Category: Viewership

  • BARC week 10: Bhojpuri Dhamaka Dishum replaces Dabangg in Bhojpuri market

    BARC week 10: Bhojpuri Dhamaka Dishum replaces Dabangg in Bhojpuri market

    MUMBAI: In week ten of BARC India ratings, Bhojpuri Dhamaka Dishum replaced Dabangg in fifth position. Zee Punjabi and Colors Kannada jumped to second position in Punjabi and Kannada markets, respectively. Zee Keralam also jumped to third position in the Malayalam market. However, Gemini TV slipped down to fourth position from second in Telugu market. No changes were observed in the Gujarati, Marathi and Tamil markets.

    In the Bangla market, Star Jalsha, Zee Bangla, Jalsha Movies, Colors Bangla and Sony Aath were the top five channels in week ten of BARC India ratings.

    Bangla

    Rank Channel Name Weekly Impressions (000s) sum
        Week 10
    1 STAR Jalsha 330259
    2 Zee Bangla 312088
    3 Jalsha Movies 73424
    4 Colors Bangla 60896
    5 Sony Aath 60144
    WB (U+R): NCCS All : 2+ Individuals, 

    In the Bhojpuri market, Bhojpuri Cinema, Big Ganga, Zee Biskope, B4U Bhojpuri and Bhojpuri Dhamaka Dishum were the top five channels in week ten of BARC India ratings.

    Bhojpuri

    Rank Channel Name Weekly Impressions (000s) sum
        Week 10
    1 Bhojpuri Cinema 64990
    2 Big Ganga 49768
    3 Zee Biskope 44046
    4 B4U Bhojpuri 42129
    5 Bhojpuri Dhamaka DISHUM 15650
    Bihar/Jharkhand (U+R) : NCCS All : 2+ Individuals, 

    In the Gujarati market, Colors Gujarati Cinema, Colors Gujarati, ABP Asmita, TV9 Gujarati and News18 Gujarati were the top five channels in week ten of BARC India ratings.  

    Gujarati

    Rank Channel Name Weekly Impressions (000s) sum
        Week 10
    1 Colors Gujarati Cinema 28981
    2 Colors Gujarati 21983
    3 ABP Asmita 9885
    4 TV9 Gujarati 9631
    5 News18 Gujarati 7839
    Guj / D&D / DNH (U+R): NCCS All: 2+ Individuals, 

    In the Kannada market, Zee Kannada, Colors Kannada, Star Suvarna, Udaya TV, and Udaya Movies were the top five channels  in week ten of BARC India ratings.  

    Kannada

    Rank Channel Name Weekly Impressions (000s) sum
        Week 10
    1 Zee Kannada 464604
    2 Colors Kannada 219415
    3 Star Suvarna 216641
    4 Udaya TV 211095
    5 Udaya Movies 145395
    Karnataka (U+R) : NCCS All : 2+ Individuals, 

    In the Malayalam market, Asianet, Mazhavil Manorama, Zee Keralam, Flowers TV and Surya TV, were the top five channels in week ten of BARC India ratings  

    Malayalam

    Rank Channel Name Weekly Impressions (000s) sum
        Week 10
    1 Asianet 302142
    2 Mazhavil Manorama(v) 89661
    3 Zee Keralam 78362
    4 Flowers TV 75316
    5 Asianet Movies 63418
    Kerala (U+R) : NCCS All : 2+ Individuals, 

    Zee Marathi, Colors Marathi, Star Parvah, Fakt Marathi and ZeeTalkies were the top Marathi channels in week ten of BARC India ratings  

    Marathi

    Rank Channel Name Weekly Impressions (000s) sum
        Week 10
    1 Zee Marathi 269087
    2 Colors Marathi 197203
    3 STAR Pravah 162004
    4 Fakt Marathi 113389
    5 Zee Talkies 101505
    Mah/ Goa (U+R) : NCCS All : 2+ Individuals, 

    PTC Punjabi, Zee Punjabi, Pitaara TV,  Maha Punjabi and DD Punjabi were the top five channels in week ten of BARC India ratings.  

    Punjabi

    Rank Channel Name Weekly Impressions (000s) sum
        Week 10
    1 PTC Punjabi 52896
    2 Zee Punjabi 42394
    3 Pitaara TV 40756
    4 Maha Punjabi 29205
    5 9X Tashan 16221
    Pun / Cha (U+R): NCCS All: 2+ Individuals,

    Sun TV, Star Vijay, Zee Tamil, KTV and Star Vijay Super were the top five channels in week ten of BARC India ratings.   

    Tamil

    Rank Channel Name Weekly Impressions (000s) sum
        Week 10
    1 Sun TV 851946
    2 STAR Vijay 456893
    3 Zee Tamil 411637
    4 KTV 259095
    5 STAR Vijay Super 108190
    Tamil Nadu/ Puducherry (U+R) : NCCS All : 2+ Individuals, 

    Star Maa, Zee Telugu,  ETV Telugu, Gemini TV, and  Gemini Movies were top five Telugu channels in week ten of BARC India ratings.  

    Telugu

    Rank Channel Name Weekly Impressions (000s) sum
        Week 10
    1 STAR Maa 686222
    2 Zee Telugu 424836
    3 ETV Telugu 414995
    4 Gemini TV 386733
    5 Gemini Movies 185469
    AP/ Telangana (U+R) : NCCS All : 2+ Individuals, 
  • News channels gain more eyeballs amid corona pandemic in week 10 of BARC

    News channels gain more eyeballs amid corona pandemic in week 10 of BARC

    MUMBAI: The viewership pattern of news channels across genre has improved marginally during the tenth week of Broadcast Audience Research Council (BARC) as compared to the previous week. The Hindi category news channels grew by around 15 per cent, whereas English advanced by 18 per cent.

    All thanks to the novel coronavirus, the viewership this week (7-13 March) grew as the audience was glued to the news TV screens to get the timely update of the virus and the rising infected cases in India. 

    News channels, in week nine (29 February to 6 March), couldn’t maintain the shine from week eight when the virus had entered India earlier this month and the rising cases have made people consume more news as it is the only authentic source of information.

    TV Today Network’s Aaj Tak (Hindi) and India Today (English) news channels have grown by over 24 per cent in terms of viewership in the current week as compared to the last.

    In the straight tenth week, Aaj Tak has ranked at the first position in the top five Hindi news channels list with 1,53,379 weekly impressions in week ten as compared to 1,23,507 impressions in week nine. While maintaining its third position in the top five English news channels list, India Today has recorded 362 weekly impressions this week versus 291 in the earlier.

    Regaining its second spot in terms of viewership, Zee Entertainment Enterprises’ Hindi news channel Zee News grew marginally by around 14 per cent to 1,14,390 weekly impressions in week ten as against 1,00,538 weekly impressions in week nine of BARC.

    Network18’s Hindi news channel News18 India has improved its performance in terms of viewership and rank. The channel that jumped one position up to the third spot, grew by around 13 per cent to 1,12,125 weekly impressions this week as compared to 99,504 impressions in week nine.

    Similarly, falling two positions down at fourth rank, India TV failed to maintain its shine but has marginally grown by over 6 per cent, in terms of viewership, to 1,09,363 impressions as compared to 1,02,710 weekly impressions in the previous week.

    Being at the last position since the last three weeks of BARC, Republic Media Network’s Hindi News channel Republic Bharat has grown by over 14 per cent to 97,200 weekly impressions in the current week as against 85,184 impressions in the earlier week.

    In the English category, the undefeated Republic TV has still maintained its number one position in the list of top five channels. The channel gained over 17 per cent to 692 impressions in week ten as compared to 589 impressions in week nine of BARC. Similarly, remaining firm at its second position Times News Network’s English news channel Times Now grew by over 20 per cent, in terms of viewership, to 501 impressions in the current week versus 416 impressions in the previous week.

    The government-owned English news channel DD India and Network18’s English news channels CNN-News18 have retained their previous week’s fourth and fifth positions, respectively. The former marginally grew by around 12 per cent to 248 weekly impressions, whereas the latter advanced by over 13 per cent to 232 weekly impressions in the current week of BARC.

    With the rising coronavirus cases and the situation being grimmer, the viewership pattern of news channels is likely to increase. The major growth in terms of viewership is expected to come from business news channels amid the stock market crash in the ongoing week due to the virus scare.

  • Zee Telugu’s ‘Babu Gari Intlo Butta Bojanam’ celebrates Ugadi

    Zee Telugu’s ‘Babu Gari Intlo Butta Bojanam’ celebrates Ugadi

    MUMBAI: The festival of Ugadi brings families and loved ones together to ring in the New Year and celebrate new beginnings. This unique day is marked by day-long festivies, symbolizing the beginning of Telugu Calendar. Leading GEC Zee Telugu celebrated this festival with much enthusiasm this year, with an all exclusive event ‘Babu Gari Intlo Butta Bojanam’ with Nagababu, Anasuya Bhardwaj, Niharika Konidela and Tarun Master among others. With sensational performances by the stars from the channel, the event will be telecast on Sunday, 22nd March from 10 AM, only on Zee Telugu and Zee Telugu HD.

    Zee Telugu’s most cherished anchors, Pradeep Machiraju and Ravi added to the entertainment quotient by hosting this exceptional event. Pradeep and Ravi took this opportunity to welcome the stars, bringing them together to celebrate the festival with a blend of fun activities and traditional games along with a unique set of performances by the stars.

    There was a surprise element in the show when Anushka Shetty, made an unexpected appearance. Not only was she seen playing pranks with Anchor Ravi but also joining in the festivities with others. Additionally, there was a splendid act by Raghu Master and Johnny Master along with Chandra which had the special guests in splits.

    The festival celebration included the Ugadi lunch with the Nagababu, Niharika Konidela, Tarun Master, Raghu Master, Johnny Master and the beautiful Anushka Shetty who fed ‘Laddu’ to Pradeep and Ravi. The festive lunch had a variety of mouthwatering dishes such as Poornalu, Pootarekulu, Gaarelu, Pulihora, Ugadi Pachadi, Ulaava Chaaru, Pappu Chaaru, Gutthivankaya Curry and Challa Mirchi among other delicious food platters.

    The event also consisted of many fun games. Niharika Konidela performed a skit with ‘Gully Boys’, from the Adhirindi team. Anchor Ravi’s performance with his daughter made Nagababu and Niharika emotional along with the rest of the Zee Telugu family.

    The episode also includes an exceptional performance by Anasuya Bhardwaj on the journey of Mahanati Savitri which was applauded by the Zee Telugu Kutumbam. Additionally, Bithari Sathi’s attempt to woo the beautiful Anushka with the ‘Jejamma’ song from her film Arundhati impressed Anushka so much that she confessed to being his biggest fan.

  • A film series on Bengal tigers and an iconic conservation story we must know

    A film series on Bengal tigers and an iconic conservation story we must know

    I am a chartered accountant and a wildlife filmmaker based in India. I have been involved in conservation work for more than a decade and in 2007 decided to make films so that pertinent human-earth stories could reach audiences. 

    Well, how did our new series ‘Emerald Forests – Return of the Tigers’ happen! (The 40-minute-long, 2-part documentary series releases on EPIC Channel on 21 March 2020 at 12 pm and 8 pm). We were working on one of our tiger film projects in central India, and one winter, I decided to travel further north and spend time in an exotic jungle called Panna Tiger Reserve that is tucked away within an ancient forest created by prehistoric volcanic eruptions. On this sojourn, as a director-cinematographer-writer, I was enthralled by Panna's panoramic beauty! I knew that a few years back, Panna had lost almost all its tigers, more than 40 of them due to human- related causes, and since then tigers had again been reintroduced to this forest. But the scale and enormous success of the reintroduction truly came to light during conversations with folks who lived around the park, especially as everyone sang praises of a senior officer who inspired this story in the first place: R Sreenivasa Murthy. With my work in conservation for the past decade, I know the odds stacked against forests, but to see such a fantastic transformation at Panna Tiger Reserve and the motivation level of its department was really fascinating. This was a film with an iconic story that had to be made for the world to see. I wanted to find out so much more and began spending time at Panna, understanding its landscape, wildlife and how a story could shape up. A story about the return of tigers had to have genuine footage of the resident tigers at Panna Tiger Reserve.

    Apart from the broadly understood tiger behaviour, each tiger had its own personality and routine, and to do real justice to its behaviour we needed to spend months in this forest. We had begun to gain initial footage and a broad script began falling into place. By this time it was felt that a film could surely be made. Greatly inspired, I wanted to meet and spend time with Murthy, who is now additional principal chief conservator of forest, biodiversity. Murthy was appointed the Field Director of Panna Tiger Reserve back in 2009 after the tigers were lost, to lead the efforts for the reintroduction of tigers. He and his team faced many challenges including ensuring the introduced tigers settled well and were safe. Eventually the efforts became a huge success as new cubs were born and Panna today has more than 50 tigers. These were the heroes responsible for the return of the tigers to Panna and our film project’s inspiring journey with Murthy began. During the progress of the project Murthy was kind enough to share with us for the first time in public domain images from those historic days, especially of the arrival of the first litter of cubs in deep gorges, and many more moments which are in our documentary series Emerald Forest. 

    Meanwhile, our earlier Elephant Film “Bastion of the Giants” which is an internationally acclaimed multi-awarded film, after broadcast across the World, had also begun its broadcast tie-up in India with EPIC Channel in association with AnimationXpress. Subsequently, when EPIC began DocuBay, an international documentary-streaming platform, they approached us through AnimationXpress to stream Bastion of the Giants on their Docubay platform. I was also now considering pitching our Panna film to a broadcast partner and that is when, as producer of Emerald Forest, our film company Brave Age Films associated with producers Rashmmi Menon and Sunita Menon of AsuRe Productions and EPIC Channel came on board as commissioners of the documentary series Emerald Forests – Return of the Tigers.

    Panna National Park has alluring visuals at every turn, and at almost every second, these Emerald Forest reveal a wide array of wildlife species like crocodiles, leopards, critically endangered vultures, Chinkara, Chausingha and many more, with Bengal Tigers on top of Panna's jewel crown.

    As we continued filming, the vision for Emerald Forest and how the shots should appear on screen were firmly imprinted in my mind as we moved along the river, plateaus, stunning gorges, steep cliffs, valleys, ravines and tall canopies. These visuals had to now be imprinted on to the camera sensors just the way the mind saw them or even from the perspective of a moving animal. In other projects we are using custom-built cranes to get this motion, but at Panna Tiger Reserve, especially at the edges of cliffs and on the river, such equipment would be unwieldy, so we used gimbals and compact electronic cranes allowing the cameras to reach beyond the edges of the cliffs and also have sweeping motions as one can see throughout the 2-part Emerald Forest series: whether it is the camera swooping across the waterhole Panna Seha or then visuals gliding across the famous gorge Dudhwa Seha. Another aspect was keeping the support crew safe, for example on top of steep gorges, even while trying not to provoke hordes of buzzing bees. To get the wide landscapes of the park and the sense of timelessness, we have used many filming techniques including hyperlapses, even when the cameras were in the air. We also used similar filming techniques in our other film on EPIC Channel- Wetlands-Miracles in Mumbai, for which we had to film from moving speed boats.

    Unlike many other National Parks with wider open landscape, Panna has an undulating terrain with many well tucked-away oases that tigers can settle into. Fortunately with our years of work with the tigers, we were able to understand their movement patterns to some extent. The jungle has its own senses, in terms of the eyes and ears of prey animals like deer, langurs and more that can see big cats in dense vegetation even before we can. As wildlife trackers, we are attuned to hearing these animals’ alarm calls and look for other signs that a predator has moved in the area. In Panna Tiger Reserve too, soon enough, the tigers started revealing themselves. At times we waited for days in anticipation of the opportune moment with cameras and angles ready to capture the window of a few seconds with the tigers and their activities. The other mysterious big cat-leopards also began showing up for our lenses. 

    These sightings are also a testament to the good work that continues to be carried on by current field director Krishan Singh Bhadauria, who also runs villager education programmes with organisations like Last Wilderness Foundation who have done ground-breaking work with forest communities like the Pardhis.

    Most of Panna Tiger Reserve's hidden charms are out of bounds, like in all tiger reserves in India. We took special permissions so that we could bring alluring scenes from these out-of-bound areas to audiences, which included rock paintings deep inside the forests and the third tableland of Panna Tiger Reserve: the Talgaon range. This part of Panna was being seen for the first time even by some of our team from Panna, and being among the highest points in the area gave us a breath-taking view, as if transported to the panoramic plains of Africa with roaming herds of herbivores like Nilgai. Being peak days of summer, temperatures soared to 48°C and we were spending full days at the Park from 5 am to 6 pm. 

    All these shots were brought back to post production with two month of the basic sorting and shot divisions before the main edit could even start. The script also began to take a crisper shape. As a cinematographer you know the lengths at which one goes to get the shots, but as a director, the film’s length had to be kept in mind. Quite a decision! Natural history projects are extensive that involve large gestation periods of filming and before the final film falls into place, weaving every element like landscapes, species and humans into the main topic, which in the case of this series, is tigers and their reintroduction. The series has been completely post-produced in India by our film company Brave Age Films including Edit, Color grade & DI. We have also built-in sound upto 24 tracks in some parts including voice over, background music, jungle ambience, animal sounds and had to create special foley sounds to match animal activities. My wife Rashmi Lekhi, who is also the producer in our company and on the show Emerald Forest, handles sound elements, including sound recording, sound/music supervision and design.

    (The author is Sumesh Lekhi, director-director-cinematographer-writer of Emerald Forest – Return of the Tigers, the soon-to-be-released series on EPIC Channel. Lekhi has also made the internationally acclaimed elephant conservation film Bastion of the Giants and the new film on EPIC based on Mumbai’s wetland forests and mangroves called Wetlands-Miracles in Mumbai.)

  • Experts fear huge revenue loss in sports due to Covid19

    Experts fear huge revenue loss in sports due to Covid19

    MUMBAI: Be it domestic or international sports, the segment has been hit hard by the pandemic caused by the corona outbreak. Though experts predict a heavy revenue loss, it is difficult to predict and understand the extent of damage at this stage.

    With the World Health Organisation urging each nation to take this virus seriously, countries across the globe, as a very first step, have cancelled all those events, including sporting tournaments to stop the spread of the virus. As on March 20, 10,048 people across the world have succumbed to the virus infection.

    From minister to common man and sportsperson to coach, over 1.8 lakh cases have been detected positive across the globe. “Despite the pandemic, the mortality rate due to this virus is quite low; it’s 3.2 per cent as per WHO. People are scared the way it’s being spread and they have been over-cautious. Brands exist only if the people running the brand exist," says brand expert N Chandramouli.

    Since early last week, a majority of international sporting events are either being cancelled, postponed or changed to the shorter format. The latest tournament that was deferred by a year is UEFA’s Euro Cup 2020. The once-in-four-year soccer event was scheduled to happen from 12 June 2020. Now, all eyes are on another marquee event this year, Olympics 2020, scheduled between 24 July – 9 August.

    According to Forbes, “The NBA became the first major US sports league to suspend games ‘until further notice’. A loss of over $500 million is expected as it was on the verge of completion before getting suspended. The loss expected in only one-fifth of the total game.”

    Similarly, the World Economic Forum is of the view: “Postponed or cancelled events could lead to a decline in revenues for the event organisers as well as for media that broadcast them. Cable television companies are partly dependent upon advertising, meaning that any decline in revenue will impact profitability.”

    An industry source, who didn’t want to be named during this testing time, says: “Not just sports, every other sector has been massively hit by this pandemic. The world economy along with India is seeing new lows every other day. Next one-two weeks are important and at this moment we are unable to make any comment on the revenue loss, be it sports, media and entertainment or any other sector.”

    On the back of IPL and major cricketing tournaments, Indian sporting sponsorship industry saw a rise of 17 per cent to Rs 9000 crore in 2019, a report released by GroupM’s ESP Properties said. There is a sense that the growth story of Indian sports sponsorship this year may see a drastic fall, experts say.

  • Need to be nimble, proactive and innovative with our strategies: Sony MAX 2’s Vaishali Sharma

    Need to be nimble, proactive and innovative with our strategies: Sony MAX 2’s Vaishali Sharma

    MUMBAI: A few years ago, Sony Pictures Networks India decided that it was necessary to split its vast repertoire of movies. This led to the birth of Sony MAX 2 which shows movies from the 1950s to the year 2000 that are meaningful or nostalgia-evoking.

    Now, in an attempt to engage with digital viewers and Bollywood fans, the channel has built up a Timeless Digital Awards property with the theme of 'Legends Ke Yadgaar Kirdhar'.

    Sony SAB and MAX Cluster marketing head Vaishali Sharma says, “Four years ago we decided to do a very unique kind of awards in the digital space while everyone was doing on-ground events and that too for latest movies. So, we wanted to start something for movies over the decades. We did around two seasons. This year, we thought of celebrating the viewers’ favourite characters."

    There are four categories: male actor, female actor, comedian and villain. Every 10-12 days, one category is opened up for people to vote. There are around roughly ten legends or character in every category. Sharma says that last year it had around 4 lakh votes, and this year in 10 to 15 days, it has witnessed over 2 lakh votes. “We thought that we will surpass the number what we hit last year. The trend as of now looks exciting," she says.

    The awards take into account previous awards as well as the popularity of characters. “The entire focus is on the digital platform. We are using all social media platforms; we have created online promos and programmatic marketing. We are doing this for our online viewers and it’s an engagement activity," she adds.

    Coming to the channel’s own marketing strategy, Sharma says that it is defined by the business objective as well as the dynamics of the industry which continuously sees many changes in terms of its measurement structure, NTO, etc. “We have to be very nimble, proactive and innovative with our strategies.”

    Revealing her plans for 2020, Sharma informs, “I think this year would be a very exciting year for us both in terms of MAX 2 and MAX which have been leaders in their own genres of Hindi cinema. There are many challenges in the industry with the NTO and we never know what can happen in the future. So, we need to be prepared to be able to work around all the changes that are happening and ensure that we continue to be leaders in this category."

    Despite being just four-years-old, Sharma says that it has done extremely well. “It’s very close to the number four-five in the industry of 32 channels. None of our brands is for rural. That space is something that most television channels have not really started investing in. I think for advertisers and the industry to actually expand and grow opportunities in rural will take time, so the growth in that area will be slow and steady. As of now, we have Sony Wah which caters to small-town India also. We will continue to nurture that so that one day it can expand into smaller markets,” she signs off. 

  • A blessing in disguise for broadcasters

    A blessing in disguise for broadcasters

    MUMBAI: The Coronavirus pandemic and the consequent decision to suspend shoots from 19-31 March have proved to be a blessing in disguise for broadcasters. With major shut down of malls, theatres, schools, colleges etc., people are restricting themselves within the narrow confines of their homes, spending more time watching television or exploring OTT platforms. In such a situation, advertisers looking for building brand salience would definitely like to explore the opportunity with better SOV. And broadcasters, needless to say, should have their smart programming strategies in place for the next two to three weeks.

    Omnicom Media Group India Investment & Enterprise national head Yatin Balyan says: “We need to analyse this from a shorter-time frame perspective. Logistics have got hit, travel is restricted, people are not venturing out and I believe the scenario would continue for a week/two or more based on the situation. This will eventually have an adverse impact on business. Yes, certain categories will have more impact than others. Advertisers in specific categories may consider postponing media activities. But I see business getting impacted for a couple of months and once normalcy in attained business will recover very quickly.”

    Joel Multimedia founder and CEO Varghese Thomas says, “Well when I look at the coming quarters, there will be a slow phase across the board. It’s not only for the film, serial or content industry but it’s affecting all industries.  So, there is a slow down we are seeing across.  This would have a direct impact on the performance of these production houses in terms of making new contents and their bottom lines if the date gets extended beyond 31st March. This will also have an impact on the lives of people who work on these production sets.”

    He informs, “As far as broadcasters are concerned, they are dependent on their production team to deliver fresh content every day or on a weekly basis for telecast.   This cycle may get disturbed due to the embargo and it can create a shortage of fresh content.  The programming team may have to re-work their FPCs to fix the short coming and to find solutions to feed the audience with interesting content from their libraries.  This is applicable for all the platforms whether it’s a movie theatre, tv channels or an OTT platform.  There would be a drop in viewership in case these channels are not able to telecast new episodes of their fictions or reality shows.  They could fill the slots with repeat telecasts of their old popular shows and movies.  Movies particularly have decent ratings even for repeat telecasts hence that could be an option for many tv channels if the issue persists.”

    Balyan adds: “From a broadcasters’ perspective, they will have enough content bank to be able to sustain 2-3 weeks without disrupting the on-air programming. With smart programme scheduling they can easily sustain for 3-4 weeks. Also, one perspective to be observed is that the audience will consume more content leading to better viewership. Hence advertisers looking to build brand salience would like to explore this phase with better SOV.”

    He expects advertisers in certain categories to push out or delay media activity. He says, “Also at the same time, certain categories like e-com may continue to invest as people are not looking for offline purchases. For a shorter time period channels may have to manage inventory. Also, I see some rationalisation of media mix to navigate the current challenges.”

    “Planners and agencies are looking to evaluate impact on client’s business and would provide recommendations accordingly. As I said recommendation would be very category-specific,” he opines.

    “As for advertisers and media planners, it would be advisable to evaluate if there is any drop in numbers in terms of viewership and work out their media plans accordingly,” says Thomas.

    Havas Media Group CEO India and South East Asia Anita Nayyar says: “This will certainly affect everyone, be it companies, broadcasters, advertisers, ad agencies as it almost is a lockdown situation. Many organisations have announced work-from-home as well. The situation is scary and worrisome, for, if the consumer is contained everything related to him gets contained. Many have postponed important decisions on purchases which will lead to drop in sales leading to drop in advertising, which in turn will cause drop in spends and business for ad agencies, and hence for publishers and broadcasters.”

    “Media planners need to look at more efficient and effective ways—digital and OTT being one of them. This will also lead to an increase in viewership at home given home is the new work destination,” said Nayyar.

    On 15 March, in a joint meeting of Indian Motion Pictures Producers' Association (IMPPA)- Western India Film Producers' Association (WIPFA)- Indian Film and Television Producers Council (IFTPC)-Indian Film & Television Directors' Association (IFTDA)- Federation of Western India Cine Employees (FWICE) have taken a decision to stop shooting various Indian association bodies of television, directors and producers of films, TV serials and web series from 19 March 2020 till 31 March 2020.

    Appreciating the move by the associations Thomas says, “I personally feel that it’s a great move by these associations and governing bodies to take a break from shootings where a lot of people’s lives could be at risk due to the widely spreading epidemic.  As we all know our lives are more important than anything else right?  So, it’s a fantastic initiative and a great endeavor to break-the-chain.”

    Keeping in mind the health and safety of all concerned, ZEE will stop all shoots in the timelines stipulated in the directive. “In times where social distancing is the need of the hour to curb the outbreak of COVID-19 and people are spending more time indoors, the idea is to provide audiences with the most engaging entertainment for the entire family. Talks are still on to arrive at a strategy that ensures viewers have the best content to look forward to in the said period,” informed the broadcaster.

  • BARC week 9: News18 Gujarati enters top five channels list

    BARC week 9: News18 Gujarati enters top five channels list

    MUMBAI: In week 9 of BARC India ratings, News18 Gujarati entered the top five channel list at fifth position. The channel replaced VTV News which was observed in the fifth position last week. No significant changes were observed in the pecking order of channels in the Tamil, Telugu, Kannada, Malayalam and Marathi markets.

    In the Bangla market, Star Jalsha, Zee Bangla, Jalsha Movies, Sony Aath and Colors Bangla were the top five channels in week 9 of BARC India ratings. 

    In the Bhojpuri market, Bhojpuri Cinema, Big Ganga, Zee Biskope, B4U Bhojpuri and Dabangg were the top five channels in week nine of BARC India ratings.

    In Gujarati market, Colors Gujarati Cinema, Colors Gujarati, ABP Asmita, TV9 Gujarati and News18 Gujarati were the top five channels in week nine of BARC India ratings. 

    In Kannada market, Zee Kannada, Star Suvarna, Colors Kannada, Udaya TV, and Udaya Movies were the top five channels and no changes were observed in the pecking order of channels in week nine of BARC India ratings.  

    In the Malayalam market, Asianet, Mazhavil Manorama, Flowers TV, Zee Keralam and Surya TV were the top five channels in week nine of BARC India ratings  

    Zee Marathi, Colors Marathi, Star Parvah, Fakt Marathi and Zee Talkies were the top Marathi channels in week nine of BARC India ratings  

    PTC Punjabi, Pitaara TV,  Zee Punjabi, Maha Punjabi and DD Punjabi were the top five channels in week nine of BARC India ratings.  

    Sun TV, Star Vijay, Zee Tamil, KTV and Star Vijay Super were the top five channels in week nine of BARC India ratings.

    Star Maa, Zee Telugu,  ETV Telugu, Gemini TV, and  Gemini Movies were top five Telugu channels in week nine of BARC India ratings.  

  • BARC week 9: Sony SAB leads in urban and pay platforms

    BARC week 9: Sony SAB leads in urban and pay platforms

    MUMBAI: Sony SAB grabbed the leading position on pay platform and in urban market in week 9 of BARC India ratings. Last week, the channel led in the urban market and this week it jumped from the second position to the first position on pay platform with 6,87,284 weekly impressions (000s) sum. On pay platform Sony Pal has replaced Colors Rishtey in the tenth position.

    On pay platform Sony SAB, Star Plus, Colors, Zee TV, Sony Entertainment Television, Star Bharat, Dangal, Star Utsav, &TV and Sony Pal were the top 10.

    Pay Platform

    In urban market, the top ten channels were Sony SAB, Star Plus, Colors, Sony Entertainment Television, Zee TV, Dangal, Star Bharat, &TV, Star Utsav, and Big Magic in week 9 of BARC India ratings.

    Urban

    Dangal, Big Magic, Zee TV, Star Plus, Sony SAB, Colors, Sony Entertainment Television, Star Bharat, Star Utsav and Colors Rishtey were the top ten channels in the rural market.   

    Rural

    On free platform Dangal, Big Magic, DD National, Manoranjan Grand, DD Bharati, DD Madhya Pradesh, DD Rajasthan,  DD Uttar Pradesh, and  DD Arunprabha were the top nine channels in BARC ratings of week nine.    

    Free Platform

  • News channels across genre fail to retain week 8’s exceptional performance

    News channels across genre fail to retain week 8’s exceptional performance

    MUMBAI: After an exceptional performance in week eight, news channels' viewership slumped in week nine of Broadcast Audience Research Council (BARC) India ratings. The Hindi news channels fell by over 17 per cent, whereas English news channels declined by over 43 per cent.

    In week eight, news broadcasters reported exponential growth on the back of the United States president Donald Trump’s visit to India and the riots in the national capital. These two events kept news channels buzzing the whole week between 22-28 February.

    However, in week nine (29 February to 6 March), they couldn’t maintain the same momentum as that of the previous week despite the novel corona virus scare in India that entered earlier this month.

    Despite dominating the chart for the ninth week straight, TV Today Network’s Hindi news channel Aaj Tak declined by over 24 per cent to 1,23,507 weekly impressions as compared to 1,63,089 impressions in last week. The channel grew over 60 per cent in terms of viewership in week eight.

    Though India TV moved one position up in the list of top five Hindi news channels list, it slipped by over 14 per cent to 1,02,710 weekly impressions in week nine as compared to 1,19,531 impressions in week eight. The channel had garnered over 35 per cent in terms of viewership in the last week.

    Not just in terms of viewership but also by the ranking, Zee Entertainment Enterprises’ Hindi news channel Zee News has tumbled in the current week. The channel fell by over 18 per cent to 1,00,538 weekly impressions in the current week as compared to 1,22,585 impressions in week eight.

    Network18’s Hindi news channel News18 India has improved both in terms of viewership and rank, but failed to match up with last week’s numbers. The channel, which ranked at fourth spot, fell marginally by over 6 per cent to 99,504 weekly impressions as against 1,06,683 in week eight of BARC.

    Meanwhile, Republic Media Network’s Hindi news channel Republic Bharat somehow made a mark in the list of top five news channels at the last spot. The channel fell by 22 per cent to 85,184 weekly impressions as compared to 1,09,170 impressions in week eight of BARC.

    In the English category, Republic Media Network’s Republic TV maintained a stronghold in the first position in the top five news channels list. However, the channel fell substantially by over 45 per cent to 589 weekly impressions as against 1083 impressions in the earlier week.

    Followed by Republic TV, Times News Network’s English news channel Times Now also fell significantly by over 47 per cent to 416 weekly impressions as against 785 impressions in week eight. The channel had gained most in terms of viewership by over 90 per cent in the previous week.

    Whereas TV Today Network’s English news channel India Today, while retaining its third spot in the list of top five channels, has declined by over 36 per cent to 291 weekly impressions in the current week as compared to 457 impressions in the previous week.

    The government-owned English news channel DD India has climbed one spot up at fourth position from fifth. However, the channel fell by 36 per cent to 222 weekly impressions as compared to 347 in terms of viewership in week eight of BARC.

    At the last position, Network18’s English news channel CNN-News18 has tumbled by around 46 per cent to 205 impressions as against 397 impressions in week eight. The channel had advanced by over 87 per cent in the previous week of BARC.