ITV

Category: Viewership

  • BARC India introduces YUMI Analytics, an enhanced software application for the industry

    BARC India introduces YUMI Analytics, an enhanced software application for the industry

    MUMBAI:  Television measurement company, Broadcast Audience Research Council (BARC) India, will complete transitioning to its upgraded, versatile and user-friendly software interface, YUMI Analytics, starting 1 July, 2020. The idea was to offer an enhanced experience and more holistic data generation and analysis. With modules that are more flexible, customisable, and designed to be performance oriented with a more intuitive approach, YUMI Analytics gets us a step closer to the idea in mind. Starting July 2020, BARC India clients will have access to data only via YUMI Analytics software.

    What sets YUMI Analytics apart are its unique features which include graphical representation of data, conditional formatting of the output, evolution modules in program reports, multi-tasking for multiple data runs, cross database analysis, and a gamut of advanced formulas.

    YUMI Analytics and BMW have been parallelly operational for the last 11 months, allowing clients sufficient period for a smooth and seamless transition.

    To help the industry successfully migrate to the new system, BARC India has conducted over 150 physical and digital training sessions, reaching out to all subscribers across India. Additionally, video tutorials of YUMI Analytics are being released in six Indian languages including Hindi, Bengali, Kannada, Malayalam, Tamil, and Telugu, apart from English. BARC India has also provided its clients with supporting documents such as user manual and guides.

    On introducing its new propriety software for the industry, BARC India chief operating officer Romil Ramgarhia said, “BARC India is driven on strengthening its existing framework while introducing new products and services that help our clients make more informed decisions. YUMI Analytics is one of the most advanced software with respect to television measurement and insights. It is user-friendly, intuitive and has ability to perform multiple tasks efficiently. BARC team across India have worked closely with the clients over the last 11 months to ensure a smooth transition.”

  • ZEE Biskope raises the bar with its unique content offering in jubilant June

    ZEE Biskope raises the bar with its unique content offering in jubilant June

    If there’s one thing that’s engraved in ZEE Biskope’s alma, it’s the 24-hour dedicated Bhojpuri movie channel’s promise to offer its viewers with novel yet authentic Bhojpuri entertainment.  Culminating the month of June in a manner full of fun and gusto, the channel presents not one, not two, but three fresh offerings regaling its viewers in Bihar, Jharkhand and East UP. The first is a celeb talk show – Chat Bhojpuriya Loota Lahariya, a 30-min show scheduled every Saturday and Sunday at 12 noon. The same has commenced from 20 June and is spread across 8 episodes over 4 weeks. Being in the arena of entertainment, ZEE Biskope finds no better occasion than 29 June – Camera Day to rejoice how cameras have made telling our stories easier than ever. A double delight awaits the audience as the channel will draw a finale to its virtual talent hunt –Talent Camera Action on a resounding note by revealing the winners and featuring their performances on the channel throughout the day. Adding to the galore, the channel will present a Camera Day special movie line-up, Chala Camera Nikla Hero, between 9:30 AM to 6:30 PM.

    The celebrity chat show, ‘Chat Bhojpuriya Loota Lahariya’ gives viewers a sneak peek into the lives of their favourite celebrities bringing them up-close and candid with them. Hosted by celeb anchor – Manoj Tiger aka BatashaChacha, the show will feature some of the biggest names in the industry like Yash Kumar, Akshara Singh, Kallu, Gunjan Pant, Parvesh Lal Yadav, Aditya Ojha and many more on the hot seat. Adding to the abundance of excitement and frolic, the show will house a playlist of Bhojiwood chartbusters related to the celeb.

    RejoicingBhojpuri talent through the lens of a camera, ZEE Biskope recently launched its first ever digital talent hunt -‘Talent Camera Action’with an objective to identify and acknowledge the unsung talents in the region. Enthused by the overwhelming response of the viewers who showered entries in thousands, the contest shall culminate on Camera Day- June 29. The best of the performances will be showcased in their authentic form on the channel throughout the day packaged in 2-minute video capsules. All eyes will be tuned into ZEE Biskope to catch a glimpse of their performance on TV screens.

    Extending the Camera Day celebrations, ZEE Biskope also brings to its viewers a special movie lineup called ‘Chala Camera Nikla Hero’ with movies of Bhojpuri superstars portraying stories of how they as the protagonists became stars by the power of camera. The line-up will start with blockbuster film Pawan Raja at 9:30 am featuring Pawan Singh, Monalisa and Akshara Singh. This would be followed by SaajanChaleSasural 2at 12:30 PM starring Khesari Lal Yadav and Smriti Sinha in lead roles. The third movie in line is Nirahua Satal Rahe at 3:30 PM featuring popular Jodi Dinesh Lal Yadav and Amrapali Dubey.

    Speaking on the offerings, Amarpreet Singh Saini, Business Head – ZEE Biskope and BIG Ganga said, “ZEE Biskope is a movie++ channel where experimental programming and viewer engagement opportunities are prime. Chat BhojpuriyaLootaLahariya is strategized to go beyond just movies and cater to the viewers with an offering that establishes better celebrity connect. On the other hand, Talent Camera Action was launched with an objective to address the rising ambition of the youth in the region by giving them a platform to showcase their talent. We are pretty thrilled by the humongous response we’ve received on the contest. It was a challenging journey to select participants as each one of them exuberated immense potential and admirable talent. As we culminate the digital talent hunt, we intend to raise the Camera Day celebrations a notch higher with a special movie line-up –Chala Camera Nikla Hero. Hope these new properties stir the entertainment quotient of our viewers as they rejoice Bhojpuriyat on their television screens.”

    Touted as the go-to destination for every Bhojpuri movie lover, Zee Biskopeis available on Airtel (channel no 663), Tata Sky (channel no 1120), DEN Bihar(channel no 840), DEN Jharkhand (channel no 839), DD Free Dish (channel no 31), d2h (channel no 859), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no 189). It’ll soon be available on all other major cable platforms.

    Stay tuned and make the most of the month-end only with Zee Biskope. 

  • Sun TV back on top as Star Utsav becomes most-watched Hindi GEC across genres

    Sun TV back on top as Star Utsav becomes most-watched Hindi GEC across genres

    BENGALURU: In a week that saw news channels grab eyeballs with their coverage and debates and discussions post the Indo-China Gawlan Valley skirmish, the Sun Tv Network’s flagship Tamil GEC Sun TV regained its numero uno position in Broadcast Audience Research Council of India (BARC) list of Top 10 Channels on All Platforms Across Genres. BARC weekly data for Week 24 of 2020 (Saturday, 13 June 2020 to Friday, 19 June 2020, week or period under review)In calendar year 2020, Sun TV had last headed BARC’s Weekly lists of Top 10 Channels on All Platforms Across Genres in Week 2 of 2020. 

    Week 24 of 2020 saw TV consumption increase by about 1.2 percent week-on-week to 16.5 billion weekly impressions from 16.3 billion weekly impressions in Week 23.The increase in television consumption in Week 24 of 2020 was 13.8 percent higher than the consumption of 14.5 billion weekly impressions in Week 4, which has been considered as the base Pre-COVID2019 week here. Though a lot of the increased viewership was garnered by news channels in Week 24 of 2020, Hindi GECs also saw viewership grow.

    Ratings agencies BARC and Nielsen have set the average viewership data between Weeks 2 and 4 of 2020 as the yardstick to measure television consumption trends during COVID-19 weeks. While the lockdown in India commenced on 25 March 2020, which was midweek of Week 12 of 2020, BARC-Nielsen Covid2019 reports are available for weeks between Weeks 11 and 18 of 2020 at the time of writing of this paper. As mentioned above, the author has considered Week 4 of 2020 as the reference week here. Please refer to the figure below for TV viewership trends over the past few weeks.

    The combined weekly impressions of the Top 10 Free channels Across Genres increased 19.6 percent in Week 24 of 2020 as compared to the previous week, while at the same time, the combined weekly impressions of the Top 10 Channels on All Platforms Across Genres was almost flat (increased by 0.5 percent). Combined weekly impressions of the Top 10 Pay channels declined 2.5 percent in Week 24 of 2020 as compared to the previous week.

    The week under review also saw Star India’s Hindi GEC Star Utsav climb to second place in BARC’s Weekly lists of Top 10 channels on All Platforms and find a place in all the three BARC across genres lists. Dangal slipped a couple of ranks to third place in BARC’s across genres on all platforms list, but continued to head BARC’s weekly list of Top 10 Free Channels Across Genres.

    Please refer to the chart below:

    While the Top 10 Hindi GECs in the HSM (U+R) market saw consumption spike 6.9 percent in Week 24 of 2020 as compared to Week 23, the Top 5 Hindi movie channels saw consumption dip 2.6 percent in terms of weekly impressions. The combined weekly impressions of the Top 10 Hindi GEC in HSM (U+R) on All Platforms increased 6.9 percent and those of the Free Platform increased 27.3 percent in Week 24 of 2020 as compared to the previous week. The combined weekly impressions of the Top 10 Hindi GECs’ on the Pay Platform declined 3.5 percent during the same period. Growth was driven by the HSM (R) which saw the combined weekly impressions increase 12.4 percent as compared to flat growth in the combined weekly impressions in HSM (U).
     

  • Galwan Valley skirmish boosts news channels’ viewership in week 24

    Galwan Valley skirmish boosts news channels’ viewership in week 24

    BENGALURU: The Indo-Chinese skirmish at the Galwan Valley in Ladakh on 15 June has grown Hindi news television consumption in Week 24 of 2020 (Saturday, 13 June 2020 to Friday, 19 June 2020, week or period under review) according to Broadcast Audience Research Council of India (BARC) data for top 5 Hindi and English News channels. The combined consumption of the Top 5 Hindi Hews channels in urban and rural Hindi speaking markets or HSM (U+R) and English News in India viewership increased 32.7 percent and 43.3 percent respectively in Week 24 of 2020 as compared to the previous week. Consumption of News on Bangla, Marathi, Oriya, Tamil and Telugu News channels also increased week-on-week in Week 24 of 2020 by varying percentages, while Assamese, Kannada and Malayalam News channels experienced viewership dips.

    And from the dip in viewership of Top 5 Hindi GEC channels during prime time, it seems that news channels have eaten into the viewership of Hindi GEC and movie channels. The combined weekly impressions of the Top 5 Hindi GEC programmes in HSM (U+R) during primetime (1800 to 2330 hours) declined 35.1 percent in Week 24 of 2020 as compared to Week 23. The combined weekly impressions of the Top 5 Hindi movies programmes in HSM (U+R) also declined 12.6 percent during the week under review as compared to the previous week.

    Hindi news in HSM (U+R)

    Hindi news in HSM (U+R) saw combined viewership increase by 32.7 percent week-on-week during the period under review as mentioned above. There were two new channels in BARC’s weekly list of Top 5 Hindi news channels in HSM (U+R) in Week 24 of 2020 as compared to Week 23.  Two channels – ABP News and News18 India exited the list. The India Today Group's Aaj Tak retained its unassailable first rank in Week 24 of 2020 with a 44.2 percent growth in weekly impressions to 295.275 million from 204.732 million. India TV also retained second rank with 31.1 percent growth to 222.917 million weekly impressions from 170.011 million weekly impressions.

    Zee News entered the Top 5 Hindi news channels in HSM (U+R) list with 191.303 million weekly impressions. Republic Bharat dropped a place to fourth rank despite a 24.3 percent growth with 189.378 million weekly impressions in Week 24 of 2020 from 152.387 million weekly impressions in Week 23. TV9 Bharatvarsh also entered the list with 188.800 million weekly impressions.

    Hindi news in HSM (U)

    The Top 5 Hindi news channels in HSM (U) saw consumption increase 30.2 percent week-on-week to 674.607 million weekly impressions from 518.345 million weekly impressions in the previous week. Four of the channels in BARC’s weekly list of Top 5 Hindi news channels in HSM (U) in Week 24 were the same as in the previous week – one channel that exited it was ABP News, which was replaced by Zee News.

    Aaj Tak led the list with 41.1 percent growth to 181.668 million weekly impressions in Week 24 of 2020 from 128.777 million weekly impressions in the previous week. India TV also retained its second place in Week 24 of 2020 with 25.9 percent growth to 143.173 million weekly impressions as compared to 113.737 million weekly impressions. News18 India climbed a place to third rank in BARC’s weekly list of Top 5 Hindi news channels in HSM (U) with 28.7 percent growth to 118.688 million weekly impressions in Week 24 of 2020 from 92.195 million weekly impressions in the previous week. Zee News entered the list in Week 24 of 2020 with 117.349 million weekly impressions. Republic Bharat dropped two places to fifth rank with 21.9 percent growth to 113.729 million weekly impressions from 93.275 million weekly impressions.

    Hindi news in HSM (R)

    The Top 5 Hindi news channels in HSM (R) saw consumption increase 38.8 percent week-on-week to 426.774 million weekly impressions from 307.400 million weekly impressions. Four of the channels in BARC’s Top 5 Hindi news channels in HSM (U) in Week 24 were the same as in the previous week – as in the case of Hindi news channels in HSM (U+R) one channel that exited it was ABP News and was replaced by Zee News.

    Aaj Tak at first rank, saw a growth of 49.6 percent to 113.607 million weekly impressions in Week 24 of 2020 from 75.995 million weekly impressions. TV9 Bharatvarsh climbed up a place to second rank with a 44 percent growth to 83.820 million weekly impressions from 58.214 million weekly impressions. India TV climbed two places to third rank in Week 24 of 2020 with 41.7 percent growth to 79.744 million weekly impressions from 58.214 million weekly impressions.  Republic Bharat dropped two places to fourth rank with 28 percent growth in Week 24 of 2020 to 75.649 million weekly impressions from 59.112 million weekly impressions. Zee News entered the list at fifth rank with 93.594 million weekly impressions.

    English news

    As mentioned above, the Top 5 English news channels saw a 43.3 percent increase to 15.310 million weekly impressions in Week 24 of 2020 from 10.687 million weekly impressions in the previous week. All the five channels in the list in Week 24 of 2020 was the same with shuffling of ranks as in Week 23. Retaining first rank with a 56.5 percent growth to 5.582 million weekly impressions in Week 24 of 2020 from 3.567 million weekly impression was the Arnab Goswami led Republic TV. Also retaining its previous week’s second week with 31.9 percent growth to 3.565 million weekly impressions in Week 24 of 2020 from 2.703 million weekly impressions in Week 23 was Times Now. India Today Television climbed up a place to third rank with a growth of 61.6 percent to 2.389 million weekly impressions in Week 24 of 2020 from 1.478 million weekly impressions in the previous week. CNN News18 dropped a place to fourth rank with a growth of 39.9 percent to 2.272 million weekly impressions in Week 24 of 2020 from 1.624 million weekly impressions in Week 23. DD India also retained its previous week’s fifth rank with a growth of 14.2 percent to 1.502 million weekly impressions in the week under review from 1.315 million weekly impressions in Week 23 of 2020.

  • Viewership dynamics changing in Unlock 1.0? Hindi GEC viewership grows on DD Free Dish?

    Viewership dynamics changing in Unlock 1.0? Hindi GEC viewership grows on DD Free Dish?

    BENGALURU: Television consumption decreased slightly (reduced 0.6 percent) in Week 23 of 2020 (Saturday, 6 June 2020 to Friday, 12 June 2020) to 16.3 billion weekly impressions as compared to the previous week which had scored 16.4 billion weekly impressions according to Broadcast Audience Research Council of India (BARC) weekly data. BARC had reported viewership of 16.3 billion impressions for week 21 of 2020. This number is still 12.4 percent higher than the viewership of 14.5 billion impressions reported for week four of 2020.

    BARC and Nielsen have set the average viewership data between weeks two and four of 2020 as the yardstick to measure television consumption trends during Covid2019 weeks. While the lockdown in India commenced on 25 March 2020, which was midweek of week 12 of 2020, BARC-Nielsen Covid2019 reports are available for weeks between weeks 11 and 18 of 2020 at the time of writing of this paper. The author has considered week four of 2020 as the reference week here.

    GECs have shown growth in viewership. Is it because a number of them, more so Hindi GECs and movies channels, have returned to DD Free Dish’s fold? Quite likely.

    This paper must be read with caveats. The conclusions are based on BARC weekly data in the public domain which comprises of the combined weekly impressions of the top two, three, five or 10 channels of each genre/sub-genre/platform or across genres.  The author has used the combined weekly impressions of the Top ten, five, three or two channels of the genre sub/genre during different weeks for comparison and the conclusions in this paper are limited to that extent. Further, the channels listed in BARC’s weekly lists needn’t be the same week-on-week. The comparison of combined weekly for all the weeks mentioned in this paper is meant for genre/sub-genre/platform comparison, not any individual channel (if named anywhere in this paper). In some cases, viewership in terms of combined weekly impressions of the week under review and week four is not comparable because the number of channels in BARC’s weekly lists of the respective genres/sub-genres/platforms during the two periods were not same. Probably BARC watermarks were provided for some of the channels after week four of 2020.

    For Hindi GECs, BARC provides data for the Top 10 Hindi GECs in a combination  of the urban and rural Hindi speaking markets or HSM (U+R) on all platforms; HSM (U+R) on the pay platform; HSM (U+R) on the free platform; HSM (R) on all platforms; and on HSM (U) on all platforms. It also provides data for Hindi movies in these five segmentations. It must be noted that as per BARC, HSM includes the All India market minus the south Indian markets of Karnataka, Kerala, Tamil Nadu, Puducherry, Andhra Pradesh and Telangana. 

    In the case of regional channels, BARC provides data for the top five Assamese, Bangla, Bhojpuri, Gujarati, Marathi, Punjabi channels as also for the four south Indian languages – Kannada, Malayalam, Tamil and Telugu. Many of the channels included in the respective lists of top five regional channels are from mixed genres – these could be news, music, movies, infotainment and spiritual channels. In many of the cases, it is often the news segment/programme of the GEC that is amongst BARC’s weekly list of top five programmes which is probably one of the reasons why a channel landed up in BARC’s top five channels list for that language in the first place. However, BARC’s top five lists of languages such as Kannada, Malayalam, Tamil, Telugu, Assamese, Bangla and Marathi have a channel mix that consists mainly of GECs and movies that run mainly GEC and/or movies content. 

    In the pre-Covid2019 weeks, four genres had 89 percent of television viewership share – in terms of size, they are GEC, movies, news and the kids genres.  The viewership share of these genres grew to 93 percent in week 18 of 2020 as per the 8th edition of the BARC-Nielsen report for week 18 of 2020. Please refer to the figure below:

    Overall, GEC had 52 percent viewership share in the pre-Covid2019 lockdown weeks. In the absence of fresh content, as well as stiff competition from news and movies channels, GEC viewership share declined to about 40 percent of total television consumption in week 13 of 2020 when there was huge growth in overall television consumption due to the various phases of the lockdowns in India. Considering the larger television consumption, more people preferred watching the news and movies genres, as well as the kids genre. Many GECs run movies on a regular schedule. Post the first few weeks of the Covid2019 lockdown, when the movies genre showed viewership growth, many GECs, more so in south India, started airing movies, and most still continue to do so. This helped perk up the viewership of GECs to grow.

    The Hindi GEC genre has a large combined viewership as compared to the all the other languages. BARC’s weekly lists of the top 10 Hindi GECs' growth was led by the HSM (R) market and the free platform in week 23 of 2020 as compared to week 21. Also, a number of second rung Hindi GECs and movie channels returned to DD Free Dish in June 2020. The reach and television consumption on the government’s free DTH service has brought back channels such as Sony Pal, Star Utsav, Colors Rishtey an Rishtey Cineplus back into BARC’s weekly lists of top five or 10 channels in their respective genres and across genres lists.

    The combined viewership of the top 10 Hindi GECs on All Platforms grew 4.1 percent in week 23 of 2020 as compared to the previous week. Consumption of the Top 10 Hindi GECs in the urban Hindi Speaking Market or HSM (U) in week 23 of 2020 was almost flat as compared to the previous week. Consumption of the Top 10 Hindi GECs in HSM (U) grew just 0.8 percent as against the 10.9 percent growth in the rural hindi speaking market or HSM (R) in the period under review as compared to the previous week. Consumption of the Top 10 Hindi GECs on the free platform grew 21.1 percent in Week 23 of 2020 as compared to the Week 22. TV consumption of the top 10 Hindi GECs on the pay platform grew 1.5 percent in week under review as compared to the previous week. 

    Viewership growth was witnessed by the top five Tamil, Marathi, Malayalam and Bangla channels. Except for Tamil, the other three witnessed viewership growth in at lest three of the top 5 channels. In the case of Tamil, the Sun Tv Network’s flagship Tamil GEC Sun TV had major growth in Week 23 of 2020, with Zee Entertainment Enterprises Ltd's Tamil flagship channel Zee Tamil showing a small amount of growth as compared to week 22. The other three channels in BARC’s weekly list of top five Tamil channels showed decline in viewership in terms of weekly impressions in week 23 of 2020 as compared to the previous week.

    Another indicator that Hindi GECs could have grown is BARC’s weekly lists of top 10 channels across genres – BARC has segmented across genres to the top 10 channels across genres on all platforms, on the pay platform and the free platform. Though the combined weekly impressions of the top 10 channels across genres on all platforms in week 23 of 2020 were almost the same (grew 0.3 percent) as compared to the previous week, a Hindi GEC replaced a Telugu channel in the weekly list during the week under review. Though the combined weekly impressions of BARC's weekly list of top 10 channels on the free platform in week 23 of 2020 declined 1.4 percent as compared to the previous week, two Hindi GECs entered the list at the cost of a Hindi movies and Bhojpuri channels. One more Hindi GEC that entered the free platform across genres list replaced another Hindi GEC. 

    The Hindi movies genre showed flat growth (combined weekly impressions of top 5 movies channels on all platforms de-grew by 0.7 percent) in week 23 of 2020 as compared to week 21. Combined weekly impressions of top 5 Hindi movies channels in HSM (U) was flat, while those in HSM (R) saw a growth of 1.9 percent in week 23 of 2020 as compared to the previous week. Combined weekly impressions of the top 5 Hindi movies on the free platform grew 6.3 percent, while on the pay platform they grew by 0.2 percent (almost flat growth).

    Further, unlike the previous weeks, news channels lost viewership if BARC’s weekly data for Top 5 Assamese, Bangla, Hindi, English, Malayalam, Marathi, Oriya, Tamil and Telugu News channels for week 23 of 2020 is considered. The Top 5 Kannada news channels seems to be the only news genre that has bucked the trend, combined viewership of the Top 5 Kannada channels grew by a phenomenal 48.7 percent in week 23 of 2020 as compared to the previous week. In is worth noting that three of the Top 5 Tamil programmes in week 23 of 2020 were Tamil films on Sun TV, the other two were non-film GEC shows.

    Another major genre-the kids genre has shown growth, going by BARC data of the top 5 kids channels for weeks 23 and 22 of 2020 – week 23 of 2020 saw weekly impressions of top 5 kids channels grow by four percent as compared to the previous week. The combine weekly impressions of top five channels of the other genres which saw growth during the week under review as compared to the previous week were music (7.7 percent growth); English entertainment (21.2 percent growth); sports (5.7 percent growth) and infotainment (1.2 percent growth). The overall viewership share of these genres is in single digits percentage.

  • Analysts bullish on broadcasters’ stock rebound thanks to ad revenue recovery

    Analysts bullish on broadcasters’ stock rebound thanks to ad revenue recovery

    KOLKATA: The Covid2019 pandemic hit the media and entertainment industry due to pressure on advertising revenue, uncertainty in subscription and closure of multiplexes. As the lockdown eases, operations have started normalising leading to a recovery in the business. On Tuesday, Nifty media index advanced 2.27 per cent while companies like Network18, Inox Leisure, Dish TV, Zee Media and Jagran Prakashan saw four to five per cent gains.

    Network18 was the highest gainer in the Nifty media index, advancing 4.99 per cent. Moreover, its stock has been gaining for eight days consecutively as of Tuesday.  It touched a new 52-week high hitting Rs 47.3 during the day while it ended the day at Rs 47.30. TV18 Broadcast stock has been gaining for the last three days as of Tuesday and has risen 10.45 per cent returns in the period. Its shares rallied 3.79 to end at Rs 39.60 , after touching a new 52-week of Rs 40.3. Zee Media Corporation Ltd (ZMCL) also gained 4.48 per cent on Tuesday. While Zee Entertainment Enterprises Ltd (ZEEL)’s gain was comparatively lower, both ZEEL and ZMCL have been gaining for the last two days as of Tuesday. 

    Figure: Nifty Media Index on Tuesday 

    Analysts are also bullish on the rebound of broadcasters’ stocks on the back of higher advertising revenue. “Now that advertising is coming back after unlock, there will be some rebound on the expectations of advertisement revenues. You may see media stocks getting better but not all stocks, particularly multiplexes, because malls have not opened up. But if you look at pure broadcasters, the valuation may go up. Depending on the how soon the recovery happens, there will be an upside. The cable operators, who are facing disruption in payment, will see things easing down," says SBICap Securities institutional equity research head Rajiv Sharma.

    “Print media will take a lot of time to rebound because advertising revenue has taken a hit and people are not taking newspapers. Broadcast will be the first segment to recover. Once fresh content comes in, there will be bigger recovery in advertising revenue. In the case of print and radio, this is more of relief rally. Structurally, radio and print are going to suffer even after Covid2019,” Elara Capital VP – research analyst (Media) Karan Taurani says.

    Among DTH players, Dish TV stock has been gaining for the last 17 days and has risen 125.47 per cent returns in the period. DEN Networks has gained 9.69 per cent on Tuesday. Another major multi system operators, Hathway Cable and Datacom has also gained 7.67 per cent.

  • B4U 4 Mental and Physical Well Being

    B4U 4 Mental and Physical Well Being

    In the current scenario, when people everywhere are grappling with disastrous effects of the pandemic, any kind of celebration is always welcome! Undoubtedly, the past few months proved to be a nightmare that challenged people both emotionally and psychologically. Keeping this in mind, the HR department of the B4U Network invited its employees to celebrate International Yoga Day, World Music Day, and International Father’s Day. The department took initiatives to arrange several webinars on the occasion of all three events to give their employees and colleagues a relief from the monotonous life that they are surrounded with. Since offices are closed off and employees are working from home, these webinars were conducted virtually.

    First and foremost, a 5-day Yoga challenge was arranged for the internal employees, from 15 June -19 June. Also, special sessions were held by their wellness spocs under the observation of experienced and renowned trainers. Music helps heal mind and soul and therefore, on 21st June, B4U Network celebrated World Music day by arranging an exclusive webinar for its employees to experience a wonderful musical evening of live Antakshari. Along with that, the Network also celebrated International Father’s Day to appreciate and thank them for their sacrifices and unconditional love. Further, the Network’s HR department arranged an exclusive webinar session for its employees on “Co-Parenting” and also held a session on “Parenting Tips during Lockdown” on 22nd June. These initiatives aimed to revitalize their employees and give them an out from their stress.

    Talking about the sessions, the HR Head of B4U Network, Priyanka Bhushan says that, “This is a stressful situation which is taking a toll on everyone. B4U cares for the holistic well-being of employees. Due to the current pandemic and the multiple after effects it is leaving behind, we at B4U felt the need to address these concerns in a holistic and immediate manner. To this end, we had a week long celebration including International Yoga Day, Father’s Day, World Music Day and a spectrum of employee connect activities like Yoga, Co-Parenting workshops, Antakshri all aimed at enabling employees and their families to be in the prime of health and well-being. This is a difficult time, and we want our employees to know that we are facing this crisis as a united front.”

  • NEWS18 Odia brings weeklong feature shows based on Shree Jagannath Culture

    NEWS18 Odia brings weeklong feature shows based on Shree Jagannath Culture

    India’s largest news Network, News18 will bring special feature shows on Jagannath culture for its Odia audiences on News18 Odia. Keeping the mood of 10 days long festival of Ratha Yatra of Puri, News 18 Odia will telecast ‘JUGE JUGE JAGANNATH’. The content of the series will cover lesser known stories associated with the temple, the rituals and culture. Eminent researchers, historians and experts including Surendra Mishra – Retired Professor, Sarat Mohanty – Servitor (Jagannath Temple), Biswanath Samantaray – Servitor (Jagannath Temple), Rama sharan Dash – Swami Ji, Sidheswar Mishra – Purohit (Priest) and many more will take part in the show.

    The Jagannath culture is world famous because of “Unity in Diversity” and attracts many pilgrims and tourists especially during the world famous Ratha Yatra.

    The show ‘JUGE JUGE JAGANNATH’ will start on 23rd June and go on until 1st July 2020, every day at 9.30pm on News18 Odia.

  • Colors Tamil on their initiative for International Yoga Day.

    Colors Tamil on their initiative for International Yoga Day.

    Colors Tamil has planned an initiative titled “Yoga for World Health” in association with Rotary Club of Madras Central. This virtual event will bring experts, talent and fans all on one platform, and will stress on the importance of practicing yoga in our everyday lives for mental and emotional wellbeing.

    This virtual-yoga meet which will be held on International Yoga Day which is on Sunday, June 21 at 6 30 a.m. on Zoom, will be led by well-known ayurvedic medicine and sports therapy consultant, Dr. Dharmesh Kubendiran, physiotherapist and yoga instructor, Dr. Simranjeet Kaur, musculoskeletal physiotherapist, Dr. Krishna Shah and Mr. Sagar Pujari, a celebrity sports therapy specialist.

    Joining these experts will be the leading artists from Colors Tamil’s shows, namely Sidhu, Shreya, Teena and Ryesha from Thirumanam, Nilani, Naveen and Bindhu from Idhyatahai Thirudathe, Arun, Lakshmi and Keerthi from Mangalaya Dosham, Surendhar and Harshala Honey from Oviya, Amaljith, Pavithra, Naren Balaji and Sai Lakshmi from Ammanand and Amruth Kalam from Uyire.

    Fans of Colors Tamil can join on the zoom link and practice yoga along with these experts and favorite artists for a duration of one hour, from the comfort and safety of their own homes. 

  • BARC week 23: Star Plus continues to hold top spot in urban market and pay platform

    BARC week 23: Star Plus continues to hold top spot in urban market and pay platform

    MUMBAI: Star Plus topped the chart on the pay platform and in the urban market in Week 23 of 2020 (Saturday, 6 June 2020 to Friday, 12 June 2020) of Broadcast Audience Research Council of India (BARC) data. As compared to last week, Star Plus slipped down to fifth position in the rural market. DD National replaced Dangal by gaining seventh position on the pay platform. Dangal, which was at third spot in the urban market last week, came down to fifth position. However, it continued to be on the top spot in the rural market.

    On pay platform STAR PLUS, SONY SAB, STAR Utsav, Colors, Sony Entertainment Television, Sony Pal, DD National, Dangal, Zee TV, and STAR Bharat were the top ten channels in the week 23 of BARC India ratings.

    Pay Platform

    In the urban market top ten channels were STAR Plus, Sony SAB, Colors, STAR Utsav, Dangal, Sony Entertainment Television, DD National, Sony Pal, &TV and Zee TV in week 23 of BARC India ratings. Big Magic which was in ninth position last week and was replaced by &TV. Zee TV made it way again on the list at the tenth spot. 

    Urban

    Dangal, Big Magic, STAR Utsav, Sony Pal, STAR  PLUS, SONY SAB, Colors Rishtey, Zee Anmol, DD National, and Colors, were the top ten channels in the rural market in week 23 of BARC ratings. From being in the sixth position last week STAR Utsav jumped to the third position. Whereas  Sony Entertainment Television is out of the top ten list. 

    Rural

    On the free platform Dangal, Big Magic, Colors Rishtey, Sony Pal, STAR Utsav, DD National, Zee Anmol, DD Bharti, Manoranjan Grand and DD Retro were the top ten channels in week 23 of BARC ratings.

    Free Platform