Category: TV Shows

Mumbai: Within six weeks of its launch, the sixteenth season of the reality show Bigg Boss attracted over 127 million viewers on Colors and 600 million views on Voot. The show has catapulted itself to the pole position in the non-fiction category with a massive reach of three billion, along with one billion views and a 97 per cent share of voice on Colors Digital, making it one of the marquee shows in the Hindi general entertainment category.

Ching’s brings the zing to the Bigg Boss house. The brand’s presence in the kitchen of the BB house has been synonymous since the last four seasons, as the kitchen is the centre stage for all the drama, masala, and gossip that take place inside the house. Housemates have relished Ching’s products for making boring and mundane food interesting. The hustling and bustling kitchen counters are topped with Ching’s products and have become a taste lifeline for the Bigg Boss contestants. The brand brings a meaningful flavour to the lives of housemates and thus connects with the audience.

Commenting on its association, Ching’s Schezwan Chutney managing director Ajay Gupta said, “This meaningful partnership with Bigg Boss is an ideal place to showcase versatility in our product portfolio. Through this engagement, we wanted to expand our horizons beyond advertising and explore meaningful collaborations that will help to communicate our brand narrative and reach out to a wider audience of fans of desi Chinese in India. Ching’s Schezwan Chutney symbolises the spice and adds zing to the BB house.”

Viacom18 head of revenue, Colors Pavithra KR says, “Bigg Boss kitchen brews maximum melodrama in the house. Ching’s presence in the kitchen over the years has made Ching’s synonymous with the spicy affairs of the kitchen. This is yet another season of Bigg Boss, where we are associating with Ching’s as a special partner. The show’s high-octane visibility and buzz over the seasons have helped Ching’s in creating high recall among its target audience. This time around, we have witnessed a flavorful engagement with the consumers through multiple initiatives that have furthered the brand proposition.”

The 16th season of Bigg Boss is focused on offering a robust experience to brand partners through means of engagement, excitement, & entertainment. The idea is to assist the brands in creating a powerful and impactful narrative that has the potential to build a lasting connection with the audience through content present in multiple markets across geo-social cross-sections in India.

Mumbai: Content creator Banijay has announced that Helen Greatorex has stepped up as its head of format acquisitions. Continuing to report to the global head of content development, James Townley, she will leave behind her senior global development producer title to take on the group’s dedicated strategy in this area.

Serving as Banijay’s senior global development producer since September 2021, she has been working with a number of the group’s key territories to support their unscripted pipelines in order to extend the potential of their IP within a wider footprint. Prior to this, she spent a year as a format manager across brands including Big Brother, Hunted, and Temptation Island.

Greatorex is not new to the acquisitions world, having served as Endemol Shine Group’s acquisitions manager between 2014 and 2020. She is well-versed in recognising and bringing in unscripted titles with hit potential, with considerable deal-making and market experience. Outside of Banijay and building up her content know-how, she spent almost nine years at K7 Media, leaving as director of operations in 2014.

Townley said, “Helen has long been an integral part of the team, and it’s great to have her taking on the acquisition reins. Her content know-how is extensive, and her ability to recognise an emerging hit is like no other, so I can’t think of anyone better placed to guide this area of the business. I look forward to watching her grow further in this role and continue to broaden the Banijay IP offering globally.”

Greatorex added, “It’s been great to explore other areas of the business over the past few years, but I’m pleased to be back in the acquisitions hot seat. There is so much opportunity to drive even greater creativity through having a good grasp on what’s going on outside our walls, and I’m looking forward to bringing that knowledge into the group to further strengthen our own offering and supplement our production pipeline with undiscovered IP.

Mumbai: Sony Entertainment Television’s acclaimed reality show, India’s Got Talent, is a national platform for individuals to showcase their diverse skills. Handpicked across the length and breadth of the country, the talent must impress the jury, consisting of the legendary Kirron Kher, the stunning Shilpa Shetty Kundra, and the uber-cool Badshah, who possess a discerning eye for true performers and press the coveted Golden Buzzer to propel participants’ journeys in the competition. With the credo of ‘Vijayi Vishwa Hunar Humhara,’ the show’s inaugural week received widespread acclaim for its visually spectacular acts and phenomenally gifted contestants. And now, India’s Got Talent has created history by breaking multiple Guinness World Records, with five contestants successfully achieving record-breaking feats.

Eight-year-old Arshia Goswami set a record of 17 clean-and-jerk movements in 30 seconds by lifting a 6 kg barbell. Bhagwani Devi, aged 95, defied all odds to become the oldest woman to throw a shot put. Aditya Kodmur’s incredible precision and speed were on full display as he broke the previous world record of piercing 17 cards in a watermelon and expertly stuck 18 cards in watermelons in under a minute. Furthermore, Faith in Action, a Nagaland taekwondo group, achieved the highest assisted kick at a staggering 14 feet while Vikas Swami of Swami and Sons held 81 kg weights suspended from his mouth during a handstand for five seconds. India’s Got Talent celebrates the heroic spirit of all participants, including Dharmendra Rajbhar, who attempted to break 36 coconuts with his forehead in under a minute but unfortunately, had to stop at 34 coconuts. However, his determination and courage has won hearts across the nation.

Sony Entertainment Television, Sony SAB, PAL and Sony MAX Movie Cluster business head Neeraj Vyas said, “This season has been a glorious celebration of unmatched talent and unwavering dedication, that echoes the sentiment of ‘Vijayi Vishwa Hunar Humhara.’ We extend our heartfelt congratulations to all the record-breakers for achieving the feat of securing new Guinness World Records. Sony Entertainment Television continues its commitment to providing a platform that nurtures and commemorates the unique talent of India, and we hope to continue enthralling viewers with our impressive array of cutting-edge performances.”

Mumbai: Vinod Cookware has announced its partnership with Zee Marathi’s highly anticipated cooking reality show, ‘Maharashtrachi Kitchen Queen’. As the cooking show’s official gifting partner, Vinod Cookware- a leading name in the culinary industry seeks to increase its regional brand awareness by advertising its superlative products during the episodes. The reality show hosted by the popular Marathi actor Sankarshan Karhade, went live on 15 May 2023. This collaboration marks an exciting milestone for both Vinod Cookware and the popular Marathi television network. 

Leveraging on the loyal fanbase of Zee Marathi, the new cooking show will provide a platform to display the cooking skills, creativity, and expertise of exceptional home cooks from Maharashtra. As part of the sponsorship, Vinod Cookware will provide the contestants with its state-of-the-art intelligent cookware, enabling them to deliver outstanding dishes during the competition. The cookware brand’s products will be displayed on the branding rack and given out as gift hampers to the winners.

“We are thrilled to be associated with one of the country’s biggest regional TV channels Zee Marathi for its show ‘Maharashtrachi Kitchen Queen.’ As their gifting partner, we seek to support the talent and passion of home cooks in Maharashtra, while also showcasing our exceptional range of cookware. Vinod Cookware is committed to providing kitchen solutions that inspire creativity, and we believe this partnership will bring forth the best of Maharashtra’s culinary excellence.” said Vinod Cookware director Sunil Agarwal.

Mumbai: The latest season of India’s most iconic youth reality show, MTV Roadies Karm ya Kaand is successfully redefining entertainment with high-octane action, daredevilry, and electrifying competition. Elevating adrenaline levels, in an unprecedented collaboration with Viacom18 Studios, MTV Roadies – Karm ya Kaand gears up to integrate with the recently released Mission: Impossible – Dead Reckoning Part One from the popular movie franchise, for a thrilling episode. The special episode titled ‘Haar ka Vaar’ is scheduled to air on 22 July 2023, Saturday at 7 PM on MTV and right after on JioCinema, promising an unforgettable experience for viewers.

Inspired by the gripping world of Mission Impossible, the theme of the immunity task centres around a daring jewel heist. Drawing from the rich history of Bhupinder Singh, the Maharaja of Patiala, who owned a magnificent diamond necklace that mysteriously disappeared in 1948, the Roadies will embark on a mission to recover the missing diamond pieces, adding more intrigue and excitement to the task.

The challenge will take place within the walls of the enchanting Bagrian Haveli, a 200-year-old heritage mansion located in Punjab. The haveli’s various corners will hide the elusive diamond pieces, each marked with prominent X symbols for identification. Additionally, a dedicated medic section will be available to replenish the Roadies’ lifelines.

Adding to this excitement, MTV will also run a contest on social media that will give viewers of the show a chance to win tickets to the movie, by answering a simple question. 

The collaboration between MTV Roadies – Karm Ya Kaand and Mission: Impossible – Dead Reckoning Part One promises to deliver an electrifying episode, blending the thrill of the Mission Impossible franchise with the bold adventure and intense competition of the show that has redefined youth reality entertainment. The integration will captivate audiences and provide a unique and unforgettable television experience.

Paramount Pictures and Skydance Present, A Tom Cruise Production, Mission: Impossible – Dead Reckoning Part One directed by Christopher McQuarrie is in theatres, Dolby Cinema, premium large formats, And Imax in English, Hindi, Tamil & Telugu.