Category: TV Shows

Zee TV’s Sa Re Ga Ma Pa emerges as every advertisers’ preferred platform

Mumbai: Carrying forward its rich musical legacy of nearly 30 years, Zee TV’s iconic singing reality show, Sa Re Ga Ma Pa recently returned with a new season, featuring Himesh Reshammiya, Neeti Mohan, Anu Malik as judges, and Aditya Narayan as the host. With a brand new format and the exciting promise of giving its talent opportunities to record original singles even before the season ends, the hunt for India’s OG voices has created quite a stir among the audience, while emerging as the preferred choice for advertisers.

Through the years, Sa Re Ga Ma Pa, given its credibility as the country’s longest-running and most definitive singing platform, has forged partnerships with numerous leading brands. However, this year marks a significant milestone as the show has brought on board an impressive line-up of 18 sponsors for its upcoming season. These esteemed sponsors include Maruti Suzuki India Ltd: Co-Title, Dabur India Ltd: Co-Presenting & Associate Sponsor, Mondelez India Foods Ltd: Co-Powered By, Hindustan Unilever Ltd: Co-Title & Special Partner, Rajdhani Flour Mills: Special Partner, Procter & Gamble: Special Partner, WhatsApp LLC: Special Partner, Loreal India Private Ltd: Special Partner, Berger Paints India Ltd: Special Partner, The Association of Mutual Funds in India: Associate Sponsor, Bandhan Bank: Special Partner, Capital Foods Private Ltd: Special Partner, Kohler India Corporation (HAR): Special Partner, Eveready Industries India Ltd ( Kol ): Special Partner, H&M Hennes & Mauritz: Special Partner and Wipro Enterprises Private Ltd: Special Partner. The use of customized solutions for brands seems to have had a positive impact, resulting in the acquisition of 18 sponsors. It highlights the effectiveness of ZEE sales team in tailoring approaches to meet the needs of each sponsor.

ZEE chief growth officer, advertisement revenue Ashish Sehgal said, “As the pioneer of music reality shows in India, Zee’s Sa Re Ga Ma Pa has become an iconic brand in itself and has been among the most-watched shows across India in its run of more than two decades. In the new season of Zee TV’s Sa Re Ga Ma Pa, we have added extra layers of uniqueness which stems from our profound expertise in creating content that resonates deeply with our audiences across India. With our hyper-local approach of scouting talents, the show has created a strong connection with our viewers as the top contestants face tough musical challenges to release their own original songs on Zee Music Company. This provides the perfect opportunity to seamlessly integrate the brand communications of our sponsors led by our anchor, judges, and the contestants. We are extremely delighted with the response from the brands and I whole-heartedly welcome all the 18 sponsors on board – who have continued the trust in our platform, as we embark into the festive season together. With our curated multimedia promotion plan, each sponsor will get phenomenal 360-degree exposure and innovative brand engagement opportunities in every phase of the show to bring out the brand’s core propositions effortlessly and leave a long-lasting impression among our viewers in this vibrant festive season. I am certain that this new season of Sa Re Ga Ma Pa will re-ignite the musical spark among millions of our viewers and generate immense value for our esteemed partners.”

Zee TV business head Aparna Bhosle said, “We are delighted to see an exceptional response from advertisers for our new season of Sa Re Ga Ma Pa. A combination of some remarkable fresh talent coupled with a revamped format has elevated our appeal with both the audience and brands alike. Our team is poised to bring you the OG voices of India who, basis their performance in the season, are already getting opportunities to record their original singles to be released by Zee Music Company. With so much excitement in store every episode, Sa Re Ga Ma Pa remains an unparalleled platform for brands to leave a lasting impact with audiences, given our extensive reach and dedicated viewership.”

Maruti Suzuki India Ltd Sr executive officer, marketing & sales Shashank Srivastava said, “This marks the beginning of an interesting partnership between Maruti Suzuki Arena, India’s largest automotive channel and the iconic television show – Sa Re Ga Ma Pa. We believe in bringing the joy of mobility to all and creating exciting new experiences. Maruti Suzuki Arena brings this vision to reality with a modern, tech-enabled and youthful experience. Now, “Find Your Match” with our wide array of cars and network. Sa Re Ga Ma Pa shares a similar journey where talent meets opportunity. This collaboration elevates our brand positioning amongst the relevant audience. Hoping, together, we deliver a great season.”

Hindustan Unilever Ltd VP – F&B Shiva Krishnamurthy said, “We are pleased to associate with Zee TV and their iconic show, Sa Re Ga Ma Pa. Taj Mahal tea has always championed Indian classical music. Stalwarts like Ustad Zakir Hussain, Niladri Kumar, Rahul Sharma and now Nirlai Kartik have endorsed it. Taj Mahal tea salutes craftsmanship – whether it is a master tea blender or a music maestro. We look forward to celebrating musical talent with this show.”

With the new season of the show striking a harmonious chord with both its ardent viewers and a multitude of esteemed sponsors, Sa Re Ga Ma Pa has showcased the enduring appeal and innovation that have been the hallmark of this iconic show once again. As it continues to provide a stage for fresh talent to shine and captivate audiences of all ages, Sa Re Ga Ma Pa continues to stand as a beacon of entertainment brilliance, promising not only musical excellence but also a unique avenue for advertisers to forge lasting connections with a diverse and engaged audience. With this season’s impressive lineup of sponsors and talent, the journey ahead promises to be a melodious symphony of success for all involved.

Stay tuned to Sa Re Ga Ma Pa for some magical performances and limitless entertainment, on Saturdays and Sundays at 9 PM, only on Zee TV!

October 4, 2023
Chef Ranveer Brar cooks live on Mumbai Billboard ahead of ‘Star vs Food Survival’

Mumbai: Prepare for the highly anticipated return of Warner Bros Discovery’s beloved culinary series, ‘Star vs Food,’ as it unveils its thrilling new season, ‘Star vs Food Survival.’ This adventure-packed culinary journey features chef Ranveer Brar as the host, leading a star-studded ensemble on an exciting exploration of two distinct Indian locales: Coorg and Spiti.

As a thrilling precursor to the show, chef Ranveer Brar faced his ultimate challenge, cooking live on a billboard in Mahim Causeway in Mumbai. Eager spectators who gathered near the billboard, witnessed Ranveer’s culinary prowess firsthand. They were treated to an exhilarating blend of culinary artistry and excitement, exemplifying the show’s dedication to pushing boundaries in the most extraordinary of settings.

Speaking about the experience, Ranveer Brar said, “Cooking on a billboard was an enthralling experience that I will remember for life. Having to prepare a dish while being witnessed by the entire city felt like an enthralling adventure similar to my recent experience at Coorg and Spiti while leading Star Vs Food Survival. Audiences will be captivated as exceptional locations and delectable dishes unfold upon them in the presence of India’s biggest superstars.”

“Our decision to showcase Chef Ranveer Brar’s live cooking on a billboard was more than just a captivating spectacle; it was about immersing the audience in the essence of our show. This collaboration with creative minds allowed us to bridge the gap between the culinary world and the city streets, creating a real-life representation of the adventure and excitement that ‘Star vs Food Survival’ embodies. It’s a testament to our commitment to push boundaries, engage our viewers, and make every moment of the campaign unforgettable.” Warner Bros Discovery, South Asia head of marketing Janhavi Vyas.

Watch the captivating culinary adventure as ‘Star Vs Food Survival’ premieres on discovery+ and Discovery Channel on 9 October 2023. Delve into the rich flavors and captivating stories behind each dish, with celebrity guests like Suniel Shetty, Sanjay Dutt, Aparshakti Khurana, Mouni Roy, and Nakuul Mehta, all under the expert guidance of chef Ranveer Brar as they uncover the authentic essence of India’s culinary heritage.

October 4, 2023
‘Filmy Masala’ premieres on News9 Plus Lounge

Mumbai: Get ready to embark on a cinematic culinary journey like no other as News9 Lounge proudly presents ‘Hamdard Khaalis Filmy Masala,’ a groundbreaking series hosted by the charismatic chef Kunal Kapur. This isn’t just your ordinary cooking show; it’s a blockbuster extravaganza where the enchanting world of Bollywood meets the delectable wonders of Indian cuisine.

In ‘Hamdard Khaalis Filmy Masala,’ viewers will be treated to an enchanting fusion of two great Indian passions: food and cinema. Each episode unfolds as a three-course gastronomic adventure, where iconic Indian dishes are brought to life by drawing inspiration from unforgettable moments in the world of silver screen magic. Chef Kunal Kapur, renowned for his culinary prowess, takes centre stage to unravel the secrets behind these iconic dishes, all while sharing captivating backstories, anecdotes, and enchanting tales. The entire experience is enriched with dazzling animated stories that captivate the imagination.

‘Hamdard Khaalis Filmy Masala’ promises to be a sensory spectacle that tantalizes taste buds, tugs at heartstrings, and fills the soul with the warmth of nostalgic Bollywood moments. Ordinary ingredients will transform into extraordinary masterpieces under the expert hands of chef Kunal Kapur, who weaves together the magic of Bollywood with the art of cooking. Infused with iconic Bollywood dialogues, expert commentary, and intriguing fun facts, ‘Hamdard Khaalis Filmy Masala’ is a symphony of Flavors, emotions, and cherished memories.

Speaking on the association with News9 Plus Lounge, Hamdard Laboratories India chief sales and marketing officer Mansoor Ali said “It’s a delight to be associated with News9 Plus Lounge’s ‘Hamdard Khaalis Filmy Masala’ with Chef Kunal Kapur. The delight is doubled, as Chef Kunal is also associated with us as brand ambassador for Hamdard Khaalis Spices. The show is a deadly combination of Bollywood masala and ‘khane’ ke masale, as it brings to you the magic of the recipes created in some of the most memorable Hindi movies based on food. Relive your love for food with the characters in these movies and recreate the magic of heritage cuisine with Hamdard Khaalis Masale in your kitchens! Happy viewing.”

Whether you’re a gourmet guru, a passionate cinephile, or simply someone with an appetite for exceptional entertainment, ‘Hamdard Khaalis Filmy Masala’ offers a backstage pass to the most entertaining culinary show on the planet.

Prepare to be captivated, educated, and satiated as ‘Hamdard Khaalis Filmy Masala’ makes its grand debut. Tune in to experience a show where every dish tells a story, and every story is a feast for the senses. Your taste buds will dance, your heart will sing, and you’ll be left craving for more. Lights, Camera, Cooking!

‘Hamdard Khaalis Filmy Masala’ streaming now exclusively on News9 Plus Lounge.

https://www.news9plus.com/webseries/filmy-masala

September 27, 2023
Sony Entertainment Television presents “Kavya – Ek Jazbaa, Ek Junoon” breaking stereotypes

Mumbai: Continuing its legacy of compelling storytelling brought to life by powerful characters that break the mold on Indian television, Sony Entertainment Television is all set to launch its next fiction offering – “Kavya – Ek Jazbaa Ek Junoon”. A reflection of women’s strides in contemporary times, the show stars Sumbul Touqeer Khan in the titular role as Kavya Bansal, who is driven by the sole purpose to be an IAS Officer and serve the common man. With its riveting take on societal dynamics, dreams, and relationships – the show premieres tonight at 7.30 pm and will air every Monday to Friday on Sony Entertainment Television.

Kavya symbolises fearlessness and determination, and this coming-of-age story chronicles her courageous journey of facing challenges with an unwavering resolve, of asking tough questions and staying focused on her purpose in being an IAS officer who can help less privileged citizens. The show also sparks contemplation on why some men may find it challenging to support a woman’s career aspirations.

Sumbul is joined by Mishkat Varma, who masterfully portrays Adhiraj, a brilliant mind blessed with captivating charm. Adhiraj ardently champions the cause of feminism, wholeheartedly celebrating women’s achievements, and he crosses paths with Kavya at the civil service academy. Anuj Sullere breathes life into Shubham, Kavya’s estranged fiancé who is a character entangled in the complexities of love and ambition.

“Kavya – Ek Jazbaa Ek Junoon” takes its audience on a profound exploration of various characters and their nuances. The show is poised to be an engaging addition to Sony Entertainment Television’s programming lineup, offering a distinctive fusion of drama, romance, and societal commentary.

Sony Entertainment Television, Sony SAB, PAL, and Sony MAX movie cluster business head Neeraj Vyas: “Kavya – Ek Jazbaa, Ek Junoon” is about shattering stereotypes and reflects women’s strides in contemporary times. This show is an ode to inspiring women who are driven by their goals and have successfully made a mark for themselves in fields like civil service, politics, business, and entertainment, amongst others. We have always been at the forefront of curating novel content and this progressive narrative of Kavya being an aspirant to becoming an aspiration of millions deserves to be told.”

Kavya – Ek Jazbaa, Ek Junoon producers Tony Singh and Deeya Singh:

We are very excited to bring viewers a story that entertains and inspires with ‘Kavya – Ek Jazbaa, Ek Junoon’. Women today are independent, goal-oriented, and confident about their achievements, and the sky is her limit. We are delighted to join hands with Sony Entertainment Television for this show that emphasizes how a woman can unapologetically choose her life direction and stay committed to a larger purpose despite the hurdles she faces.

“Kavya – Ek Jazbaa, Ek Junoon” premieres tonight and will air every Monday to Friday at 7.30 pm exclusively on Sony Entertainment Television.

September 26, 2023
Zee 24 TAAS celebrates Ganesh Utsav with special program ‘Sukhkarta’

Mumbai: Ganesh Utsav, the vibrant and spiritually enriching festival dedicated to Lord Ganesha, is a time of immense joy and devotion in India. To further illuminate the festive spirit of this auspicious occasion, Zee 24 TAAS has announced ‘Sukhkarta,’ encouraging citizens to delve deep into the profound significance of Lord Ganesha and the divine celebration.

‘Sukhkarta’ brings to light the divine fervour to life through live broadcasts of sacred rituals, devotional melodies, and captivating cultural performances. It offers viewers an exclusive window into the real-time proceedings of sacred ceremonies, the soothing notes of devotional songs that touch the soul, and captivating cultural showcases.

This extraordinary programming also offers viewers a front-row seat to witness the pilgrimage to the eight Ganesh temples in the Maharashtra state of India, each of which houses a unique idol of Lord Ganesha. Each temple has its distinct legend and history, making them as diverse as the revered murtis. Additionally, the wide audience of Zee 24 TAAS will have the opportunity to witness live coverage of the Ganesh Visarjan ceremony, where the idol of Lord Ganesha is immersed in a body of water.

Expressing the profound sentiment of the festive season, Zee 24 TAAS editor Nilesh Khare said, “As Lord Ganesh is revered as the god of art, ‘Sukhkarta’ serves as a tribute to the artistry of life, embracing its diverse facets through the expressions of talented artists. We celebrate the creative spirit that infuses every aspect of our existence, just as Lord Ganesh inspires artistry in all of us.”

“With ‘Sukhkarta,’ we embark on a journey to illuminate the profound cultural and spiritual significance of Ganesh Utsav. Our pilgrimage to the sacred Ashtavinayak temples symbolizes our commitment to preserving and sharing the deep-rooted traditions of Maharashtra,” further highlighted Zee Media Corp Ltd CEO Abhay Ojha.

Beyond the cultural and spiritual offerings, ‘Sukhkarta’ on Zee 24 TAAS also featured an engaging modak contest, a delectable nod to the sweet treat cherished by Lord Ganesha.

Co-presented by Mahindra Oja Tractor & Amrith Noni – Pain Relief Spray, ‘Sukhkarta’ is powered by Nirma Shudh Namak, special partners – Gokul, Dear Government Lottery, associate sponsors – K-Pra Foods, Mandke Hearing Services-Pune, Kirti Agarbatti & Calton Paint.

Zee Media Corp Ltd, one of India’s leading media companies, has a strong presence in the news and regional genres, with 16 news channels in seven different languages, reaching more than 528 million viewers through its linear and digital properties.

September 23, 2023
Join chef Ranveer Brar on ‘Star vs Food Survival’ on Discovery and discovery+

Mumbai: Warner Bros. Discovery is set to present an adrenaline-packed culinary show like never before with the return of “Star vs Food” with a thrilling twist in its new season, “Star vs Food Survival” premiering 9 October 2023 onwards on Discovery channel and discovery+. The renowned celebrity chef, Ranveer Brar, will lead a star-studded cast on an adventurous journey through the vibrant flavors and culinary treasures of two unique Indian locales: Coorg and Spiti. The show promises to unravel the flavors and stories behind each dish, with celebrity guests including Suniel Shetty, Sanjay Dutt, Aparshakti Khurana, Mouni Roy, and Nakuul Mehta exploring the authentic essence of India’s culinary legacy.

In this new season, celebrities step out of their comfort zones and into the wild terrains, embarking on thrilling survival adventures amidst extreme conditions. Each episode features chef Ranveer Brar alongside a different celebrity as they explore India’s uncharted culinary treasures, transforming wild finds into delectable dishes. From taking on adventurous tasks to crafting local delicacies in unspoiled wilderness, each episode promises excitement. Whether conquering heights in Coorg, navigating Spiti’s terrain, or facing the challenges of nature, these stars push their limits while celebrating the region’s beauty and rich culinary heritage.

Expressing his enthusiasm about the show host Ranveer Brar, stated, “As the host of the show, it is truly an honour to meet some of the brightest stars of Indian cinema and collectively discover some of India’s hidden culinary delights. This season, we venture beyond cooking to explore the breathtaking regions of Coorg and Spiti while having our guests take on challenges around the locality. It’s a privilege to witness these incredible stars in the wilderness, and I can’t wait to share their heartwarming narratives and mouthwatering dishes with all our viewers.”

Warner Bros. Discovery head of factual and lifestyle cluster South Asia Sai Abishek shared the vision behind the show, “Our audiences have loved previous seasons because they saw our stars as their authentic selves, grappling with the culinary challenges in the kitchen, which automatically created relatability. But this time, in this spin-off, we’re taking them out of their comfort zones and into the wild terrains to test their survival skills. This is a show that elevates the excitement and drama of culinary entertainment to new heights.”

Star vs. Food Survival is presented by Policybazaar.com, co-powered by Tiara and partnered by Kirloskar. Don’t miss to see your favourite celebrities conquer challenges and savour culinary triumphs. Star vs Food Survival Edition premieres October 9 on discovery+ and Discovery Channel, Mondays at 9 PM.

September 22, 2023
Centuary Mattress returns as special partner for Big Boss Telugu Season 7

Mumbai: Centuary Mattress, a trusted name in the sleep solutions industry in India for more than 35 years, is pleased to announce its special partner sponsorship for Big Boss Telugu Season 7. The strategic partnership for the fourth consecutive year aims further to enhance brand recognition among the audience while delivering top-tier sleeping solutions and premium-quality mattresses.

Having previously sponsored Big Boss Seasons, Centuary Mattress experienced a remarkable surge in brand recall within the Hyderabad market as a direct result of this collaboration. The current sponsorship arrangement will be a long-term association solidifying Centuary Mattress’s commitment to the Big Boss Telugu franchise and its dedication to providing customers with superior sleep experiences. Additionally, during this season, Centuary Mattress is unveiling the PV Sindhu TVC campaign, which has garnered significant praise from critics for its creative advertising film. The campaign emphasizes the benefits of copper-infused sleep, highlighting that better sleep can enhance performance.

Centuary Mattress executive director Uttam Malani said, “During the last season, our previous collaboration with Big Boss yielded significant benefits. We’ve renewed our sponsorship for the current season based on the positive outcomes of our initial partnership. Through this renewed association, we aim to achieve even greater brand recall rates and convert them into increased revenue and growth opportunities.”

Centuary Mattress has a presence among multi-brand dealers from 400 outlets and 200 brand stores in Telangana and Andhra Pradesh and 4500+ across India. It aims to increase its presence to at least 100 exclusive experience stores by 2025.

September 20, 2023
Veeba onboarded as MasterChef Indias co-presenting sponsor on Sony LIV

Mumbai: MasterChef India is gearing up to make a sizzling return exclusively on Sony LIV soon. The show has been a resounding success in its previous season with entire nation streaming the culinary extravaganza. As the anticipation builds for the upcoming season, Sony LIV is thrilled to unveil an exciting collaboration with Veeba, a beloved brand renowned for its wide range of sauces and condiments.

As the co-presenting sponsor of MasterChef India, Veeba is set to showcase various usage of its products to curate exclusive delectable dishes. Veeba’s partnership with MasterChef India marks a significant milestone in drawing synergies between the brand and the content proposition. Veeba shares a common vision with MasterChef India to celebrate the art of gastronomy, empower culinary talent and inspire food enthusiasts.

MasterChef India will soon return with celebrity chef Vikas Khanna, chef Ranveer Brar along with latest addition chef Pooja Dhingra. With their unparalleled expertise and refined palates, they will inspire contestants to push culinary boundaries. Just like the previous season, 16 dedicated cooks will fight tooth and knife in the iconic MasterChef kitchen to emerge as the ultimate MasterChef of the season.

Sony LIV head ad revenue Ranjana Mangla: As MasterChef India embraces the digital-exclusive format, it ushers in a new era of entertainment that aligns with the preferences of a digitally driven world. Food has taken the center stage in the digital sphere, with audiences consuming plethora of food related content. Being a super entertainment show where competitiveness is at the fore elevating exciting culinary showcases, the exclusive digital offering expands on it with a multitude of curated content bytes and engagement avenues that pique audience interests and offer brands interesting opportunities to innovatively integrate their stories in an effective manner. We are thrilled to have Veeba join us on this powerful journey of connecting with foodies across the nation.

Veeba (flagship brand of VRB Consumer Products Pvt Ltd) founder & managing director Viraj Bahl: At Veeba, we’re thrilled to present and partner with MasterChef India this year. This collaboration reflects our passion for culinary excellence and innovation. The essence of MasterChef India seamlessly resonates with Veeba’s core values of fostering creativity and experimentation. It is an iconic platform for aspiring chefs across the country to showcase their talent, and we’re excited to inspire and empower their limitless imagination. Together, we embark on a journey to establish a new legacy—one that deeply resonates with budding chefs and food enthusiasts alike.

mSix&Partners India managing partner Subhamay Mukhopadhyay: We at mSix&Partners, are committed to innovation and solving business problems for our clients. There couldn’t be any other great opportunity other than MasterChef India for Veeba to address both awareness for their extended portfolios and engaging with the like-minded audiences at scale to drive consideration. We are designing bespoke solution which will resonate with the digital native aspiring chefs and co-creating industry-first in-show content disruption which will help the brand to stand out. We partnered with Veeba and MasterChef India to create an inspiring campaign that will help us to showcase multiple innovative ways of using range of Veeba products. We are more than confident that this partnership will captivate the audience, leaving an indelible mark.

Get ready to embark on a mouth-watering journey with MasterChef India, streaming soon only on Sony LIV!

September 20, 2023
The world celebrates Batman Day 2023

Mumbai: On 16 September, fans around the world will gather for Batman Day, celebrating their love of DC’s hallmark superhero, one of the most enduring characters in popular culture. To commemorate this annual tradition, DC and Warner Bros. Discovery are preparing an incredible selection of content and activities to make Batman Day 2023 an incredible experience worldwide!

Across the Asia Pacific region, fans will have a chance to share in their love of Batman, along with other favorite bat-family and DC characters as they team up with the caped crusader in immersive experiences:

WBD Networks

Batman Day on Cartoon Network in India – from 16 September, at 6:30 pm, Cartoon Network will celebrate Batman Day with fun and action-packed Batman: The Animated Series episodes.

Local experiences

Across the Asia Pacific, a number of local activities and experiences will roll out from Batman Day onwards. Celebrating the 35th anniversary of Warner Bros. Pictures’ 1989 film Batman, Warner Bros. Discovery Global Themed Entertainment will bring the film to symphony halls around the globe as part of its DC in Concert series in 2024. Guests will enjoy the film projected onto a larger-than-life screen while Danny Elfman’s iconic musical score is performed by a live orchestra. Visit www.DCFilmsinConcert.com beginning September 8 for dates and ticket information. Dates for Asia will be announced soon.

In India, key partners will return to replicate their success of Batman Day 2022 by running digital campaigns and marketing collaborations with key opinion leaders. DTC partners including Myntra, Bewakoof and Redwolf will conduct online marketing campaigns to drive sales, while partners like Reliance Trends, Bioworld, Pantaloons and Max will launch new collections of Batman-themed products. Experience the ‘Batman Teams Up’ theme with captivating marketing campaigns on Facebook and Instagram, boosted by hashtags #LongLiveTheBat, #BatmanDay, and #DCAsia. Discovery India, Animal Planet India, Cartoon Network India, and TLC India will commemorate the day on their respective social media channels.

For more news on all the Batman Day activations happening around the globe, check out the Batman Day Hub at http://www.DC.com/BatmanDay and follow @Batman on Twitter, Instagram, and Facebook.

September 15, 2023
Sony LIV announces Shark Tank India S3 Campus Special

Mumbai: Shark Tank, which has seen immense success in all its editions worldwide, has taken the country by storm with its Indian installment. After getting unwavering support for the first two seasons, the show which has been the beacon of empowerment and dreams for Indians, will raise the bar even higher in season three. In a first-of-its-kind initiative, the show is all set to open its doors to student entrepreneurs aged 18 and above with the ‘Shark Tank India S3 Campus Special’ announcement. The registrations for the studentpreneurs are all set to open from 12 September exclusively on Sony LIV.

Shark Tank India S3 Campus Special aims to nurture the next generation of Indian entrepreneurs across educational institutions in the country. By giving them a platform to showcase their creativity, Shark Tank India S3 Campus Special will enable students, aged 18 and above, who are waiting for their business ideas to be seen and heard, to connect with like-minded student entrepreneurs, investors, and business experts, and enter a world of endless opportunities.

Embark on this journey and witness your dreams take flight! Here’s how you can dive into the tank:

Step 1 – Seize the opportunity: Online Application

Download or update the Sony LIV app or log on to Sonyliv.com to fill out the Shark Tank India Season 3 registration form. Applicable only for students aged 18 and above in degree or MBA colleges who have valid college IDs which they have to upload on the Campus Special portal. Provide a captivating description of your business idea, highlighting its uniqueness and potential. You will advance to the next step if your idea catches the Shark Tank India team’s attention.

Step 2 – Make an Impact: The Pitch

You can upload your three-minute video pitch to convince the Shark Tank India team why your business idea deserves their investment. Demonstrate what sets you apart and why you are poised for success. Your pitch will determine if you have what it takes to be part of Shark Tank India Season 3.

Step 3 – Rise to the Challenge: The Audition

Those who make it past the initial selection will face a rigorous audition process. Present your business idea to the Shark Tank India team, who will assess your potential and narrow down the candidates to the most promising ones. This audition is a crucial step toward realizing your aspirations in the world of entrepreneurship.

Step 4 – The Ultimate Challenge: Shark Tank India

Prepare yourself for the ultimate test of determination and resilience. Selected participants, known as Pitchers, will enter the Tank, facing the renowned panel of Sharks. These experienced investors will evaluate, analyse, and make offers based on your final pitch. Get ready to negotiate, seize opportunities, and secure the deal of a lifetime!

‘Sirf career nahi, apna dream launch kijiye’, by registering for Shark Tank India Season 3 Campus Special only on Sony LIV!

September 13, 2023