ITV

Category: Viewership

  • BARC week 27: Star Plus remains undisputed leader in urban market and pay platform

    BARC week 27: Star Plus remains undisputed leader in urban market and pay platform

    MUMBAI: Star Plus remained the undisputed leader on the pay platform and in the urban market in week 27 of 2020 ( Saturday 4 July 2020 to Friday, 10 July 2020) of Broadcast Audience Research Council of India (BARC) data. Sony Sab secured second position on the pay platform and in the urban market.  Colors replaced Sony Entertainment Television in  fourth position in the urban market. Star Utsav continues to lead in the rural market. Dangal slips down to the tenth position in the urban market.

    On Pay platform Star Plus, Sony Sab, Star Utsav, Colors, Sony Entertainment Television, Star Bharat, Sony Pal, Zee Anmol, Zee TV and Dangal and were the top ten channels in the week 27 of BARC India ratings.

    Pay Platform

    In the urban market, the top ten channels were Star Plus, Sony Sab, Star Utsav, Colors, Sony Entertainment Television, Sony Pal, Dangal, Zee Anmol, Colors Rishtey, and Star Bharat in week 27 of BARC India ratings.

    Urban

    Star Utsav, Dangal, Zee Anmol, Colors Rishtey, Sony Pal, Big Magic, Star Plus, Sony Sab, DD National, Colors and Zee TV were the top ten channels in the rural market

    Rural

    On the Free platform Dangal, Star Utsav, Zee Anmol, Colors Rishtey, Sony Pal, Big Magic, DD National, Manoranjan Grand, DD Retro and DD Bharati were the top ten channels in week 27 of BARC ratings.

    Free Platform

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  • Infotainment becomes top gainer in Chrome DM week 27

    Infotainment becomes top gainer in Chrome DM week 27

    MUMBAI: Infotainment genre has become the top gainer in week 27, 2020 of Chrome Data Analytics and Media data. The genre grew by 0.52 per cent. In this genre, Animal Planet gained highest OTS with 89.0 per cent in all India 1 lakh+ market.

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

    This week, Hindi news gained the second position and grew by 0.37 per cent in  HSM excluding <1 lakh market. In this genre, ABP News gained the highest OTS with 100 per cent.

    Kids genre stood at the third position followed by religious genre at 0.34 per cent and 0.07 per cent respectively. 

  • Larger networks takeover free Across Genres list as Star Utsav tops All Platforms

    Larger networks takeover free Across Genres list as Star Utsav tops All Platforms

    BENGALURU: Among the bigger networks that have channels feature in Broadcast Audience Research Council of India (BARC) weekly lists of Top 10 Channels on All Platforms, on the Pay and Free Platforms are DD, Network18/TV18/Viacom18 (or simply Viacom18) Star India, Sony Pictures Networks India (SPN), The Sun TV Network (Sun Network), and Zee Entertainment Enterprises Ltd (Zeel).  Many of the channels from these networks, as well as other networks were now available on Pay and Free Platforms, on the latter mainly because of their presence on Prasar Bharati’s free DTH service DD Free Dish.

    Until recently, channels from these bigger networks found places mostly in BARC’s weekly lists of Top 10 Channels on All Platforms and on the Pay Platform. And until the advent of the Covid2019 Lockdown, there were generally one to four channels from two major networks/groups that were present in BARC’s weekly lists of Top 10 Free Channels Across Genres. These two are pubcaster Doordarshan and channels from or associated with the Essel group’s Zeel. Initially, DD was represented by only one of its channels, DD Sports, and that too for only the first three weeks of 2020. Zeel was represented by four of its channels in BARC’s weekly lists of Top 10 Free Channels Across Genres lists– Big Magic (Hindi GEC), Big Ganga (Bhojpuri GEC), Zee Biskope (Bhojpuri Cinema) and Zing (Youth). Only Big Magic was present during all the first 12 weeks of BARC’s Free Across Genres weekly lists. As a matter of fact, Big Magic was present during all the first 26 weeks of these BARC weekly lists of the Top Free Channels Across. Besides Big Magic, normally there were at least two other Zeel channels and sometimes even three that were present in the weekly Free Channels Across Genres lists during the first 12 weeks of 2020. But, at the same time, least six of the channels were from the smaller networks such as Enterr 10 Television and B4U Network. Enterr 10 had three to four of its channels in each of the first 12 weekly Free Platform lists, while B4U had two or three of its channels in the lists during the same period. Enterr 10’s channels included Bhojpuri Cinema, Dangal, Fakt Marathi and Enterr 10, while B4U’s channels were B4U Bhojpuri, B4U Kadak and B4U Movies.

    Week 13 of 2020, the first week of the Covid2019 Lockdown had four channels– one channel from DD and three channels from Zeel, with five channels from Enterr 10 (three channels) and B4U (two channels). The India Today group’s flagship Hindi News channel Aaj Tak entered BARC’s Across Genres weekly lists for the first time, in two Across Genres lists – Across Genres on All Platforms and Across Genres Free Platform.  In the absence of fresh programming, DD National started airing some of its library shows that had been very popular in the previous century, in Week 12 of 2020. These included Ramanad Sagar’s Ramayan and B R Chopra’s Mahabharat along with a number of other classics from its library. In Week 13, DD National became the most watched channel across genres on All Platforms and the Pay Platform and was also present in the Free Platform Across Genres list. DD National continued in the top 10 Across Genres lists until Week 18 2020. Week 14 saw DD Bharti enter BARC’s weekly list of Top Free Channels Across genres. The split was now five channels each between the bigger and other networks. And this split continued on till Week 22 of 2020. Weeks’ 23, 24, 25 and 26 of 2020 saw ratio of Bigger Networks: Other Networks at 7:3, 7:3, 8:2 and 7:3 respectively. Data for Week 26 of 2020 (Saturday, 27 June 2020 to Friday, 3 July 2020) is available at the time of writing of this paper. In Week 14 of 2020, the bigger networks were the same as in previous weeks – DD with two channels and Zeel with three channels. Similarly, the other networks mix was the same – Enterr 10 Television had three channels in the list while B4U Network had two channels. DD Bharti exited the Top 10 Free Across Genres list in Week 20, and DD National exited it in Week 24. For Weeks 20 and 21, there were 4 Zeel channels in the list, three channels from Enterr 10, 2 from B4U and one from DD. 

    In Week 23, two channels, one each from SPN and Star India and two Vaicom18 channels replaced two Zeel channels and one channel each from B4U Network and Enterr 10 Television in the list. Post Week 22 of 2020, channels from these major networks have continued their presence in BARC’s Weekly list of Top Free Channels Across Genres lists at the cost of B4U Networks and Enterr 10 Television. The bigger networks have taken over BARC’s weekly lists of Top 10 Free Channels Across Genres. 

    Television consumption in terms of minutes, average time spent and reach has been declining from the highs of the lockdown weeks. Getting their second rung Hindi GEC and Movies channels on DD’s free DTH platform Free Dish is probably the best thing that the four major networks SPN, Star India, Viacom18 and Zeel could have done from viewership growth point of view is concerned. Analysis of BARC data in the public domain shows that 51.6 percent of Star Utsav’s viewership was on the Free Platform. In The case of Zee Anmol, Rishtey Cineplex and Sony Pay, viewership on the Free Platform was even higher. Channels such as Dangal which has seen viewership decline with the advent of Hindi GECs’ from the major networks in recent weeks had almost 70 percent of its viewership on the free platform in Week 26 of 2020.

    Besides, as stated above, GEC share of viewership has increased from the lows of the Covid2019 lockdown period. Please refer to the chart below:

    Hindi GECs have seen viewership growth on the Free Platform and in Rural Markets

    As mentioned above, these channels have re-joined Broadcast Audience Research Council of India (BARC) Top 10 channels weekly lists on All Platforms and on the Pay and Free Platforms or have jumped up ranks in in general in their respective genres in the Hindi Speaking Market (HSM), be it the combined urban and rural – HSM (U+R) or HSM (U) or HSM (R) over the past few weeks. After a slow and steady decline that started in Week 15 and continued in Weeks 17 to 22 of 2020 as compared to the immediate trailing week. Combined weekly impressions of the Top 10 Hindi GEC’s on All Platforms in HSM (U+R) have now grown week on week. Weeks 23, 24, 25 and 26 of 2020 saw viewership of the Top 10 Hindi GECs’ in HSM (U+R) grow by 4.9, 6.9, 4.4 and 2.5 percent respectively. 

    The BARC-Nielsen yardstick is the average data between Weeks 2 to 4 of 2020. Using this reference point, the combined weekly impressions of Top 10 Hindi GECs’ in HSM (U+R) have been consistently increasing starting Week 13 of 2020, except for a small fall of 0.3 percent in Week 22. Until Week 26 of 2020, consumption of the Top 10 Hindi GECs in HSM (U+R) in terms of weekly impressions has increased by 18.7 percent as compared to the Weeks two to four average and by 14 percent as compared to Week 1 of 2020. This growth has been led by the Free Hindi GECs and by the rural market or HSM (R) according to BARC data for the Top 10 Hindi GECs on the Free and Pay Platforms and in HSM (U+R), HSM (U) and HSM (R). 
    Exact comparison has not been done based BARC data because until Week 15 of 2020, BARC only listed the Top 9 Channels in HSM (R) and for the Free Platform in the public domain. But, considering the viewership growth of the Top 10 Hindi GECs in HSM (U+R) of 18.7 percent in Week 26 of 2020, viewership of Top 10 Hindi GECs in HSM (U) has increased by just 1.8 percent with respect to the average of Weeks 2- 4 of 2020. In the same period viewership of Top 10 Hindi GECs on the Pay Platform has declined by 2.1 percent, as compared to the average of the Top 10 channels in Weeks 2 to 4 of 2020.

    The increase in viewership of GECs is also evident from the figure below based on BARC-Nielsen data for the top four most watched genres below. As is obvious the share of GEC viewership has started increasing and has come up to 48 percent in Week 26 of 2020 from the lows (40 percent) of the Covid2019 weeks, but has still to touch or exceed the pre-Covid2019 period’s 52 percent.

    Some other trends in Top 10 Channels Across Genres lists in Week 26 of 2020

    26 channels have appeared in BARC’s weekly lists of Top 10 Channels on All Platforms Across Genres lists during the first 26 weeks of 2020. Of these 26, only three channels – Dangal, Sony Sab and Sun TV have appeared consistently in the lists during all the 26 weeks. Among the frontline channels – Star Plus was present in the list for 21 weeks, followed by its Telugu Sibling Star Maa, which was present for 20 of 26 weeks in the lists. Weeks 25 and 26 of BARC’s weekly lists of Top 10 Channels Across Genres saw Star India’s Hindi GEC Star Utsav at rank no 1.

    20 channels appeared in BARC’s weekly lists of Top 10 Pay Channels Across Genres lists during the first 26 weeks of 2020. Here also only three channels appeared in the lists for all the 26 weeks – they were Sony SAB, Star Maa and Sun TV. Sun TV has been consistently ranked 1 during all the 26 weeks to date in this list.

    22 channels appeared in BARC’s weekly lists of Top 10 Free Channels Across Genres lists during the first 26 weeks of 2020. Here also only three channels appeared in the lists for all the 26 weeks – they were Dangal, Big Magic and B4U Kadak. Dangal has been consistently ranked 1 during all the 26 weeks to date in this list. Please refer to the figure below:


     

  • News Broadcasters Association calls for third-party enquiry into BARC ratings

    News Broadcasters Association calls for third-party enquiry into BARC ratings

    MUMBAI: News Broadcasters Association (NBA) president Rajat Sharma in his letter to BARC chairman wrote that the members of the NBA board feels extremely let down by the ratings body. Sharma's letter to BARC is regarding the unusual ratings of TV9 Bharatvarsh. 

    He wrote, “This is to bring to your notice that for the last eight weeks or more the ratings have been unusable. In particular the ratings of TV 9 Bharatvarsh has been more than unusual. In this regard we would like to draw your attention to the following facts regarding the unprecedented growth of viewership of TV9 Bharatvarsh and the frequent substantial swings in English genre."

    Here's what the NBA has to say:

    "Several news broadcasters have written to BARC drawing their attention that every week’s ratings are not in correlation to the basics of television. The manipulated data is being released week after week without taking any remedial action. These are corrupt practices, which are being done with complete connivance with BARC and the broadcaster. 

    Instead of looking into the problems being raised by broadcaster, we are shocked to receive an unwanted mail addressed to the president NBA from an official in BARC justifying the credibility of TV9 Bharatvarsh weekly data.

    It is a well known fact that several channels of TV9 group have been caught in the past manipulating their viewership data so as to climb up the ratings data, which had resulted in suspension of their channel data by BARC.

    We demand that BARC as an industry body should conduct an independent third-party enquiry, thoroughly investigate, take remedial actions and also take action against officials involved in corrupt practices, who must be removed from the Industry body, which is losing its credibility.

    It becomes pertinent to remind you that we are stakeholders in BARC and we all agreed to its creation unanimously by removing the erstwhile TAM. The sole objective was to create a transparent and neutral system which seeks to address the erstwhile prevalent weaknesses in the system and make it robust. Further, at the time of the recent change in the top leadership of BARC, it was agreed that there would be a complete review of the team and its members at BARC for complete transparency and to restore the credibility of BARC. This has unfortunately not happened resulting in the continued menace and probable scope of manipulation and corruption of data. 

    It is very evident that office holders in charge of measurement science are overlooking some very odd behaviour. They are clearly indifferent to the ground reality, market understanding, and maybe in their obsession to follow a hard coded rule book are failing to catch the new anomalies.   The unstable data is restricted not just to TV9 but also permeates across the English news genre that is lately plagued by wild swings. If there is experimentation taking place we would like to be updated.

    I must convey that the members of the NBA Board feel extremely let down. The members have been very patient but it has been too long since it was broken. Some straight answers on how BARC plans to rebuild a broken system, should be made to the members. What has been done so far to rectify the old mistakes and loop holes. As far as we can see, it has become worse and it cannot go on like this."

    In his letter to BARC, Sharma re-emphasised the points addressed  in the previous letter and mentioned 12 points to make people aware of his concern.

    1.After seeing an all-time high during lockdown, News viewership has been declining almost consistently on all parameters. From Wk 12 to Wk 25 News Time Spend (TSV) declined by 36 per cent , this decline is consistent for all news channels except for TV9, which has actually increased by a huge 59 per cent. 

    2.While TV news industry saw an unprecedented growth in Week 12/13, with maximum TSV, oddly TV9 has got its max TSV in Week 25, when most people are back to work and unlock has happened.  More surprisingly it has higher contribution from Urban than Rural.

    3.It is well known that legacy brands have an advantage during LIVE and fast unfolding news events of national importance. However, this week Chinese troops related news and Actor Sushant’s suicide which were the biggest in the recent 2 weeks have not given the legacy brands as much benefit as it has given to TV9 suddenly.

    4.If we compare the viewing pattern of TV9’s common viewers of week 12 vis a vis Week 25, strangely viewers in Wk 12 spent 50 min on the channel (TSV) while in Wk 25 they have spent 71 min. This means that the same viewers are more interested in watching TV9 now than they did when they had all the time in hand during lockdown. 

    5.If we just compare viewer behaviour, New Viewers that added to TV9 in Week 12 had a time spend of 26 min however New Viewer who got added to the channel in Week 25 have a time spend of 36 minutes.

    6. To reach a ranking position as high as no.2 even with landing channel support, brands have at least ranked 2 or 3 in reach. This example is phenomenal where channel is ranked no.7 in Weekly Reach in 000s, and yet No.1 in TSV and No.2 in Impressions. Other channels who have achieved this feat only recently, include R Bharat and News18 that touched no.3 on weekly reach parameter when they breached the ranking barrier.

    7. BARC Rules on Landing on extraordinary surge may have missed 59 Ground interventions: TV9 Bharatvarsh is in landing on 59 head and found below state wise count. Were these tracked and trimmed from the output and in which manner? A similar table for Republic Bharat has been placed below to observe the scale of interventions in the genre, leading to subsequent unchecked rises.

    8. The four big anchors on the channel are Nishant Chaturvedi, Sumaira Khan, Sameer Abbas and Dinesh Gautam. In all likelihood, they would not feature in any instant recall or Qual study. Therefore, no programming led loyalty factor can be attributed to this spike. 

    9.  Compare GRPs below in absolute terms with its own sister channels in regional space. All have fallen in the two weeks, but TV9 Bharatvarsh has grown. So the advantage of the network is also negated.

    10. As per BARC’s BIO News, TV9 Bharatvarsh has very little On Location coverage.

    11. It may be worthwhile to look at the track record of the organisation and assess if any earlier instances of interventions or proven malpractices exist against it. The current floating WhatsApp’s raise serious suspicion.

    12. Besides the Hindi genre, English has been suffering the same pattern of chaos. Many wild swings in single markets, compounded with the failure of a reach outlier picking mechanism, have made the data unusable. Republic TV continues to show exceptional Coverage in Chennai market, possibly because of an Out of Genre placement next to Tamil channels in gross violation of the law. How can an English speaking market be a single channel phenomenon? What is BARC’s plan to course correct? 

    Source: BARC, 22+ M AB, Cumm Reach in 000s, Chennai

    A BARC India spokesperson said: "BARC India is a not-for-profit industry body and concerns raised are duly deliberated amongst its constituents. BARC diligently reports what India watches on television and each week’s data is released only after a comprehensive statistical and security data validation."

  • Hindi GECs see 8% growth in non-prime slots: BARC-Nielsen

    Hindi GECs see 8% growth in non-prime slots: BARC-Nielsen

    MUMBAI: Hindi GEC saw eight percent growth in non-prime time slots in 2020 as compared to 2019, revealed the tenth edition of BARC-Nielsen data. However, there is a dip of two per cent in prime time shows. Kids non-prime time shows saw a growth of 32 per cent and in prime time shows it is 28 per cent.

    In week 26, TV viewership is 15 per cent higher than pre-Covid2019 times. Apart from that, TV viewership peaked by 43 percent in week 13. In week 26, daily viewing reach continues to be over 600 million.

    Average daily time spent on television is higher than pre-Covid2019 times but it is lower than usual peak time. The data also reveals that the total number of channels watched per viewer has decreased from the peak. In week 13 it was 23 channels which has now declined to 19 channels in week 26. 

    GEC channels have dominated the television market. The data highlights that TV consumption is higher than pre-Covid2019 time across all markets. The Hindi speaking market has seen a growth of 49 per cent.

    The data also reveals that the share of GECs has consistently increased in the past five weeks. From being at 52 percent in the pre-Covid2019 times it has seen a decline in week 22, but it picked from there and now it is at 48 per cent in week 26. 

    Apart from Hindi GEC, kids and English GECs are also performing better in non-prime time slots as compared to prime time. GECs that recently chose to  be on free platforms have seen growth.

  • TV advertising sees revival in June 2020

    TV advertising sees revival in June 2020

    NEW DELHI: BARC India and Nielsen Media's tenth edition report on the ‘Impact Of COVID-19 On TV Viewership and Smartphone showed that with the onset of ‘unlock’ in June 2020, there is a revival of advertising on TV – a significant increase in the presence of ‘top 10’ and ‘next 40’ in June 2020.

    There has been exponential growth across sectors like Hindustan Unilever, Reckitt Benckiser, Procter & Gamble, Godrej group, ITC Ltd and many others.

    Category wise, corporate, education, banking and e-commerce saw growth compared to the year 2019.

    The total number of advertisers on TV in H1 2020 is 10 per cent lower than H1 2019.

    The total advertisers on television from the month of January to June has been 10 per cent lower as compared to June 2019.

    Interestingly, in the same month, there is a consumption increase among the top 10 advertisers. Last year it was reported 34 percent which has increased to 39 per cent in 2020.

    Ad volumes in June 2020 show similar trends as last year June (excluding world cup inventory) but net value is lower this year.

    The findings of the report state that ad volumes in April and June among GEC, news and movies are operating at higher ad volumes, though music and kids’ genre impacted the most in the month from January to June.

    Comparing the news genre, June 2020 vs June 2019 Hindi, Tamil, Kannada, English & Malayalam have seen growth in ad volumes.

    The data also states that Covid2019 message commercial began in March, while April recorded 22 per cent, the highest contribution in terms of the messages. However, there has been decline in June and recorded only seven percent.

  • Stay Vigil And Beware Of The Monsters Around You As Zee Café Brings ‘Penny Dreadful: City Of Angels’

    Stay Vigil And Beware Of The Monsters Around You As Zee Café Brings ‘Penny Dreadful: City Of Angels’

    Mumbai: You have seen her manipulative and cunning side as Margaery Tyrell in Game Of Thrones, now watch her raise hell, quite literally, in ‘Penny Dreadful: City Of Angels.’ Natalie Dormer returns, this time deadlier than ever before as fierce demoness Magda in this magnetic and chilling tale that will set your TV screens ablaze. Premiering on Friday, July 10, 2020 weeknights at 10 as part of Zee Café’s weeknights block ‘Mystery Café’, the show, a spin-off to Penny Dreadful, is a gripping exploration of darkness and light. Created by the three-time Academy Award-nominee for ‘Gladiator’, ‘The Aviator’ and ‘Hugo’ – John Logan, the horror historical drama features a stellar cast comprising the ‘Don’t Breathe’ and ‘It Follows’ actor Daniel Zovatto, the ‘Halt’ and ‘Catch Fire’ fame Kerry Bishé and the actor known for ‘The Imitation Game’ Rory Kinnear among others.

    After back-to-back thrilling series like ‘Nancy Drew’ and ‘Evil’ on Mystery Café, here’s another drama that is sure bring you the chills! Set against the backdrop of 1930s Los Angeles amid the Golden Age Of Hollywood, Penny Dreadful: City Of Angels revolves around the Vega family and the deep-rooted horrors that form the cornerstone of a city brimming with deeply infused with Mexican-American folklore and social tension. The dark fantasy opens with a grisly murder that traumatizes the city and pulls Detective Tiago Vega (Daniel Zovatto) and his partner Lewis Michener (Nathan Lane) into the death-defying case. Before long, Tiago and his family are grappling with powerful forces that threaten to tear them apart. While on one side we have the Mexican folklore saint – Santa Muerte (Lorenza Izzo), a guide to the great beyond, the other sees her spiritual sister, the demoness Magda, who believes mankind is inherently evil and committed to let the world burn! All it takes for Magda is soft whispers to bring the City of Angels to destruction.

    Amid radical policing, the looming threat of war, and Nazi conspiracies that threaten to derail the Vegas, what follows is a classic good vs evil encounter. Only this time, will good triumph all evil? 

  • Aaj Tak tops; TV9 Bharatvarsh is clear No 2 in BARC ratings wk 25

    Aaj Tak tops; TV9 Bharatvarsh is clear No 2 in BARC ratings wk 25

    MUMBAI: Well, the battle to gain the top spot in the Hindi news television space continues.

    The numbers put out by Broadcast Audience Research Council (BARC) for week 25 of the current year for 15+ HSM show that Aaj Tak,  which has been a leader in the segment for the longest time registered 216,908 impressions (in 000s), thus occupying to the top spot. TV9 Bharatvarsh which has been aggressively growing since the lockdown has perched itself clearly at the No 2 spot with 185,325 impressions (in ‘000).

    Zee News is nipping at the No 2’s heels with 177,022 impressions (000s) whereas India TV (166,281 impressions in 000)  and Republic Bharat (154,457 impressions in 000s) have occupied the fourth and fifth spots.

    News18 India (143,394), ABP News (142,693) , News Nation (79857), Tez (66,134) and News 24 (49,426) make up the rest of the channels in the Top 10 Hindi news channels list.

  • BARC week 25: Star Plus continues to hold top spot in urban market and pay platform

    BARC week 25: Star Plus continues to hold top spot in urban market and pay platform

    MUMBAI: Star Plus topped the chart on the pay platform and in the urban market in Week 25 of 2020 ( Saturday 20 June 2020 to Friday 26 June 2020  ) of Broadcast Audience Research Council of India (BARC) data. However, Star Plus slipped down to seventh position in the rural market. After a long time, STAR Utsav grabbed the leading position in the Rural market replacing Dangal. STAR Plus, SONY SAB, STAR Utsav, Sony Entertainment Television and Colors maintained top five positions in the Pay platform and Urban market.

    On Pay platform  STAR Plus, SONY SAB,STAR UTSAV, Sony Entertainment Television, Colors, Star Bharat, Sony Pal, Dangal, Zee TV and Zee Anmol were the top ten channels in the week 25 of BARC India ratings.

    Pay Platform

    In the urban market, the top ten channels were STAR Plus, SONY SAB, STAR Utsav  Sony Entertainment Television, Colors, Dangal, Sony Pal, Colors Rishtey, Zee Anmol and STAR Bharat,  in week 25 of BARC India ratings.

    Urban

    STAR Utsav, Dangal, Colors Rishtey, Zee Anmol, Sony Pal, DD National, Big Magic, STAR Plus,  Sony SAB, STAR Bharat and DD National were the top ten channels in the rural market

    Rural

    On the Free platform Dangal, STAR Utsav, Colors Rishtey, Zee Anmol, Big Magic, Sony Pal, DD National, DD Bharati, Manoranjan Grand, and DD Retro were the top ten channels in week 25 of BARC ratings.

    Free Platform

  • PTC Punjabi Film Awards – Celebrating Punjabi Cinema in a “World’s First” style

    PTC Punjabi Film Awards – Celebrating Punjabi Cinema in a “World’s First” style

    Amid the dark clouds of the Corona virus pandemic tightening their noose over the globe, PTC Network and its creative team are all set to commemorate a decade-long journey of the PTC Punjabi Film Awards. The commemorative event would indeed prove to be a whiff of fresh air for Punjabi cinema fans, besides being another feather to the PTC Network’s cap in the public entertainment category. And, this time it is being done in a world’s first unique initiative. The whole awards ceremony would be hosted on a virtual set with artistes and performers being in different cities, getting together virtually online on one single set.

    “Nobody has attempted this ever anywhere”, says Rabindra Narayan, Managing Director & President of PTC Network. “Gurpreet Ghuggi is in Mohali, Divya Dutta is in Mumbai and they are hosting it together on a virtual set created in Delhi. Similarly Gippy Grewal and Sunanda Sharma are in Mohali, Meet Bros in Mumbai but the dancers are in Delhi and they will perform on the same set,” he elaborates. The entire awards ceremony will be totally online and on air with artistes taking part from wherever they are. It sure sounds quite a mind boggling effort.

    The 10th year of the eventful journey of PTC Punjabi Film Awards in a row would be, surely than not, inimitable, engaging and entertaining in many ways than one. There is no denying the fact that organizing such mammoth events amid corona-induced restrictions of social distancing and ban on ground events, is an arduous task. But, PTC, which has carved out a niche for itself in innovative programming, is all poised to create history of sorts with its innovative and creative approach.

    PTC has been instrumental in implementing the state-of-the-art technology to its optimal use and is known for making the best efforts to entertain countless viewers across the world. The organization believes in the age-old adage ‘When the going gets tough, the tough get going’, and as a segment leader and responsible media conglomerate, PTC understands well the duty to continue the journey in the realm of entertainment, howsoever hard the time might be.

    The world’s number one Punjabi television network has finally announced this unique initiative to honor the best among the Punjabi cinema. The network is on its way to rewriting history on July 3, 2020.

    This 10th year of honoring and recognizing the remarkable work kick started in the month of May with a call for nominations in 25 different categories, in which more than 150+ nominations were received under different categories. The initiative started getting a humongous response from the appreciative audience and hardcore lovers of Punjabi films across the globe from day one since the announcement was made and thousands of votes started pouring in. PTC Network also gets a big push from some big brands like Facebook, Instagram & MYFM, joining in to create more buzz of this unique initiative. The whole event shall be streamed live on Facebok and Instagram simultaneously with the TV telecast worldwide.

    On this 3rd of July PTC Network is also set to spring a surprise for the industry by getting its two celebrity hosts together on the virtual set straight from their homes. They are joined by Ninja, Gurnam Bhullar and Harish Verma co-hosting various segments. Shining stars Gippy Grewal, Sunanda Sharma, Meet Bros and Sudesh Lehri are going to add zing to the electrifying bonanza with their glittering performances.