Category: TV Shows

  • Baba Siddique’s tryst with the television fraternity

    Baba Siddique’s tryst with the television fraternity

    MUMBAI: The Nationalist Congress Party’s late Baba Siddique, who was shot dead outside his son Zeeshan Siddique’s office in Bandra yesterday, was not just a power house in political circle and close to Hindi film stars. He, along with his son,  also were pretty close to Indian television personalities, especially the onscreen personalities.

    During his iftaar get togethers, he made sure that Indian television actors were invited. And they came in large numbers. Some he posed with for photographs. Some posed by themselves.

    Among the TV actors who attended his iftaar include: Neil Bhatt, Vahbiz Sorabjee, Jaaved Jaffrey, Eijaz Khan, Sophie Choudhry, Shenaaz Gill, Aamir Ali, Pooja Banerjee, Mahhi Vij, Karishma Tanna, Arjun Bijlani, Aarti Singh, Karan Singh Grover, Adaa Khan, Anikta Lokhande, Vicky Jain, Shweta Tiwari, Hina Khan, Abhishekh Kumar, Aishwarya Bhatt, Jasmin Bhasin, Aashika Bhatia, Sana Khan, Aamna Sharif, Deepshikha Nagpal, Amruta Khanvilkar, Neha Pendse, MC Stan, Karan Tacker, Srishty Rode,  Karan Kundra, Nia Sharma, among many others.

     

    Many of them are in a state of shock, following his killing by three shooters.

     

  • Why you should watch Colors’ Bigg Boss18

    Why you should watch Colors’ Bigg Boss18

    MUMBAI: I used to be a proud advocate of Bigg Boss, championing it as the epitome of human emotions and behaviour. I’d write blogs and tell anyone who would listen that it was a grand experiment in teamwork, polarization, resource mobilisation, negotiation, storytelling and the delicate dance between truth and lies that could turn tides faster than you could drop your popcorn. Some seasons were not to my liking, and some taught me a few lessons. I even predicted the end of Bigg Boss and called it a deadly social experiment that the HR department can copy for an offsite. I auditioned for the show one fateful day and am happy that I did not make the cut. Bigg Boss needs a reality check

    It was, of course, before Vermajee—my dear friend, soul mentor, and consultant in all non-working things in life said. It opened my eyes to the actual sincerity of it all. His wisdom, delivered with the gravity of a man who had mastered the art of sidestepping unnecessary drama, made me see Bigg Boss in another shadow. 

    Let’s face it. When it comes to quality television, nothing quite compares to the highbrow, intellectual oasis that is Bigg Boss. Because who wouldn’t want to watch a group of people—handpicked for their impressive lack of emotional regulation—battle it out in an elaborate social experiment that makes a corn maze for mice seem like the height of human achievement? 

    Allow me to walk you through why this epic display of “reality” deserves your full attention. Grab some popcorn, lean back, and marvel at this masterpiece’s sheer brilliance. The moment of truth is here. Here’s what Vermajee said. Was that not a big thumping whack on my head? 

    No One Ever Doubted The Real Test Of Human Behaviour

    Have you ever wondered how people behave when locked in a house, deprived of dignity, and prompted by whispering producers? Vermajee insists that Bigg Boss provides that valuable insight which you never asked for. It’s like watching a Roman gladiator match, except the contestants are armed with petty insults and inflatable egos instead of swords. And they have a constraint- they cannot get physical- I mean in terms of fights. Would you not agree that it is truly an anthropologist’s dream and for the audience, a release from the pressure cooker called life? 

    The whole show is an arena where emotionally volatile individuals are crammed together in a space smaller than your average Ikea display room, forced to coexist like caged animals. You’ve got your classic tropes: the guy who can’t control his temper, the girl who cries at the drop of a hat, a person still trying to find the pronoun to respond to, a couple deeply in love with but with controversial background, someone who is trying to repurpose life and the one who’s just there to add to the furniture count. You’ll be left asking the existential question: “Is this what Darwin meant by the survival of the fittest?” 

    Not The Biggboss But The Scriptwriter: Your Unseen Puppet Master 

    You might think the contestants or the voting audiences are driving the drama, but don’t be fooled. The producers of Bigg Boss are like mischievous masters tossing lightning bolts from the heavens, causing chaos and ensuring the drama never stops. The participants aren’t just navigating their emotions but also carefully following a meticulously crafted script that nudges them towards confrontations with all the subtlety of a sledgehammer and sometimes like a jeweller.

    Watch closely, and you’ll see the magic unfold: contestants are guided with cryptic “challenges” that are about as natural as a sitcom laugh track. And when you are deceived into thinking they might be showing the slightest hint of genuine emotion, the production team jumps in to stir the pot. Because who wants emotional growth or understanding when you could have a screaming match over a pillow? Or, better still, a monologue of abuses and misunderstanding longer than the one you read in Ayan Rand’s novel. 

    A Wardrobe Malfunction Waiting to Happen 

    Now, let’s talk about the visual feast Bigg Boss offers. Have you ever wondered why the contestants look like they stepped out of a trendy but slightly trashy catalogue? That’s because they didn’t even pick their clothes. That’s right, they are dressed by designers who seem to be playing a prank on them. Clothes too tight, too loud, or too inappropriate for any real-life scenario—it’s fashion with the subtlety of a fireworks display. 
    Because, after all, nothing says “real human experience,” like a grown man in a neon tank top and sequined shorts screaming about loyalty. 

    Fights? They’re Gloriously Predictable 

    If you’re looking for intellectual conversations or meaningful discussions, what are you doing here? Bigg Boss is all about the fights, and boy, do they deliver. The drama unfolds faster than you can shout “TRP”. Contestants hurl insults, food, and sometimes furniture at each other, like toddlers in an adult playground. 
    And the best part? These aren’t just spontaneous moments of anger. Oh no. These are curated, finely tuned explosions of rage, timed perfectly to break the monotony of everyone sitting around a couch wondering how they got into this mess in the first place. It’s like Fight Club, but without any subtlety, depth, or Brad Pitt. And what more do you think the producers can cram in a 90-minute daily update? What do you think the contestants do the rest of the day- other than when the cue says- Camera- sound- fights? 

    The Voting – A Systematic Scam

    Ah, the thrill of voting! You, the audience, have the privilege of participating in a system that isn’t rigged. Week after week, you send in your votes, believing your voice truly matters. This misguided perception is truly adorable, like the playschool girl dancing to Chikani Chameli. Because let’s get real: the producers have already decided who stays and who is evicted with honourable escape routes. They’ve got their favourites—those who guarantee more drama, more sponsorship deals, are promised a more extended stay or are material for the follow-up reality shows. 

    You’re not voting for who you want to stay; you’re voting to keep the illusion alive. Have you ever wondered how Bigg Boss never reveals the vote percentages? Have you ever demanded? Are you satisfied with the lollipop of one of the audit firms endorsing the results? Don’t even try going that path. Bigg Boss is less democracy and more dictatorship with a touch of game show order. 

    The Host: Bias? What Bias? 

    Then there’s the host, the impartial face of the show. Or at least, he would be unbiased if they weren’t so clearly spoon-fed instructions to keep the show’s prized troublemakers in the game. Watch as the host subtly (or not-so-subtly) guides conversations, drops hints, and occasionally throws shade at the contestants they’ve been told to hate. It’s like watching a chess game, except one side doesn’t know they’re being played. The host is also genuinely human and bias is a human trait. 

    The Reality Show Contestant Manufacturing Line

    When it’s all said and done, when the “winner” emerges, the rest of the contestants move on to their next gig in the reality show carousel. Today’s Bigg Boss loser is tomorrow’s Khatron Ke khiladi contestant. Their career? A carefully curated series of reality show appearances, each more absurd than the last. And you’ll watch them all because, let’s be honest, there’s no escaping the pull of this car-crash television. 

    NET NET – Final Thoughts on BIGG BOSS (Not That You Need Them) 

    So, why should you watch Bigg Boss 18? Because it’s a masterclass in what happens when human dignity is tossed out the window for entertainment. It’s the TV equivalent of a sugar rush—quick, addictive, and utterly devoid of nutritional value. But hey, at least you can say you witnessed the unravelling of the human spirit in high definition. 

    And who knows? You might feel better about your own life in the process. Now go and watch Bigg Boss 18 and tell me if Vermajee is right and if it made you feel better. Seeing the participants of the Bigg Boss family foundering and falling apart like straws on the bar counter may even help create stronger family bonds. 

    DISCLAIMER. Even Vermajee’s more-than-accurate tutorials aimed at brainwashing an ardent BiggBoss fan have limited appeal. I will be glued to the initial weeks of Bigg Boss18, and if the contestants ignite my curiosity, I will travel with them on the unpredictable journey.

    (The views expressed in this comment piece are the author’s and the author’s alone. Indiantelevision.com does not endorse them. We are open to contrarian views to Sanjeev Kotnala’s and will happily carry them. There’s only one requirement: the write ups should be written coherently and well)

  • Bigg Boss 18 faces Peta India’s ire on account of donkey

    Bigg Boss 18 faces Peta India’s ire on account of donkey

    MUMBAI: A donkey has got the People for the Ethical Treatment of Animals (Peta) India frothing at the mouth. The ass called Max has been featuring in episodes of  Colors’ Bigg Boss18, along with 18 other human contestants. The show, produced by Endemol Shine, added a new twist to the eighteenth season by introducing Max  on it.

    Peta India, which has more than two million members and supporters, has written to host Salman Khan imploring him to get  Max, who has been brought into the BB house by advocate Gunaratna Sadavarte  (a contestant in BB18),  off the show.

    “We are being inundated with complaints by members of the public who are deeply distressed over the keeping of a donkey in the Bigg Boss house.,” Peta India advocacy associate Shaurya Agrawal has appealed to Salman in a letter addressed to the hero. “As one of India’s most influential stars and the host of Bigg Boss, you have the power to set a compassionate example. We respectfully ask that you use this influence to urge the show’s producers to avoid using animals as props for entertainment. This would not only prevent stress to the animal and upset to viewers but also set a powerful precedent. We also urge you to encourage advocate Gunaratna Sadavarte, who has reportedly brought Max into the house, to surrender the donkey to Peta  India to rehome in a sanctuary with other rescued donkeys.”
     
    Agrawal further states in the letter that the use of animals on a show set is no laughing matter as donkeys are naturally nervous and they would find the lights, sounds and clamour confusing and frightening. “That a show set is no place for an animal is obvious to viewers who are saddened to see the donkey kept in a small, confined space standing in waste,” he adds in the letter. “Moreover, donkeys are social animals, whose wellbeing is best ensured by permitting them to be part of a herd. Just as we humans live in family groups, so do donkeys. It is reported advocate Sadavarte keeps the donkey for research regarding milk. But donkeys produce milk strictly for their foals.”

    He ends the letter to Salman stating that society has evolved, and the caring public finds the use of animals on shows sad, not funny. “Please take the steps suggested in this letter to show that Bigg Boss recognises animals deserve our compassion and respect.”

    Will Salman, Viacom18 and the show’s producers Endemol Shine India heed Peta India’s plea? Will they evict Max and make him the first one to exit BB18?

    It’s over to them.  
     

  • Advertisers line up for Bigg Boss as new season sees record partnerships

    Advertisers line up for Bigg Boss as new season sees record partnerships

    Mumbai: Bigg Boss 18, a reality show, returns stronger than ever with a record-breaking gamut of sponsors, showcasing its unrivalled impact in both entertainment and advertising. Leading brands like Vaseline, Bella Vita, and Parle 20-20 Cookies join a dynamic lineup of partners, reflecting the show’s broad appeal to brands and millions of dedicated viewers. With innovative brand integrations and the game-changing “Time Ka Tandav” theme, this season promises to redefine reality television and create powerful new connections between brands and audiences.

    Launched on 6 October at 9 pm on Colors, it is available 24*7 on JioCinema for premium subscribers. The show promises viewers the most thrilling season yet with its new theme and a spin on the iconic line “Bigg Boss Chaahte Hain”. This year, Bigg Boss takes on an omniscient persona with “Bigg Boss Jaante Hain” keeping both contestants and audiences on their toes with futuristic predictions and intense gameplay.

    The season’s sponsors include industry stalwarts like Vaseline, Harpic, Ching’s Secret Schezwan Chutney, Parle 20-20 Cookies; new entrants like Bella Vita, Go Cheese, MyTrident, Blue Heaven; and a mix of partners across categories like Galaxy Chocolate, First Games, Vimal Elaichi, Macho Sporto, Housing.com, Manforce, Siyaram’s, Philips and more, highlighting the show’s cross-industry appeal. Brands are gearing up for deeper engagement through the show’s interactive features, making Bigg Boss a prime avenue for reaching diverse consumer segments.

    Speaking about the importance of brand partnerships, Viacom18 head–network sales Mahesh Shetty added, “We’ve witnessed immense growth in the scope of brand integrations over the years, and Bigg Boss continues to set the gold standard for collaboration in entertainment. This season we’ve successfully cracked new categories and brought on board several first-time brand partners across diverse sectors. Their inclusion speaks to the show’s unmatched reach and ability to create unique, high-impact engagement opportunities. We’re excited to work with this incredible mix of brands to deliver memorable experiences that will resonate deeply with our audience and partners alike.”

    HUL head of the skin care business Pratik Ved said, “Over the last decade, Big Boss has carved a unique place for itself in the Indian Television ecosystem. It is a winning format that appeals to diverse audiences and keeps them hooked over a 3-month window. It truly galvanizes prime time TV and digital viewership, grabbing unprecedented levels of eyeballs. This makes Big Boss the perfect brand integration opportunity for Vaseline. This integration gives us a platform to showcase our efficacious product portfolio and, also as a conversation starter in our mission to give Indian women the license to Never Hide their healthy, beautiful skin. We are super excited to kick-start our partnership with Big Boss as their official Skin Care partners for Season 18 and look forward to making this a multi-year collaboration.”

    “We at Bellavita, are thrilled to partner with Bigg Boss, a show that captures the attention оf viewers across India. Our mission has always been to bring premium fragrance experiences while still being affordable to all, and this collaboration with Bigg Boss allows us to connect with our audience more closely and showcase the power of scent in creating lasting memories” said Bellavita founder Aakash Anand.

    This season’s marketing initiatives are designed to immerse audiences deeper into the Bigg Boss experience across all platforms. One of the standout activations is the “Cryptic Note” where both past and present contestants from popular Colors shows, as well as media persons, receive mysterious messages from Bigg Boss, sparking curiosity and social media chatter. Additionally, time-based challenges on Instagram invite fans to engage in tasks within specific timeframes, driving interaction. Creative digital content such as behind-the-scenes videos, augmented reality filters, and global spectacles like CGI projections of the Bigg Boss eye on iconic clock towers will further ignite excitement, setting the stage for an unforgettable season.

    With the support of new and long-term partners and countless fans eagerly waiting, Bigg Boss 18 is set to be a monumental season, pushing the limits of reality TV and brand engagement like never before.

  • WION launches ‘Business Masters’ conversations with global industry leaders

    WION launches ‘Business Masters’ conversations with global industry leaders

    Mumbai: WION, a global news channel, is set to launch its new show, “Business Masters,” starting 12 October, Saturday, at 4:30 PM IST and 11:00 AM GMT. This weekend’s special will feature global business leaders engaging in informal, in-depth conversations about their professional journeys, challenges, motivations, and success stories. With WION’s reach in over 190 countries, the show aims to reflect India’s rising industrial prowess to a global audience.

    The show will cover key topics including the future of work, evolving leadership roles, the impact of technology on business transformation, the growing importance of diversity and inclusion, and balancing corporate profitability with social responsibility. Designed to provoke thought, inspire innovation, and offer actionable insights,

    WION Business Masters will feature a stellar lineup of prominent business leaders, including Tata Motors CMO Shubhranshu Singh; Aditya Birla Sunlife AMC MD & CEO of A. Balasubramanian; Maruti Suzuki India member of the executive board Shashank Srivastava; SBI Mutual Fund deputy managing director & Jt. CEO D.P. Singh with more notable guests to follow. Each episode will explore both the business insights and personal journeys of these industry experts, providing a comprehensive view of what it takes to succeed in today’s fast-evolving global economy.

    WION business head Pankaj Rai emphasized the importance of the show, stating: “Business Masters will bring viewers closer to the industry leaders shaping the future of business. The show not only highlights their professional expertise but also sheds light on the personal stories that define their leadership. It’s a chance for viewers to learn, be inspired, and connect with the values and ideas driving change in the business world.”  

    WION managing editor Rabin Sharma added “This is an engagement with the most respected names in the business landscape who share their unique skill sets and success strategies. Their thoughts on how one should channelise the change and challenges to be the leader.”

  • Mipcom Cannes 2024 to have a Spanish flavour

    Mipcom Cannes 2024 to have a Spanish flavour

    MUMBAI: Bienvenido! Bienvenida!  Meaning welcome in Spanish. 

    Trade visitors to Mipcom between 21 and 24 October 2024 will hear this expression all the time at the world’s largest international co-production and entertainment content market in in Cannes which is in its fortieth edition. With Spain designated as the country of honour, that’s something that’s bound to happen.

    Today, Mipcom Cannes announced the comprehensive programme that’s been put in place to celebrate the land of the flamenco. The prominent series of events at the annual flagship entertainment content market spans keynotes, premieres, panels and networking events to both celebrate Spain’s impact on television globally and promote further international collaboration. The programme will have a particular focus on the country’s creativity and talent from behind and in front of the camera, echoing the themes of Audiovisual from Spain’s recently launched campaign Spain, Where Talent Ignites.

    The country of honour recognition comes with Spain’s content sector having experienced significant growth in recent years as a major international production hub, and as a proven provider of quality content to global audiences that consistently ranks amongst the most viewed worldwide.  

    Spain currently sits second only to the UK in scripted TV commissions in Europe from global streaming platforms1. Meanwhile, Spain’s entertainment sector, which includes OTT video services such as Netflix, Amazon, HBO, and Disney+, has been experiencing remarkable growth. According to the 2024 Spain AVS Hub report2, the sector surged by an impressive 408 per cent between 2018 and 2022, with a projected growth of 31.6 per cent from 2023 to 2027.

    The growth since 2021 has been driven by a major three-year public investment initiative of 1.6 billion euros for the film and television sector, led by the ministry for digital transformation & civil service. Icex Spain Trade & Investment has played an active role in the internationalization of the Spanish audiovisual industry under the brand Audiovisual From Spain.
     

    An increased presence is expected in Cannes in October  from the Spanish creative sector with a rise of over 50 per cent in Spanish companies accredited year on year to date. Mipcom 2023 was attended by 11,000 content executives  and government officials from 100 countries.

    The country Of honour 2024 programme highlights include: 

    Media Mastermind Keynote – Spain- Where Talent Ignites: A fireside conversation with multiple award-winning Spanish director and showrunner J.A Bayona, (A Monster Calls, Society of the Snow) and creative producer Diego Betancor (Elite, Todas las veces que nos enamoramos, Respira).

    In addition to exploring trends and generational shifts in film making with the pair, the session will feature insights from the cornerstone of the new promotional campaign for the country’s creative sector Spain, Where Talent Ignites – which includes an innovative fashion-led short film, The Cause of the Accident That Set the Fire. An unprecedented commission from a public institution, the ambitious high-end feature celebrates the creative process boasting cameos and contributions from multiple high-profile Spanish creatives including Bayona. 
    The keynote session will be staged 16:00 – 16:30 on Tuesday 22 October.   
     

    World premier screening: Ena. La Reina Victoria Eugenia. Jury-selected from multiple submissions, RTVE’s highly anticipated royal period drama chronicling the era-defining life of Victoria Eugenia of Battenberg (qeen of Spain by marriage to Alfonso XIII and grand daughter to Great Britain’s Queen Victoria) will premiere on the market’s first night on Monday 21 October from 18.00. Staged in the world-famous Grand Auditorium, main actors Kimberley Tell and Joan Amargós and executive producer Luis Hernández will be present in Cannes. The ambitious all-female-directed piece (6 x 60’) is produced by RTVE in collaboration with Ena La Serie AIE, La Cometa TV and Zona App. It is set to air on RTVE’s channel LA1 in Spain with global distribution rights handled by the largest public audiovisual group in Spain, RTVE.

    Producers Hub Panel: Igniting Global Hits- The Ultimate Audiovisual Hub: A special session on Tuesday 22 October at 09:45 – 10:30 in the gathering point at the market for producers and commissioners will focus on the breadth of location and co-production opportunities within the Spanish sector, told through the experience of filmmakers and recent productions including Marc Dujardin, producer, Le Collectif 64 (Zorro), Nina Hernández, content Director, Portocabo (Weiss & Morales) and Susanne Frank, director drama, ZDF Studios (Stories to Stay Awake). 

     In addition, two of MIP’s signature events will have a Spanish flavour this year with a themed opening night party (Monday 21 October from 19.00) encouraging further networking, and a dedicated separate Spanish edition of the Fresh TV content showcase curated and hosted by Virginia Mouseler, CEO of The WIT International Services (Tuesday October 22 at 14.30).

     “Talent exists in every country, but not all value it equally. Our goal in positioning the Spanish audiovisual sector on the international stage is to elevate talent to the highest level, both through the activities we carry out at major festivals and markets worldwide and with our new campaign, ‘Spain, Where Talent Ignites.’ said Icex Spain Trade &  Investment CEO Elisa Carbonell.

     “Everybody  loves Spain and we’re planning a gran fiesta in celebration of Spanish content” said Mipcom Cannes and Mip London director Lucy Smith. “A cultural powerhouse, and a major European audiovisual hub, the Spanish creative sector has never been so prolific, or their output enjoyed by so many, globally. It’s been an honour in itself for us to curate this special programme in celebration of one of the world’s most formidable production countries.”

    The country of honour forms part of a week-long Mipcom Cannes conference programme which helps define the TV industry year through keynotes from leading global players and thought leaders, screenings of highly anticipated series, future facing summits and exclusive insight presentations. Past countries of honour have included Japan, Turkey, Mexico, Argentina, South Korea and most recently China in 2023. 

  • Pinku Biswas, Founder of Ayanaa Cinematics Honoured with Prestigious International Award for Excellence in Film and Animation Production

    Pinku Biswas, Founder of Ayanaa Cinematics Honoured with Prestigious International Award for Excellence in Film and Animation Production

    Mumbai: In a grand event graced by dignitaries from across Asia and the Middle East, Director-Producer Pinku Biswas, the creative force behind Ayanaa Cinematics, was awarded an international accolade for leading one of the fastest-growing animation and film production company in South Asia. The award was presented during the prestigious Indo-Arab Leaders Summit in Dubai, UAE, recognising Ayanaa Cinematics’ rapid ascent and significant contributions to the global media and entertainment landscape.

    Ayanaa Cinematics has built a stellar reputation in the media and entertainment industry by specialising in the creation, development, and production of intellectual properties (IPs). Their diverse portfolio includes TV commercials, documentaries, live-action and animated series, and films. The company’s end-to-end production services range from concept creation, development, and pre-production to post-production, visual effects (VFX), and CGI, catering to a wide array of industry needs.

    Under Biswas’s leadership, Ayanaa Cinematics has produced several notable projects that have earned significant acclaim. Among these are the popular historical series ‘Swarajyarakshak Sambhaji Maharaj,’ aired on Zee Network, and ‘Prince Jai & Dumdaar Viru’, a children’s animated series on Sony Network. Both productions have garnered widespread viewership and recognition for their high-quality storytelling and production values.

    Another standout production from Ayanaa Cinematics is ‘Phir Subah Hogi’, a television series focused on girls’ education and women’s empowerment, which became a massive hit during its prime-time slot on Doordarshan National. The series not only captivated audiences but also sparked important conversations about social issues.

    During the award ceremony, Biswas expressed his gratitude for the recognition, attributing Ayanaa Cinematics’ success to the dedication and creativity of his team. He also emphasized the importance of global collaborations in enhancing the company’s future prospects.

    With an impressive track record and growing global footprint, Ayanaa Cinematics is now venturing into international co-production projects. The company is collaborating with international production houses, further expanding its reach and influence on the global stage. As Ayanaa Cinematics continues to push creative boundaries and explore new horizons through international partnerships, the future looks bright for the company. With its commitment to innovation and quality, Ayanaa Cinematics is poised to make a lasting impact on the world of cinema and animation.

  • Bigg Boss Tamil season eight kicks off on Star Vijay

    Bigg Boss Tamil season eight kicks off on Star Vijay

    Mumbai: The much anticipated Bigg Boss Tamil season eight premiered on 6 October 2024, featuring 14 sponsors across various categories. Presented by Nandu White Dhothis and powered by KAG Tiles and A23 Rummy, the season is also co-presented by Cadbury 5 Star, with support from associate sponsors like Kaleesuwari, Haier, and Cera Sanitaryware.

    The show continues to offer brands a prime platform to reach a wide audience. Vijay Sethupathi’s debut as the new host has generated excitement, with the teaser promo gaining over 10 million views in 24 hours.

    “Bigg Boss Tamil is a marquee show which continues to captivate millions across Tamil Nadu and beyond. For brands and advertisers who are keen on making a lasting impression amongst consumers, there is no better TV show than this one. Year-on-year, Bigg Boss Tamil has demonstrated its ability to deliver significant value to sponsors and advertisers and the eighth season is poised to elevate the entertainment experience to new heights. The grand launch yesterday, set the stage for what promises to be a remarkable and engaging season,” said Disney Star’s head of entertainment, ad sales & strategy, Dev Shenoy.

    Nandu Brand MD V. S. Gadigachalam shared his enthusiasm about securing the title sponsorship: “We are excited to be the title sponsor of the popular Tamil TV show, Bigg Boss season eight on Star Vijay. This brand integration offers us an opportunity to showcase our product range and unique features to our customers. Our association with Bigg Boss season 8 opens up new avenues for our brand, allowing us to explore innovative ideas and showcase different styles with our entire NANDU 100 per cent cotton dhothis range. As a show that connects with people on a daily basis, we are super excited to be an integral part of the show.”

    Head Digital Works (A23)  VP – marketing Gunnidhi Sareen expressed his thoughts on the collaboration, stating: “We are happy to collaborate with Bigg Boss Tamil for the second time. This association is an organic fit for A23, given the increasing visibility and engagement of reality TV in regional languages. Bigg Boss Tamil is all about showcasing one’s skill to win the game, which perfectly aligns with A23’s focus on skill-based gaming. The show’s popularity will yet again help us build meaningful relationships with audiences in key geographies to further strengthen our presence in the market.”  

    Himalaya Wellness media manager Pratheep Kumar shared his excitement about the partnership: “Coming from Tamil Nadu, I have seen Bigg Boss evolve into a household name over the years. I have witnessed viewers across age groups discussing the happenings in the house during social conversations. We at Himalaya are excited to associate with Bigg Boss Tamil for the first time to launch our new aloe vera face wash campaign. Through this association, we hope to address the need for skincare, both, inside with the BB Housemates and outside with the Tamil Nadu audience as well.”

    Bigg Boss Tamil season eight introduces amnen vs women competition, adding a new twist to the show. With fresh contestants, new rules, and Vijay Sethupathi as the host, the season promises drama and intense competition. It airs daily at 9:30 pm on Star Vijay and streams 24×7 on Disney+ Hotstar.

  • COLORS transforms ‘Bigg Boss Chahte Hain’ to ‘Bigg Boss Jaante Hain’ for new season

    COLORS transforms ‘Bigg Boss Chahte Hain’ to ‘Bigg Boss Jaante Hain’ for new season

    Mumbai: Get ready for a new season of ‘Bigg Boss’ with the tagline transformation from “Bigg Boss Chahte Hain” to “Bigg Boss Jaante Hain.” This year, COLORS is launching the 18th season of its iconic reality show with a fresh theme: “Time Ka Tandav.” The show will not only entertain but also provide insights into contestants’ futures, as ‘Bigg Boss’ himself predicts their every move.

    Salman Khan returns as the host, promising tough questions and reality checks during Weekend Ka Vaar. Produced by Endemol Shine India and Banijay Group, the show premieres on October 6 at 9 PM, airing Monday to Friday at 10 PM on COLORS and live on Jio Cinema for premium subscribers.

    Viacom18’s Alok Jain stated, “At COLORS, we take pride in consistently innovating and delivering content that resonates with our audiences. Bigg Boss is a testament to this, with each season pushing the boundaries of innovation and entertainment.” He added that the theme of “Time Ka Tandav” reflects their commitment to fresh content and innovative integrations.

    Salman Khan expressed his enthusiasm, saying, “When the format of Bigg Boss 18 was narrated to me, I was quite intrigued. After hosting the show for 14 years, it’s exciting to see how it is bringing a whole new twist to the format… This is a welcome change, and I think it’s going to take both the contestants and viewers on an unpredictable ride full of surprises.”

    Banijay Asia and Endemol Shine India founder & group CEO Deepak Dhar emphasised the show’s legacy: “The legacy of entertainment created by Bigg Boss is a matter of immense pride for all of us at Endemol Shine India. With each season, Bigg Boss has not only captured the imagination of audiences but redefined the very nature of reality television… the stage is set for an entertainment extravaganza like no other.”

    This season’s promotional campaign features ex-contestants and COLORS actors receiving cryptic notes about the show’s theme, while digital initiatives will include behind-the-scenes content, Snapchat lenses, and Instagram filters. Unique global spectacles will employ CGI technology to project the iconic Bigg Boss eye on clock towers worldwide, representing the show’s influence.

    JioCinema will provide 24-hour Live coverage, boosting interactivity with programs like Hype and Jeeto Dhan Dhana Dhan, where viewers can answer trivia questions for prizes, including an iPhone 16. Voting remains crucial, allowing fans to save their favourite contestants from nominations, along with engaging content segments throughout the season.

  • Zee Café unveils ‘Just Talk Sneakers’ show

    Zee Café unveils ‘Just Talk Sneakers’ show

    Mumbai: Just Talk Sneakers, a new feature show on Zee Café, will explore sneaker culture and its rising influence in India. The series will include engaging conversations with celebrities, highlighting subcultures, personalities, and trivia related to sneakers. Each episode will provide an immersive experience as celebrity guests share personal stories and insights from the “sneakerverse.” Hosted by sneaker enthusiast and talk show host Mihir Joshi, the show premieres on 6 October (Sunday) at 8:30 pm, with new episodes airing every Sunday.

    The series features a lineup of celebrities, including Tanuj Virwani, Manav Chabbra, Unnati Malharkar, Akash Dodeja, Simran Dhanwani, Malini Agarwal, Sangeet Paryani, and Nisha Lulla. The show will provide a platform for viewers to learn sneaker lingo, facts, and explore the growing sneaker market in India.

    Chief cluster officer – East, North & premium cluster, Samrat Ghosh expressed his excitement about the launch, “At Zee Café, we prioritize understanding our youth-driven audience by identifying key subcultures and creating tailored content that truly resonates with them. By tracking evolving interests and cultural shifts, we deliver engaging experiences that captivate our viewers. This approach has positioned us as pioneers in introducing innovative concepts that connect with niche communities ahead of the competition.”

    Chief channel officer – English and zest, Rishi Parekh said on the launch, “As part of our English cluster, we’ve identified and tapped into emerging subcultures within our target audience. Our Anime Fan Fest attracted over 20,000 attendees across two cities, showcasing the immense interest in this genre. Building on this momentum, we’re thrilled to introduce Just Talk Sneakers with Mihir Joshi. The aim is to further expand Zee Café’s footprint in vibrant, youth-driven communities.”

    Zee Entertainment Enterprises’ chief growth officer – digital & broadcast revenue, Ashish Sehgal expressed his excitement on the launch, “Shows like Just Talk Sneakers provide a unique platform to engage with today’s youth by tapping into their passions and interests. Zee continues to focus on bringing content for every type of audience by identifying key subcultures and this show has been curated to resonate with the youth and create targeted and impactful experiences for them. We believe such refreshing content is a perfect fit for brands and sponsors where they can create stronger connections with this demographic and boost their visibility by integrating their messaging in an authentic way.”

    Zee – national sales head – brand works sales, youth cluster & influencer marketing – Sonal Shah: “This collaboration with Hell Energy and Ather is a perfect match for Just Talk Sneakers. Both brands exude energy, spontaneity, and a sense of movement, making them ideal partners for a show that celebrates youth culture and staying on the go. We’re confident this partnership will create long-lasting connections and elevate the experience for the youth community.”  

    Just Talk Sneakers will have eight episodes with new episodes airing every Sunday. The show will also be available on Zee Café’s YouTube channel.