MUMBAI: Zee has joined the bandwagon in the race for ratings among shows and slots. The Subhash Chandra led Zee Entertainment Enterprises Limited premier Hindi GEC has pulled out its first 10.30 slot for an original fiction show. Zee is set to air its new finite series Amma at that slot from 25 June every Saturday and Sunday.
With this, Zee has joined Star Plus and Colors in the weekend ratings chase. Star Plus initiated the trend of airing fiction on weekends that was later followed by Colors which aired super hit shows such as 24 Season 1 in 2015 at the 10 pm slot on Friday and Saturday. Colors added the just concluded Naagin at the 8 pm slot which has now been replaced by Kawach. The entrance of Zee in the 10.30 pm time slot will surely to heat up the competition. There are other GEC’s too which are exploring weekend opportunities according to sources.
Produced by Farhan P Zamma, Amma is based on life of Jenabai Daaruwala, who is a well – known name in the Mumbai underworld mafia. The finite series will explore the journey of the rise of this female don. A source revealed that the per episode production cost is approximately Rs 8 to Rs10lakhs.
In the past also Zee also experimented with fiction series on the weekend slot. In 2014, the channel launched Neeli Chatri Waale, a mix of comedy and drama at the 8 pm time band on Saturday and Sunday. Apart from this, the channel also took its Sunday programming a notch higher with the new adventurous show Janbaaz Sinbad at the 7 pm time slot which was launched on 27 December 2015.
Amma has been pitched against Star Plus’ new show Jaana Na Dil Se Door. &TV has no original content airing on Saturday at 10.30pm but on Sunday it has a new show Life Ka Recharge at that slot. Life OK airs the repeat telecast of Savdhaan India at 10pm. Sony Entertainment Television has a CID telecast on at the same time band. Sab TV telecasts the repeat of Tarak Mehta Ka Oolta Chashma and Colors has its comedy shows at 10pm Comedy Nights Bachao on Saturday and Comedy Nights Live on Sunday.
Could this just be a beginning of a new era in television?
MUMBAI: Zee has joined the bandwagon in the race for ratings among shows and slots. The Subhash Chandra led Zee Entertainment Enterprises Limited premier Hindi GEC has pulled out its first 10.30 slot for an original fiction show. Zee is set to air its new finite series Amma at that slot from 25 June every Saturday and Sunday.
With this, Zee has joined Star Plus and Colors in the weekend ratings chase. Star Plus initiated the trend of airing fiction on weekends that was later followed by Colors which aired super hit shows such as 24 Season 1 in 2015 at the 10 pm slot on Friday and Saturday. Colors added the just concluded Naagin at the 8 pm slot which has now been replaced by Kawach. The entrance of Zee in the 10.30 pm time slot will surely to heat up the competition. There are other GEC’s too which are exploring weekend opportunities according to sources.
Produced by Farhan P Zamma, Amma is based on life of Jenabai Daaruwala, who is a well – known name in the Mumbai underworld mafia. The finite series will explore the journey of the rise of this female don. A source revealed that the per episode production cost is approximately Rs 8 to Rs10lakhs.
In the past also Zee also experimented with fiction series on the weekend slot. In 2014, the channel launched Neeli Chatri Waale, a mix of comedy and drama at the 8 pm time band on Saturday and Sunday. Apart from this, the channel also took its Sunday programming a notch higher with the new adventurous show Janbaaz Sinbad at the 7 pm time slot which was launched on 27 December 2015.
Amma has been pitched against Star Plus’ new show Jaana Na Dil Se Door. &TV has no original content airing on Saturday at 10.30pm but on Sunday it has a new show Life Ka Recharge at that slot. Life OK airs the repeat telecast of Savdhaan India at 10pm. Sony Entertainment Television has a CID telecast on at the same time band. Sab TV telecasts the repeat of Tarak Mehta Ka Oolta Chashma and Colors has its comedy shows at 10pm Comedy Nights Bachao on Saturday and Comedy Nights Live on Sunday.
Could this just be a beginning of a new era in television?
MUMBAI: National Geographic Channel (NGC) has announced partnership with Honda, to produce the thrilling new adventure series Riding Morocco: Chasing The Dakar. The 60 minute special follows professional racer Christophe Barriere-Varju and model-adventurer Laura Csortan as they go on a unique motor biking tour across Africa using Honda Africa Twin bikes. Riding Morocco: Chasing The Dakar premieres globally on NGC this month. In India, it will premiere on 17 June, 2016.
Co-presenters Barriere-Varju and Csortan will be taking the ultimate biking tour in Riding Morocco: Chasing The Dakar, seeing enigmatic parts of Africa that are off the well-worn tourist trails. They will take audiences to historical sites hidden deep in the desert as well as gorgeous, untouched oases towns, meeting a variety of personalities, from tribesmen and silver miners to astronauts preparing for a space mission. Bringing their own supplies, Barriere-Varju and Csortan will travel through every imaginable extreme—freezing nights and blazing mid-day sun, large sand dunes, mountains and valleys—to test their personal limits and experience all of Africa’s hidden terrain and cultures along the ride of a lifetime.
The channel claims that Barriere-Varju is the perfect presenter for Riding Morocco: Chasing The Dakar, having ridden both the African and South American versions of the Dakar Rally, an annual off-road endurance event that has tested the most experienced drivers in the world. He brings this racing experience to the fore in the show, calling on it to navigate and handle the various types of rugged terrain that Africa has in store for the riders. Csortan is an experienced presenter and model who is also a racing enthusiast, having been a panellist on Grand Prix TV. She became the face of The Australian Moto GP in 2008 and travelled the world for seven years presenting the Australian travel show The Great Outdoors. It’s her love for adventure and racing that viewers will relate to upon seeing their journey unfold. Not only will Barriere-Varju and Csortan reveal the hidden stories of Africa and get to know themselves better in Riding Morocco: Chasing The Dakar, but their completion of the ride also spells a victory for the human spirit.
NGC Regional Production & Development for APAC and Middle East VC MayYi Lee said, “We’re excited to have partnered with Honda on this ambitious television programme that fulfils the human need for exploration and uncovers a fascinating side of Africa. Viewers must tune in to Riding Morocco: Chasing The Dakar to witness Barriere-Varju and Csortan’s ultimate biking expedition and learn what extremes true adventurers will endure for the sake of self-discovery and making history. NGC is committed to continue producing quality programming that promotes the values of knowing more about the world and driving it forward.”
MUMBAI: National Geographic Channel (NGC) has announced partnership with Honda, to produce the thrilling new adventure series Riding Morocco: Chasing The Dakar. The 60 minute special follows professional racer Christophe Barriere-Varju and model-adventurer Laura Csortan as they go on a unique motor biking tour across Africa using Honda Africa Twin bikes. Riding Morocco: Chasing The Dakar premieres globally on NGC this month. In India, it will premiere on 17 June, 2016.
Co-presenters Barriere-Varju and Csortan will be taking the ultimate biking tour in Riding Morocco: Chasing The Dakar, seeing enigmatic parts of Africa that are off the well-worn tourist trails. They will take audiences to historical sites hidden deep in the desert as well as gorgeous, untouched oases towns, meeting a variety of personalities, from tribesmen and silver miners to astronauts preparing for a space mission. Bringing their own supplies, Barriere-Varju and Csortan will travel through every imaginable extreme—freezing nights and blazing mid-day sun, large sand dunes, mountains and valleys—to test their personal limits and experience all of Africa’s hidden terrain and cultures along the ride of a lifetime.
The channel claims that Barriere-Varju is the perfect presenter for Riding Morocco: Chasing The Dakar, having ridden both the African and South American versions of the Dakar Rally, an annual off-road endurance event that has tested the most experienced drivers in the world. He brings this racing experience to the fore in the show, calling on it to navigate and handle the various types of rugged terrain that Africa has in store for the riders. Csortan is an experienced presenter and model who is also a racing enthusiast, having been a panellist on Grand Prix TV. She became the face of The Australian Moto GP in 2008 and travelled the world for seven years presenting the Australian travel show The Great Outdoors. It’s her love for adventure and racing that viewers will relate to upon seeing their journey unfold. Not only will Barriere-Varju and Csortan reveal the hidden stories of Africa and get to know themselves better in Riding Morocco: Chasing The Dakar, but their completion of the ride also spells a victory for the human spirit.
NGC Regional Production & Development for APAC and Middle East VC MayYi Lee said, “We’re excited to have partnered with Honda on this ambitious television programme that fulfils the human need for exploration and uncovers a fascinating side of Africa. Viewers must tune in to Riding Morocco: Chasing The Dakar to witness Barriere-Varju and Csortan’s ultimate biking expedition and learn what extremes true adventurers will endure for the sake of self-discovery and making history. NGC is committed to continue producing quality programming that promotes the values of knowing more about the world and driving it forward.”
MUMBAI: NDTV Good Times brings a special episode, Summer Getaways with Google with travel junkie Neha Dixit. So, what is your idea of an ideal summer getaway, a relaxing spa session or an easy breezy game of golf, parking yourself on a comfortable couch with a remote – or a favourite movie and popcorn to munch on? Or is it like Neha Dixit’s, getting up and getting out there. Going someplace you have never been before, trying a cuisine you have never tasted before and creating memories that you haven’t before.
Neha Dixit will drive to the beautiful, clean and green city of Chandigarh and mesmerizing mountains of Kasauli. For audiences who are looking to explore the weekend getaway, Neha will share some great travel hacks that can ease out their weekend trip to these places.
The excitement has just begun, all you have to do is sit back, relax and watch the show to make your own Travel Bucket List, a little longer. The show discovers the ultimate to-do list for travel lovers as Neha will explore the weekend destination.
MUMBAI: NDTV Good Times brings a special episode, Summer Getaways with Google with travel junkie Neha Dixit. So, what is your idea of an ideal summer getaway, a relaxing spa session or an easy breezy game of golf, parking yourself on a comfortable couch with a remote – or a favourite movie and popcorn to munch on? Or is it like Neha Dixit’s, getting up and getting out there. Going someplace you have never been before, trying a cuisine you have never tasted before and creating memories that you haven’t before.
Neha Dixit will drive to the beautiful, clean and green city of Chandigarh and mesmerizing mountains of Kasauli. For audiences who are looking to explore the weekend getaway, Neha will share some great travel hacks that can ease out their weekend trip to these places.
The excitement has just begun, all you have to do is sit back, relax and watch the show to make your own Travel Bucket List, a little longer. The show discovers the ultimate to-do list for travel lovers as Neha will explore the weekend destination.
MUMBAI: With an aim to give more space and importance to fiction programming, Star Plus redefined its fiction programming by airing its primetime shows on all seven days from Monday to Sunday since February. All the shows between the 8.00 pm to 10.30 pm slots were aired on Saturdays and Sundays as well. The channel wanted to aggressively promote and back its fiction programming and this is why its reality show Nach Baliye season 8 has been kept on hold for at least two months.
Also the channel had already extended its early primetime slot by stretching all the shows slotted between 5 pm to 7.30 pm to all seven days. Mohi – Ek Khawab Ke Khilne Ki Kahani, Mere Agne Mein, Suhani Si Ek Ladki, Saath Nibhana Saathithya and Yeh Hai Mohabbatein.
However starting 2 July, Star Plus will revive its non-fiction programming with its new offering Dance + season 2. The talent hunt produced by Frames Productions will be aired on Saturday and Sunday at the 8 pm time band.
Speaking with Indiantelevision.com, Frames Production founder Ranjeet Thakur said, “We received a good response for season one even though it was our first experience with the show. This time around, the second season will take the show to a higher level. The talent in this country is exceptional and audiences will see that in this season.”
For this season the makers have roped in talented choreographer Remo D’Souza who will don the hat of a super judge. Moreover, the show will have three mentors Dharmesh Yelande, Shakti Mohan and Punit Pathak who will be teaching the contestants and choreographing the acts. “This season we have Punit in the show as Sumeet Nagdev has some other engagements so he said no for this season”, informed Thakur.
The makers have done auditions in 20 cities including Lucknow, Jaipur, Ranchi, Assam and all the metros and mini metros cities.
Dance+ will be a 26-episode show of one hour duration each. “There will be no change in the format as such, except we are moving to a one hour show on Saturday and Sunday, while during the earlier season it was a two hour show only on Sunday.”
The channel has roped in Hyundai as the presenting sponsor and co-powered by Cera and Oppo.
Star Plus’ new non-fiction offering, Dance + season 2 will be pitched against Zee TV’s Tashan-e-ishq, Balaji’s new show on Colors Kawach at 8 pm on Saturday and Sunday, Sony TV’s Aadlat, Life OK’ s Savdhaan India and Sab TV’s Tarak Mehta Ka Oolta Chashma.
MUMBAI: With an aim to give more space and importance to fiction programming, Star Plus redefined its fiction programming by airing its primetime shows on all seven days from Monday to Sunday since February. All the shows between the 8.00 pm to 10.30 pm slots were aired on Saturdays and Sundays as well. The channel wanted to aggressively promote and back its fiction programming and this is why its reality show Nach Baliye season 8 has been kept on hold for at least two months.
Also the channel had already extended its early primetime slot by stretching all the shows slotted between 5 pm to 7.30 pm to all seven days. Mohi – Ek Khawab Ke Khilne Ki Kahani, Mere Agne Mein, Suhani Si Ek Ladki, Saath Nibhana Saathithya and Yeh Hai Mohabbatein.
However starting 2 July, Star Plus will revive its non-fiction programming with its new offering Dance + season 2. The talent hunt produced by Frames Productions will be aired on Saturday and Sunday at the 8 pm time band.
Speaking with Indiantelevision.com, Frames Production founder Ranjeet Thakur said, “We received a good response for season one even though it was our first experience with the show. This time around, the second season will take the show to a higher level. The talent in this country is exceptional and audiences will see that in this season.”
For this season the makers have roped in talented choreographer Remo D’Souza who will don the hat of a super judge. Moreover, the show will have three mentors Dharmesh Yelande, Shakti Mohan and Punit Pathak who will be teaching the contestants and choreographing the acts. “This season we have Punit in the show as Sumeet Nagdev has some other engagements so he said no for this season”, informed Thakur.
The makers have done auditions in 20 cities including Lucknow, Jaipur, Ranchi, Assam and all the metros and mini metros cities.
Dance+ will be a 26-episode show of one hour duration each. “There will be no change in the format as such, except we are moving to a one hour show on Saturday and Sunday, while during the earlier season it was a two hour show only on Sunday.”
The channel has roped in Hyundai as the presenting sponsor and co-powered by Cera and Oppo.
Star Plus’ new non-fiction offering, Dance + season 2 will be pitched against Zee TV’s Tashan-e-ishq, Balaji’s new show on Colors Kawach at 8 pm on Saturday and Sunday, Sony TV’s Aadlat, Life OK’ s Savdhaan India and Sab TV’s Tarak Mehta Ka Oolta Chashma.
MUMBAI: Featuring an intense and rugged looking Anil Kapoor as Jai Singh Rathod, Colors unveiled the first look of its much- anticipated espionage thriller 24 season 2 or 24s2. The first trailer revealed much about the upcoming season, leaving the audience awestruck.
The trailer makes it evident that Jai Singh Rathod has isolated himself from the world to become a recluse in self-imposed exile. It shows that his dark past has made him a fugitive; while his daughter Kiran supports him, his son Veer, who has become a part of the intelligence bureau, does not. Season two will also show how drug-lord Haroon Sherchan threatens to release a contagious airborne virus which could eradicate humanity unless his brother Roshan is released from prison. Setting in motion a series of events, the one man- army Rathod returns to thwart every sabotage attempt and face political blackmail, while battling an unseen enemy with a personal vendetta at the same time.
The Indian adaptation of the US series 24 has been co-produced by Anil Kapoor Film Co and Ramesh Deo Productions and directed by Abhinay Deo & Rensil D’Silva.
Season 2 of 24 is to be a weekend show. Though the channel didn’t officially announce the date, it is believed that the show would launch on 16 July at 9pm on Saturday- Sunday.
Speaking with Indiantelevision.com, Colors CEO Raj Nayak said, “24 Season 2 is a weekend show, while the time and date has not been decided as yet, it is most likely to be in July. Also deciding the time slot is more of challenge for us because we have so many shows on the channel and it’s difficult to decide which show 24s2 will replace. It is likely to be a 9pm show.”
Nayak expressed, “The first edition of 24 was an unprecedented game- changer, it conquered the Indian television industry with its freshness and gripping narrative. The show pushed the traditional boundaries with the device of presenting the plot within a real time format. Anil Kapoor and the team have an incredible job as the second season looks even more riveting in terms of storytelling and very international in terms of look and feel. Every time when we make show on Colors our expectations are very high. We worked hard towards making the show and try making it big.”
The show will see a robust multi-media promotional plan across key markets, including a 360 degree marketing campaign. “We are looking at this show as a film. We won’t leave out any medium be it radio, digital, outdoor, cinema, television or print. The weightage will differ, but visibility will be there across the channels,” informed Nayak.
The show has also earned the support of the advertising community with Maruti Suzuki coming on-board as the presenting sponsor and Oppo Mobiles as the ‘powered by’ sponsor for the second season of the show. According to industry guestimates, Maruti Suzuki had agreed to invest close to Rs 23 crore for the title sponsorship.
A source close to the development informed Indiantelevision.com, “The show’s ad rate is Rs 2.5 lakh per 10 second slot and the production cost of per episode is between Rs 1.5
crore- to Rs 1.7 crore.” Tthe production cost per episode of the first season has been estimated around Rs 1.4 crore.
Divulging details about season 2 of the show, actor and producer Anil Kapoor said, “The real star of 24 is the concept which will compel viewers to think about national sensibility and sentiment. We have devised a complex plot which when combined with Jai Singh Rathod’s volatile relationships, strong instincts and adrenaline- fuelled action, will be the perfect setting to foil a devastating terrorist plot. We are exploring different plotlines to enhance content relatability, shooting at multiple real locations outside Mumbai, and anteing up the production scale to enhance to overall television viewing experience.”
Commenting on its association, Maruti Suzuki India Ltd executive director (Marketing and Sales) RS Kalsi said, “We always like to associate ourselves with the brands which are equally powerful, synergistic and reinforce our relevance. Talking about these three factors, 24 is a premium content based on international format following a global standard. S-Cross is a premium offering, which offers a unique combination of power and performance of a SUV and the comfort and refinement of a sedan. The target audience that 24 caters to and its genre allows us to draw synergies between the brands of S-Cross and 24.”
Oppo MD of International Mobile Business and president of Oppo India Sky Li also added, “We are thrilled with this partnership with the popular show 24-the most awaited show this season on Colors. Oppo Mobiles has been a game-changer in the mobile devices industry through its innovation and leadership in selfie technology and camera performance and so is show 24 with its action packed drama amid twists and turns. Our alliance with the show enables us to draw synergies with the its target audience and cater to their needs while increasing market penetration and brand recall.”
MUMBAI: Featuring an intense and rugged looking Anil Kapoor as Jai Singh Rathod, Colors unveiled the first look of its much- anticipated espionage thriller 24 season 2 or 24s2. The first trailer revealed much about the upcoming season, leaving the audience awestruck.
The trailer makes it evident that Jai Singh Rathod has isolated himself from the world to become a recluse in self-imposed exile. It shows that his dark past has made him a fugitive; while his daughter Kiran supports him, his son Veer, who has become a part of the intelligence bureau, does not. Season two will also show how drug-lord Haroon Sherchan threatens to release a contagious airborne virus which could eradicate humanity unless his brother Roshan is released from prison. Setting in motion a series of events, the one man- army Rathod returns to thwart every sabotage attempt and face political blackmail, while battling an unseen enemy with a personal vendetta at the same time.
The Indian adaptation of the US series 24 has been co-produced by Anil Kapoor Film Co and Ramesh Deo Productions and directed by Abhinay Deo & Rensil D’Silva.
Season 2 of 24 is to be a weekend show. Though the channel didn’t officially announce the date, it is believed that the show would launch on 16 July at 9pm on Saturday- Sunday.
Speaking with Indiantelevision.com, Colors CEO Raj Nayak said, “24 Season 2 is a weekend show, while the time and date has not been decided as yet, it is most likely to be in July. Also deciding the time slot is more of challenge for us because we have so many shows on the channel and it’s difficult to decide which show 24s2 will replace. It is likely to be a 9pm show.”
Nayak expressed, “The first edition of 24 was an unprecedented game- changer, it conquered the Indian television industry with its freshness and gripping narrative. The show pushed the traditional boundaries with the device of presenting the plot within a real time format. Anil Kapoor and the team have an incredible job as the second season looks even more riveting in terms of storytelling and very international in terms of look and feel. Every time when we make show on Colors our expectations are very high. We worked hard towards making the show and try making it big.”
The show will see a robust multi-media promotional plan across key markets, including a 360 degree marketing campaign. “We are looking at this show as a film. We won’t leave out any medium be it radio, digital, outdoor, cinema, television or print. The weightage will differ, but visibility will be there across the channels,” informed Nayak.
The show has also earned the support of the advertising community with Maruti Suzuki coming on-board as the presenting sponsor and Oppo Mobiles as the ‘powered by’ sponsor for the second season of the show. According to industry guestimates, Maruti Suzuki had agreed to invest close to Rs 23 crore for the title sponsorship.
A source close to the development informed Indiantelevision.com, “The show’s ad rate is Rs 2.5 lakh per 10 second slot and the production cost of per episode is between Rs 1.5
crore- to Rs 1.7 crore.” Tthe production cost per episode of the first season has been estimated around Rs 1.4 crore.
Divulging details about season 2 of the show, actor and producer Anil Kapoor said, “The real star of 24 is the concept which will compel viewers to think about national sensibility and sentiment. We have devised a complex plot which when combined with Jai Singh Rathod’s volatile relationships, strong instincts and adrenaline- fuelled action, will be the perfect setting to foil a devastating terrorist plot. We are exploring different plotlines to enhance content relatability, shooting at multiple real locations outside Mumbai, and anteing up the production scale to enhance to overall television viewing experience.”
Commenting on its association, Maruti Suzuki India Ltd executive director (Marketing and Sales) RS Kalsi said, “We always like to associate ourselves with the brands which are equally powerful, synergistic and reinforce our relevance. Talking about these three factors, 24 is a premium content based on international format following a global standard. S-Cross is a premium offering, which offers a unique combination of power and performance of a SUV and the comfort and refinement of a sedan. The target audience that 24 caters to and its genre allows us to draw synergies between the brands of S-Cross and 24.”
Oppo MD of International Mobile Business and president of Oppo India Sky Li also added, “We are thrilled with this partnership with the popular show 24-the most awaited show this season on Colors. Oppo Mobiles has been a game-changer in the mobile devices industry through its innovation and leadership in selfie technology and camera performance and so is show 24 with its action packed drama amid twists and turns. Our alliance with the show enables us to draw synergies with the its target audience and cater to their needs while increasing market penetration and brand recall.”
