ITV

Category: Mythological

  • One Take Media dives into animation with ‘Lord Tirupati Balaji – The Film’ set for global release

    One Take Media dives into animation with ‘Lord Tirupati Balaji – The Film’ set for global release

    MUMBAI: In a cinematic leap of divine proportions, One Take Media Co has officially answered the call of the cosmos.

    The Mumbai-based content powerhouse has stepped into film production with its debut feature film Lord Tirupati Balaji – The Film, an animated epic poised to blend high-calibre 3D visuals with the might of mythology. And yes, Lord Balaji is going worldwide—in Telugu, Tamil, Hindi, and English. Jai cinema!

    The ambitious project marks One Take Media Co’s pivot from being purveyors of K-Dramas and cartoons to full-blown mythological moguls. The production is helmed by veteran director Jyotin Goel—of Zahreelay, Safari, and Bird Idol fame—whose flair for both live-action and animation makes him the ideal charioteer for this gods-meet-graphics spectacle.

    The company has teamed up with iRealities Technology Pvt Ltd, the animation wizards behind global hit Chaar Sahibzaade, for the tech muscle. And it’s not just pretty pixels: the film’s backbone rests on years of intense historical and mythological research, guided by a panel of scholars and PhDs. Input from the Tirupati Devasthanam Trust adds further authenticity to what promises to be a spiritually rich, visually glorious narrative.

    Lord Tirupati Balaji – The Film tells the powerful tale of Lord Balaji, Goddess Lakshmi, and Padmavati. But this isn’t your grandpa’s temple tale—this is legend, rendered in photorealistic 3D, destined for Dolby Atmos, and tuned for global ears.

    One Take Media Co CEO & founder Anil Khera confirmed that the studio is “actively onboarding prominent actors and actresses from South India and Mumbai to lend their voices to the film.” Which means, if you thought mythological films were all slow chants and glowing halos, get ready for booming baritones and star-studded Sanskrit.

    And the reach won’t stop at the box office. After its grand global theatrical launch, the film will make its digital darshan on leading OTT platforms, ensuring devotees and cinephiles alike can stream the gods from their couches. Because divine intervention is best enjoyed in HD.

    One Take Media Co clearly has its third eye wide open for what’s next. This production marks a massive step up—and a heavenly gamble to ride India’s ever-growing appetite for myth meets tech.

    With divine storytelling, scholarly credibility, and cutting-edge animation in its armoury, Lord Tirupati Balaji – The Film could just be the next devotional blockbuster to bless the multiplex and beyond. Om shanti… and roll camera.

  • Swastik Productions ventures into branded spiritual content with Rudralife

    Swastik Productions ventures into branded spiritual content with Rudralife

    MUMBAI : Swastik Productions, known for its grand historical and cultural narratives, is expanding into branded content with a dedicated focus on spirituality. This new initiative aims to collaborate with brands to create engaging and meaningful storytelling that resonates with contemporary audiences.

    Marking its entry into this space, Swastik Productions has partnered with Rudralife, a leading name in Nepali Rudraksh, to launch Rudraksh: Shakti, Bhakti, Vigyan a unique series exploring the spiritual and scientific significance of Rudraksh. Premiering on Swastik Productions’ youtube channel from 20 February 2025, the series seeks to connect India’s youth and spiritual seekers with the country’s rich cultural heritage.

    Swastik Productions founder & CEO Siddharth Kumar Tewary highlighted,”We are moving beyond traditional storytelling to blend ancient wisdom with modern narratives. This collaboration with Rudralife is a step towards crafting impactful content that informs, inspires, and enhances brand engagement.”

    Rudralife founder Tanay Seetha added,”Rudraksh carries profound spiritual and cultural significance. Through Swastik Productions’ storytelling expertise, we aim to highlight its relevance in both historical and contemporary contexts.”

    Swastik Productions head of digital monetisation & brand partnerships Jitendra Joshi emphasised the power of storytelling in brand communication, “Branded content drives stronger recall than traditional advertising. Our approach ensures brands are seamlessly integrated into compelling narratives rather than just being sponsors.”

    Hosted by actor Ram Yashwardhan, known for his role as Lord Shiva in Shiv Shakti: Tap Tyaag Taandav, the series arrives at a time when Gen Z is increasingly drawn to spirituality. Studies indicate that 62 per cent of Gen Z seek spiritual clarity, while 70 per cent find confidence through prayer. This collaboration aims to meet their growing interest in India’s cultural roots, offering insightful content that bridges tradition and modernity.
     

  • Warner Bros. Discovery unveils legends of Shiva with Amish Tripathi

    Warner Bros. Discovery unveils legends of Shiva with Amish Tripathi

    MUMBAI : Warner Bros. Discovery is bringing mythology to life once again with Legends of Shiva with Amish, the next chapter in its acclaimed legends series. Unveiled at the New Delhi world book fair, the series sees bestselling author Amish Tripathi embark on a journey through India’s sacred. landscapes, joined by Warner Bros. Discovery south Asia head of factual & lifestyle cluster Sai Abishek.

    This three-part series follows  Tripathi on a captivating journey across India from the mystic Himalayas to the sacred ghats of Varanasi and the ancient temples of south India as he explores the legacy, symbolism, and enduring influence of Lord Shiva.

    Sai Abishek expressed excitement about the project, stating, “Following the success of Legends of Ramayana, we are delighted to collaborate with Tripathi once again. The demand for fact-based storytelling rooted in mythology and history is growing, and we remain committed to bringing such untold stories to our audiences.”

  • India’s faith tourism unveiled: Kantar’s insights on spiritual journeys

    India’s faith tourism unveiled: Kantar’s insights on spiritual journeys

    MUMBAI: Every morning, as the first rays of sunlight kiss the banks of the Ganges, Haridwar awakens to a symphony of temple bells and the resonant chants of priests. Here, faith isn’t just a belief – it’s a way of life.

    Across the country, from the towering gopurams of Tirupati to the serene dargahs of Ajmer Sharif, millions embark on pilgrimages driven by devotion and tradition, weaving India’s cultural fabric tighter with each journey.

    In a nation where the Brihadaranyaka Upanishad counts 33 crore deities, faith flows as freely as the rivers that nourish its plains. Festivals celebrating these gods often transform cities into oceans of colour, light, and devotion.

    And the devotion runs deep: as of 2023, Indians spent a staggering Rs 3.02 lakh crore on gods, rituals, and religious pursuits – 2.32 per cent of the nation’s GDP. Fast-forward two years, and this figure is likely to have quadrupled, reflecting the unshakable bond between Indians and their faith.

    According to Kantar’s TGI Report for 2024, one in four Indians now travels to a spiritual destination, making religious tourism a booming sector. Haridwar stands tall as the most visited site, followed by Shirdi, Tirupati, Ayodhya, and Ajmer Sharif – each place carrying its own story of miracles, faith, and divinity. Religious sites now outnumber schools and hospitals, becoming pillars of India’s social and economic framework.

    But this devotion raises poignant questions: Why do we have more temples than schools? Why do festivals outshine public healthcare initiatives in funding? And how does a country balance its cultural identity with pressing developmental needs? As faith drives millions to destinations like Shirdi, Ayodhya, and Ajmer Sharif, the impact of this spiritual odyssey on India’s economy and priorities becomes a tale worth unravelling.

    In a nation where gods outnumber mortals, the power of belief is not just a cultural phenomenon – it’s a thriving industry.

    In a pioneering move, Kantar is set to launch its Maha Kumbh Mela 2025 Report in April, offering granular insights into pilgrim movements, behaviours, and opportunities for brands to engage meaningfully with this growing audience.

    Kantar insights division-south Asia specialist businesses director, Puneet Avasthi commented, “Religious tourism significantly contributes to India’s economy, presenting unique opportunities for brands to forge authentic connections with audiences. Our Maha Kumbh Mela Report will provide actionable insights into consumer motivations, purchasing patterns, and engagement strategies for one of the world’s largest cultural gatherings.”

    Key insights from the TGI report:

    1    Haridwar’s dominance: Haridwar emerged as the top pilgrimage site, attracting 54 per cent of North Indian tourists. In contrast, Tirupati saw 82 per cent preference among South Indian visitors, reflecting regional cultural ties.

    2    Demographic dynamics: Pilgrims aged 25-44 dominated religious travel. Younger travellers (25-34) preferred Haridwar, while the 35-44 group gravitated toward Ayodhya.

    3    Gender disparity: Haridwar and Ayodhya showed significant male dominance among visitors, at 61 per cent and 69 per cent, respectively. This trend highlights the potential to create more inclusive travel experiences for women.

    4    Affluent travel: Religious tourism leaned heavily towards the affluent, with NCCS A-class individuals forming a significant share of the visitor base.

    This upcoming report will provide an in-depth understanding of pilgrim behaviours, including spending habits, travel preferences, and the role of digital platforms in enhancing experiences. It aims to empower brands with tools to create targeted, culturally relevant strategies.

    Kantar’s TGI 2024 surveyed 63,622 individuals, of whom 17,734 reported visiting religious destinations. The study spanned urban and rural areas, covering males and females aged 15-55 across socio-economic categories NCCS A-E.

    Kantar’s Maha Kumbh Mela 2025 Report is poised to bridge the gap between faith and commerce, enabling brands to navigate the intersection of culture, spirituality, and consumerism with precision.

  • Ad film maker Rohit Reddy and his magical AI series Mahabharat

    Ad film maker Rohit Reddy and his magical AI series Mahabharat

    MUMBAI: We all know of him as the husband of Anita Hassanandani, the actress who tends to spew venom as the negative lead in many an Ekta Kapoor show. As well as her dance partner some years ago on Nach Baliye and a part time actor-model. But EiPI Media founder & CEO Rohit Reddy has a lot more to his credit. Apart from having a long-running corporate career which he gave up to turn entrepreneur and offer branded solutions from the time he set up his agency along with his wife in 2018.

    EiPi Media  has been working on adding that additional layer of gee whiz CG imagery, VFX, and mixed reality  to make TV commercials and social media campaigns stand out.  This apart it has been working with several influencers to create influencer marketing videos.  Among the influencers it has been working with feature: Varun Dhawan, Soha Ali Khan, Shakti Mohan, Neeti Mohan, Kareena Kapoor Khan, Konkana Sen Sharma, Sanaya irani, Barun Sobti, Alanan Panday, Sanya Malhotra, Shivam Dube, Arjun Kapoor, Parineeti Chopra, Tiger Shroff, Varun Sharma – the list could go on. 

    Among the ads and vertical videos that Rohit and team EiPi have worked on include:  Adidas and the reveal of the blue team jersey, Too Yum with Varun Dhawan,  TruNativ and Kareena Kapoor Khan, Euro Pratik with Hrithik Roshan, LensKart kids glasses , Fossil, BBlunt – and scores of other campaigns.

    MAHABHARAT THE ETERNAL WAR

    But what has sent Linkedin on fire  in the past two  days is Rohit’s recent post of a teaser for a series we are all so familiar with – the epic Mahabharat. What makes the trailer special, says Rohit, that it has been totally generated using generative artificial intelligence. Seven generative AI tools have been used to produce the sizzle reel in which the characters look so real it makes some of the earlier productions which have come on television with actual  human actors  look rather primitive. It even has a feel of the DI heavy film 300.

    Rohit has not revealed much about the project excepting to say that it is coming soon, labelling it as an EiPi Media project. The reel ends with the caption: “Mahabharat. An Eternal War.”

    The post has been viralised on linkedin, generating numerous likes, comments and reposts. 
    We, at indiantelevision.com,  tried to reach out to Rohit, but could not get a hold of him at the time of writing. However, you can continue watching this space when we do.

    In the meantime, to get a dekko of the teaser click here: Mahabharat

  • Shrimad Ramayan to now air on Sony SAB from 12 August

    Shrimad Ramayan to now air on Sony SAB from 12 August

    Mumbai: Shrimad Ramayan transitions to Sony SAB, a family entertainment channel from 12 August, as the story enters a new chapter. The anticipated climax and an action-filled episode of Lord Ram culminating in one of the most legendary battles with Raavan is set to air on Sony SAB on August 12 at 7.30 PM. With this battle unfolding, Sony SAB will now bring to focus the mostly unfamiliar story of what happens after Lord Ram and Sita unite and return to Ayodhya.

    The new chapter of the divine tale of Shrimad Ramayan explores the joys and trials of Lord Ram and Sita’s life after their return to Ayodhya and the birth of their twins Luv and Kush. This new phase of the show will beautifully encapsulate the many untold stories and deep meaning of the journey that Lord Ram and Sita’s life takes after their return to Ayodhya.

    Sony SAB business head Neeraj Vyas said, “We are delighted to present the next phase of Shrimad Ramayan exclusively to our audiences on Sony SAB. The show’s impactful storytelling and portrayal of strong family values resonate harmoniously with our channel’s values. We are confident that this remarkable show will not only entertain but also inspire our audience, providing a truly enriching viewing experience.”

    Sujay Reu as Lord Ram said, “Sony SAB has been entertaining audiences with shows that resonate with every member of the family and stories that are meaningful and full life insights. It’s surreal to be part of the channel’s legacy now. I’m excited for viewers to witness a fresh chapter of Ramayan – a show that is timeless. Playing Lord Ram has been a truly humbling experience, and I can’t wait to share these new chapters with our audience.”

    Prachi Bansal as Sita said, “I am excited the show will now air on Sony SAB, a channel my family and I spend most of our time watching together and hence holds great nostalgia for me. I hope just like our family, a lot of families across the country will watch the show with their loved ones and continue to shower us with their generous love and affection. I am inspired by Sita’s grace, resilience, and unwavering devotion, and I am looking forward to playing the role in the upcoming episodes that explore new depths of her character.”

    Stay tuned and watch Shrimad Ramayan, from August 12th Mon-Sat at 7.30 pm only on Sony SAB

  • COLORS brings back the fantasy genre with Suhagan Chudail

    COLORS brings back the fantasy genre with Suhagan Chudail

    Mumbai: Love conquers all, but what happens when it collides with the dark forces of a Chudail? Building on its legacy of enchanting audiences with riveting stories, the channel rekindles the flames of fantasy with its mesmerizing content in ‘Suhagan Chudail’. In this supernatural saga, a malevolent Chudail named Nishigandha is on an obsessive quest for Suhaag ki Nishaniyan, ‘Solah Shringars’ – 16 mystical adornments that will bestow upon her unparalleled beauty and the ultimate prize of immortality. With each ‘Shringar’ she collects by sacrificing her husbands, her dark powers grow stronger. Now, she has set her sinister sights on ensnaring her 16th and final target, Moksh, to unlock the final ‘Shringar’. However, Nishigandha faces an unexpected challenge from Deeya, a courageous woman determined to protect her beloved Moksh from the enchantment of the Suhagan Chudail. Deeya must wage a desperate battle to break Nishigandha’s enchantment before it’s too late. With Moksh’s life hanging in the balance, will Deeya’s love triumph over Nishigandha’s dark magic? Starring Nia Sharma as Nishigandha, the Suhagan Chudail, Debchandrima Singha Roy as Deeya, and Zayn Ibad Khan as Moksh, and produced by Nissar Parvez and Alind Srivastava’s Peninsular Pictures, ‘Suhagan Chudail’ premieres on the 27 May and will air every Mon-Fri at 10:30 pm only on COLORS!

    COLORS spokesperson said, “COLORS is proud to have been at the forefront of entertaining audiences with compelling shows that rise above the boundaries of conventional storytelling. Our commitment to delivering exceptional entertainment has led us to explore diverse genres, and the fantasy realm has been one of our most triumphant ventures, receiving overwhelming love and positive reception from viewers across the country. Taking audiences on an adrenaline-fueled journey, this show introduces a wicked Chudail obsessed with attaining supreme power and beauty through the dark ‘Solah Shringars,’ pitting her against the pure love of the protagonists. We are elated to revisit and reinvent the fantasy genre, transporting viewers into an extraordinary realm of magic, spells and enthralling storytelling.”

    Talking about essaying the role of Suhagan Chudail, Nia Sharma said, “As an actor, I find myself drawn to characters that challenge me to explore new depths and push my boundaries. Portraying the enigmatic Suhagan Chudail is one such opportunity. After being part of COLORS’ iconic Naagin franchise, I’m thrilled to play this supernatural being consumed by an insatiable thirst for immortality and on a quest to attain the 16th ‘Shringar’ which will make her the most beautiful and immortal supernatural entity. What makes Nishigandha truly intriguing is the meticulous attention to detail in her character, from her striking nails and intricate makeup to her mesmerizing outfits, ensuring that every aspect of this enchantress resonates with the audience’s imagination.”

    Prepared to essay the role of Deeya, Debchandrima Singha Roy said, “Suhagan Chudail holds a special place in my heart as it marks my debut in the world of Hindi television. Stepping into the shoes of Deeya, a righteous and courageous girl, fills me with sincere responsibility. With all her might, Deeya will strive to keep those around her safe and protected, especially her beloved Moksh, from the dark forces of witchcraft. COLORS has garnered a lot of love for putting a spellbinding spin to this genre and it’s an honour to be part of its legacy. With channel’s support and the amazing team behind this project, I am confident that we will create a show that will leave audiences enchanted and craving for more.”

    Portraying the role of Moksh, Zayn Ibad Khan said, “I will be essaying the role of Moksh, a royal blue blood from a prestigious Rajasthan family. He is someone who loves to spread love and embodies righteousness and strong moral values. The fascinating part is even though he is in a spell of suhagan chudail his true love will always come to save him. However, what makes it different is that it will be portrayed as a relatable character, steering clear of an unrealistic depiction of a man blindly entranced by an enchantress. This is precisely what excited me most about the show – despite the fantasy premise, we will depict the supernatural characters and events as realistically as possible, unlike other fantasy shows. The audience will find Moksh a genuine, relatable character rather than a superficial portrayal.” 

    Witness love and witchcraft colliding in COLORS’ new fantasy-thriller-romance ‘Suhagan Chudail’ premiering on the 27th of May and thereafter airing every Mon-Fri at 10:30 pm only on COLORS.

  • Five shows to Discover Architectural Marvels on discovery+ to watch this World Heritage Day

    Five shows to Discover Architectural Marvels on discovery+ to watch this World Heritage Day

    Mumbai: On World Heritage Day, we commemorate the cultural and historical treasures that enrich our nation. And what better way to delve into India’s rich heritage than through the convenience of your screens with discovery+. From the divine realms explored in Dwarkadhish: Kingdom Of Krishna to the archaeological wonders unearthed by History Hunters, these intriguing shows on discovery+ serves as a reminder of the diverse tapestry of human civilization. Revealed: Humayun’s Tombstone and Ananth Anaadih Vadnagar stand as testaments to the architectural brilliance and historical significance that grace our landscapes. Meanwhile, the sacred shrine of Meenakshi Amman & The Marvel Of Madurai exemplifies the spiritual devotion and cultural heritage that bind communities together across generations. As we celebrate World Heritage Day, here are five marvellous shows on discovery+ that will leave you in awe of India’s rich history and culture:

    Dwarkadhish: Kingdom Of Krishna

    Dwarkadhish: Kingdom Of Krishna not only explores the mythical realm of Lord Krishna’s life but also showcases the vibrant landscapes and cultural heritage of the regions he traversed. From the lush pastoral lands of Vrindavan, where Krishna spent his childhood among the cowherds and gopis, to the majestic kingdom of Dwarka, adorned with sprawling palaces and temples, the series vividly brings to life the diverse landscapes and architectural wonders of ancient India. ItThe series explores Krishna’s divine powers, his relationships with his devotees and family members, and his contributions to the epic Mahabharata war. The series combines elements of mythology, drama, and spirituality to portray the captivating narrative of Krishna’s life and teachings.

    History Hunters

    History Hunters takes viewers on a captivating journey through time, exploring various historical events, mysteries, and artifacts from around the world. Hosted by passionate historians, archaeologists, and experts, the show uncovers hidden treasures, ancient civilizations, and pivotal moments in history. Each episode offers an immersive experience, blending storytelling, investigation, and exploration to bring history to life. From archaeological digs to legendary battles, this show offers a unique perspective on the past, inspiring curiosity and fascination for history among its audience.

    Revealed: Humayun’s Tomb

    This documentary show provides an in-depth exploration of one of India’s most iconic historical monuments, Humayun’s Tomb. The show delves into the rich history and architectural significance of this UNESCO World Heritage Site, which is located in Delhi, India. Through expert interviews, historical reenactments, and stunning visuals, viewers gain insights into the Mughal Empire, the life of Emperor Humayun, and the cultural significance of the tomb. The series uncovers the secrets behind the tomb’s construction, its intricate design elements, and its enduring legacy as a symbol of Mughal architecture. “Revealed: Humayun’s Tomb” offers a fascinating glimpse into the past, shedding light on the beauty and historical importance of this architectural marvel.

    Ananth Anaadih Vadnagar

    The show delves into the rich history and architectural significance of this UNESCO World Heritage Site, which is located in Delhi, India. Through expert interviews, historical reenactments, and stunning visuals, viewers gain insights into the Mughal Empire, the life of Emperor Humayun, and the cultural significance of the tomb. The series uncovers the secrets behind the tomb’s construction, its intricate design elements, and its enduring legacy as a symbol of Mughal architecture.

    Meenakshi Amman & The Marvel Of Madurai

    This series delves into the cultural heritage and religious significance of the Meenakshi Amman Temple in Madurai, Tamil Nadu, India. The program explores the mythology, history, and architectural marvels of this ancient temple dedicated to Goddess Meenakshi, an incarnation of the Hindu goddess Parvati. Through captivating storytelling, expert interviews, and breathtaking visuals, viewers are taken on a spiritual journey through the temple’s corridors, learning about its intricate carvings, towering gopurams (gateway towers), and sacred rituals. The series celebrates the temple’s grandeur and enduring legacy as a symbol of devotion and architectural brilliance.

    “From the mystical aura of ‘Meenakshi Amman’ to the historical richness of ‘Dwarkadhish: Kingdom Of Krishna’, this World Heritage Day, experience the captivating journey through ancient tales and divine realms. ‘

  • Zee 24 TAAS celebrates Ganesh Utsav with special program ‘Sukhkarta’

    Zee 24 TAAS celebrates Ganesh Utsav with special program ‘Sukhkarta’

    Mumbai: Ganesh Utsav, the vibrant and spiritually enriching festival dedicated to Lord Ganesha, is a time of immense joy and devotion in India. To further illuminate the festive spirit of this auspicious occasion, Zee 24 TAAS has announced ‘Sukhkarta,’ encouraging citizens to delve deep into the profound significance of Lord Ganesha and the divine celebration.

    ‘Sukhkarta’ brings to light the divine fervour to life through live broadcasts of sacred rituals, devotional melodies, and captivating cultural performances. It offers viewers an exclusive window into the real-time proceedings of sacred ceremonies, the soothing notes of devotional songs that touch the soul, and captivating cultural showcases.

    This extraordinary programming also offers viewers a front-row seat to witness the pilgrimage to the eight Ganesh temples in the Maharashtra state of India, each of which houses a unique idol of Lord Ganesha. Each temple has its distinct legend and history, making them as diverse as the revered murtis. Additionally, the wide audience of Zee 24 TAAS will have the opportunity to witness live coverage of the Ganesh Visarjan ceremony, where the idol of Lord Ganesha is immersed in a body of water.

    Expressing the profound sentiment of the festive season, Zee 24 TAAS editor Nilesh Khare said, “As Lord Ganesh is revered as the god of art, ‘Sukhkarta’ serves as a tribute to the artistry of life, embracing its diverse facets through the expressions of talented artists. We celebrate the creative spirit that infuses every aspect of our existence, just as Lord Ganesh inspires artistry in all of us.”

    “With ‘Sukhkarta,’ we embark on a journey to illuminate the profound cultural and spiritual significance of Ganesh Utsav. Our pilgrimage to the sacred Ashtavinayak temples symbolizes our commitment to preserving and sharing the deep-rooted traditions of Maharashtra,” further highlighted Zee Media Corp Ltd CEO Abhay Ojha.

    Beyond the cultural and spiritual offerings, ‘Sukhkarta’ on Zee 24 TAAS also featured an engaging modak contest, a delectable nod to the sweet treat cherished by Lord Ganesha.

    Co-presented by Mahindra Oja Tractor & Amrith Noni – Pain Relief Spray, ‘Sukhkarta’ is powered by Nirma Shudh Namak, special partners – Gokul, Dear Government Lottery, associate sponsors – K-Pra Foods, Mandke Hearing Services-Pune, Kirti Agarbatti & Calton Paint.

    Zee Media Corp Ltd, one of India’s leading media companies, has a strong presence in the news and regional genres, with 16 news channels in seven different languages, reaching more than 528 million viewers through its linear and digital properties.

  • Shakti Se Shiv Hai, Shiv Se Hai Shakti!

    Shakti Se Shiv Hai, Shiv Se Hai Shakti!

    Mumbai: Carrying on its 30-year legacy of regaling audiences with stories they get hooked onto and introducing characters that become India’s favourite dinner-table companions, India’s leading broadcaster, ZEE TV is all set to present a fresh, exciting drama that explores the healing power of love in a contemporary take on the Shiv-Shakti dynamic. Produced by ‘Studio LSD Productions’ and starring the dynamic duo of Arjun Bijlani as Shiv and Nikki Sharma as Shakti, ‘Pyaar Ka Pehla Adhyaya ShivShakti’ is all set to ignite everyone’s souls with its powerful narrative. Based in the spiritual capital of India – Varanasi, the show explores whether Shakti will be able to become the support system that can heal a broken Shiv through the power of love. The promos of the show have already generated a lot of buzz, leaving viewers eagerly waiting for the show which premieres on 3 July and will air every day from Monday to Sunday, at 7.30 pm on Zee TV.

    In the run-up to its launch, the channel introduced the key characters of the show in special episodes of Pyaar Ka Pehla Naam Radha Mohan called ‘Rishton Ka Mahasangam’. With both the shows being produced by Studio LSD and set to air back-to-back on the channel, the immensely popular Radha Mohan was the ideal platform to give viewers a first glimpse of the new show and a chance to immerse themselves in the enchanting world of both the narratives before the latter’s premiere.

    Apart from a differentiated introduction of its main protagonist, Zee TV also hosted a grand launch event in New Delhi where they brought to life the stories of the lead protagonists, Arjun Bijlani and Nikki Sharma, in front of the media. After the press conference, both the leads also visited prominent locations in the city, leaving fans and onlookers in awe of their star power. A bunch of fans also interacted with them and they shared a few delightful moments from their visit on their respective social media handles. 

    Zee TV business head Aparna Bhosle said, “Pyaar Ka Pehla Adhyaya Shiv Shakti is a contemporary interpretation of the Shiv-Shakti dynamic. Just like the divine forces are incomplete without each other, our leads share a symbiotic relationship, helping each other evolve and grow. We are proud to present this exciting new drama produced by Studio LSD and would like to thank the team at Dabur for their association with this show!”

    Mr. Ankur Kumar, Marketing Head- Hair Care, Dabur India Ltd. said, “We are happy to enter the cooling hair oil category with the launch of Dabur Cool King Thanda Tel. Dabur Cool King Thanda Tel is a one-of-its-kind innovative product. It has a specially designed chill tube. Inside the chill tube are peppermint & cooling crystals. The peppermint & cooling crystals along with the 11 Ayurvedic Herbs will deliver an unparalleled cooling experience. It also helps in providing relief from symptoms of daily mental and physical stress. We believe that our consumers will love the cooling sensation and benefits of this hair oil. We are taking several initiatives to make consumers aware of Dabur Cool King and we are pleased to announce Dabur Cool King’s association with Zee TV as the title sponsor of their newly launched show Pyaar Ka Pehla Adhyaya ShivShakti. Considering the large viewership of Zee TV, this association would help in building immediate awareness amongst our target consumers”

    Studio LSD Pvt Ltd producer Prateek Sharma said, “After a truly heart-warming response to Radha Mohan which continues to rule audience hearts week on week, we’re excited to collaborate once again with Zee TV and present Pyaar Ka Pehla Adhyaaya ShivShakti. Set in contemporary Varanasi, our story brings to life the adage – Shakti ke bina, shiv shav hai … Through a modern-day interpretation of the Shiv-Shakti dynamic, viewers will see how it took the healing power of Shakti’s love to mend a broken Shiv. We have an impressive ensemble cast with aptly cast actors playing the key parts, so we look forward to a tremendous response!”

    Arjun Bijlani said, “Getting a chance to play a character like Shiv, which is beautifully written and helps me showcase my range of acting, is an incredible opportunity that I couldn’t let go of. That’s actually one of the major reasons why I took up a fiction show after a gap of 4 years. I must add that the overwhelming response we received during our visit to Delhi, with fans showering us with their love and affection, only adds to my confidence that I’ve taken the right decision to return. The love and excitement shown by our fans is proof of the anticipation surrounding the show and I can’t wait to take them on an epic journey through the show”.

    Nikki Sharma said, “It’s truly a privilege for me to be a part of this incredible and beautiful tale of love and healing, which I believe will make a place in everyone’s heart. I’ve had a wonderful time with the cast and crew and we have all developed a great rapport amongst us in a short span of time. Shakti’s character has been very well written and I have got the utmost creative satisfaction while shooting for this show. In fact, I also got tons of compliments after the first promo went on air and seeing the incredible amount of love in Delhi, I was on cloud nine. It’s heartwarming to see the immense excitement for the show and we can’t wait to present the show to all our fans and followers”. 

    While the excitement around Pyaar Ka Pehla Adhyaya ShivShakti is growing day by day, stay tuned as the show will take viewers on an exhilarating rollercoaster ride with its gripping storyline and talented cast.

    Tune into the much-awaited premiere of ‘Pyaar Ka Pehla Adhyaya ShivShakti’ on 3rd July at 7.30 pm, only on Zee TV!