Category: Drama Series

  • Amazon miniTV unveils the series Ishqyapa: A love-fantasy journey!

    Amazon miniTV unveils the series Ishqyapa: A love-fantasy journey!

    Mumbai: Amazon miniTV – Amazon’s free video streaming service is set to mesmerize the viewers with its upcoming romantic series, Ishqyapa. The six-episode drama narrates the tale of two people stemming from different cultures and regions of India, and the manner in which fate brings them together in a very heartwarming and adorable way. The series takes audiences through the life of Vikram and Pui while talking about love, friendships and following their passion. Created by JAR Pictures, starring Paramvir Cheema, Nunui Rualhleng and Vinay Pathak in pivotal roles, the series will stream exclusively on Amazon miniTV within the Amazon Shopping app, on Fire TV and Play Store, for free on 1 December 2023.

    This romantic drama intertwines a wonderful story about the diversity of our culture and the importance of family values with a portrayal of society’s typical mindset along with fighting for one’s passion and love.  The drama beautifully narrates the romantic journey between Vikram, a Punjabi guy hailing from Amritsar, and Pui, a talented and beautiful musician from Mizoram with a touch of cupid’s charm. Both navigate through their challenges, collide in the middle of the road and find peace and home in each other. With a typical orthodox family, the pressure of marriage in the same community, alongside his deep passion for music and love for Pui, it will be interesting to witness how Vikram comes to grips with his life and relationships.

    Amazon miniTV head of content Amogh Dusad sharing his thoughts about the series, said, “Ishqyapa is a lighthearted romantic series that addresses significant issues like societal norms and acceptance of different cultures while narrating the love story of two very different people. The captivating twists and turns of their love story will make the audience fall in love all over again.”

    Commenting about the series, producer – Ajay G Rai, said, “We are excited to work together on this unique romantic comedy, Ishqyapa, with Amazon miniTV, which is available for free. This series further enhances our content library with a promise to entertain our viewers with authentic stories.  Ishqyapa is a captivating story, we are positive that this series will strike a chord among the viewers and pique their interest.

    Sharing his excitement for the series, actor Paramvir Cheema said, “Many individuals leave their homes to chase their dreams and encounter a complete stranger who eventually becomes a very close companion. Vikram and Pui’s story is similar, too, where they bump into each other by luck, start a beautiful journey together, and find comfort in one another while conquering their own particular obstacles.  I hope viewers enjoy this sweet romantic comedy, reminding them of their own love story.”

  • Pakistani trending show ‘Kabli Pulao’ first time on Indian television

    Pakistani trending show ‘Kabli Pulao’ first time on Indian television

    Mumbai: Zindagi, known for its commitment to fostering cultural exchange is set to unveil the latest trending Pakistani show Kabli Pulao for the first time ever on Indian television. This marks a significant milestone for Zindagi, as it embraces the Honorable Bombay High Court ruling that has lifted the ban on Pakistani artists in India. This launch is a testament to Zindagi’s ongoing efforts to celebrate artistic freedom, diversity, and the rich tapestry of stories from both sides of the border.

    Kabli Pulao is an unconventional and emotionally charged series that has garnered effusive praise for its remarkable writing, direction, and profound acting.  The celebrated Pakistani writer Zafar Mairaj has artfully spun a narrative that delves into the intricacies of human emotions under the thoughtful direction of Kashif Nisar. Taking the audiences on a heartfelt journey, experience the 18-part series starting 11th November 2023 at 10pm, Monday to Sunday only on Zindagi DTH Services Dish TV, D2h, Tata Sky, and Airtel. Moreover, two nations (India & Pakistan) will join forces and together witness the grand simulcast of Kabli Pulao’s finale only on Zindagi.

    Kabli Pulao is a masterpiece and relishes its depth through extraordinary performances from lead actors – Mohammed Ehteshamuddin and Sabeena Farooq, who have breathed life into their roles.  The show also enjoys a mesmerizing original soundtrack – Ankhain, sung by the music maestro – Ustad Rahat Fateh Ali Khan which has struck a chord with audiences and beautifully complimenting the show.

    Kabli Pulao follows the story of Haji Mushtaq aka Mohammed Ehteshamuddin an upright man from Lahore, and Barbeena, played by Sabeena Farooq, an Afghan girl in need.  The story revolves around how Haji (a simple bachelor who is in his 50s) crosses paths with a young girl Barbeena (In her 20s) in need seeking medical help for her ill mother. As the protagonist spends more time with the girl, he starts seeing the world from a different perspective and finds himself falling in love for the first time in his life.

    With its focus on refugees and empowering female characters, Kabli Pulao a show that crossed 100 million+ views and counting on Youtube, stands as a beacon of progressive storytelling, inviting viewers to connect with the characters’ experience and form a bond that transcends the screen.

    Commenting on Zindagi’s latest announcement of telecasting ‘Kabli Pulao’ in India, maverick director behind films like Superstar & Dum Mastam and TV show Sadqay Tumhare Mohammed Ehteshamuddin, who plays the lead role of Haji Sahab said, “This show brings forth the essence of love in the most unexpected and heartwarming way and showcases the power of love, the pursuit of happiness, and the blending of cultures in an inspiring narrative. It’s a beautifully written story that dives deep into the human heart. Kabli Pulao will hold a special place in my heart as this was perhaps the one of the few times where I got the chance to be in front of the camera, playing Haji Mushtaq, after being behind it for many years. It is extremely overwhelming to see the love and appreciation that the show is receiving & It brings me immense joy to see Zindagi air this show in India along with its airing in Pakistan and truly connect audiences for this heartfelt cross-border journey. I couldn’t be more thrilled to be a part of this and patiently await all the love and views from the Indian audiences.”

    Lead actress Sabeena Farooq, unlike her recent stint in the hit show Tere Bin where she played a diabolical role, will be seen in a completely different and lovable character as Barbeena in Kabli Pulao. Talking about the show’s India release, she added, “Acting in ‘Kabli Pulao’ has been an emotional rollercoaster. The depth of the characters and the realism of the story is unlike anything I’ve worked on before. It’s a privilege to be part of a project that showcases love’s ability to transform lives. The distinctive storyline is beautifully reflected throughout the show and I’m certain that it’ll leave a mark on everyone who watches it. I can’t wait for the Indian viewers to embark on this emotional journey with us as Kabli Pulao immerses the audience in an authentic world that feels close to home.”

    Director Kashif Nisar said, “Kabli Pulao’ is a departure from the ordinary, an exploration of love and life. Creating complex stories that resonate with the audience has always been my passion. ‘Kabli Pulao’ allowed me to craft a narrative that combines the richness of human emotions with the allure of culinary traditions. My mission was to create a show that remains faithful to the essence of storytelling. Kudos to Sabeena and Mohammed for meticulously portraying the raw and intricate emotions that love entails, their performances resonated with viewers on an emotional level, leaving an indelible mark with each scene. I am exceptionally proud to present Kabli Pulao to both the Indian and Pakistani audiences together as Zindagi conducts the grand finale simulcast for the first time ever on television. To conclude, our team also extends deepest gratitude to Zindagi for bridging the gap by providing cross-border content and opening new horizons for artists.”

    Get ready to embark on Kabli Pulao starting 11 November, at 10 pm on Tata Play (Channel no. 154) Dish TV and D2h (Channel no. 117), and Airtel TV (Channel no. 102).

  • Nazara’s ‘Beti Humari Anmol’ empowers ‘Little People’

    Nazara’s ‘Beti Humari Anmol’ empowers ‘Little People’

    Mumbai: Set in the quaint town of Dhanbad, Jharkhand, the story revolves around Anmol, a resilient young woman navigating societal norms that often hinder the progress of girls in areas like education, career choices, and marriage. Anmol, though possessing all the qualities of a 21st-century successful woman, faces neglect and rejection solely due to her height.

    Amidst these hurdles, Anmol’s unwavering confidence empowers her to confront the hostility from society, even in the face of an unfavorable marriage. Undeterred, she emerges triumphant, ultimately achieving the esteemed position of a doctor at the same hospital where her father serves as a custodian.

    Anmol’s story resonates deeply, illustrating how an indomitable spirit can overcome any obstacle in life. Julie Aslam takes on the role of Anmol, while Pratham Kunwar portrays Rishi. Renowned actor Rani Chatterjee also plays a significant character in the show.

    Reflecting on her portrayal of Anmol, Julie Aslam expressed, “I hope viewers appreciate my character and the show, as it’s not just a romantic or family drama, but a genuine account of a girl who achieved her dreams against all odds.”

    After previously portraying negative characters on television, Pratham Kunwar, who plays Rishi, stated, “Every actor aspires to carry a show on their shoulders. When I began, I lacked confidence, so I took on finite roles to grasp this medium, work ethic, discipline, and craft. Today, I am prepared and grateful to lead, portraying a boy-next-door who stands up for what’s right. Hopefully, I’ll also win a few hearts.”

    The show is scheduled to air every Monday to Friday at 9:00 pm, starting from the 6 November, 2023.

  • Zee Theatre presents Manto’s ‘Mammad Bhai’ in ‘Koi Baat Chale’

    Zee Theatre presents Manto’s ‘Mammad Bhai’ in ‘Koi Baat Chale’

    Mumbai: Zee Theatre is all set to captivate audiences with the dramatic reading of Saadat Hasan Manto’s story ‘Mammad Bhai’. Directed by Seema Pahwa and narrated by Vineet Kumar, this story is part of the acclaimed literary anthology, ‘Koi Baat Chale.’  The story revolves around a mafioso of Arab Gully in Mumbai who couldn’t bear to part with his dagger or his moustache. When life forces him to give up both, how does he cope without the symbols that defined his identity? Watch the reading to discover the answer to that intriguing question.  It will be aired on 27 October 2023 on Airtel Theatre, Dish TV Rangmanch Active and D2H Rangmanch Active.
     

  • Zee TV’s Kundali Bhagya welcomes the Zee Kutumb for a Diwali extravaganza

    Zee TV’s Kundali Bhagya welcomes the Zee Kutumb for a Diwali extravaganza

    Mumbai: Zee TV is gearing up to bring special content for its viewers this Diwali. A time of new beginnings, Zee TV invites its audience to join in a grand celebration during its primetime lineup. Channel’s popular show, Kundali Bhagya, has consistently captivated viewers with its compelling story and memorable characters, such as beautiful Shraddha Arya a.k.a Preeta, the charismatic Shakti Anand as Karan, Manit Joura as Rishabh, and Anjum Fakih as Shrishti and the new generation Paras Kalnawat as Rajveer, Sana Sayyad as Palki, and Baseer Ali as Shaurya, Kundali Bhagya that have become household names.

    In the recent episodes, viewers are eagerly following Karan’s quest to locate Preeta, who disappeared from his life two decades ago. On 7 November, the excitement will reach its peak as the Luthra family will welcome Preeta after twenty long years. The Luthra House will be the epicentre of this spectacular event as the channel will light up the television screens with a grand Diwali celebration in its popular show Kundali Bhagya. A night brimming with entertainment, thrill, and a succession of surprising turns that will keep you gripped from 9:30 PM onwards till midnight.

    What sets this Diwali celebration apart is the coming together of some of the most beloved families from the Zee Kutumb. The stage will be set on fire with electrifying performances from your favourite actors. Their fiery performances are guaranteed to dazzle and entertain you thoroughly.

    Zee TV business head Aparna Bhosle, “The entire country is in festive fervour during Diwali and spending quality time with family becomes the top priority. Hence, we have planned a lot of exciting offerings during this period for our viewers to bond with their loved ones and enjoy a shared viewing experience at home. Along with the dramatic high points across our shows, we’re also bringing a special event of Kundali Bhagya filled with a lot of entertainment and dance performances by the Zee Kutumb artists.”

    As the anticipation for this grand Diwali event builds, the Kundali Bhagya family promises an evening full of heartfelt emotions, surprises, and joy, a celebration that cannot be missed.

    Watch the extraordinary Grand Diwali celebration on Zee TV’s Kundali Bhagya on November 7th, 2023, starting 9:30 PM!

  • IndiaCast Media all set to visit MIPCOM ’23

    IndiaCast Media all set to visit MIPCOM ’23

    Mumbai: IndiaCast Media Distribution Pvt Ltd, a joint venture between Viacom18 and TV18, will be showcasing the best of Indian content at MIPCOM ‘23. With an impressive library of over 40,000 hours of content, IndiaCast is one of the leading Indian networks for diverse syndication content, reaching audiences in more than 135 countries through adaptation in over 35 international languages.

    From the flagship Hindi general entertainment channel, ‘Colors’, IndiaCast offers a wide range of Indian series, including women-centric shows, love stories, drama series, and telenovelas. Their rich collection of animation series from Nickelodeon India, the number 1 kids’ channel in India, surpasses the likes of other channels in the category.

    In addition to the impressive lineup, IndiaCast boasts a captivating selection of factual entertainment content from HistoryTV18, along with innovative and engaging formats from MTV India. The content from the network’s immensely popular OTT app, Jio Cinema, offers a unique collection of edgy, thrilling, short-format shows that are sure to captivate global viewers. To top it all off, the vast catalog of movies from Viacom Motion Pictures, Jio Studios, and more, providing an unparalleled cinematic experience are crowd favorites at global markets.

    IndiaCast Media executive vice president and head of international business Govind Shahi said, “Our extensive product catalogue is a testament to our commitment to delivering high-quality content across various genres. We are excited to announce our presence at MIPCOM ‘23 and warmly invite everyone to join us to explore potential collaborations and evaluate how our remarkable content can add value to your offerings.”

    You can find IndiaCast at booth P-1/ K-51 from 16 – 19 October 2023 at MIPCOM ’23. 

  • Sony SAB launches ‘Pashminna – Dhaage Mohobbat Ke’, a classic tale of love

    Sony SAB launches ‘Pashminna – Dhaage Mohobbat Ke’, a classic tale of love

    Mumbai: Sony SAB, renowned for its purpose-led storytelling with a focus on heartwarming content for the entire family, embarks on an exciting journey with the debut of its latest show, ‘Pashminna – Dhaage Mohobbat Ke’. This captivating series promises to enthrall audiences with its unique plot, set against the picturesque backdrop of Kashmir, unfolding a classic love story between two individuals from diverse walks of life.

    ‘Pashminna – Dhaage Mohobbat Ke’ showcases Pashminna as a lively girl with an undying spirit as she aspires to craft her own love story. The show presents a fresh and compelling perspective on love, delving into the complexities of relationships amidst the enchanting landscapes of Kashmir. The narrative of Pashmina revolves around the Suris and Kauls, featuring Isha Sharma as Pashminna Suri, Gauri Pradhan as Preeti Suri, and Nishant Malkani as Raghav Kaul, among others.

    At the heart of this captivating story is Pashminna, a girl from Kashmir, who is brimming with love, enthusiasm, and positivity. She helps her mother rent her houseboat to tourists visiting Kashmir. Pashminna’s life takes an exciting turn when she crosses paths with Raghav, a successful businessman from Mumbai with contrasting beliefs about love, setting the stage for a clash of ideologies.

    Pashminna boasts of an exceptional star cast featuring Hiten Tejwani as Avinash, Raghav’s mentor and a person with a past in Kashmir and Angad Hasija as Paras, Pashminna’s friend, which further adds to this unmissable television experience. As the episodes unfold, the audience will witness a large-screen cinematic experience brought to the television that will keep them hooked to their screens.

    Sony SAB business head Neeraj Vyas: “Sony SAB has always been committed to delivering content that tugs at the heartstrings and leaves a lasting impact. Our goal with ‘Pashminna’ is to provide television audience a cinematic experience that is usually associated with the big screen. This show is a testament to our dedication to bringing unique and impactful storytelling to our audience.”

    Alchemy Films producer Siddharth Malhotra: “Through this show, we aim to bring back the classic romance of the 80s and 90s, allowing viewers to relive the love stories from the past. ‘Pashminna’ showcases Kashmir in an authentic way and highlights its rich diversity. I’m excited for viewers to join us on this memorable journey with the show.”

    Isha Sharma, essaying the role of Pashminna Suri: “Hailing from Himachal Pradesh, I’ve always had a deep affinity for the mountains. Now, with ‘Pashminna,’ I have the privilege of combining my love for mountains with a narrative that holds deep significance to me. Pashminna is a character I deeply resonate with, and I believe audiences will too. She’s a spirited young woman with a dream of writing her own love story, and the backdrop of Kashmir adds an enchanting layer to our narrative. I can’t wait for viewers to embark on this heartfelt journey with us.”

    Nishant Malkani, portraying the character of Raghav: “Kashmir has always been a dream location for any artist, and ‘Pashminna’ has given us the opportunity to showcase its grandeur. It feels great to be part of a show on television that has elements of classic romance. Kashmir’s charm is one-of-a-kind, and filming here is truly enriching. The team has put in a lot of effort to make this show a visual treat for the audience.”

    Sony SAB’s Pashminna – Mohobbat Dhaage Ke hits your television screens on 25 October airing Monday to Saturday at 7:30 pm.

  • Sony Entertainment Television presents “Kavya – Ek Jazbaa, Ek Junoon” breaking stereotypes

    Sony Entertainment Television presents “Kavya – Ek Jazbaa, Ek Junoon” breaking stereotypes

    Mumbai: Continuing its legacy of compelling storytelling brought to life by powerful characters that break the mold on Indian television, Sony Entertainment Television is all set to launch its next fiction offering – “Kavya – Ek Jazbaa Ek Junoon”. A reflection of women’s strides in contemporary times, the show stars Sumbul Touqeer Khan in the titular role as Kavya Bansal, who is driven by the sole purpose to be an IAS Officer and serve the common man. With its riveting take on societal dynamics, dreams, and relationships – the show premieres tonight at 7.30 pm and will air every Monday to Friday on Sony Entertainment Television.

    Kavya symbolises fearlessness and determination, and this coming-of-age story chronicles her courageous journey of facing challenges with an unwavering resolve, of asking tough questions and staying focused on her purpose in being an IAS officer who can help less privileged citizens. The show also sparks contemplation on why some men may find it challenging to support a woman’s career aspirations.

    Sumbul is joined by Mishkat Varma, who masterfully portrays Adhiraj, a brilliant mind blessed with captivating charm. Adhiraj ardently champions the cause of feminism, wholeheartedly celebrating women’s achievements, and he crosses paths with Kavya at the civil service academy. Anuj Sullere breathes life into Shubham, Kavya’s estranged fiancé who is a character entangled in the complexities of love and ambition.

    “Kavya – Ek Jazbaa Ek Junoon” takes its audience on a profound exploration of various characters and their nuances. The show is poised to be an engaging addition to Sony Entertainment Television’s programming lineup, offering a distinctive fusion of drama, romance, and societal commentary.

    Sony Entertainment Television, Sony SAB, PAL, and Sony MAX movie cluster business head Neeraj Vyas: “Kavya – Ek Jazbaa, Ek Junoon” is about shattering stereotypes and reflects women’s strides in contemporary times. This show is an ode to inspiring women who are driven by their goals and have successfully made a mark for themselves in fields like civil service, politics, business, and entertainment, amongst others. We have always been at the forefront of curating novel content and this progressive narrative of Kavya being an aspirant to becoming an aspiration of millions deserves to be told.”

    Kavya – Ek Jazbaa, Ek Junoon producers Tony Singh and Deeya Singh:

    We are very excited to bring viewers a story that entertains and inspires with ‘Kavya – Ek Jazbaa, Ek Junoon’. Women today are independent, goal-oriented, and confident about their achievements, and the sky is her limit. We are delighted to join hands with Sony Entertainment Television for this show that emphasizes how a woman can unapologetically choose her life direction and stay committed to a larger purpose despite the hurdles she faces.

    “Kavya – Ek Jazbaa, Ek Junoon” premieres tonight and will air every Monday to Friday at 7.30 pm exclusively on Sony Entertainment Television.

  • Applause Entertainment and Zindagi’s ‘Farar’ set for Chicago South Asian Film Festival 2023 premiere

    Applause Entertainment and Zindagi’s ‘Farar’ set for Chicago South Asian Film Festival 2023 premiere

    Mumbai: A riveting story of human emotions, Farar is set for its grand world premiere at the prestigious 14 Annual Chicago South Asian Film Festival 2023 as the Marquee web series of the festival. The first collaboration under the landmark partnership of Applause Entertainment and Zindagi, Farar’s global premiere is a strong reinforcement of bridging cross-border gaps and creating universally relatable South Asian content.

    The show based on the themes of friendship, freedom and hope is directed by Mehreen Jabbar & will be screened on Saturday, 23 September as part of the four-day festival program. The premiere will be attended by producers Shailja Kejriwal and Umnia Iftikhar, director Mehreen Jabbar and lead actress Sarwat Gilani. The series also features Mariam Saleem & Maha Hasan and is set in the sprawling city of Karachi, Pakistan.

    Expressing her excitement, lead actor Sarwat Gilani says, “As an actor, being part of Farar has been an incredible journey of exploration and dedication. This show is not just a story for us; it’s a piece of our souls, a representation of the rich emotions that connect us as humans. As ‘Farar’ gets ready for its premiere at CSAFF’23, my heart is brimming with happiness. This compelling storyline, delicately weaving the tapestry of female friendships and triumphing over obstacles, is now set to captivate and resonate with audiences worldwide.’’

    Recognised as one of the most prolific directors from Pakistan, director Mehreen Jabbar adds, “I am thrilled to have our series premiere in Chicago. This vibrant city not only has a thriving South Asian diaspora but also houses a festival that has consistently championed diverse genres and formats. In a time marked by divisions and jingoism, it is truly heartwarming to see the convergence of two of the world’s largest South Asian nations, uniting in celebration of the art of storytelling.”

    Reflecting on this significant milestone,  Zee Entertainment Enterprises Ltd.’s chief creative officer (special projects), Shailja Kejriwal said, “Personally, nothing gives me greater joy than seeing content from our subcontinent reach a world stage. Farar’s premiere at CSAFF is extra special as it is our first collaboration with Applause Entertainment.  The potential for South Asian content is unmatched, and we are so thrilled to have such an amazing partner and such brilliant teams on board this journey with us”.

    Producer Umnia Iftikhar added “Bringing Farar to Chicago South Asian Film Festival is a moment of immense pride and gratitude for our entire team. This show is a labour of love, a convergence of passion and storytelling. As we premiere here amidst the world, we hope Farar resonates with the universal emotions that bind us all. The power of storytelling lies in its ability to bridge cultures and ignite conversations, and we are thrilled to share our narrative with this wonderful audience.”

    Presented by Applause Entertainment, a Zindagi original Farar, a six-part series, tells the story of three independent women who are navigating the complexities of modern life. The series highlights the universal human experiences of friendship, love, and personal growth, while simultaneously tackling issues such as societal pressures, identity, taboos, and body shaming.

    Earlier this week, in a groundbreaking move, Applause Entertainment and Zindagi announced their strategic partnership to energise investment in South Asian content creation that connects with today’s diverse global audience.

  • Zee TV brings a new show – ‘Kyunki… Saas Maa, Bahu Beti Hoti Hai’

    Zee TV brings a new show – ‘Kyunki… Saas Maa, Bahu Beti Hoti Hai’

    Mumbai: Bringing stories that have resonated beautifully with Indian audiences over the last three decades, Zee TV is all set to present viewers with yet another thought-provoking fiction show – ‘Kyunki… Saas Maa, Bahu Beti Hoti Hai’. The story will take viewers to Gujarat, where amidst a vibrant Navratri celebration, a storm begins to brew within the Rajgaur family of Surat when the youngest bahu – Hetal seeks separation. This unexpected turn of events leaves Ambika, the eldest bahu devastated, as it has been her top-most priority to keep the family together. With an intense desire to disprove her sister-in-law’s belief that ‘Saas kabhi maa, aur Bahu kabhi beti nahi ban sakti’, Ambika, in a unique step, adopts a baby left at the doorstep of their family orphanage and plans to raise her – not as a beti but as a future bahu who’ll keep the family together. Produced by Guroudev Bhalla Screens LLP, this intriguing narrative is all set to keep the audience hooked as it premieres on 18 September and airs every day at 6:30 pm, only on Zee TV!

    Featuring an exciting ensemble cast of actors like Manasi Joshi Roy and Navika Kotia, the story is set in the beautiful city of Surat. Manasi Joshi Roy will be seen essaying the role of the strong-willed Ambika, who lives by the principle that naye vicharon ke saath aage badhna achha hai, lekin hume apne barson se chale aa rahe sanskaron ko kabhi nahi bhulna chahiye. She adopts Kesar at a tender age and hopes to get her married to her son with her consent, of course, when both of them are mature enough to decide for themselves. Navika Kotia, who made quite an impact with her role in English Vinglish, will be seen essaying the role of Kesar who grows up to be an affable girl. She is ambitious but knows how to balance her own dreams along with the dreams of her family. What’s more is that she has a ‘never give up’ attitude as she believes ‘ya toh jeet loge, ya toh seekh loge’.

    While the show has already created a lot of chatter on social media after its first promo went on air, Kyunki… Saas Maa, Bahu Beti Hoti Hai was recently launched in Mumbai through a captivating media experiential on the sets of the show, where the actors made an auspicious beginning through an Ambe Maa ki Maha Aarti. The leads then took the media contingent for a walk through of the sets. The experience continued with a delectable feast, where the attendees indulged in a traditional Gujarati Thali with local delicacies from Surat.

    Zee TV business head Aparna Bhosle said, “Our next fiction show revolves around a landmark step taken by a strong woman who adopts and raises a child, not as her daughter, but as someone she hopes will be her daughter-in-law in the future. Her intent is to inculcate the right values that’ll make her an ideal bahu capable of keeping the family together. Rooted in core family values and emotions that form the bedrock of our Indian culture, we hope the story connects with audiences.”

    Producer Guroudev of Guroudev Bhalla Screens LLP said, “This is our first association with Zee TV, and we are delighted to present this fresh concept. Kyunki… Saas Maa, Bahu Beti Hoti Hai is an intense family drama where a mother adopts a girl child to be her ‘Bahu’ when she grows up. The story explores what leads her to do something so unique and all that transpires after this first-of-its-kind move. We have some stellar performances on board with veterans like Manasi Joshi Roy, Gopi Desai and Dolphin Dubey playing pivotal parts and an impressive debut by Navika Kotia as the leading lady of our show. With this novel narrative, we hope to touch hearts and entertain the audience.”

    Manasi Joshi Roy said, “I’m very happy to be playing a central character in an unique show like Kyunki… Saas Maa, Bahu Beti Hoti Hai. Ambika is a layered, author-backed role that any actor would aspire to play as it enriches you as a performer. The entire gamut of emotions that Ambika goes through will make the audiences root for her throughout her journey. As an actor I’m extremely excited to get into her skin & become Ambika!”

    Navika Kotia said, I am thrilled to bag my first lead role with this show, and I will forever be grateful to Zee TV as well as my production team for giving me this opportunity. Playing Kesar is really enjoyable as I am just like her in real life when it comes to balancing work and personal life. The concept has never been explored on television before and I am sure the audience will connect with the characters as well as the message of the show that every Mother and daughter-in-law can be just like Maa Beti at the end of the day.”

    Presenting an intriguing tapestry of intense emotions and delicate human relationships, Kyunki… Saas Maa, Bahu Beti Hoti Hai will surely keep the audience glued to their TV screens. Tune into the show every day at 6.30 pm, starting 18 September, only on Zee TV!