ITV

Category: TV Shows

  • Applause Entertainment and Zindagi’s ‘Farar’ set for Chicago South Asian Film Festival 2023 premiere

    Applause Entertainment and Zindagi’s ‘Farar’ set for Chicago South Asian Film Festival 2023 premiere

    Mumbai: A riveting story of human emotions, Farar is set for its grand world premiere at the prestigious 14 Annual Chicago South Asian Film Festival 2023 as the Marquee web series of the festival. The first collaboration under the landmark partnership of Applause Entertainment and Zindagi, Farar’s global premiere is a strong reinforcement of bridging cross-border gaps and creating universally relatable South Asian content.

    The show based on the themes of friendship, freedom and hope is directed by Mehreen Jabbar & will be screened on Saturday, 23 September as part of the four-day festival program. The premiere will be attended by producers Shailja Kejriwal and Umnia Iftikhar, director Mehreen Jabbar and lead actress Sarwat Gilani. The series also features Mariam Saleem & Maha Hasan and is set in the sprawling city of Karachi, Pakistan.

    Expressing her excitement, lead actor Sarwat Gilani says, “As an actor, being part of Farar has been an incredible journey of exploration and dedication. This show is not just a story for us; it’s a piece of our souls, a representation of the rich emotions that connect us as humans. As ‘Farar’ gets ready for its premiere at CSAFF’23, my heart is brimming with happiness. This compelling storyline, delicately weaving the tapestry of female friendships and triumphing over obstacles, is now set to captivate and resonate with audiences worldwide.’’

    Recognised as one of the most prolific directors from Pakistan, director Mehreen Jabbar adds, “I am thrilled to have our series premiere in Chicago. This vibrant city not only has a thriving South Asian diaspora but also houses a festival that has consistently championed diverse genres and formats. In a time marked by divisions and jingoism, it is truly heartwarming to see the convergence of two of the world’s largest South Asian nations, uniting in celebration of the art of storytelling.”

    Reflecting on this significant milestone,  Zee Entertainment Enterprises Ltd.’s chief creative officer (special projects), Shailja Kejriwal said, “Personally, nothing gives me greater joy than seeing content from our subcontinent reach a world stage. Farar’s premiere at CSAFF is extra special as it is our first collaboration with Applause Entertainment.  The potential for South Asian content is unmatched, and we are so thrilled to have such an amazing partner and such brilliant teams on board this journey with us”.

    Producer Umnia Iftikhar added “Bringing Farar to Chicago South Asian Film Festival is a moment of immense pride and gratitude for our entire team. This show is a labour of love, a convergence of passion and storytelling. As we premiere here amidst the world, we hope Farar resonates with the universal emotions that bind us all. The power of storytelling lies in its ability to bridge cultures and ignite conversations, and we are thrilled to share our narrative with this wonderful audience.”

    Presented by Applause Entertainment, a Zindagi original Farar, a six-part series, tells the story of three independent women who are navigating the complexities of modern life. The series highlights the universal human experiences of friendship, love, and personal growth, while simultaneously tackling issues such as societal pressures, identity, taboos, and body shaming.

    Earlier this week, in a groundbreaking move, Applause Entertainment and Zindagi announced their strategic partnership to energise investment in South Asian content creation that connects with today’s diverse global audience.

  • Zee TV brings a new show – ‘Kyunki… Saas Maa, Bahu Beti Hoti Hai’

    Zee TV brings a new show – ‘Kyunki… Saas Maa, Bahu Beti Hoti Hai’

    Mumbai: Bringing stories that have resonated beautifully with Indian audiences over the last three decades, Zee TV is all set to present viewers with yet another thought-provoking fiction show – ‘Kyunki… Saas Maa, Bahu Beti Hoti Hai’. The story will take viewers to Gujarat, where amidst a vibrant Navratri celebration, a storm begins to brew within the Rajgaur family of Surat when the youngest bahu – Hetal seeks separation. This unexpected turn of events leaves Ambika, the eldest bahu devastated, as it has been her top-most priority to keep the family together. With an intense desire to disprove her sister-in-law’s belief that ‘Saas kabhi maa, aur Bahu kabhi beti nahi ban sakti’, Ambika, in a unique step, adopts a baby left at the doorstep of their family orphanage and plans to raise her – not as a beti but as a future bahu who’ll keep the family together. Produced by Guroudev Bhalla Screens LLP, this intriguing narrative is all set to keep the audience hooked as it premieres on 18 September and airs every day at 6:30 pm, only on Zee TV!

    Featuring an exciting ensemble cast of actors like Manasi Joshi Roy and Navika Kotia, the story is set in the beautiful city of Surat. Manasi Joshi Roy will be seen essaying the role of the strong-willed Ambika, who lives by the principle that naye vicharon ke saath aage badhna achha hai, lekin hume apne barson se chale aa rahe sanskaron ko kabhi nahi bhulna chahiye. She adopts Kesar at a tender age and hopes to get her married to her son with her consent, of course, when both of them are mature enough to decide for themselves. Navika Kotia, who made quite an impact with her role in English Vinglish, will be seen essaying the role of Kesar who grows up to be an affable girl. She is ambitious but knows how to balance her own dreams along with the dreams of her family. What’s more is that she has a ‘never give up’ attitude as she believes ‘ya toh jeet loge, ya toh seekh loge’.

    While the show has already created a lot of chatter on social media after its first promo went on air, Kyunki… Saas Maa, Bahu Beti Hoti Hai was recently launched in Mumbai through a captivating media experiential on the sets of the show, where the actors made an auspicious beginning through an Ambe Maa ki Maha Aarti. The leads then took the media contingent for a walk through of the sets. The experience continued with a delectable feast, where the attendees indulged in a traditional Gujarati Thali with local delicacies from Surat.

    Zee TV business head Aparna Bhosle said, “Our next fiction show revolves around a landmark step taken by a strong woman who adopts and raises a child, not as her daughter, but as someone she hopes will be her daughter-in-law in the future. Her intent is to inculcate the right values that’ll make her an ideal bahu capable of keeping the family together. Rooted in core family values and emotions that form the bedrock of our Indian culture, we hope the story connects with audiences.”

    Producer Guroudev of Guroudev Bhalla Screens LLP said, “This is our first association with Zee TV, and we are delighted to present this fresh concept. Kyunki… Saas Maa, Bahu Beti Hoti Hai is an intense family drama where a mother adopts a girl child to be her ‘Bahu’ when she grows up. The story explores what leads her to do something so unique and all that transpires after this first-of-its-kind move. We have some stellar performances on board with veterans like Manasi Joshi Roy, Gopi Desai and Dolphin Dubey playing pivotal parts and an impressive debut by Navika Kotia as the leading lady of our show. With this novel narrative, we hope to touch hearts and entertain the audience.”

    Manasi Joshi Roy said, “I’m very happy to be playing a central character in an unique show like Kyunki… Saas Maa, Bahu Beti Hoti Hai. Ambika is a layered, author-backed role that any actor would aspire to play as it enriches you as a performer. The entire gamut of emotions that Ambika goes through will make the audiences root for her throughout her journey. As an actor I’m extremely excited to get into her skin & become Ambika!”

    Navika Kotia said, I am thrilled to bag my first lead role with this show, and I will forever be grateful to Zee TV as well as my production team for giving me this opportunity. Playing Kesar is really enjoyable as I am just like her in real life when it comes to balancing work and personal life. The concept has never been explored on television before and I am sure the audience will connect with the characters as well as the message of the show that every Mother and daughter-in-law can be just like Maa Beti at the end of the day.”

    Presenting an intriguing tapestry of intense emotions and delicate human relationships, Kyunki… Saas Maa, Bahu Beti Hoti Hai will surely keep the audience glued to their TV screens. Tune into the show every day at 6.30 pm, starting 18 September, only on Zee TV!

     

  • National Geographic’s brand-new series ‘India’s Mega Festivals’ explores the grandeur of India’s biggest celebrations with chef Gary Mehigan

    National Geographic’s brand-new series ‘India’s Mega Festivals’ explores the grandeur of India’s biggest celebrations with chef Gary Mehigan

    Mumbai: India is a country known for its opulent traditions, vibrant culture, and striking festivals! It embraces a tapestry of over a thousand festivals, creating a symphony of boundless joy and everlasting festivities throughout the year. To witness some of the grandest festivals of India, National Geographic India along with celebrity chefs Gary Mehigan & Pablo Naranjo Agular are all set to take viewers on a mesmerizing journey through a brand-new series titled ‘India’s Mega Festivals’. Premiering on September 6, at 8pm, the hosts will immerse themselves in the country’s rich heritage, traditions and revel in flavours and fervour of the Indian festivals in the six-part series.

    Each 44-minute episode will feature a host unraveling unique celebrations: from the spirited Pulikali dance to serving a mega meal in the iconic Thrikkakara Temple during Onam; learning to play rhythmic beats on dhol to visiting mega pandals during Ganpati celebrations; pandal hopping to relishing Sandesh during Durga Puja and learning the war dance with the Sumi tribe to cooking with the famous Tetseo Sisters during the Hornbill Festival. Gary will also be seen experiencing the playfulness of Ras Leela, Lath-maar and Phoolon ki Holi, and discovering the essence of fasting, feasting, giving and forgiving on Eid-al-Fitr.

    “I was truly left speechless by the stunning display of devotion and the way it reflects the rich culture of India. National Geographic is a brand that has always inspired me through its unique, powerful, and thought-provoking style of storytelling. I am so happy that with National Geographic, I got an opportunity to explore, learn and experience some of the country’s biggest festivals. With this show, not only did I witness diverse cultures & traditions, but also immersed myself in regional cuisines and cooking techniques. I hope that viewers will also enjoy the show as much as I did,” said Mehigan.  

    “At National Geographic, we harness the power of storytelling and exploration to tell stories that can change the way we see the world while establishing a profound connection with our audiences. With India’s Mega Festivals, we are committed to bringing our viewers closer to the mesmerizing diversity of India’s rich heritage and offering a compelling and unforgettable journey through its vibrant festivities. Moreover, Gary Mehigan, with his unique charm and humor, adds an extra layer of delight to the narrative, ensuring a riveting viewing experience for our audience,” said Disney Star head – content and Disney+ Hotstar & HSM entertainment network Gaurav Banerjee.

  • Promax India 2023: Celebrating excellence in entertainment marketing & design!

    Promax India 2023: Celebrating excellence in entertainment marketing & design!

    Mumbai: Promax India, the leading community in the nation’s entertainment market, successfully hosted the 21 edition of the ‘Promax India Awards 2023,’ commemorating remarkable accomplishments in the realms of entertainment marketing and design. The Promax India Conference & Awards 2023 was held on 25 August at Mumbai’s Radisson Mumbai Goregaon, featuring informative sessions led by renowned global speakers. Ahead of the primary event, on 24 August, Promax India organised a creative boot camp – ‘The Anatomy of a Clip-Based Promo,’ along with a senior leadership luncheon.

    The grand event had industry media personality Amazon Prime Video head of India originals Aparna Purohit, as the awards chair along with Vidyanath Vaddi, head/on-air promotions, SPNI English Channels, English and Bangla Channels, Sony BBC Earth, Pix & Sony Aath; Shravanty Roy, Sr. vice president marketing, Zee Entertainment Enterprises Ltd; and Rupesh Kashyap, partner & chief content officer, Hotcult Branded content as the advisory board members.

    Day one of the event featured industry experts who shared their insights on the latest industry trends, fostering stimulating conversations and the exchange of ideas among attendees. It started with an enlightening session on the topic ‘The Great Streaming Pivot’ by Lee Hunt who is a New York-based strategist and industry thought leader for media companies around the world. In his session, he shared details and stats about the changes that the world will see in the digital and entertainment landscape. Subsequently, a Senior Leadership Luncheon was hosted for the esteemed dignitaries which was followed by another discussion on the topic ‘Harsh Realities of the Future Workforce’ by David Shing (known as “Shingy”) who is an Australian futurist, speaker, creative director, strategic digital consultant, and entrepreneur. He engaged with the panel through a slew of activities to educate big brands about the unique opportunities afforded by emerging digital, social, and mobile technologies.

    Additionally, the creative boot camp, titled ‘The Anatomy of a Clip-Based Promo,’ took place at Atlas SkillTech University. Helmed by Vikki Stephenson, a senior creative consultant with 20 years of experience in creating award-winning campaigns for renowned brands, this boot camp was open to all professionals aiming to elevate their creative bar and produce world-class promos. The highly anticipated event witnessed prominent brands from all over the nation vying for the coveted awards.

    The second day’s conference began with Lee Hunt leading a session on ‘New Best Practices 2023,’ examining the competition between linear and streaming media, their new strategies, and how consumers continue to sample new entertainment services. Subsequently, Tamagna Ghosh, MD, APAC at Trailer Park Group, presented ‘World Gold,’ showcased some of this year’s incredible crop of Promax Gold winners in design and promotion. Another session by Sudipto Saha from PwC highlighted the use of analytics and AI to gain profound viewer insights. Additionally, ‘The Connected Human,’ a session by Shingy, a creative director, strategist, and futurist, delved extensively into the incredible process of connecting the brand with the world.

    Engaging in a fireside chat with Viacom18 head of brand and creative marketing Shagun Seda award-winning director Prasoon Pandey shared his thoughts on how he gets the ideas for his projects and commented, “When we get an idea, we keep dropping it because something is not surprising enough, I am looking always for ideas that keep surprising me first because if they do not surprise me they will not really surprise the audience and once you find it then you keep polishing it, keep looking at it from various sides and to keep polishing it. Once I feel this overall structure has been polished then I open and then I like layering my commercials because even if they want to be there just 10 times people should find something new, they should discover something new every”.

    ZEEL, chief channel officer, Bhojpuri bluster, Amarpreet Singh Saini said “Promax Workshop 2023 was invigorating for any creative spirit in the field of media. On the one hand, it gave an excellent landscaping of the evolving media world with directions to the future, it also blended in creative breakthrough sessions with amazing speakers like Shingy. It mixed knowledge with fun so well. Will look forward to more from their plate as it helps us get such fresh perspectives.”

    Some of the winners of the prestigious awards are best brand image campaign(In-house), won by Disney+ Hotstar for their Thoda Ruk Shah Rukh campaign; Best social media campaign for a channel or brand by Meta for Meta- creator day campaign; Best movies promo by Shemaroo Entertainment for Bahubali 1 & 2 stop motion; Best children’s promo by Zee Entertainment for Dance India Dance Li’L Masters, Best originated promo(out-of-house) by Sony Entertainment Television for Kaun Banega Crorepati S14; Best drama campaign by Sony Liv for Rocket Boys – The Mad Scientists; Best holiday/festival promo by Viacom 18(Nick-India) for Nickelodeon Dusshera Ident; Best entertainment promo by Sony Sports Network for WWE- Lootera Film Ft. John Abraham & Drew McInTyre; Best reality promo by Disney Star – Star Vijay for Big Boss 6 promo amongst others.

    The full winner’s list can be viewed at

     

  • New Season of Zee TV’s Sa Re Ga Ma Pa premieres on 26 August

    New Season of Zee TV’s Sa Re Ga Ma Pa premieres on 26 August

    Mumbai: After the raging success of its previous season last year, Zee TV’s iconic singing reality show, Sa Re Ga Ma Pa returns with an exciting new season that has Himesh Reshammiya, Neeti Mohan, Anu Malik as judges and Aditya Narayan as the host. Premiering on 26 August, the new season is poised to change the game with a new format that includes spontaneous challenges thrown at contestants by the judges after one of their peers has delivered an outstanding act in a particular style or genre … Rather than a set template with weekly rounds one is familiar with, this challenging environment is bound to shake up the room a bit, stimulate a competitive edge amongst the contestants and pack in a new surprise for its viewers in every single episode!

    Two months ago, Sa Re Ga Ma Pa announced a nationwide quest for ‘OG’ voices across India. For the first time ever, the audition process went paperless – led by a strong digital leg and even the on-ground phase saw negligible use of paper as a part of the channel’s endeavour of being environmentally responsible. Leaving no stone unturned in scouting the best of talent, the creative team even welcomed recommendations from anyone who could spot raw talent around. While each aspirant’s distinctive singing style and proficiency determined their success, it was only the truly ‘OG’ that made the cut. From the panel unanimously agreeing that West Bengal’s Albert Kabo Lepcha has the voice of a hero after hearing his soulful rendition of ‘I Love You’ to Kharagpur’s Sonia Gazmer modulating her voice only the way she can, acing both the male and female portions of ‘Nagin Se Meri Chaal’; From Delhi’s Sana Arora who struck a chord, strumming a guitar as she sang ‘Love You Zindagi’ to Mumbai’s Abdul whose eyes convey as much passion as his voice when he sings ‘Teri Yaadon Mein’; From UP’s Nishtha Sharma leaving everyone spellbound with her aalaap of ‘Banarasiya’ to Kolkata’s Ranita Banerjee standing up to Himesh’s on-the-spot challenge and rendering an equally evocative rendition of the same song, audiences are in for an exceptional musical extravaganza, marking a grand celebration of music this season!

    Zee TV business head Aparna Bhosle said, “With Sa Re Ga Ma Pa’s rich legacy spanning nearly three decades, we take pride in staying true to our commitment of showcasing the most distinctive, extraordinary voices of India. To fuel a healthy spirit of competition and make the viewer experience more dynamic, we are infusing this season with spontaneous challenges to the talent and rewarding the top performers with an opportunity to release their original singles via Zee Music Company. This should make for a compelling watch”.

    ZEE chief growth officer, advertisement revenue Ashish Sehgal said, “Sa Re Ga Ma Pa’s new season has created great buzz among audiences in the run-up to its launch. I am delighted to welcome Maruti and Dabur as the main sponsors for this highly anticipated show, which will not only help us find new talent but will launch original singers in the industry.  We thank our sponsors for being part of this journey and l look forward to more such associations.”

    Dabur India Ltd head- oral care Augustus Daniel said, “We are pleased to announce our association with Zee TV. Their large viewership would help in building awareness about our new launch in the Gels toothpaste category – “Dabur Red Bae Fresh Gel”. The brand has been meticulously crafted with Gen Z and millennials in mind – ‘BAE – Before Anyone Else’ captures the essence of a close friend or a partner, while ‘irresistible freshness’ appeals to youth aiming to leave a lasting impact in every interaction.”

    Get ready to witness the exciting new season of Sa Re Ga Ma Pa, starting 26 August, every Saturday and Sunday at 9 pm, only on Zee TV!

  • Colors Gujarati presents “Maanyta – Aakash Thi Uncha Sapna”

    Colors Gujarati presents “Maanyta – Aakash Thi Uncha Sapna”

    Mumbai: Every girl holds the right to dream big and strive to fulfil those aspirations. Beliefs and dreams are intertwined; believing in oneself paves the way to achieving goals. However, what occurs when challenges befall your dreams and convictions? How will Maanyta overcome these obstacles to achieve her aspirations? How can she establish herself as a successful businesswoman in a predominantly male business sphere? Will she effectively balance her passion and family responsibilities? These pressing questions form the core of Colors Gujarati’s newest original show, “Maanyta – Aakash Thi Uncha Sapna”. As the no.1 channel in the Gujarati entertainment space, Colors Gujarati is poised to present this compelling narrative. The show’s narrative follows the trajectories of two distinct individuals: Maanyta Virani, hailing from a middle-class background, and Dhanraj Kashyap, a prominent business magnate. The convergence of their paths promises intriguing developments. “Maanyta – Aakash Thi Uncha Sapna” is set to debut on 28 August airing every Monday to Saturday at 8:30 pm, exclusively on Colors Gujarati.

    Sharing his excitement on this new show, COLORS Gujarati business head Vipul Nagar said, “Colors Gujarati always showcases a variety of content that appeals to both the masses and niche audiences. ‘Maanyta’, our new original fiction show, beautifully captures and challenges the stereotypical thoughts and rigid definitions about women and/or girls in our society. It shows that they can rule the business world through the journey of Maanyta. The central focus will be on how she leads the struggle and faces challenges by owning every moment to achieve an unconventional dream with no godfather in the business. The show brings together strong characters and addresses rarely discussed issues in our society.”

    “Maanyta – Aakash Thi Uncha Sapna” narrates the tale of a girl with extraordinary dreams. The show revolves around Maanyta, a young woman aspiring to emulate the success of Manubhai Sanghani, her idol, inspiration, and guru. However, in our society, business is still perceived as unsuitable for women. Nonetheless, Maanyta, driven by her strong beliefs and dreams, is determined to debunk this myth and realize her goal. This journey traces Maanyta’s transformation from a middle-class girl to a nationally recognized businesswoman. Her life takes a dramatic turn when a tragic incident disrupts her world, leading her and her family to relocate to Ahmedabad. Vidhi Furiya portrays the role of Maanyta, Mitesh Moga takes on the character of Dhanraj Kashyap, and the well-known and beloved Rajendra Chawla portrays the role of Maanyta’s father, Chandubhai Virani.

    Do not miss the extraordinary journey of Maanyta as she conquers obstacles and achieves her dreams in “Maanyta – Aakash thi uncha sapna”.

  • Shemaroo TV launches socio-mytho series, ‘Tulsi Dham Ke Laddoo Gopal’

    Shemaroo TV launches socio-mytho series, ‘Tulsi Dham Ke Laddoo Gopal’

    Mumbai: Shemaroo TV, a leading Hindi family entertainment channel, is poised to capture the hearts of millions with its first original socio-mytho show, ‘Tulsi Dham Ke Laddoo Gopal.’ Laddoo Gopal holds a special place in the hearts of devotees due to his charming nature. Many see him as the god closest to their heart due to the intimate and personal connection they feel with him. ‘Tulsi Dham Ke Laddoo Gopal’ is a show that will highlight these cultural connections and emotional resonances. Set against the picturesque landscape of Mathura, this poignant series takes audiences on an emotive journey brimming with devotion, courage, and the ultimate victory of good over evil. The show will air on Shemaroo TV every Monday to Saturday at 8 PM.

    ‘Tulsi Dham Ke Laddoo Gopal’ revolves around the life of Tulsi, a devout follower of the beloved deity Laddoo Gopal ji. Tulsi occupies a distinctive role as Laddoo Gopal’s faithful devotee, endowed with the extraordinary ability to perceive his divine presence. In a world where he remains hidden from others, Laddoo Gopal becomes her steadfast guardian, illuminating her path through every twist of fate. Tulsi’s journey unveils an enchanting love story with Keshav, interwoven with her relentless battle against her malevolent in-laws.

    The show boasts a stellar ensemble cast of talented actors who have breathed life into their respective characters. Akshita Mudgal beautifully portrays the character of Tulsi, while the adorable and innocent portrayal of Laddoo Gopal is brought to life by young actor Het Makwana, and actor Dayashankar Pandey plays the role of pundit Radheshyam ji.

    Reflecting on the show’s launch, Shemaroo Entertainment COO broadcasting business Sandeep Gupta expressed, “Laddoo Gopal’s significance is deeply ingrained in the cultural and religious fabric of India’s heartland. While television shows have often depicted tales of Lord Krishna and his diverse forms, through ‘Tulsi Dham Ke Ladoo Gopal’ we have tried to capture Laddoo Gopal’s innocent, playful demeanour and endearing bond with his devotee Tulsi. With Shemaroo TV’s first original socio-mytho show, we aspire to bring the untapped tales of Laddoo Gopal that echo the beliefs and sentiments of our viewers.”

    Echoing a similar sentiment, producer C.L. Saini expressed, “Each step in bringing ‘Tulsi Dham Ke Laddoo Gopal’ to life has been infused with passion and dedication. Now, as the series finds a home on esteemed Shemaroo TV, the excitement is palpable. This touching narrative delves into a girl’s unique bond with Laddoo Gopal, who becomes her guiding light through challenging circumstances. Shemaroo TV’s resolute commitment to delivering quality content seamlessly aligns with our vision for this show, making this collaboration immensely gratifying. I am confident that the magic of ‘Tulsi Dham Ke Laddoo Gopal’ will resonate with people of all ages.”

    Marrying powerful storytelling with compelling visuals and emotive performances, ‘Tulsi Dham Ke Laddoo Gopal’ promises to leave an indelible mark on its audience. The milestone introduction of Shemaroo TV’s first original socio-mytho series underscores the channel’s unwavering dedication to delivering premium content that not only entertains but also enlightens.

    Tulsi Dham Ke Laddoo Gopal premieres exclusively on Shemaroo TV on 21 August at 8 pm. Don’t miss this enthralling saga that is poised to inspire and touch the hearts of viewers across the nation.

  • ‘Video Call a Friend’? Kaun Banega Crorepati dials Xiaomi India

    ‘Video Call a Friend’? Kaun Banega Crorepati dials Xiaomi India

    Mumbai: Xiaomi India, the country’s most trusted smartphone X AIoT brand has joined hands with one of India’s most iconic television shows – Kaun Banega Crorepati, which airs on Sony Entertainment Television. Bringing in technology integration that enhances the show’s technology quotient, this collaboration will introduce a new way for contestants to seek the “Video Call a Friend” lifeline. 

    In the newest season of Kaun Banega Crorepati, the ‘Video Call a Friend’ lifeline will be powered by Xiaomi’s 5G devices including the latest Redmi 12 5G. This lifeline enables contestants to connect with their friends through video calls, helping them make an informed decision during the game. 

    Commenting on the partnership, Xiaomi India chief marketing officer Anuj Sharma stated, “Kaun Banega Crorepati has been an integral part of Indian households for years. Like the show, Xiaomi India has been touching millions of hearts in its 9 years of journey in India. Both are rooted in authenticity and dedicated to connecting with the masses. Through this collaboration, we are delighted to introduce a fresh dimension to the ‘Video Call a Friend’ lifeline through our 5G technology.” 

    Xiaomi India head- marketing partnership & alliance Prateik Das said, “A robust partnership is the driving force behind a brand’s progress and ingenuity. This partnership exemplifies the power of collaboration that resonates deeply with audiences, creating an impact that goes beyond boundaries.”

    SET, Sony SAB and Sony MAX movies cluster head – marketing & communications Vaishali Sharma said, “Kaun Banega Crorepati is one of the most loved formats in the reality TV shows segment. Demonstrating the power of knowledge and mirroring the spirit of change in the country, this season will see the introduction of a host of fresh elements that make the gameplay more intriguing. In this updated and upgraded version, the 5G technology of Xiaomi smartphones will play a pivotal role in enhancing the critical ‘Video Call a Friend’ lifeline experience for our contestants.”

    Kaun Banega Crorepati, hosted by the legendary Amitabh Bachchan, has been a cultural phenomenon since its inception, captivating audiences with its blend of knowledge and entertainment. This initiative aligns seamlessly with Xiaomi’s reputation for pushing the boundaries of technology to enhance everyday lives.

  • Sony Entertainment Television brings its viewers ‘Kaun Banega Crorepati’

    Sony Entertainment Television brings its viewers ‘Kaun Banega Crorepati’

    Mumbai: Badal raha hai desh, badal raha hai Kaun Banega Crorepati; Sony Entertainment Television brings viewers an updated and upgraded version of this fan-favourite game show in its 15 seasons! Having successfully entertained audiences for an incredible 23 years, the show premieres on 14 August and will air every Monday to Friday at 9 p.m. The perfect amalgamation of knowledge and entertainment, megastar Amitabh Bachchan hosts this reality show with elan and gravitas. With the promise of a #NewBeginning, Kaun Banega Crorepati will capture the essence of the progress that India is making, bringing forth some remarkable changes that will make the gameplay tougher and far more engaging.

    Talking about ‘badlav’ in this season, one of the exciting new additions to the show is the introduction of the ‘Super Sandook’, which adds thrill to the game, providing a much-required respite that allows the contestant to revive what has been lost. The second significant change is ‘Desh Ka Sawal’, which will drive more audience participation. Along with Video Call a Friend and Audience Poll, a new lifeline called ‘Double Dip’ has been added to the format and this season also brings back the adrenaline-pumping Fastest Finger First feature. A sleeker show-set brings together all these changes, lending itself to this fast-paced gameplay that will masterfully be executed by host Amitabh Bachchan.

    The 15 season of Kaun Banega Crorepati is co-presented by Hyundai Motor India Limited and co-powered by Asian Paints, Ultratech Cement, Mondelez India and Parag Milk Foods. With Banking Partner – State Bank of India and Special Partner – Vicco Laboratories, the show’s associate sponsors are Xiaomi, MRF, Bikaji, RC Plasto Tanks and Pipes, Kalyan Jewellers and Cera Sanitaryware. The reality quiz show also has a large partnership deal with the Reserve Bank of India.

    Tune in to watch Kaun Banega Crorepati, starting 14 August at 9 p.m., only on Sony Entertainment Television.

     Sony Entertainment Television, Sony SAB, PAL and Sony MAX Movie Cluster

    business head Neeraj Vyas said, ‘One of the most attractive aspects of Kaun Banega Crorepati is that it is entertainment accompanied by learning, which keeps viewers glued to the screen. Hosted by superstar Amitabh Bachchan, who is loved by all generations, this show and its legacy have become a part of popular culture that celebrates Indians who aim high. Mirroring the modern new India – we have added new elements to the 15th season that will make the gameplay more intriguing. The thrill of answering new questions brings families together, promoting cohesive family viewing and we believe that the 15th season will continue to enthral audiences, young and old.

    Kaun Banega Crorepati legendary actor and host Amitabh Bachchan said, ‘Kaun Banega Crorepati has always been gyaandaar, dhandaar and shaandaar, but in its 15 seasons, we will be ushering in a new beginning – representing an evolving India, its aspirations, and its citizens who dream big. This show has become an integral part of my life, it’s a platform for me to connect with audiences – both inside the studio as well as those watching the show from the comfort of their homes. I am really looking forward to welcoming and interacting with contestants from different walks of life who are such a huge inspiration not only to me but also to those who want to be the change and fulfil their ambitions with the power of knowledge.

  • Vinod Cookware is associate sponsor for new season of Sony’s ‘MasterChef India’

    Vinod Cookware is associate sponsor for new season of Sony’s ‘MasterChef India’

    Mumbai: Vinod Cookware, a household name in Indian kitchens is partnering with the world-famous competitive cooking show, MasterChef India as their associate sponsor. For its new season, MasterChef India is set to bring fame to India’s most seasoned home chefs, as they cook incredibly challenging and creative dishes in Vinod Cookware’s cutting-edge intelligent cookware. Adding to the popularity of the Hindi-language cooking reality show are eminent celebrity chefs Vikas Khanna, Ranveer Brar, and Garima Arora. The show will premiere on 2 January, every Monday to Friday at 9:00 PM, on Sony Entertainment Television and stream on SonyLiv.

    As part of the associate sponsorship, the home cooks will use Vinod Cookware for creating their masterful dishes to win the judges over. The show will also feature a complete rack branded and stocked with Vinod Cookware’s superlative products. Highlighting their cutting-edge technology, products such as Vinod’s Platinum, Hanos, Zest Inducto, hard anodised, stainless-steel cookware, Europa, and outer-lid pressure cookers will be showcased throughout the reality show. With that, the brand will take up multiple advertising slots between segments as part of the deal. The premium cookware company is focusing on strengthening its brand equity while gaining a favourable spotlight from its audience.

    “Vinod Intelligent Cookware has always advocated for hassle-free but excellent cooking. With the new season of MasterChef India, this message will reach our potential target audiences loud and clear, nationwide. Our brand’s expertise is rooted in a deep understanding of the diverse cuisines & cultures that are ingrained in us, making it the perfect pick for both modern & conventional Indian kitchens. Having utilized some leading GEC shows for advertising, partnering with MasterChef India to establish our prominent national presence felt like the right next step. We believe this collaboration will facilitate us to make the act of cooking feel less like a task and get more people excited about it,” said Vinod Cookware director Sunil Agarwal.

    Sony Pictures Networks India | Culver Max Entertainment head of ad sales – network channels Sandeep Mehrotra shares, “At Sony Pictures Networks India, feel very proud to associate with brands that resonate with our shows. With MasterChef India, we are sure the brand Vinod Cookware will attract the right target audience. MasterChef India is all set to premiere starting 2nd January at 9:00 pm on Sony Entertainment Television and stream on SonyLIV, we feel proud to learn that brands are excited about the show. We’ve also witnessed good traction across categories. This is our first association with Vinod Cookware, and I am sure together we will scout for extended associations as it will enable us to deliver the right message and bring out the core brand values to our trusted brand partners.”

    In the spirit of this associate sponsorship, the brand will furthermore be celebrating the special launch of its ‘MasterChef Range’ of products. This range will include their Europa inner-lid pressure cookers, Splendid Plus outer-lid pressure cookers, the entire Hanos Range, a new introduction Platinum saute pan and their Platinum Triply fry pans and extra deep kadais as well.