by Zeel’s FTA Hindi GEC Zee Anmol that also retained its week 34 position of second place in week 35 with 778.876 weekly impressions. The channel’s programmes Jamai Raja and Kaala Teeka were the ranked first and second respectively in the top 5 Hindi GEC programmes in the HSM (R) : NCCS All : Prime Time (1800 – 2330 hrs) : 2+ Individuals. Further Jamai Raja on Zee Anmol was also ranked third in week 35 during primetime in the HSM GEC (U+R) markets in week 35 of 2017.

    Network 18’s flagship Hindi GEC Colors moved up one place to third rank in week 35 with 645.973 million impressions on the back of strong support from the HSM (U+R) and the HSM (U) markets during primetime for the eighth season of its reality and stunt television show Fear Factor Khatron Ke Khiladi. Zeel’s flagship Hindi GEC moved down one place to fourth place with 642.612 million impressions. Three of its shows – Kumkum Bhagya and its spinoff Kumkum Kundali and reality singing show Sa re ga ma pa Little Champs were present in the top 5 programmes list during primetime for HSM (U+R) and Kumkum Bhagya was present in the top 5 programmes list during primetime for HSM (U) for week 35 of 2017.

    Star India’s flagship Hindi GEC Star Plus was placed fifth with 626.212 million weekly impressions followed by the Sun TV Networks flagship Telugu GEC Gemini with 538.077 million impressions. Star India’s flagship Telugu GEC Star Maa was ranked seventh with 531.41 million weekly impressions followed by Star India’s FTA Hindi GEC and newly christened Star Bharat with 531.083 million weekly impressions at eighth place.

    As mentioned above SET was ranked ninth followed by Star India’s flagship Tamil GEC Star Vijay at tenth place with 486.959 million impressions.