ITV

Category: TV Shows

  • Series Mania announces ambitious slate for television pitching forum

    Series Mania announces ambitious slate for television pitching forum

    MUMBAI: Europe’s largest television-series festival has selected 15 projects from a record 406 submissions for its coveted co-pro pitching sessions. Series Mania, to be held in Lille from 21-28 March, will see producers vie for a €50,000 development prize, reflecting the growing importance of international co-financing in the post-peak TV era.

    The selection, drawn from 72 countries including first-time entrants New Zealand and Uganda, spans an eclectic mix of genres. Projects range from Nest, a crime comedy about racing pigeons and the Taiwanese mafia, to Wool, a drama about a revolutionary knitting collective in 1960s Yugoslavia. A 16th project, Ruth’s Ghosts—a legal thriller about abortion rights in 2030 America—will be presented outside the competition.

    The pitching session’s jury includes notable industry figures, led by M-K Kennedy, executive managing director of TV series at StudioCanal. The Forum has been the launchpad for the release of such series as Unspoken (Ukraine), Off Season (Switzerland / France), No Man’s Land (France), Banking District (Switzerland), Eden (France), Keeping Faith (Great Britain), Manor House (Czech Republic), Stella Blomkvist (Iceland), Tabula Rasa (Belgium), Trepalium (France), Warrior (Denmark), Devils (Italy), The Head (Spain), Ever After (Italy), The Last Socialist Artefact (Slovenia, Finland) and We Got This (Sweden)  suggesting the event’s growing influence in Europe’s television landscape.

    “Co-financing is more crucial than ever,” says Francesco Capurro, director of Series Mania Forum. “It’s the key to securing higher budgets, boosting sales and staying competitive on the global stage.” 

    The forum, which launched in 2013, has become a vital bridge between European and international drama projects and potential financial partners.
    The event underscores Lille’s rising prominence as a hub for television development. Last year’s festival attracted 98,000 spectators and 4,200 industry professionals from more than 70 countries, cementing its position as Europe’s premier television-series gathering.

    ANTIPAROS – 6 x 45′ – Greece 
    Genre: Comedy, Crime
    Produced by Dionyssis Samiotis, Development Producer Alexandra Orfanidou, for Tanweer Productions, Co – Producer Mark Denessen, for Ginger Film Flanders (Belgium)
    Written by Alexandros Tsilifonis and George Zafeiropoulos
    Directed by Alexandros Tsilifonis
    Short synopsis: An overworked detective returns to his hometown in the island of Antiparos for a much-needed holiday. But once there, an overly law – abiding British policewoman drags him deep down into the mysterious disappearance of a foreign billionaire, and the most complicated case of murders in his entire career.
     
    CECILIE MARS – 6 x 45′ – Denmark
    Genre: Thriller
    Produced by Karoline Leth for Zentropa
    Written and directed by Christoffer Boe
    Short synopsis: In her pursuit of justice, Cecilie Mars, a brave police officer, faces a moral
    dilemma that pushes her beyond the confines of the law. She embarks on a treacherous path to fight evil.
     
    CONSULTANTS – 6 x 45′ – Germany
    Genre: Political thriller
    Produced by Alexis von Wittgenstein and Gilda Weller for Violet Pictures and Henning Kamm for Real Film Berlin
    Written by Richard Kropf, Bob Conrad, Hanno Hackfort
    Short synopsis: Carlo, a young political campaigner from Berlin, believes he’s landed the job of a lifetime: working at one of the world’s largest strategy agencies, he’s part of a digital campaign opposing a neo-fascist party. He sees himself as one of the good guys—until the day he discovers he’s merely a pawn in a plot of unimaginable scale.
     
    HEIST – 6 x 60′ – Belgium, France
    Genre: Action thriller
    Produced by Dries Phylpo for A Private View and Antoine Simkine for Les Films d’Antoine
    Written by Ben Braeunlich
    Short synopsis: Beirut, 1976. The civil war holds the Lebanese capital captive. And here, amid all this terror, the biggest bank robbery of all times is about to go down.
     
    INTIMACY – 8 x 42′ – UK/Israel
    Genre: Thriller
    Produced by Ariel Weisbrod for Sipur
    Created by:  Dan Berlinka, Maude Sandham, Dan Buckland
    Written by: Dan Berlinka 
    Short synopsis: Sex scene, death scene, crime scene. When an actress is found dead on set, the intimacy co-ordinator feels compelled to investigate, which means taking on the dead woman’s role… in more ways than one.
     
    INVISIBLE – 6 x 45’ – Ireland
    Genre: Mystery Drama
    Produced by Ciarán Charles, Darach Ó Tuairisg & Bernadette Hoban
    Written by Matt Harvey & Marteinn Thorisson
    Short synopsis: A girl no one respects. A man no one believes. A crime only they can solve.
     
    MASQUERADE – 8 x 55′ – Iceland
    Genre: Crime/Thriller
    Produced by Arnbjörg Hafli?adóttir for Glassriver, contact Andri Ómarsson
    Created by Andri Óttarsson & Baldvin Z
    Short synopsis: A young American reporter arrives in a small Icelandic village, investigating an old unsolved abduction case of a four-year-old girl—the granddaughter of the town’s most wealthy and powerful man—who vanished while on vacation in Florida 25 years ago. As she digs deeper, she begins to unravel the village’s darkest secrets, only to realize that those responsible for the abduction are probably still living in the village.
     
    NEST – 8 x 60′ – Belgium, United Kingdom, Taiwan
    Genre: Flamboyant Crime Comedy
    Produced by David Vermander for Cartouche, Anouk Mertens for Neo Studios and James Chia-Hao for Reel Asia Pictures
    Written by Koen Van Sande, Sven Huybrechts, Daniel Lambo and Lai Kin Chang
    Short synopsis: When a charming charlatan and her intellectually challenged brother inherit a promising racing pigeon, they are thrust into a deadly game with the ruthless Taiwanese gambling mafia.
     
    NUCLEAR SUNSET CRUISE – 4 x 45′ – Germany
    Genre: Dramedy
    Produced by Martin Lehwald, Marcos Kantis, Philipp Goeser for Schiwago Film
    Written by Robert Krause and Florian Puchert
    Short synopsis: A clueless East German cruise ship accidentally sails straight into the Cuban Missile Crisis. With nuclear war looming and deck chair battles raging, the real question is: can they survive each other?
     
    PHENOMENA – THE SERIES – 8 x 50′ – Italy
    Genre: Horror/Soapy teen drama 
    Produced by Maria Grazia Saccà for Titanus Production
    Written by Nicola Guaglianone and Menotti
    Short synopsis: Jennifer Corvino, an American student at a fencing academy in the glamorous Dolomites, hides her psychic link with insects. When brutal murders strike, she must learn how to use her secret power to stop the killer, save her comrades and survive.
     
    THE CHAPLAIN – 8 x 30′ – Australia
    Genre: Drama
    Co-created and Produced by Jude Troy for Wooden Horse
    Co-created and Written by Elise McCredie
    Short synopsis: Airport Chaplain TOBIAS WALLACE has a constantly ringing mobile, a drawer full of cash, and a decidedly unorthodox approach to solving the daily crises of an airport. When new management threatens to terminate his contract, Tobias devises increasingly ingenious ways to keep his beloved chaplaincy – after all, it’s the only thing keeping his submerged demons at bay.
     
    THE INSTITUTE – 6 x 50′ – Germany, Denmark
    Genre: Thriller
    Produced by Irina Ignatiew-Lemke for Boxworks Media and Deborah Bayer Marlow for Nordisk Film Productions
    Created by: Esther Gronenborn
    Written by Esther Gronenborn and Astrid Ströher
    Short synopsis: The mysterious death of a PhD student draws a brilliant scientist into a deadly web of deceit and intrigue, exposing the dark side of power and equality in the academic world. 
     
    THE LOTTERY TICKET – 6 x 50′ – Spain
    Genre: Dramedy
    Produced by Secuoya Studios
    Written by Carlos Villa
    Short synopsis: Julia’s 50th birthday turns chaotic as she reveals her terminal cancer, reconnects with her adopted daughter, and a winning lottery ticket sparks a battle, unearthing old wounds and buried secrets.
     
    TOKYO CRUSH – 8 x 30′ – France, Japan
    Genre: Comedy, Romance
    Produced by Jonas Ben Haiem and Jean-Félix Dealberto for Salle Commune, and Hiroko Oda for Flag Inc.
    Written by Clémence Dargent
    Short synopsis: Mona, a bold Parisian chef, is hired to reinvent a struggling Tokyo izakaya – if only Toshiro, the talented (and annoyingly handsome) grandson of the founder, would let her.
     
    WOOL – 6 x 50′ – Serbia, Iceland
    Genre: Drama
    Produced by Milena Dzambasovic for Film Road Production, Jonas Margeir Ingolfsson & Milla Ósk for Act4, Danna Stern for In Transit Productions 
    Written by Milena Dzambasovic (creator), Mladen Maticevic, Birkir Blaer Ingolfsson and Milla Ósk 
    Short synopsis: In 1960s Yugoslavia, a woman transforms a village by uniting housewives into a knitting collective. Their designs catch global fashion attention, revolutionizing their rural lives.
     
     
    The 16th project, announced on February 18 during the Berlinale’s Co-Pro Series:
     
    RUTH’S GHOSTS – 6 x 60’  – US, Germany
    Genre: Legal thriller with supernatural elements
    Produced by Jennifer Fox for A Luminous Mind Production, Tara Grace for Temair Pictures and Jana Lotze for Oma Inge Film.
    Written by Jennifer Fox
    Short synopsis: Set in 2030: Ghosts begin to haunt a Christian pro-life lawyer in New Orleans when she is confronted with arguing in court for her 13-year-old granddaughter’s right to an abortion amidst a national ban.
     

  • Fremantle secures global rights to Japanese game show Ants

    Fremantle secures global rights to Japanese game show Ants

    MUMBAI: Fremantle has acquired worldwide distribution rights to Ants, a novel Japanese competition format where contestants tackle supersized challenges while pretending to be ant-sized humans.

    The format, originally created by Nippon TV and further developed by Fremantle North America, transforms contestants into ant-sized competitors who must navigate enormous everyday objects and work together to complete physical challenges. Tasks include transporting oversized food items across a giant kitchen against the clock, with prize money increasing based on successful collections.

    Under the distribution agreement, Nippon TV will retain rights for most of Asia, while Fremantle will handle the rest of the world. The show has already proven successful in Japan, where it launched as a special on Nippon TV.

    “It is so rare to find a format that makes you say to yourself ‘I have never seen anything like this,’” said Fremantle EVP of Unscripted Jimmy Fox. He noted that Nippon TV has a strong track record in format creation, having developed both Dragons’ Den (known as Shark Tank in America) and Sokkuri Sweets, which sparked the ‘cake or not cake’ trend.

    Fremantle’s EVP global acquisitions and development Vasha Wallace, said the company has already received significant interest in the format, citing its unique blend of humour and physical challenges that appeals to viewers of all ages.

    Nippon TV  head of formats Tom Miyauchi described the show as highlighting “the power of unity and teamwork, much like the ants themselves.” The format features distinctive themed characters and larger-than-life set designs to create its miniaturised world.

    The deal marks another significant format export from Japan, following Nippon TV’s previous international successes with shows like Dragons’ Den and Old Enough!, the latter of which streams on Netflix in over 190 countries.

  • Pocket Entertainment introduces AI-powered Pocket Toons to transform comics

    Pocket Entertainment introduces AI-powered Pocket Toons to transform comics

    MUMBAI: The comic world just got a serious upgrade. Pocket Entertainment, the parent company of Pocket FM and Pocket Novel, has launched Pocket Toons-an AI-first comics platform that blends artificial intelligence with human creativity to supercharge storytelling. With its proprietary AI studio, Blaze!, the company is rewriting the rules of comic production-pumping out high-quality episodes 20 times faster and at just a third of the usual cost.

    At the heart of Pocket Toons lies Blaze!, a cutting-edge AI studio designed to enhance, not replace, artistic vision. This powerhouse technology automates background rendering, scene composition, colouring, and quality control-freeing up artists to focus on what truly matters: storytelling and character development. The result? An unprecedented production speed of three episodes per day, compared to the industry standard of one per week. That’s not just fast-it’s warp speed for comic creation.

    Pocket Toons

    Since its beta launch in January 2025, Pocket Toons has exploded onto the scene with over 30 comic titles, demonstrating a strong product-market fit. Readers are spending an average of 60 minutes a day on the platform, showing that AI-powered comics aren’t the future-they’re already here. To fuel this growth, Pocket Entertainment has pledged a $15 million investment in 2025, setting its sights on a bold $100 million ARR target by 2026.

    Pocket Toons’ beta phase has already delivered eye-popping engagement stats:

    . Users spend over 60 minutes daily on the platform.

    .  Paying users clock in more than two hours per day.

    . Total reading time has surpassed six million minutes.

    . More than 100,000 downloads recorded in just two weeks.

    Pocket Entertainment co-founder & CEO Rohan Nayak sees AI as a creative enabler, not a disruptor: “The fusion of AI and human storytelling marks the beginning of a new creative era. Every major shift in entertainment—cinema, animation, digital streaming-has been fuelled by technology. AI is the next frontier, amplifying human creativity without replacing artistic expression.”

    Pocket Toons

    Pocket Toons SVP Shreyas Joshi echoed this sentiment, “The demand for high-quality, episodic content has never been higher. We are producing comics 20x faster at a third of the cost, making premium content more accessible than ever. Blaze! supercharges the creative workflow while keeping originality intact.”

    Pocket Toons is deploying AI across multiple dimensions:

    . Personalised content: AI curates and recommends comics tailored to individual preferences.

    .  Diverse storytelling: AI unlocks new formats, including interactive and immersive genres.

    . Global reach: AI-powered analytics drive localisation and cultural adaptation at breakneck speed.

    The global comics industry, valued at $8.63 billion in 2023, is on track to reach $15.38 billion by 2033, with AI at the helm of this growth. As digital reading skyrockets, AI-powered platforms like Pocket Toons are redefining the way we create and consume comics-one hyper-efficient, visually stunning episode at a time.

  • In Black & White: Sudhir Chaudhary’s prime time show on Aaj Tak tops viewership charts

    In Black & White: Sudhir Chaudhary’s prime time show on Aaj Tak tops viewership charts

    MUMBAI: When the late Michael Jackson sang the hit single Black or White in 1991, little did he know the title would inspire a news program’s title Black & White two decades later, which would become a massive hit in India. Of course MJ’s song was all about respecting colour, and Black & White, hosted by consulting editor Sudhir Chaudhary on Aaj Tak, dissects developments of the day during prime-time. 

    So strong has been Black & White’s  grip on viewers, according to research data provided by TV Today, that it has held on to the leadership position across television and digital platforms in early February. The programme topped Hindi news viewership in week five of 2025, recording a gross average minute audience of 9,746 during its 9 pm slot, according to ratings agency Barc. News18 India followed with 9,355 viewers, whilst Republic Bharat drew 8,752.

    On YouTube Live between 3-7 February, the show averaged 136,000 concurrent viewers, significantly ahead of India TV at 68,100 and Republic Bharat at 46,700. Times Now Navbharat and ABP News recorded 32,600 and 29,200 viewers respectively.

    Chaudhary, who joined Aaj Tak in 2022 after senior roles at Zee News and Wion, presents the nightly analysis programme across television, digital platforms and out-of-home screens. He was previously awarded the Ramnath Goenka journalism excellence award in 2013.

    The show’s cross-platform performance has helped cement Aaj Tak’s position as India’s most-watched Hindi news channel, according to a release issued by the company.

  • The Lord of the Rings forges ahead with season three

    The Lord of the Rings forges ahead with season three

    MUMBAI: Middle-earth is calling once more! Prime Video has confirmed that The Lord of the Rings: The Rings of Power is returning for a third season, with pre-production already underway. Filming is set to begin this spring at Shepperton Studios in the UK, marking a new chapter in Amazon’s most-watched fantasy saga. With over 170 million viewers worldwide, the series remains a powerhouse for Prime Video, driving record-breaking new subscriptions.

    Returning to shape the next season’s visual spectacle is Charlotte Brändström, now stepping in as an executive producer and director, alongside Sanaa Hamri and new addition Stefan Schwartz. Brändström, known for her work on The Witcher and The Man in the High Castle, directed multiple episodes in The Rings of Power’s first two seasons. Hamri, a veteran of The Wheel of Time and Empire, is back after directing several episodes in Season Two. Schwartz, whose credits include The Boys, Luther, and The Walking Dead, joins the directorial lineup for the first time.

    “The Rings of Power continues to captivate audiences worldwide, and we’re thrilled that a third season is underway,” said Amazon MGM Studios head of television Vernon Sanders. “The creative team has an extraordinary vision for what’s to come, and we can’t wait to delve even deeper into the legendary tales that shaped Middle-earth.”

    The Rings of Power has become a defining title for Prime Video, boasting one of the platform’s biggest debuts and consistently drawing massive global engagement. Seasons one and two have been lauded for their epic storytelling and cinematic visuals, with both receiving certified fresh ratings on Rotten Tomatoes.

    The series is helmed by showrunners and executive producers J.D. Payne and Patrick McKay, with Lindsey Weber, Justin Doble, and Kate Hazell also onboard. Brändström joins the executive producer ranks, ensuring continuity in the series’ grand vision.

  • Attack on Titan Expands Regional Language Dub Offerings in India – Telugu, Tamil, Kannada Dub Launching in February

    Attack on Titan Expands Regional Language Dub Offerings in India – Telugu, Tamil, Kannada Dub Launching in February

    Anime Times Company, formed by 13 content rights holders, including leading Japanese publishers and anime studios such as Avex Pictures, Kodansha, Shueisha, and Shogakukan, is committed to delivering high-quality anime experiences to fans worldwide. As part of our ongoing efforts to enhance accessibility in India, we are excited to announce new language options for one of the most iconic anime series, Attack on Titan.

    Starting February 12, Attack on Titan Season 1, currently available in English and Hindi dubs, will expand its language offerings to include Telugu, Tamil, and Kannadadubs. Additionally, on February 14, Attack on Titan Season 2 will debut its Hindi-dubbed version, allowing more fans across India to enjoy this legendary series in their preferred language.

    Looking ahead, Anime Times remains dedicated to further expanding its multilingual lineup, ensuring that not only Attack on Titan but also a wide range of other beloved anime titles become available in more regional languages.

    Currently Available & Upcoming Hindi-Dubbed Titles on Anime Times:
        •    SPY×FAMILY
        •    Rent-a-Girlfriend
        •    The Junji Ito Collection
        •    FAIRY TAIL 100 YEARS QUEST
        •    DAN DA DAN
        •    Re:ZERO -Starting Life in Another World- Season 2 & 3
        •    Sword Art Online

    Stay tuned as we continue expanding our anime library with more local-language dubs, bringing the best of Japanese animation closer to Indian audiences.

    ■Overview of “Anime Times” available via add-on subscription on Prime Video in India
    Add-on Subscription Name: Anime Times
    Launch Date: December 12, 2023
    Subscription Price: Available as an add-on subscription to Prime members for INR 69 per month, with a special offer of INR 39 for the first month!
     

  • Bobby Deol is back with Ek Badnaam Aashram new season

    Bobby Deol is back with Ek Badnaam Aashram new season

    MUMBAI: The wait is almost over, Ek Badnaam Aashram is back, and this time, the stakes are higher than ever. With the second part of Season 3 set to premiere soon on Amazon MX Player, fans can brace themselves for even more drama, betrayal, and dark secrets than before. The series, one of India’s most-watched ott shows, has been a defining force in storytelling, with national award-winning director Prakash Jha steering the ship.

    The teaser, which dropped recently, has set the internet on fire, teasing Baba Nirala’s return to power, the unshakeable loyalty of his followers, and the simmering tensions within his inner circle. Bobby Deol returns as the notorious Baba Nirala, leading an all-star cast that includes Aaditi Pohankar, Chandan Roy Sanyal, Tridha Choudhury, Darshan Kumaar, Vikram Kochhar, Anupriya Goenka, Rajeev Siddhartha, and Esha Gupta. As old secrets and betrayals threaten to destroy everything, the new chapter promises to be gripping, thrilling, and unpredictable.

    The use of the iconic Duniya Mein Logon Ko soundtrack from Saregama adds another layer of suspense to the teaser, perfectly setting the tone for what promises to be an unforgettable season. The new chapter of the saga will focus on Pammi and Bhopa, as rivalries get more intense and revenge and redemption take centre stage.

    Amazon MX Player content head Amogh Dusad said, “Ek Badnaam Aashram has truly redefined storytelling in the digital space. With its hard-hitting narrative and compelling characters, it has captured the pulse of the audience. With new episodes coming soon, we’re pushing the envelope further with an explosive chapter that explores unchecked power and its consequences.”

    Reflecting on his role as Baba Nirala, Deol added, “The journey of Baba Nirala has been incredible, and the love this franchise has received is overwhelming. This time, the stakes are higher, the drama is bolder, and the secrets darker. I can’t wait for audiences to witness the next chapter of this story.”

    Jha further added, “Ek Badnaam Aashram has held up a mirror to society, exposing the dark intersections of faith, power, and exploitation. In the new season, we’re peeling back more layers, delving into the psychological grip of influence, and showcasing the thirst for control—where morality is often compromised.”

    The new season will stream exclusively on Amazon MX Player, available for free on mobile apps, Amazon’s shopping app, Prime Video, Fire TV, and connected TVs. Fans can expect to be hooked as the drama unfolds over the next five episodes, ensuring they won’t be able to look away.

  • Warner Bros. Discovery unveils legends of Shiva with Amish Tripathi

    Warner Bros. Discovery unveils legends of Shiva with Amish Tripathi

    MUMBAI : Warner Bros. Discovery is bringing mythology to life once again with Legends of Shiva with Amish, the next chapter in its acclaimed legends series. Unveiled at the New Delhi world book fair, the series sees bestselling author Amish Tripathi embark on a journey through India’s sacred. landscapes, joined by Warner Bros. Discovery south Asia head of factual & lifestyle cluster Sai Abishek.

    This three-part series follows  Tripathi on a captivating journey across India from the mystic Himalayas to the sacred ghats of Varanasi and the ancient temples of south India as he explores the legacy, symbolism, and enduring influence of Lord Shiva.

    Sai Abishek expressed excitement about the project, stating, “Following the success of Legends of Ramayana, we are delighted to collaborate with Tripathi once again. The demand for fact-based storytelling rooted in mythology and history is growing, and we remain committed to bringing such untold stories to our audiences.”

  • Banijay Asia secures BBC Studios’ format rights in India

    Banijay Asia secures BBC Studios’ format rights in India

    MUMBAI: The Deepak Dhar-headed Banijay Asia has been appointed as the exclusive production partner for BBC Studios’ formats in India, following BBC’s exit from local production in the market.

    The multi-year agreement gives Banijay Asia exclusive rights to BBC Studios’ catalogue of scripted and unscripted formats, including The 1% Club, Dancing with the Stars, The Office and Ghosts.

    Banijay Asia has established itself as a leading format adaptor in India, having successfully produced local versions of global hits like MasterChef, Big Brother, and more recently, The Night Manager and Call My Agent: Bollywood.

    The deal strengthens Banijay Asia’s format portfolio as BBC Studios shifts its India strategy from direct production to licensing partnerships.

     And it brings Dhar closer to his long cherished  dream and vision of making Banijay the largest format licensing and production studio  in India. 

  • MIP London set to welcome over 2,000 delegates

    MIP London set to welcome over 2,000 delegates

    MUMBAI: MIP London is on track to welcome more than 2,000 delegates from 75 countries for its inaugural edition, with strong representation from Europe, North America, Turkey, MENA, Latin America and Asia, said RX France entertainment division director Lucy Smith in an interview to World Screen News. 

    The event has confirmed country pavilions from Belgium, China, France, Korea and Spain, alongside more than 30 Canadian companies supported by Telefilm Canada and SODEC. Major companies including Boat Rocker, DLT Entertainment, Electric Entertainment, Global Agency, Moonbug Entertainment, Movistar Plus+ and Raw Cut have joined previously announced participants A+E Networks, Al Jazeera, Beta Film and others.

    “More than 900 buyers are registered across all genres, with approximately one-third being first-time visitors to London,” said Lucy. “The event has attracted significant interest from digital-first players, FAST channels, AVoD platforms and CTV operators.”

    The conference programme features over 50 speakers from major media companies including BBC, TF1, ZDF, Prime Video, Netflix, YouTube and TikTok. Highlights include Talpa Studios’ launch of new talent format The Headliner, showcases of Asian formats, and a world premiere screening of crypto-currency drama Paper Empire.

    A special fireside chat with David Beckham and Netflix’s Bela Bajaria will take place on the main stage, while the opening cocktail event will feature performances from West End shows including Hamilton and The Lion King.
    The five-day event, priced at £500 for registration, aims to complement existing industry gatherings in London and create additional business opportunities for the content industry.