ITV

Category: TV Shows

  • Something Special & ITV Studios sign multi-territory option deal for ‘Battle in the Box’

    Something Special & ITV Studios sign multi-territory option deal for ‘Battle in the Box’

    Mumbai: Something Special, the Seoul-based international format agency founded by format specialists Jin Woo Hwang (president & executive producer) and InSoon Kim (EVP & head of content) have announced that global production powerhouse ITV Studios has optioned the hit Korean celebrity format Battle in the Box for France, Australia, New Zealand, and Israel.

    Battle in the Box, created by Korea’s NMedia and represented globally by Something Special, has traveled around the world in recent months including previously announced deals with Fremantle (for Denmark, Norway, Sweden, Finland, the Netherlands, Belgium, and Portugal) and UKTV which commissioned the groundbreaking game show for Dave and UKTV Play, hosted by comedian Jimmy Carr.    

    Battle in the Box is a comedic competition and reality game show hybrid in which two celebrity pairs live in an empty box specially designed with movable walls. With no home comforts, celebrities must conquer physical and mental challenges in order to win special prizes and ever-coveted floorspace. Winning these challenges expands their living area while shrinking the losing team’s. Round-the-clock challenges with cameras watching their every move means each pair must strategize to expand their space and win!

    Something Special VP & head of sales Praise ChanMi Shin stated: “It’s extraordinary to see the huge international response to Battle in the Box which we instantly loved and couldn’t wait to take globally. And now our partners at ITV Studios are taking this exciting show further and building on its success. We look forward to seeing how each country adds its own touch to this hilarious series.”

    ITV Studios VP format acquisitions Ella Umansky stated: “We’re excited to be taking out such a fun, creative format alongside Something Special. It’s a simple but hilarious concept that translates everywhere. Celebrities are used to taking up space but Battle In The Box takes things right back to basics – they’ll have to earn every home comfort, including the floorspace.”

  • Zee Zest brings back ‘India’s 50 Best Dishes’ season 3

    Zee Zest brings back ‘India’s 50 Best Dishes’ season 3

    Mumbai: In a culturally diverse country like India, there’s a variety of cuisine for every event.  Be it Andhra Pradesh or West Bengal, every household boasts its unique rendition of a particular dish, offering us a wide array of options. Considering the rich tapestry of India’s cultural and culinary diversity, Zee Zest, the leading lifestyle channel, is all set to bring back the third season of ‘Pril Presents India’s 50 Best Dishes,’ hosted by Chef Ajay Chopra. The premiere had been scheduled for Monday, 4 December at 2 pm.

    Unveiling the #HarStateKaUniqueTaste, the show will celebrate dishes across 17 states creating an iconic 3 course meal from each state. Chef Ajay Chopra sets foot on the journey for the 3rd Season with jury made up of chefs, culinary experts, and common people in a unique, fun-filled series. The show is divided into three segments –

    1.  Channel Ka Panel and Janta Ki Awaaz: The people’s choice segment, where individuals from diverse backgrounds share their views, preferences, and dish recommendations, leading to the selection of the first dish for the 3 Course Meal.

    2.  Ustaadon Ki Awaaz: Esteemed professionals in the culinary field provide their expert judgment, contributing to the selection of the second dish in the 3 Course Meal.

    3.  Ajay Ka Choice: Chef Ajay Chopra’s personal recommendation for the final dish, completing the delectable 3 Course Meal.

    “I’m thrilled to commence the new season of India’s 50 Best Dishes, following the overwhelming feedback from our viewers,” chef Ajay Chopra expressed. “In a nation where diverse cuisines and a plethora of dishes are found in every state, I eagerly anticipate reigniting the discussion about the most beloved ones. In our endeavor to differentiate India’s constantly evolving culinary scene with distinctive regional influences, we’re enthusiastic about our ongoing quest to curate a distinct collection of 50 dishes that will compose this season’s most delicious national menu.”

    With ‘India’s 50 Best Dishes’ Season 3, Zee Zest continues to push the boundaries of culinary exploration, showcasing the richness and diversity of India’s regional cuisines. Get ready for a delectable ride as Season 3 promises to be a feast for the senses, blending the authentic voices of the people, the wisdom of culinary maestros, and the creative touch of chef Ajay Chopra.

    Pril has come on board as the presenting sponsor, while the show is powered by Cadbury Chocobake Centre Filled Cookies with special partners Goldiee Masale and Veeba.

    ‘India’s 50 Best Dishes’ Season 3, premieres 4 December, Every Monday at 2 pm. Try your hands on the delicacies from #HarStateKaUniqueTaste.

    https://zeezest.com/episodes/india-s-50-best-dishes-season-3-promo-1-666

  • Shemaroo dominates Promax Asia 2023 with unprecedented 25 awards

    Shemaroo dominates Promax Asia 2023 with unprecedented 25 awards

    Mumbai: Shemaroo Entertainment, a leading media and entertainment conglomerate, is thrilled to announce its outstanding accomplishment at the Promax Asia 2023 Awards. The company proudly secured an unprecedented 25 awards, including 13 Gold and 12 Silver across diverse categories.

    The Promax Asia Awards stand as a testament to excellence in entertainment marketing, applauding creativity, innovation, and outstanding promotional efforts. Having won 13 awards last year, this year’s achievement of 25 awards highlights Shemaroo’s unwavering success and commitment to pushing creative boundaries.

    Among the 25 accolades, Shemaroo bagged gold and silver in various prominent categories, with notable highlights like Creative Marketing Team of the Year, Best Promo Team, Best Movie, Best Movie Campaign, Something for Nothing, Print Campaign, Programme Campaign. These multiple victories underscore Shemaroo’s versatility and prowess across various facets of creative marketing.

    Shemaroo Entertainment COO Arghya Chakravarty, expressed gratitude for the recognition, stating, “Receiving 25 awards at the Promax Asia 2023, including the prestigious ‘Creative Marketing Team of the Year’ title as well as ‘Best Promo Team’ for the second consecutive year, brings us immense joy and pride. This achievement reflects the hard work and creativity of our brilliant team. This recognition reaffirms our commitment to consistently creating innovative campaigns and delivering diverse content that resonates with our consumers globally.”

    As Shemaroo Entertainment continues to celebrate its success at Promax Asia 2023, the company looks forward to a future marked by continued innovation, compelling storytelling, and strategic marketing endeavours that captivate audiences worldwide.

    Complete List of 25 Awards – 13 Gold and 12 Silver:

    • Creative Marketing Team Of The Year- Gold & Silver

    • Best Promo Team- Gold & Silver

    • Best Movie Promo- Gold

    • Best Movie Campaign- Gold

    • Best Programme Campaign- Gold

    • Best Themed Campaign- Gold

    • Best Promo Not Using Programme Footage- Gold

    • Most Outstanding Marketing Initiative- Gold

    • Best Use Of Design In Video- Gold

    • Best Promo Video On Social Media- Gold

    • Best Long Form Promotional Content- Gold

    • Something For Nothing- Gold

    • Best Print Campaign- Gold

    • The Rocket Award- Gold

    • Best Movie Promo- Silver

    • Best Movie Campaign- Silver

    • Best Programme Campaign- Silver

    • Best Script/Copy- Silver

    • Best Sound Design- Silver

    • Best Integrated Marketing Campaign- Silver

    • Something For Nothing- Silver

    • Best Print Campaign- Silver

    • Best Key Art- Silver

    • Best Static Image- Silver

    • Best Work Never Seen- Silver

  • ZEE sweeps Promax Asia & Digital Reinvent Awards 2023 clinching 15 awards

    ZEE sweeps Promax Asia & Digital Reinvent Awards 2023 clinching 15 awards

    Mumbai: Zee Entertainment Enterprises Ltd (ZEEL), India’s leading content company, has swept the Promax Asia and the Digital Reinvent Awards, bagging a remarkable nine gold awards and six silver at the 2023 edition, for its unparalleled creativity and exceptional work in brand-defining campaigns.

    At the Promax Asia 2023 Awards, ZEE5’s ability to craft a compelling invite shone bright.  ZEE5’s ‘Kashmir Files’ trailer earned the coveted Best Factual Promo award, while the ‘Main Tajdaar’ video was awarded the Best Visual FX and Compositing for its captivating visuals and ‘Sa Re Ga Ma Pa Li’l Champs’ bagged a Gold for the Best Reality promo. Additionally, ‘& Prive HD’ earned a gold award in the Best Editing category, while the striking series poster of ‘Ayali’ took home a gold in the Best Key Art category. Adding to ZEE’s accolades, Zee Café’s ‘Breaking Bad’ launch campaign and the ‘CVF Season 3’ launch promo garnered silver awards in the Best Drama Campaign and Best Reality Promo categories respectively. This impressive haul of metals is a testament to ZEE’s dedication to producing innovative and engaging content that resonates with audiences across Asia.

    At the Digital Reinvent 2023 Awards, the ‘Pitching to Ashneer Grover’ promo for ‘TVF Pitcher Season 2’secured gold in the ‘Best Use of Influencers Using Social Media’ category.  Zee Bangla dominated with their ‘Mother’s Day Campaign’ taking home gold for micro video content. The winning streak continued with their captivating ‘IPL Combat Campaign’ winning gold and ‘Neem Phuler Modhu’ launch campaign securing silver in the coveted Digital Brand Campaign of the Year award. The IPL Combat campaign’s success extended further with a silver in the Delivery on a Dime category.

    Zee Bangla’s ‘Neem Phuler Modhu’ launch campaign securing gold for “Organic Use of Social Media,” while the ‘Mother’s Day Campaign’ earned silver in the same category. Additionally, ZEE5’s ‘Taj: Divided by Blood Official Trailer’ also grabbed a silver under ‘Best in Promotion & Marketing: Trailer’ category.

    ZEE chief marketing officer – content SBU Kartik Mahadev said, “We are delighted about the wins at the recent Promax Asia and the Digital Reinvent 2023 awards. It has been our constant endeavour to leverage creativity and enable content discovery through compelling, insight-based invites that stand out amidst the clutter and I’d like to thank our internal teams at ZEE and creative partners in bringing this vision to life. These wins underscore the ability of our brands to consistently engage with viewers through a distinct point of view.”

    Promax India, the leading community in the nation’s entertainment market, successfully hosted the ‘Promax Asia India Awards 2023’ and the ‘Digital Reinvent 2023’ Awards, which commemorate remarkable accomplishments in the realms of entertainment marketing and design.

  • Amazon miniTV unveils the series Ishqyapa: A love-fantasy journey!

    Amazon miniTV unveils the series Ishqyapa: A love-fantasy journey!

    Mumbai: Amazon miniTV – Amazon’s free video streaming service is set to mesmerize the viewers with its upcoming romantic series, Ishqyapa. The six-episode drama narrates the tale of two people stemming from different cultures and regions of India, and the manner in which fate brings them together in a very heartwarming and adorable way. The series takes audiences through the life of Vikram and Pui while talking about love, friendships and following their passion. Created by JAR Pictures, starring Paramvir Cheema, Nunui Rualhleng and Vinay Pathak in pivotal roles, the series will stream exclusively on Amazon miniTV within the Amazon Shopping app, on Fire TV and Play Store, for free on 1 December 2023.

    This romantic drama intertwines a wonderful story about the diversity of our culture and the importance of family values with a portrayal of society’s typical mindset along with fighting for one’s passion and love.  The drama beautifully narrates the romantic journey between Vikram, a Punjabi guy hailing from Amritsar, and Pui, a talented and beautiful musician from Mizoram with a touch of cupid’s charm. Both navigate through their challenges, collide in the middle of the road and find peace and home in each other. With a typical orthodox family, the pressure of marriage in the same community, alongside his deep passion for music and love for Pui, it will be interesting to witness how Vikram comes to grips with his life and relationships.

    Amazon miniTV head of content Amogh Dusad sharing his thoughts about the series, said, “Ishqyapa is a lighthearted romantic series that addresses significant issues like societal norms and acceptance of different cultures while narrating the love story of two very different people. The captivating twists and turns of their love story will make the audience fall in love all over again.”

    Commenting about the series, producer – Ajay G Rai, said, “We are excited to work together on this unique romantic comedy, Ishqyapa, with Amazon miniTV, which is available for free. This series further enhances our content library with a promise to entertain our viewers with authentic stories.  Ishqyapa is a captivating story, we are positive that this series will strike a chord among the viewers and pique their interest.

    Sharing his excitement for the series, actor Paramvir Cheema said, “Many individuals leave their homes to chase their dreams and encounter a complete stranger who eventually becomes a very close companion. Vikram and Pui’s story is similar, too, where they bump into each other by luck, start a beautiful journey together, and find comfort in one another while conquering their own particular obstacles.  I hope viewers enjoy this sweet romantic comedy, reminding them of their own love story.”

  • Aap Ki Adalat: Minister Hardeep Puri optimistic about PoK joining India soon

    Aap Ki Adalat: Minister Hardeep Puri optimistic about PoK joining India soon

    Mumbai: Union petroleum and urban affairs minister Hardeep Singh Puri is optimistic about Pakistan occupied Kashmir joining India “soon”.

    Replying to questions from Rajat Sharma in ‘Aap Ki Adalat’ show, on India TV, Puri said, “the economic situation in Pakistan has deteriorated so much that after sometime, some parts of that country may like to merge with India”.

    Asked by Rajat Sharma when people of India will see Pak occupied Kashmir joining India, Puri replied: “Jaldi” (soon). He did not elaborate.

    Puri, who has been a diplomat for 39 years, said: “There has been a sea change in India-Pakistan relations in the last nine years. No more is India tagged with Pakistan. This has been possible because of Prime Minister Modi. Modi has three big characteristics: One, he does what he promises. Two, his dream of making India a developed nation by 2047 will become a reality. Three, in a deeply divided world, Modi is playing the role of a unifier. This became clear at the recently held G20 summit in India.”

    On the demand for Khalistan by separatists based in Canada, Hardeep Singh Puri said: “Let them create Khalistan in Canada, because most of the Khalistanis are based there. I consider this a cuckooland…….  Our 10th Guru Gobind Singh had formed the Khalsa. Today Sikhs constitute less than two per cent of India’s population, and yet Punjab dominates in agriculture, transport, medicine, law and other fields. …..With India fast emerging among the top three economies of the world, very soon we will find Indians living in US and Canada returning to India because of better economic opportunities.”

    On a recent report by Financial Times, London about US foiling a plan by Indian operatives to kill separatist Khalistani leader Gurpatwant Singh Pannu, Hardeep Puri said: “I have a different opinion about Financial Times. It publishes news reports about oil daily, which I do not trust. It is not India’s policy to eliminate terrorists on foreign soil.”

    Asked by Rajat Sharma why enemies of India like Pannu should not be eliminated, Puri only replied: “Let me keep my feelings in my heart. I should not say more. But let me tell you, this is not our policy, not is it our system….Will they say Indian operatives carried out the Air India Kanishka bombing in 1985? Why is there violence, extremism and drugs in Canada? The terrorist Hardeep Singh Nijjar who was killed, was denied visa several times by the Canadian authorities.”

    Puri said, Canadian Prime Minister Justin Trudeau had been supporting separatists since long. “When he came to Amritsar, I and Navjot Singh Sidhu, then a minister in Punjab, received him and took him to Darbar Sahib. Trudeau had been critical of India since long on the issue of Khalistan separatists. Their behavior on this issue was ‘chid-chida'(harsh)”.

    Puri disclosed how at a lunch hosted for the Canadian PM by Modi, one of the Canadian ministers, Navdeep Singh Bains openly said, “I went to Canada and became a minister”. “I replied to him, ‘Look, I stayed in India and became a minister”, Puri said.

    Puri disclosed how in 2017, he got a sudden call from the Prime Minister’s office to come and meet Modi. “I was in Colombo at that time attending an Indian Ocean conference. I met the Prime Minister at 7, Lok Kalyan Marg. He invited me for breakfast, and asked me to go to Rashtrapati Bhavan to take the oath of minister. I almost literally fell off my chair when he said this.  Later, I got the ticket for Rajya Sabha.”

    On Rahul Gandhi, Hardeep Singh Puri denied that he ever called him an “ass”. “It was a proverb that I was quoting. I was ‘getting an ass to run a horse’s race’. I never said, Rahul was a donkey.(Maine kabhi nahin kaha woh gadhaa hain). But on foolishness, I had said, there are three kinds of fools in the world – an ordinary one, an extraordinary one, and the third I call Chakravarthi.”

    Puri disclosed how as a special emissary of the government he had to travel through the jungle of Jaffna to meet LTTE chief V. Prabhakaran in 1987 to get his approval for India-Sri Lanka peace agreement. “There were landmines on the way, and we had to travel at night to avoid attacks. Our military adviser was an Indian Navy officer. It was a secretive mission. It was a professional high water for me”, Puri said.

  • 2023 International Emmy winners announced

    2023 International Emmy winners announced

    Mumbai: The International Academy of Television Arts & Sciences presented Emmys to television creators and performers from nine countries at the 51st International Emmy Awards tonight in New York City. The Gala was attended by television professionals from around the world and hosted by actor & comedian Rhys Darby.

    The special Founders Emmy was presented to Jesse Armstrong, creator of the hit HBO show “Succession” by HBO and Max Content  chairman and CEO  Casey Bloys.

    The Directorate Award was presented to Balaji Telefilms co-founder Ektaa R. Kapoor by Dr. Deepak Chopra.

    “In a tumultuous time, television again proves to be a common denominator for people around the world.” said International Academy president & CEO Bruce L. Paisner. “The International Academy is proud to shine a global spotlight on these outstanding programs and performances.”

    In addition to the two special awards, 15 Emmy statues were presented by the International Academy during the evening.

    The 15 winning International Emmy programs and performances are: Buffy Sainte-Marie: Carry It On (arts programming), Martin Freeman (best performance by an actor), Karla Souza (best performance by an actress), TIE Derry Girls – Season 3 and Vir Das: Landing (comedy), Mariupol: The People’s Story (documentary), The Empress (drama series), The Smeds and The Smoos (kids: animation), Built To Survive (kids: factual & entertainment), Heartbreak High (kids: live action), Harley & Katya (sports documentary), A Ponte – The Bridge Brasil (non-scripted entertainment), Des Gens Bien Ordinaires [A Very Ordinary World] (short-form series), Yargi (Telenovela) and La Caida [Dive] (TV Movie/Mini-Series).

    Complete winners’ information of programs from Australia, Brazil, Canada, France, Germany, India, Mexico, Turkey, and the United Kingdom follows this release.

    There is a tie in the comedy category with Derry Girls – Season 3 and Vir Das: Landing both winning.

    Karla Souza accepted the Emmy for Best Performance by an Actress for her role as Olympic diver Mariel, in La Caida [Dive].

    Arts Programming

    Buffy Sainte-Marie: Carry It On
    Eagle Vision / White Pine Pictures / Paquin Entertainment
    Canada
    Buffy Sainte-Marie: Carry it On is a challenging account of this cultural and musical icon’s lifelong commitment to music, and sharing the truth. Buffy shares her own story from her early love of music to the activism she continues to this day.

    Best Performance by an Actor

    Martin Freeman in The Responder
    Dancing Ledge Productions
    United Kingdom
    Chris (Martin Freeman) drives a frontline response vehicle in his fragmented hometown of Liverpool. Night after night he faces crime, violence and addiction on the streets, whilst battling against personal demons that threaten to destabilize his work, his marriage and his mental health.

    Best Performance by an Actress

    Karla Souza in La Caída [Dive]
    Madam / Filmadora / Infinity Hill / Amazon
    Mexico
    Mariel started diving when she was eight years old. The pool is her life. She says she has water, not blood flowing through her veins. She has trained with Braulio her entire life and trusts him more than she trusts herself. He sees her like no one else can. He keeps his promises; she’s become a world renown Olympic diver. Mariel is the most recognised Mexican athlete of all time. Introverted, disciplined, and determined, Mariel has to choose between Olympic greatness, or healing her painful past.

    Comedy

    Derry Girls – Season 3
    Hat Trick Productions
    United Kingdom
    Lisa McGee’s sitcom about a group of working-class teenagers coming of age in the 90’s in Northern Ireland. While theres hope in the air that The Troubles may finally be over, the gang’s troubles are only just getting started as they get ever closer to adulthood.

    Vir Das: Landing
    Weirdass Comedy / Rotten Science / Netflix
    India
    Vir Das dives deep into his childhood in India, the perils of outrage and finding his footing in the world for his fourth Netflix stand-up special.

    Documentary

    Mariupol: The People’s Story
    Top Hat Productions / Hayloft Productions / BBC
    United Kingdom
    Told and mostly filmed by the people of Mariupol, this is the deeply personal account of the destruction of a Ukrainian city. This documentary is a story of war crimes and suffering but also one of startling courage, of the endurance of morality and love in the midst of war, and of undaunted spirit.

    Drama Series

    The Empress
    Sommerhaus Serien GmbH / Netflix
    Germany
    When rebellious Elisabeth falls for Emperor Franz and becomes his unlikely bride, she enters a world of tensions and intrigue at the Viennese court.

    Non-Scripted Entertainment

    A Ponte – The Bridge Brasil
    Warner Bros. Discovery / Endemol Shine Brasil
    Brazil
    12 participants isolated in the wilderness have 20 days to get to know each other and build a bridge that will take them to a treasure that awaits on the other side of a river. If they succeed, they will have to choose the winner.

    Short-Form Series

    Des Gens Bien Ordinaires [A Very Ordinary World]
    Magneto / Canal+
    France
    In a dystopian world where women hold the power, Romain, a sociology student, is attracted to the bright lights of porn film sets, which he sees as a path to emancipation. This story puts a twist on the porn industry to deliver a critique of our world.

    Sports Documentary

    Harley & Katya
    Stranger Than Fiction Films
    Australia
    A documentary about Indigenous Australian figure skater Harley Windsor and his young Russian pair skating partner Ekaterina Alexandrovskaya. This unlikely duo made history, but at what cost?

    Telenovela

    Yargi [Family Secrets]
    Ay Yapim
    Turkey
    Prosecutor Ilgaz has to find a highly competent attorney when his brother is accused of murder. He crosses paths with Ceylin, a limitless attorney. Things change when the victim turns out to be Ceylin’s sister. When the war between them turns into a passionate love, everything turns upside down.

    TV Movie/Mini-Series

    La Caída [Dive]
    Madam / Filmadora / Infinity Hill / Amazon
    Mexico
    Mariel (Karla Souza) is a veteran competitive diver who has one last chance at the Olympics. However, when a terrible truth surfaces, Mariel has to confront her biggest personal dilemma yet: is winning really her ultimate dream?

    Kids: Animation

    The Smeds and The Smoos
    Magic Light Pictures
    United Kingdom
    On a faraway planet, Janet and Bill meet in the Wurpular Wood and fall in love, but their families, the Smeds and the Smoos, cannot accept the match after generations of division. When the pair elope, the warring families must work together to find the young Smed and Smoo.

    Kids: Factual & Entertainment

    Built To Survive
    Butter Media / Breslin Media / Australian Broadcasting Corporation / Australian Children’s Television Foundation
    Australia
    Get up close to the world’s most unique creatures to reveal the ultimate survivors of Australia’s most extreme natural habitats. Join Phil Breslin in his quest to answer – who is Built to Survive?

    Kids: Live-Action

    Heartbreak High
    Fremantle / Newbe / Netflix
    Australia
    An incendiary mural exposes everyone’s secret hook-ups at Hartley High. Its author, Amerie, has to grapple with the messy fallouts as a total outcast.

  • Series Mania announces creation of ‘Best Marketing Initiative Award’

    Series Mania announces creation of ‘Best Marketing Initiative Award’

    Mumbai: Given the tremendous response and success of last year’s inaugural launch of “Series Mania’s Creative Campaign Award”, Series Mania founder & general director Laurence Herszberg (15-22 March 2024), has announced the creation of a newly named competition “Best Marketing Initiative Award,” a prize awarded by Series Mania to celebrate creativity in series’ marketing, not only for the promotion to the viewing audience (BtoC), but also initiatives undertaken by producers and distributors to raise awareness toward commissioners and buyers (BtoB).  The Call for Submissions for this Best Marketing Initiative Award opens on 20 November, and closes on 23 January, 2024.

    As with last year’s award, this new initiative responds to the need for producers, distributors, broadcasters and platforms, faced with the dizzying number of series available, to create innovative and unique marketing campaigns so that the series are noticed and have every chance of gaining attention.  The best ideas submitted, and the winner will be selected by a Series Mania committee and presented as part of the program during the 2024 Series Mania Forum (19-21 March 2024).

    “With a tremendous number of submissions entered last year, and with prices awarded to ‘Doctor Who: Flux’ from BBC Studios, and ‘Lupin’ from Netflix (Jury Special Mention), we knew we were on the right track with this award,” commented Herszberg. “Creativity in series’ marketing is more important than ever before given the sheer number of programs available today and we think it is a natural evolution to also open the stage to BtoB initiatives for 2024.”

    “Best Marketing Initiative Award” will be given to the most effective marketing initiative to promote a series, be it original, groundbreaking, or impactful for the audience.  The committee will be looking for the best marketing promotion, which may include communication campaigns, experiences, digital/social initiatives, or a striking visual or promo/trailer developed for the launch of a new series or a new season.

    https://seriesmania.com/forum/en/best-marketing-initiative-award/

    The eligibility requirements for this award include: Creative / social / influencer agencies, producers / studios, international distributors and/or broadcasters / streamers who have set up BtoB or BtoC promotional initiatives for the launch of a series or a new season can apply for this award. For this new edition, campaigns launched in 2022, 2023 and 2024 are eligible. The application must be for a marketing initiative around a fiction series.

    Additionally, it was announced that registration is now opening for the 2024 Series Mania Forum, the industry arm of Series Mania.  Series Mania Forum head Francesco Capurro added, “It is with great pleasure that we announce that registration for the Forum is now open.  We are expecting 4,000 participants from over 60 countries at Lille Grand Palais this year.  The 2024 edition is shaping up to be our biggest event yet and we look forward to welcoming everyone back to Lille.”

  • SET partners with Gowardhan Ghee for ‘Kaun Banega Crorepati 15’ Khushiyonwali Diwali episode

    SET partners with Gowardhan Ghee for ‘Kaun Banega Crorepati 15’ Khushiyonwali Diwali episode

    Mumbai: Gowardhan Ghee, one of India’s most trusted and beloved ghee brands, is pleased to announce a remarkable initiative in celebration of Vasubaras, preceding Diwali. In partnership with Sony Entertainment Television’s acclaimed reality quiz show, Kaun Banega Crorepati, Gowardhan Ghee has pledged to contribute 100 litres of their finest desi cow ghee for every correct answer in the Khushiyonwali Diwali episode, while the channel has pledged 100 kgs of rice and 100 kgs of wheat for every right answer in the account of Roti Bank Foundation. Started by a teacher in Bihar, named Ravi Shankar Upadhyay, the Roti Bank Foundation’s purpose is to eradicate malnourishment and hunger by providing quality food and nutrients to the needy. With this vision, today, over 200 people cook food in the ‘Maa Annapurna Community Kitchen’ every day and transport the same to multiple places.

    Roti Bank Foundation founder Ravi Shankar Upadhyay expressed his gratitude for the generous contribution, stating, “We are truly appreciative of Sony Entertainment Television and Gowardhan Ghee’s commitment to making a difference in the lives of those who require it the most. The “1800” kgs of rice, wheat and ghee each will help us provide wholesome meals to countless individuals, creating a brighter Diwali for all.”

    Gowardhan Ghee has always been committed to quality, purity, and the well-being of its consumers, and this initiative aligns seamlessly with their values. By giving ghee to those in need, they are not only sharing the richness of their product but also spreading warmth and joy during this festive season.

    Gowardhan Ghee executive director Akshali Shah expressed her enthusiasm for this unique initiative, saying, “Vasubaras is a day that holds great significance for families across India. We are happy to contribute to the joy of this day by making a meaningful donation on Kaun Banega Crorepati. We hope that this gesture inspires others to give back to their communities as well.”

    Kaun Banega Crorepati highlights the stories of the common man and their determination to win in life by participating in this prestigious gameshow. Speaking about how Sony Entertainment Television is celebrating the festival of lights in a meaningful way with its weeklong ‘Desh Ki Diwali’ episodes, each day representing a new cause and new theme, Sony Entertainment Television, Sony SAB, PAL and Sony MAX Movie Cluster business head Neeraj Vyas said, “We believe in fostering connections, and KBC is a format that unites us all, providing wholesome entertainment for families across the nation. Sony Entertainment Television and Gowardhan Ghee will together prove the power of collective efforts and contribute significantly to the noble cause of the Roti Bank Foundation, echoing the true essence of ‘Khushiyonwali Diwali’ in this episode, making the festivities brighter and more meaningful for everyone involved. This initiative further exemplifies our commitment to not only entertain but also create a positive impact on society. “

    Tune in to watch Kaun Banega Crorepati Season 15, every Monday to Friday at 9.00 PM, only on Sony Entertainment Television.

  • Glance Smart Lock Screen announces #YehSmartHaiBoss contest

    Glance Smart Lock Screen announces #YehSmartHaiBoss contest

    Mumbai: After presenting BIGG BOSS fans with exciting unseen moments, live updates as well as inside scoop, Glance – world’s leading smart lock screen platform, has yet another exciting news. But, this time, it’s for all Salman Khan fans! Glance has announced its much awaited #YehSmartHaiBoss contest, which gives participants a once-in-a-lifetime opportunity to meet the Bollywood superstar Salman Khan on the BIGG BOSS sets. Glance Smart Lock Screen offers users personalised content and experiences to consumers and now, with the #YehSmartHaiBoss contest, it is taking engagement to the next level by giving consumers a chance to meet their favourite celebrity.

    The contest kickstarted on 1 November and will run until 31 December, providing Glance consumers with ample time to seize this incredible opportunity. At the end of the contest, three lucky winners will be chosen for an exclusive opportunity to meet Salman Khan at the BIGG BOSS house! All that needs to be done is follow these three easy steps –

    Step 1: Enable Glance Smart Lock Screen on your phone – Glance Smart Lock Screen is available on leading Android smartphone brands that are available in the market. Consumers need to go to their smartphone’s “Settings” and enable Glance Smart Lock Screen to get started. Know how to enable your Glance Lock Screen here

    Step 2: Look out for the daily quiz on your Glance Smart Lock Screen – Every day, there will be new quiz on consumers’ Glance Smart Lock Screen. Consumers need to take these quizzes every day or as often as they can to increase their chances of winning.

    Step 3: Participate and stand a chance to win – As consumers answer these daily quizzes, they increase their chances of winning. Each entry will bring consumers one step closer to the ultimate prize of meeting Salman Khan.

    Glance is COLORS’ BIGG BOSS’ official Smart Lock Screen partner for this season. As part of this partnership, Glance and BIGG BOSS are bringing several smart and intelligent integrations and engaging experiences every day, catering to the contestants and fans alike.

    With over 25 unique shows and activities centered around BIGG BOSS on Glance Smart Lock Screen, fans can immerse themselves in Bigg Boss excitement. Whether you’re a die-hard fan or simply seeking some fun-filled entertaining moments, Glance has you covered. So, why wait? Enable Glance Smart Lock Screen on your phone today and be part of the BIGG BOSS excitement!

    Stay tuned to BIGG BOSS, every Monday to Friday at 10:00 pm and Saturday and Sunday at 9:00 pm only on COLORS.