ITV

Category: TV Shows

  • Sa Re Ga Ma Pa 2023 auditions go paperless!

    Sa Re Ga Ma Pa 2023 auditions go paperless!

    Mumbai: Did you know? A lot of trees are felled to produce the sheer volume of paper that gets utilised for everything from form-filling and documenting contestant profiles to maintaining logs of scores, all in the course of the auditions phase of a typical reality show. This is enough to create a dent in the ecosystem, leading to even more serious global issues such as climate change, flooding, soil erosion, desertification, increased greenhouse gases in the atmosphere and eventually, global warming. 

    Given this environmental concern, as a responsible broadcaster, Zee TV, by way of an industry-first initiative in the history of reality television, has decided to take a step towards healing our planet by going green, going digital during the audition phase of the upcoming season of its very own singing reality show – Sa Re Ga Ma Pa. As per reports from G.A.M.E (Greening Advertising Media & Entertainment), a full-service sustainability consulting organization, going paper-free during the audition phase for the latest season of Sa Re Ga Ma Pa has resulted in avoiding carbon emissions to the order of 963.88 Kgs CO2e and saving 135625 litres of water that gets utilised while manufacturing these sheets. 

    Be it the announcing of online auditions where aspiring singers are being encouraged to send their audition clips on the ZEE5 app or register on the website in the case of on-ground auditions, the channel has done away with the usage of paper. No forms, no score sheets, no stickers or notices that you typically see at an on-ground audition Zee TV has gone the extra mile in deploying technology, going entirely digital and doing away with paper in every situation.   

    Zee TV business head Aparna Bhosle said, “In these digital times, I believe our endeavour of going paper-free for Sa Re Ga Ma Pa auditions is a step towards being eco-friendly and sustainable. It is the first time that the auditions of a reality show are going paperless and we hope to bring about a positive change through this initiative”.

    Apart from the audition phase going paperless, in the course of the season top performing singers would stand to win a life-changing opportunity to sing an original song which will be released by Zee Music Company. Clearly, Zee TV is going all out to scout the best talent and provide them with opportunities beyond the platform even before the show draws to an end.

    With the auditions process ongoing, make sure you register yourself or the talented singers you have found quickly. Anyone who is 15 years and above and has what it takes to become the next big singing sensation by participating in Sa Re Ga Ma Pa 2023, needs to register on Zee Tv’s official website and/or send their audition clips on the ZEE5 app. 

    In the meantime, watch this space for more news and developments regarding the new season of Sa Re Ga Ma Pa, which will premiere soon on Zee TV!

  • Warner Bros. Discovery and UN India collaborate for ‘Roots of My Platter’ season 2!

    Warner Bros. Discovery and UN India collaborate for ‘Roots of My Platter’ season 2!

    Mumbai: Warner Bros. Discovery and the United Nations in India are teaming up to bring viewers an exciting second season of the culinary show “Roots of My Platter,” featuring renowned celebrity chef Shipra Khanna, winner of MasterChef India Season 2. Building upon the success of its first season, this season focuses on the concept of optimal nutrition and the importance of timing in our meals.

    In collaboration with the United Nations in India, the show highlights the importance of incorporating millet, designated as the superfood of 2023, into our daily meals. Hosted by the charismatic Shruti Seth, the four-part series delves into enlightening conversations about holistic nutrition, emphasizing the significance of establishing a consistent daily cycle of eating.

    Season 2 expands on the concept of the “right time to eat,” helping viewers understand how this philosophy enhances the nutritional value of meals. Chef Shipra uncovers the secrets of mindful eating by incorporating millet-based recipes and fusion-inspired approaches. The show offers viewers a captivating fusion of flavours, traditions, and the path to a wholesome lifestyle. A lifestyle that is sustainable and peaceful towards our planet. 

    The collaboration between Warner Bros. Discovery and the United Nations in India signifies a commitment to promoting sustainable and healthy food choices. Speaking about the collaboration, Shombi Sharp the UN Resident Coordinator in India, said, The United Nations in India is pleased to partner with Warner Brothers Discovery to talk about healthy food and holistic living in balance with nature and the planet. Nearly a third of all food produced each year is wasted before it can be consumed, adding a large amount of unnecessary pollution and emissions driving the climate crisis. Through the show, Roots of My Platter, we aim to showcase simple, individual actions that can ensure both healthy living and a healthy planet, while enjoying the diverse culture of food. At the initiative of India, the United Nations is celebrating 2023 as the International Year of Millets and the show also highlights some eco-friendly and delicious millet recipes. Bon Appetit!” 

    Celebrity chef Shipra Khanna shared, “As the featured chef on ‘Roots of My Platter’ Season 2, I will be sharing a range of recipes in a format covering the four meals of a day. With a selection of Millet-based dishes, I will bring a fusion-based approach to the platter, reconnecting our daily meals to the roots of our traditional cuisine”.

    Shruti Seth, the show’s host, expresses her excitement, saying, “It is an honour to be a part of ‘Roots of My Platter’ once again and collaborate with Warner Bros. Discovery. This season is extraordinary as we partner with the United Nations in India to spotlight the power of millets. The show aims to enlighten viewers about the significance of mindful eating and the right time to consume food. I am thrilled to embark on this journey with the talented Shipra Khanna and take our audience on an unforgettable culinary adventure”.

    Embark on an enriching and engaging culinary experience with “Roots of My Platter” Season 2, premiering on TLC on 24 July at 8:30 pm and on the Discovery Channel starting July 22nd, 2023, at 6:20 PM.

     

  • Shark Tank India: Entrepreneurs who stole the show in Season one & two

    Shark Tank India: Entrepreneurs who stole the show in Season one & two

    Mumbai: Sony Entertainment Television recently announced the third season of the innovative and disruptive reality show Shark Tank India and there is excitement in the air as founders are yet again lining up to seek funds for their business ventures. While the last two seasons have been much loved and got India hooked, they have given India some interesting brands to look forward to. We had a meme fest with many of the founders and also Ashneer Grover, one of the sharks who would mince no words at all. As the registrations open and it shows a new way forward to the young founders, let’s go down memory lane and have a look at some of the memorable faces from Shark Tank India’s seasons one and two.

    Sanandan Sudhir

    When Sanandan Sudhir made his first appearance on the finale of Shark Tank India Season one, Ashneer Grover had quipped that he reminded him of popular villainous character Shakaal, who had built his own kingdom where only his rules prevailed. Though the inventor did not get funding from the sharks, he spelled his fiefdom outside the show, when he bagged funding at the same valuation he was ridiculed over – 100 crore. His invention is On2Cook, the fastest cooking device that saves 50 per cent energy and 70 per cent cooking times. It functions on combination cooking technology, with induction/flame in the bottom and microwave through the lid. The device has in fact already created ripples not just in India but even internationally.

    Yushika Jolly

    Yushika Jolly, founder of Paradyes, India’s first semi permanent hair color brand had impressed the sharks in the second season of the show. This creative startup resonated with all the judges as they figured that it is the product for Gen Next. It breaks the myth around harmful impact of hair color and the potential damage. The range of options impressed all the judges. While Peyush Bansal offered a higher amount, she settled the deal with Vineeta Singh and Aman Gupta for Rs 65 lakh for two per cent equity. We are sure to see much more from this brand in the coming time.

    Jugaadu Kamlesh

    Jugaadu Kamlesh, as he is sometimes known, Kamlesh Nanasaheb Ghumare, made a very film-like pitch to the sharks in season one. For farmers, Kamlesh had created a homemade pesticide trolley spray that could be used to spray pesticides on farmland. Peyush Bansal was so taken with the idea that he provided Rs 10 lakh in funding for 40 per cent equity and a Rs 20 lakh no-interest loan. His pitch is hailed as the best pitch of that season.

    Arun Aggarwal

    Janitri, a brand that had invented a device that could remotely monitor foetus and mother is hailed as the best device for expecting moms. Founded by Arun Aggarwal it was featured in season two and impressed all the judges of the shows. The fun began when all the sharks started fighting for him. He asked for Rs one crore for 2.5 per cent equity and seeing the grand idea, the judges were all enthusiastic. He picked up Namita Thapar for her experience in the healthcare sector and knew that his business will be mentored by the right person. 

    Niti Singhal

    Niti Singhal wowed all the judges in season 1 as she paraded in her reversible and convertible dresses and the models with her revealed the dresses under the brand Twee in One. Promoting sustainability and fashion, she showed how these dresses will save money and packing space. However, the sharks were sceptical of the idea and weren’t too keen on investing. Later the public lapped the idea and her sales increased phenomenally. Moreover, Ashneer Grover’s wife was also seen wearing a dress from the brand. 

    Balakrishnan

    Balakrishnan, founder of Flatheads, a range of all day casual shoes, had a great idea but it wasn’t working for him at all. During the pitch in the season two of the episode, the judges advised him to shut the business and find a job. It is often termed as one of the most emotional episodes, and Balakrishnan’s grit and determination impressed many. It was heartwarming to see his inventory getting sold out within days of the episode going LIVE.

  • COLORS and Rajasthan Royals unveil the first-ever winners of “Cricket Ka Ticket”

    COLORS and Rajasthan Royals unveil the first-ever winners of “Cricket Ka Ticket”

    Mumbai: COLORS and Rajasthan Royals are thrilled to announce the two talented and deserving winners of the groundbreaking reality show “Cricket ka Ticket.” After months of fierce competition and unwavering dedication, Aditi Chauhan and Abhishek Batra have triumphed amongst the pool of 22 talented cricketers, earning an exceptional opportunity to showcase their cricketing prowess and fuel their passion towards the sport. Apart from cash awards for the duo, a mentorship programme for the winners and runners-up has also been initiated that would be spread throughout the year and will consist of cricket training by Rajasthan Royals’ coaches, health and fitness sessions with the franchise’s head physio John Gloster and strength and conditioning coach A.T Rajamani Prabhu, mental health sessions, and fortnightly catchups with coaches to track the development of the fresh talents.

    Commenting on this occasion, Viacom18 head-branded content Vivek Mohan Sharma said, “At Viacom18, we are dedicated to crafting unique content formats and Cricket Ka Ticket stands as a testament to our expertise in that space. Our collaboration with Rajasthan Royals has resulted in a show with immense popularity making it an unprecedented platform for audience to connect with the franchise and the cricketing talent in this country. Combining the power of entertainment and a sport that is seen as a religion in this country has opened doors to a world of endless possibilities and impactful viewer connection with Rajasthan Royals and Colors and JioCinema as platforms. We congratulate the winners and are excited to see what the future holds for them.”

    “Cricket ka Ticket” has been an unprecedented collaboration between COLORS and Rajasthan Royals to discover raw cricketing talent from across the country and has given the younger generation a stage on which they can demonstrate their talent and an opportunity to further develop their skills under the guidance and supervision of cricketing legends and top coaches. As the winners of the show, Aditi Chauhan and Abhishek Batra will be presented with the opportunity of a lifetime – a chance to join established cricket clubs and franchises, rubbing shoulders with cricket stars, and receiving expert mentorship from some of the finest brains involved in the sport.

    Rajasthan Royals chief business officer Alok Chitre, expressed his excitement, stating, “Our objective with ‘Cricket Ka Ticket’ is to reignite the lost dreams of thousands of Indians who want to play professional cricket at some point of their lives. Having witnessed the remarkable achievements of Aditi and Abhishek this season, we are delighted that the show has been a success, and has been able to offer both – a sense of hope, and entertainment – to its viewers. As during the course of the show, we are now continuing to offer the winners and runners up support through the best training facilities at our High-Performance Centre in Nagpur, guidance and coaching from our esteemed panel of coaches, which can help in their overall development and prepare them for a shot at a professional career in cricket. As we eagerly anticipate what lies ahead for them in the future, we are also grateful to COLORS, who have supported us in this initiative, and we firmly believe that this collaboration will yield exceptional talent for the future of cricket.”

    Aditi belongs to a joint family where she stands as the sole female member committed to pursuing sports. Despite actively participating in local tournaments across the state, she has yet to secure an opportunity to represent her state team. This is primarily due to the remarkable talent pool and intense competition prevalent in Rajasthan. However, when Rajasthan Royals, in collaboration with COLORS, launched India’s biggest sports reality show “Cricket Ka Ticket”, Aditi found a path to advancement in her career, with a reward of 5 lacs and the opportunity to appear for trials at several T20 women teams. Despite a rocky start in the competition, the judges decided to believe in her and kept her as a contender. Former and current Royals players and coaches were heavily active in motivating and mentoring Aditi, as well as providing expertise on how to develop her overall game. She was able to recover and leave everyone surprised, and it was a life-changing experience for Aditi, who went on to win the show. Aditi will have the opportunity to work with the Royals coaching team for the rest of the year, which will focus on her overall cricketing and mental growth, as well as secure huge opportunities for her to give trials for women T20 teams.

    Hailing from a banking background, Abhishek Batra’s story is particularly inspiring. Leaving behind the security of a stable job, he decided to chase his dreams and pursue his lifelong passion for cricket. Throughout the show, Abhishek displayed unwavering commitment and exhibited tremendous skill, making him an outstanding contender from the very start. Abhishek’s exceptional performance won the hearts of the esteemed panel of judges and of the viewers too. Upon Rajasthan Royals’ recommendation, Abhishek Batra prepares to embark on his professional cricketing journey as he joins the North Devon Cricket Club (United Kingdom) for their upcoming Devon Cricket League campaign. Abhishek’s transformation from a banker to a cricketer exemplifies the spirit of determination and passion the cricketing community seeks in the upcoming generation.

  • ‘Khatron Ke Khiladi 13’ takes entertainment to ‘Darr Next Level’ on COLORS

    ‘Khatron Ke Khiladi 13’ takes entertainment to ‘Darr Next Level’ on COLORS

    Mumbai: Surviving in a jungle is no cakewalk because the biggest challenge is to beat the ultimate beast, one’s own fear. Raising the fear factor to a whole new level, India’s most awaited stunt-based reality show, Maruti Suzuki presents ‘Khatron Ke Khiladi 13’, returns on COLORS with an exciting jungle-themed season. The undisputed action maestro and host of the show, Rohit Shetty will test the courage of 14 daredevil contestants with never-seen-before stunts in the wilderness of Cape Town, South Africa. 

    Filled with the spirit of untamed adventure, the contestants will be seen exercising their physical and mental prowess as they navigate a maze of their worst terrors. Along with Maruti Suzuki as the presenting sponsor, the show also welcomes CERA Sanitaryware as Special Partner and Smith & Jones Pasta Masala, Finolex Pipes, Dark Fantasy, Lifebuoy Soap, Rin Liquid, Gillette, Amazon.in, Himalaya Anti Hair Fall Shampoo, WhatsApp, Cello Butterflow Pens, Nirma Shudh Salt, JK tyres, Sugarfree Green, and 99 acres as the associate sponsors for the season. Produced by Endemol Shine India, ‘Khatron Ke Khiladi 13’ will premiere on the 15 July and thereafter air every Saturday and Sunday at 9:00 pm, only on COLORS.

    COLORS head, non-fiction Shital Iyer said, “Khatron Ke Khiladi has defied all odds and etched its name in the hearts of viewers, cementing its position as a true powerhouse in the television landscape. With each passing season, this adrenaline-fueled spectacle has shattered viewership records, dominated the Indian GEC space, and entertained audiences as one of the most thrilling non-fictions shows ever. As we gear up for the exciting 13th edition, viewers are in for a treat with an exhilarating journey that will push the boundaries of danger to unprecedented heights. Guiding our 14 fearless warriors is none other than the maestro of action himself, our host, Rohit Shetty, who is set to unleash his unparalleled expertise as he guides the contestants who will be exploring their inner world of phobias with unimaginable khatras.”

    The contestants who will battle their fears are celebrities across different vocations including seasoned actor Rohit Bose Roy, B-town diva Daisy Shah, Shiv Thakare and Archana Gautam of the Bigg Boss 16 fame, popular television actors Anjali Anand, Nyrraa M Banerji, Anjum Fakih, Ruhi Chaturvedi, Aishwarya Sharma, Arjit Taneja and Sheezan M. Khan, rapper Dino James, singer, and songwriter Rashmeet Kaur, and Moroccan model Soundous Moufakir. This edition is set to showcase South Africa’s iconic jungle safari and introduce a big twist with a new game-changing element titled ‘Code Red’. Its diktat is that panic-stricken contestants entombed in a glass box must choose their fate and their decision shall drive their trajectory on the show.

    Host and action maestro Rohit Shetty said, “Khatron Ke Khiladi has become a phenomenon in the realm of television with a league of diehard fans. Riding on all the love it has received so far, the show is scaling up its danger quotient in its 13th edition with the spirit of the jungle at its core. This season will test the physical and mental capacity of the contestants to the hilt with epic stunts that have never been witnessed on Indian television before.”

    Endemol Shine India CEO Rishi Negi said, “The iconic Khatron Ke Khiladi is back with yet another exhilarating season! With the legendary Rohit Shetty hosting, Season 13 promises a double dose of excitement and entertainment. This year the team at Endemol Shine India has gone the extra mile to create an immersive experience by unleashing the untamed spirit of the jungle to capture the picturesque outskirts of Cape Town and breathe life into the jungle like never before. The viewers are in for a treat, as we raise the bar once again with an incredible line-up of contestants, elevated production values, unparalleled stunts and a plethora of unique adventures and exciting new elements. Let the adventure begin!”

    In the premiere week, viewers are in for a treat as host Rohit Shetty makes a grand entry in a helicopter. The big twist is that the thrilling spectacle of helicopter will turn into a challenge for the 14 contestants. They will be tasked to cling onto the giant cargo bags suspended from a rope tied to the chopper immersing them in the lake. The stakes are high, as only the last three contestants who maintain their grip on the bags will emerge victorious, setting a triumphant tone for their journey on the show. Who will ultimately win the first stunt of the season? Find out in this exciting premiere episode!

  • Monsoon Magic Unleashed: Zindagi brings Saba Qamar, Sajal Aly, Yasra Rizvi and more with a mesmerizing line up!

    Monsoon Magic Unleashed: Zindagi brings Saba Qamar, Sajal Aly, Yasra Rizvi and more with a mesmerizing line up!

    Mumbai: Get ready to be swept away by a storm of emotions as Zindagi, the ultimate destination for heart-warming and thought-provoking Pakistani dramas, unveils its captivating content lineup for the monsoon season. Prepare to be enchanted by a diverse range of shows that celebrate the beauty of relationships and the triumph of the human spirit. Zindagi proudly presents a lineup that will captivate viewers of all ages, bridging the gap between nations with its cross-border content. Tune in to Tata Sky, Dish TV, D2H, and Airtel to experience this extraordinary collection of shows.

    Leading the charge is the soul-stirring drama “Baba Jani,” starting 11 July, starring the phenomenal Faysal Qureshi, the talented Madiha Imam, and the remarkable Saveera Nadeem. Immerse yourself in the heartfelt journey of Asfand (Faysal Qureshi), a selfless brother who sacrifices his own happiness to shield his siblings. Brace yourself for a tale of love, sacrifice, and unwavering resilience that will tug at the strings of your heart.

    Prepare for a riveting exploration of human relationships in “Vasl,” airing from 24 July. The show talks about gender roles and teaches a lot of life lessons. Witness their struggles, their triumphs, and their shared destiny. Will they find solace in each other or be torn apart by the hands of fate?

    Embark on a magical quest with “Aasmanon Pay Likha,” starting from 21 July. Brace yourself for the enchanting narrative of Qudsiya (Sajal Ali), a young woman caught between the bonds of love and the trials of destiny. Follow her relentless pursuit of happiness as she strives to transform her dreams into reality. Sajal Ali’s captivating performance will leave you spellbound.

    Meanwhile, the riveting saga of “Jo Chale To Jaan Se Guzar Gaye” continues to mesmerize audiences on Zindagi. Join the captivating journey of Zufishan (Saba Qamar), hailing from a modest background, engaged to her cousin Azar (Sami Khan). Love takes an unexpected turn when the landlord Sayed Alim Shah (Noman Ijaz) falls head over heels for her. Witness Zara and Agha’s tumultuous journey as they navigate a sea of obstacles, fighting against all odds to preserve their love.

    Qamar shared her thoughts, saying, “Content, today, is border agnostic and through Zindagi, I am happy that our stories are able to reach a wider audience. The show is a story about love, how it can change, acceptance, and loss – emotions that exist and are common across the globe. As artists, our aim is always to bring newer and engaging narratives to life and I hope audiences enjoy what the team has put together.”

    Prepare to be captivated by the nationwide sensation, “Qissa Meherbano Ka,” airing from 21 July 2023. Unravel the mysteries of fate and witness the unbreakable bonds of love as the lives of Meher (Mawra Hocane) and Zain (Ahsaan Khan) intertwine in the most unexpected ways. Brace yourself for an extraordinary journey that will leave you questioning the very fabric of destiny.

    But the excitement doesn’t end there! Delve into the world of literature with the weekend special readings of “Yaar Julahay.” The mesmerizing Yasra Rizvi will enrapture you with her enchanting poetic style as she brings to life the captivating tales of “Mukarji Babu ki Dairy” and “Yeh Pari Chehra Log.” Prepare to be transported to a realm of raw emotions and captivating storytelling.

    Rizvi said, “With this weekend special on Zindagi, Yaar Julahay, audiences will get to see a different side of me. Readings bring out very raw and real emotions, which audiences may not get to experience otherwise. Mukarji Babu Ki Dairy & Yeh Pari Chehra Log are two of my favorite stories and I am excited for the special to premiere / air on Zindagi.”

  • ‘Oh My Venus’ – Zing announces the next K-Drama show for its viewers exclusively in the Hallyu Time Slot

    ‘Oh My Venus’ – Zing announces the next K-Drama show for its viewers exclusively in the Hallyu Time Slot

    Mumbai: Setting the stage for an unforgettable journey into the captivating world of Korean drama, India’s popular Gen-Z entertainment channel Zing brings ‘Oh My Venus’, a tale of love and discovering the beauty within. Featuring the duo Young-ho (So Ji-sub) and Kang Joo-eun (Shin Min-a) the show will set new benchmarks of romance. An immensely popular show, with an impeccable storyline and relatable characters which will make your heart flutter this monsoon. Watch the show on Zing in its Hallyu Time Slot, from 10 July 2023.

    ‘Oh My Venus’ follows the story of Kang Joo-eun, a spirited young woman who embarks on a journey to reclaim her self-esteem and find true love. Portrayed by the charismatic actress Shin Min-a, Joo-eun’s transformation takes an unexpected turn when she encounters the charming fitness trainer, Kim Young-ho, played by the dashing So Ji-sub. Together, they embark on a journey filled with laughter, tears, and heartwarming moments, redefining the meaning of self-acceptance and personal growth. With a riveting blend of emotions and stellar performances, the show entails a blend of witty dialogues, adorable moments with an enthralling plot twist that will keep the audiences glued to their screens, experiencing a whirlwind of emotions. 

    Commenting about the same, Zing chief channel officer Arghya Roy Chowdhury shared, “Oh My Venus is a remarkable Korean drama that effortlessly blends romance, humor, and inspiration. With its relatable characters and compelling storyline, it has the power to captivate audiences of all ages. We are thrilled to bring this heartwarming series to our viewers, as it not only entertains but also celebrates the importance of self-love and embracing one’s true beauty. We look forward to our audiences watching the show and taking inspired action to kickstart on a transformative journey and embrace their true selves.”

  • COLORS presents ‘Neerja… Ek Nayi Pehchaan’

    COLORS presents ‘Neerja… Ek Nayi Pehchaan’

    Mumbai: A househelp’s child is not confined to opt for the same profession as their parents, or an artists child limited to being an artist? Then, why should a sex worker’s daughter be destined to follow her mother’s path? Can a mother’s profession become an obstacle to her daughter’s promising future? Questioning these strong stigmas, COLORS brings a social drama, ‘Neerja… Ek Nayi Pehchaan,’ that delves deep into the lives of a mother-daugther duo, Protima and Neerja. These two indomitable spirits are determined to rise above societal prejudices, forge a new identity as they navigate the challenges of life in Asia’s biggest red-light area – Sonagachi. The show sheds light on the lengths a mother who is in the business of flesh trading will go to give her daughter a bright future and safeguard her from the maharani of Sonagachi, Didun. Produced by Sunshine Productions, ‘Neerja… Ek Nayi Pehchaan’ will premiere on 10 July 2023 and air every Monday to Sunday at 8:30 pm only on COLORS.

    COLORS, Viacom18 Shital Iyer said, “COLORS takes immense pride in its commitment to deliver the most unique and poignant stories to viewers. We are thrilled to present our latest offering, ‘Neerja… Ek Nayi Pehchaan,’ a truly heart-warming tale centered around a mother’s unwavering vision for a brighter future for her daughter, entwined with their relentless struggle to break free from the confines of a red-light area. This compelling narrative not only showcases the unwavering determination and fortitude of Protima and Neerja but also sheds a light on the broader social issues that sorrounds them. Through the power of this show, our intention is to challenge the ingrained societal biases, evoke profound empathy, and ignite transformative conversations. Join us on this remarkable journey as we endeavor to redefine the boundaries of storytelling through this show.”

    ‘Neerja… Ek Nayi Pehchaan’ captures the journey of Protima (played by Sneha Wagh), who lives in Sonagachi with her daughter Neerja (Aastha Sharma) and resolves to safeguard her daughter from its evils, but fate has a different plan. The maharani of Sonagachi, Didun (played by Kamya Punjabi) has her prying eyes on Neerja as the word of her beauty spreads. Living away from it, the scion of the wealthy Bagchi family, Abeer (played by Rajveer Singh) is nursing a wound of his past. Serendipitously, Neerja and Abeer meet and are instantly drawn to each other, but the societal shame of reaching out to the dwellers of a red-light area is a huge hurdle in their relationship. Will Neerja be able to secure a life of dignity for herself and Protima? Will Abeer and Neerja’s love be potent enough to defy norms?

    Producers Sudhir Sharma and Seema Sawhney Sharma, Sunshine Productions, both believe that, “Sunshine Productions has always stood for earnest stories with profound themes that have not only enthralled viewers but also given them something to think about. Reeling from all the love we’ve received from the audience so far; we are excited to bring Neerja… Ek Nayi Pehchaan that spotlights the infinite optimism of a mother from Sonagachi and the determination of her daughter to lead a life of dignity. Reuniting with COLORS for this show is an honour and we hope to make the best of our storytelling prowess and the canvas the GEC offers.”

    Expressing her excitement about essaying the role of Protima, Sneha Wagh said, “As an actor, I am constantly drawn to projects that have a compelling theme and a captivating story. When I was approached for the role of Protima in ‘Neerja… Ek Nayi Pehchaan,’ I instantly felt a deep connection with the show. The way the theme and story were intricately woven together was simply mesmerizing, and it was an easy decision for me to be a part of this incredible journey. Additionally, playing the character of a mother from Sonagachi, who will move heaven and earth to protect her daughter’s future, made me understand the power of motherhood. I thank viewers for loving me in all the characters I’ve played, and I hope they embrace me in this role too.”

    Kamya Panjabi, who is all set to play the role of Didun in ‘Neerja… Ek Nayi Pehchaan’ said, “I am immensely proud to be a part of COLORS’ legacy of diverse and engaging shows, and the opportunity to collaborate once again for ‘Neerja… Ek Nayi Pehchaan’ fills my heart with joy. In this show, I will be stepping into the character of Didun, the maharani of Sonagachi. Didun’s relationship with Neerja and her mother Protima is complex and intriguing. What truly excites me about Didun is the way she has been intricately written into the script, with multiple layers to her personality. She sees the world in black and white, but her character possesses a multitude of shades. ‘Neerja… Ek Nayi Pehchaan’ is a story that encompasses powerful themes of kindness, motherhood, and social acceptance, and I am confident that audiences will thoroughly enjoy it.”

    Excited to be essaying the role of Neerja, Aastha Sharma said, “I am thrilled about essaying the titular role in COLORS’ Neerja… Ek Nayi Pehchaan. Neerja is like most daughters in every sense except that she belongs to an ill-famed place that comes in the way of her aspirations. She is on the receiving end of a lot of judgment and her never-give-up attitude is her only armour. I’m thoroughly enjoying the journey of being Neerja, a bright girl who wants nothing more than to live a life of dignity with her mother. After her and Abeer’s paths converge, she begins to question if she deserves to be married into a respectable family.”

    Set to be seen in the role of Abeer, Rajveer Singh said, “I am incredibly excited to be a part of this show with its captivating storyline and the world it depicts. Abeer is the pride of his family and is blessed with an eidetic memory. While he’s working hard to revive his father’s business, he’s also trying to move on from his past. I can’t wait for the audience to watch me bring Abeer alive on screen. I am excited to see how Abeer and Neerja’s sweet love saga will unfold on television screens. I hope viewers shower immense love and blessings upon us.”

    The show boasts an exceptional ensemble cast including Aastha Sharma as Neerja, Sneha Wagh as Protima, Kamya Panjabi as Didun, Rajveer Singh as Abeer Bagchi, Ayub Khan as Abeer’s father – Bijoy Bagchi and Vibha Chibber as Abeer paternal aunt – Shubhra Bagchi.

    Intending to push the frontiers of the digital realm beyond promoting a show, COLORS devised a campaign to create awareness about the sensitive issues surrounding the residents of the red-light area. A vox pop video will seek informal comments from people on their understanding of the red-light area which will be amplified on COLORS’ social media platforms. Additionally, influencers such as Shweta Tiwari, Juhi Parmar, Dalljiet Kaur Patel and Chahat Khanna will be seen sharing their experience as single moms and raising a kid amid societal judgment. The highlight of this conversation will be that kids belonging to red-light areas have the right to lead a life of dignity.

  • SET’s ‘Barsatein-Mausam Pyaar Ka’ brings stormy romance drama

    SET’s ‘Barsatein-Mausam Pyaar Ka’ brings stormy romance drama

    Mumbai: Quintessentially, monsoons set the stage for love to flourish, but Sony Entertainment Television’s “Barsatein-Mausam Pyaar Ka” is all set to bring viewers a stormy romance drama that explores the clash of two headstrong individuals – Reyansh and Aradhna. Set in the milieu of a newsroom, this intriguing narrative sees the passionate duo lock horns as they find themselves entwined in a complex web of emotions. Kushal Tandon returns to television as Reyansh Lamba, a heartbreaker with an enigmatic personality, while Shivangi Joshi portrays Aradhna Sahni, a determined and ambitious young woman with a passion for journalism. Despite knowing better, Aradhna is attracted to the suave and irresistibly charming Reyansh Lamba and thus begins their turbulent love story. Produced by Balaji Telefilms, the show is set to air on Sony Entertainment Television every Monday to Friday at 8:00 p.m., starting 10 July.

    While Aradhna believes in love and is optimistic, she is not the stereotypical girl next-door lying-in-wait for her partner. She is clever, with a sharp wit and a mind that is brimming with ideas. She relentlessly pursues the truth, albeit with a healthy dose of skepticism. On the other hand, Reyansh Lamba is a young entrepreneur who owns a news channel and has garnered significant media attention. Known for his firm decision-making and fiery personality, Reyansh exudes confidence and dashing looks that girls find attractive. However, he lacks chivalry, often displaying a large ego and a coldness that is hard to melt. 

    Despite their contrasting approaches, these two career-oriented individuals frequently clash at the workplace and their intertwined journey forms the captivating love story of “Barsatein – Mausam Pyaar Ka.”

    Sony Entertainment Television, Sony SAB, PAL and Sony MAX Movie Cluster  business head Neeraj Vyas, “Bolstering the fiction line up for Sony Entertainment Television, we will be launching Barsatein in the 8:00 p.m. primetime slot. We are committed to bringing viewers ahead of its curve content with contemporary narratives that expand our library and add variety to the fiction slate of the channel. Driven by the insight that one tends to be drawn to those who will break their hearts, this intricate love story is produced by Balaji Telefilms, and we’re delighted to join hands with them for this venture.”

    Balaji Telefilms Ekta Kapoor, “Barsatein explores the depths of human emotions through this appealing narrative. The show delves into the lives of two strong-willed individuals, bound together in a complex tapestry of emotions. I am confident that this production will draw audiences in the highly sought after 8pm primetime slot and we’re delighted to associate yet again with Sony Entertainment Television to bring Indian audiences a truly entertaining and premium viewing experience.”a

  • Shakti Se Shiv Hai, Shiv Se Hai Shakti!

    Shakti Se Shiv Hai, Shiv Se Hai Shakti!

    Mumbai: Carrying on its 30-year legacy of regaling audiences with stories they get hooked onto and introducing characters that become India’s favourite dinner-table companions, India’s leading broadcaster, ZEE TV is all set to present a fresh, exciting drama that explores the healing power of love in a contemporary take on the Shiv-Shakti dynamic. Produced by ‘Studio LSD Productions’ and starring the dynamic duo of Arjun Bijlani as Shiv and Nikki Sharma as Shakti, ‘Pyaar Ka Pehla Adhyaya ShivShakti’ is all set to ignite everyone’s souls with its powerful narrative. Based in the spiritual capital of India – Varanasi, the show explores whether Shakti will be able to become the support system that can heal a broken Shiv through the power of love. The promos of the show have already generated a lot of buzz, leaving viewers eagerly waiting for the show which premieres on 3 July and will air every day from Monday to Sunday, at 7.30 pm on Zee TV.

    In the run-up to its launch, the channel introduced the key characters of the show in special episodes of Pyaar Ka Pehla Naam Radha Mohan called ‘Rishton Ka Mahasangam’. With both the shows being produced by Studio LSD and set to air back-to-back on the channel, the immensely popular Radha Mohan was the ideal platform to give viewers a first glimpse of the new show and a chance to immerse themselves in the enchanting world of both the narratives before the latter’s premiere.

    Apart from a differentiated introduction of its main protagonist, Zee TV also hosted a grand launch event in New Delhi where they brought to life the stories of the lead protagonists, Arjun Bijlani and Nikki Sharma, in front of the media. After the press conference, both the leads also visited prominent locations in the city, leaving fans and onlookers in awe of their star power. A bunch of fans also interacted with them and they shared a few delightful moments from their visit on their respective social media handles. 

    Zee TV business head Aparna Bhosle said, “Pyaar Ka Pehla Adhyaya Shiv Shakti is a contemporary interpretation of the Shiv-Shakti dynamic. Just like the divine forces are incomplete without each other, our leads share a symbiotic relationship, helping each other evolve and grow. We are proud to present this exciting new drama produced by Studio LSD and would like to thank the team at Dabur for their association with this show!”

    Mr. Ankur Kumar, Marketing Head- Hair Care, Dabur India Ltd. said, “We are happy to enter the cooling hair oil category with the launch of Dabur Cool King Thanda Tel. Dabur Cool King Thanda Tel is a one-of-its-kind innovative product. It has a specially designed chill tube. Inside the chill tube are peppermint & cooling crystals. The peppermint & cooling crystals along with the 11 Ayurvedic Herbs will deliver an unparalleled cooling experience. It also helps in providing relief from symptoms of daily mental and physical stress. We believe that our consumers will love the cooling sensation and benefits of this hair oil. We are taking several initiatives to make consumers aware of Dabur Cool King and we are pleased to announce Dabur Cool King’s association with Zee TV as the title sponsor of their newly launched show Pyaar Ka Pehla Adhyaya ShivShakti. Considering the large viewership of Zee TV, this association would help in building immediate awareness amongst our target consumers”

    Studio LSD Pvt Ltd producer Prateek Sharma said, “After a truly heart-warming response to Radha Mohan which continues to rule audience hearts week on week, we’re excited to collaborate once again with Zee TV and present Pyaar Ka Pehla Adhyaaya ShivShakti. Set in contemporary Varanasi, our story brings to life the adage – Shakti ke bina, shiv shav hai … Through a modern-day interpretation of the Shiv-Shakti dynamic, viewers will see how it took the healing power of Shakti’s love to mend a broken Shiv. We have an impressive ensemble cast with aptly cast actors playing the key parts, so we look forward to a tremendous response!”

    Arjun Bijlani said, “Getting a chance to play a character like Shiv, which is beautifully written and helps me showcase my range of acting, is an incredible opportunity that I couldn’t let go of. That’s actually one of the major reasons why I took up a fiction show after a gap of 4 years. I must add that the overwhelming response we received during our visit to Delhi, with fans showering us with their love and affection, only adds to my confidence that I’ve taken the right decision to return. The love and excitement shown by our fans is proof of the anticipation surrounding the show and I can’t wait to take them on an epic journey through the show”.

    Nikki Sharma said, “It’s truly a privilege for me to be a part of this incredible and beautiful tale of love and healing, which I believe will make a place in everyone’s heart. I’ve had a wonderful time with the cast and crew and we have all developed a great rapport amongst us in a short span of time. Shakti’s character has been very well written and I have got the utmost creative satisfaction while shooting for this show. In fact, I also got tons of compliments after the first promo went on air and seeing the incredible amount of love in Delhi, I was on cloud nine. It’s heartwarming to see the immense excitement for the show and we can’t wait to present the show to all our fans and followers”. 

    While the excitement around Pyaar Ka Pehla Adhyaya ShivShakti is growing day by day, stay tuned as the show will take viewers on an exhilarating rollercoaster ride with its gripping storyline and talented cast.

    Tune into the much-awaited premiere of ‘Pyaar Ka Pehla Adhyaya ShivShakti’ on 3rd July at 7.30 pm, only on Zee TV!