ITV

Category: Viewership

  • ZEE Entertainment donates ambulances, PPE kits and 80,000 daily meals to Tamil Nadu

    ZEE Entertainment donates ambulances, PPE kits and 80,000 daily meals to Tamil Nadu

    MUMBAI:  Zee Entertainment Enterprises Limited (ZEE), in line with its national level CSR drive against Covid2019, officially handed over critical healthcare equipment to the state of Tamil Nadu, further strengthening its fight against Covid2019. In the presence of the chief minister, Edappadi K Palaniswami, the first batch of 18 ambulances were handed over to the Tamil Nadu government. Additionally, ZEE has donated 12,500 PPE Kits, 5,000 face shields, surgical masks, and sanitizers each to the state.

    The company will be utilizing the sanctioned CSR budget (for the fight against Covid2019) to provide the following essentials to the state:

    Ambulances – 45 ambulances donated to the state.
    PPE (Personal Protective Equipment) Kits – 12,500 kits donated to the state.
    Plastic Face Shields: 5,000 plastic face shields donated to the Chennai police force.
    Surgical Face Masks: 5,000 surgical face masks donated to the Chennai police force.
    Sanitizers: 5,000 sanitizers donated to the Chennai police force.

    Over and above the support towards healthcare relief, ZEE has also partnered with Akshaya Patra Foundation to provide 80,000 daily meals which will support migrants across the city of Chennai for a month.

    Speaking on this initiative, ZEE MD & CEO  Punit Goenka said, “ZEE is committed to providing strong support to the Tamil Nadu government in its fight against Covid2019, with a key focus on strengthening the overall healthcare infrastructure. We also stand together with the dedicated police force of Chennai who has been at the frontline in this fight against the pandemic.”

     In the handover ceremony presided by the CM Edappadi K Palaniswami, the government expressed its gratitude to ZEE for handing over the first set of 18 ambulances for Covid2019 relief. The CM also acknowledged the gesture from ZEE on his official twitter handle.

     In its national level CSR drive towards enhancing the country’s healthcare infrastructure against Covid2019, ZEE had committed to donating 240+ ambulances, 46,000+ PPE kits, 90+ oxygen humidifiers, and 6,00,000 daily meals. The donation to the state of Tamil Nadu is in line with this national level CSR drive.

    At a national level, ZEE has also financially supported over 5000 daily wage earners working directly or indirectly with the company. Further, 3400+ employees have contributed towards PM CARES Fund. The amount generated was matched by ZEE, and the collective proceeds were donated to PM CARES Fund.

  • News affect GEC viewership in primetime slot across all languages, reveals BARC-Nielsen report

    News affect GEC viewership in primetime slot across all languages, reveals BARC-Nielsen report

    MUMBAI: As India moves back to normalcy, the share of general entertainment channel (GEC) viewership has started showing signs of recovery. The data provided by TV audience measurement body, Broadcast Audience Research Council (BARC) reveals that in the week 30-33, the total number of Hindi GEC viewers who watches news is 49 per cent, whereas 77 per cent of them watch movies. Movies have definitely impacted GEC viewership, especially in Bangla, Marathi, Kannada and Malayalam.

    The report further says that in Week 33, total TV viewership recorded 1.08 trillion viewing minutes. The TV viewership has shown a consistent growth in the last 12 weeks. It was 22 per cent higher than pre-Covid2019 viewing. Also, the daily average reach is seven per cent higher than pre-Covid2019 time.

    The data highlights that the primetime shows have shown consistent growth in the last 12 weeks with 3 per cent rise in both Hindi and Southern markets. However, non-primetime shows continue to operate at 44 per cent higher than pre-Covid2019 levels.

    As far as the Southern GEC is concerned, the cumulative reach has not been affected during Covid2019.


     

  • BARC week 32: Punjabi market witnesses a new entrant PTC Simran

    BARC week 32: Punjabi market witnesses a new entrant PTC Simran

    NEW DELHI: In week 32 of BARC India ratings, PTC Simran replaced 9X Tashan in Punjabi market and Star Vijay Super replaced Adithya TV in Tamil Market. The Tamil market saw a downfall in numbers with Sun TV leading the charts with 960055 impressions as compared to 1009795 impressions in week 31.

    In the Bangla market, Star Jalsha, Zee Bangla, Jalsha Movies, Colours Bangla and Sony Aath were the top five channels in week 32 of BARC India ratings.

    Rank Channel Name Weekly Impressions (000s) sum
        Week 32
    1 STAR Jalsha 348808
    2 Zee Bangla 294302
    3 Jalsha Movies 129255
    4 Colors Bangla 78183
    5 Sony Aath 73692

    In Bhojpuri market, Bhojpuri Cinema, Zee Biskope, B4U Bhojpuri, Big Ganga and Bhojpuri Dhamaka Dishum were the top five channels in week 32 of BARC India ratings.  

     

    Rank Channel Name Weekly Impressions (000s) sum
        Week 32
    1 Bhojpuri Cinema 34946
    2 Zee Biskope 34209
    3 B4U Bhojpuri 26226
    4 Big Ganga 14183
    5 Bhojpuri Dhamaka DISHUM 11738

    In Gujarati market, Colors Gujarati Cinema, Zee 24 Kalak, TV9 Gujarati, ABP Asmita and Sandesh News were the top five channels in week 32 of BARC India ratings.  

     

    Rank Channel Name Weekly Impressions (000s) sum
        Week 32
    1 Colors Gujarati Cinema 42858
    2 Zee 24 Kalak 27332
    3 TV9 Gujarati 24080
    4 ABP Asmita 22145
    5 Sandesh News 14732

    In the Kannada market, Zee Kannada, Udaya TV, Star Suvarna, Colors Kannada, and Udaya Movies were the top five channels in week 32 of BARC India ratings.  

     

    Rank Channel Name Weekly Impressions (000s) sum
        Week 32
    1 Zee Kannada 465027
    2 Udaya TV 277737
    3 Star Suvarna 276898
    4 Colors Kannada 250906
    5 Udaya Movies 163388

    In the Malayalam market, Asianet, Surya TV, Mazhavil Manorama, Flowers TV and Zee Keralam were the top five channels in week 32 of BARC India ratings.   

     

    Rank Channel Name Weekly Impressions (000s) sum
        Week 32
    1 Asianet 262496
    2 Surya TV 92855
    3 Mazhavil Manorama 92054
    4 Flowers TV 82116
    5 Zee Keralam 67209

    Zee Marathi, Star Pravah, Zee Talkies, Colors Marathi and Shemaroo Marathibana were the top Marathi channels in week 32 of BARC India ratings. 

     

    1 Zee Marathi 320814
    2 STAR Pravah 196709
    3 Zee Talkies 132659
    4 Colors Marathi 120907
    5 Shemaroo Marathibana 80557

    PTC Punjabi, Pitaara TV, Zee Punjabi, MH One and PTC Simran were the top five channels in week 32 of BARC India ratings in the Punjabi market. 

     

    Rank Channel Name Weekly Impressions (000s) sum
        Week 32
    1 PTC Punjabi 61825
    2 Pitaara TV 36748
    3 Zee Punjabi 28713
    4 MH One 17780
    5 PTC Simran 13454

    Sun TV, Zee Tamil, Star Vijay, KTV, and Star Vijay Super Adithya TV were the top five Tamil channels in week 32 of BARC India ratings  

     

    Rank Channel Name Weekly Impressions (000s) sum
        Week 32
    1 Sun TV 960055
    2 Zee Tamil 519322
    3 STAR Vijay 385263
    4 KTV 290172
    5 STAR Vijay Super 124858

    Star Maa, Zee Telugu, ETV Telugu, Gemini TV, and Star Maa Movies were top-five Telugu channels in week 32 of BARC India ratings  

     

    Rank Channel Name Weekly Impressions (000s) sum
        Week 32
    1 STAR Maa 753805
    2 Zee Telugu 554207
    3 ETV Telugu 486615
    4 Gemini TV 382495
    5 Star Maa Movies 276515

    Tarang, Zee Sarthak, Alankar, Colours Oriya, Prarthana were top-five Oriya channels in week 32 of BARC India ratings. 

     

    Rank Channel Name Weekly Impressions (000s) sum
        Week 32
    1 Tarang 165453
    2 Zee Sarthak 124117
    3 Alankar 60652
    4 Colors Oriya 36523
    5 Prarthana 32848

     

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  • Former TV9 senior execs to launch News First; a Kannada news channel for the quality-conscious viewer.

    Former TV9 senior execs to launch News First; a Kannada news channel for the quality-conscious viewer.

    Catering to the changing demands of quality-conscious viewers, two former executives of TV9 Kannada, who were responsible for its immense success, are launching a new 24×7 Kannada language news channel called News First. 

    The new-age news channel will be different in its approach and offering, in comparison to the existing players in the market, aiming to curb the audience fatigue that has set in the market.

    News First will have an exciting lineup of programmes dominated by strong content created with the blend of technology and creativity. Backed by a strong team, the channel will introduce sophisticated graphics and exclusive content that will be new to the Kannada market. 

    The brand already has a strong digital presence, with 620K+ subscribers on YouTube and a similar number of followers on Facebook.

    The brand is making all the right noises online and has accumulated close to 220 million video views on YouTube and attains around 24 million reach on Facebook monthly.

    Elaborating on his vision for the new channel, News First editor-in-chief SH Maruthi said,

    “We at News First look at quality as something beyond the visible. It’s in every aspect of news delivery. Most of all it is in contextualizing content as per TV and digital requirements.”

    News First CEO S Ravikumar shared, “When we helped set up TV9 Kannada in 2006, live news was still an unknown quantity. Our energies were all into bringing live news to an audience fed on recorded news. Today the market is so much more dynamic, audiences are so much more fleeting and eager for freshness in news. At News First, we are acutely aware of content being the mainstay of today’s news culture. That’s why we have an exciting line up of innovative programs to make audiences savour our programming menu.”

    News First business head S Divaakar added, “The Kannada TV news market is a competition between channels living on the edge and between No. 2 and No. 3. There is no one thinking of having a go at the market leader, which currently seems undisputed. With a solid product, innovative program line up and a competent team, we are keen to go for gold. The pluses are keeping us in high spirits. It is a highly challenging situation for sure, still, we’ve been getting very positive vibes from the market. We believe if there is anyone who can quickly move up to No. 2, it’s us.”

  • Television viewership fell but Sun TV continues as most watched channel

    Television viewership fell but Sun TV continues as most watched channel

    BENGALURU: The Kalanithi Maran headed Sun Tv Network’s flagship Tamil GEC Sun TV continued to head Broadcast Audience Research Council of India (BARC) weekly lists of Top 10 Channels on All Platforms Across Genres and Top 10 Pay Channels Across Genres in Week 31 of 2020 (Saturday, 1 August 2020 to Friday, 7 August 2020, week or period under review) for the second consecutive week. Sun TV saw Weekly impressions fall 2.44 percent in Week 31 of 2020 to 1,099.956 million weekly impressions from 1,127.465 million in the previous week. Overall, television viewership declined 2.27 percent during the week under review to 17.2 billion weekly impressions from 17.6 billion in the previous week.

    Here are some comparisons  based on BARC data for top 2/3/4/5 or 10 channels – the impressions are for the genre/sub-genre/platform: Check out the news genre, highlighted in yellow:

    Top 2/3/4/5/10 Channels Weekly Impressions (000s) Sums (Except TV+OTT) + Brands & Advertisers)
        Genre/SubGenre Week 30 Week 31 Change Change%  
        Regional          
    1 1 Assamese 67751 64237 -3514 -5.19%  
    2 2 Bangla 927648 899483 -28165 -3.04%  
    3 3 Bhojpuri All  130466 122211 -8255 -6.33%  
    4 3.1 Bhojpuri Pay 55500 55364 -136 -0.25%  
    5 3.2 Bhojpuri Free 88893 80974 -7919 -8.91%  
    6 4 Gujarati 107357 108894 1537 1.43%  
    7 5 Marathi All 806932 756848 -50084 -6.21%  
    8 5.1 Marathi Pay 770548 726082 -44466 -5.77%  
    9 5.2 Marathi Free 76258 66063 -10195 -13.37%  
    10 6 Oriya 414784 409056 -5728 -1.38%  
    11 7 Punjabi 150236 153643 3407 2.27%  
    12 7.1 Punjabi Pay 133048 138200 5152 3.87%  
    13 7.2 Punjabi Free 36193 40372 4179 11.55%  
        South Indian          
    14 8 Kannada 1458969 1432989 -25980 -1.78%  
    15 9 Malayalam 625038 568928 -56110 -8.98%  
    16 10 Tamil 2293797 2244210 -49587 -2.16%  
    17 11 Telugu 2351674 2272202 -79472 -3.38%  
                   
    18 12 Hindi GEC (U+R) 7121222 6724302 -396920 -5.57%  
    19 12.1 Hindi Pay 4450473 4254897 -195576 -4.39%  
    20 12.2 Hindi Free 3006130 2793599 -212531 -7.07%  
    21 12.3 Hindi GEC (R)  3956504 3684492 -272012 -6.88%  
    22 12.4 Hindi GEC (U) 3092163 2974263 -117900 -3.81%  
                   
    23 13 Hindi Movies (U+R) 2085291 1997453 -87838 -4.21%  
    24 13.1 Hindi Movies Pay 1916860 1806799 -110061 -5.74%  
    25 13.2 Hindi Movies Free 675515 810550 135035 19.99%  
    26 13.3 Hindi Movies (R)  952074 980887 28813 3.03%  
    27 13.4 Hindi Movies (U) 1195591 1156433 -39158 -3.28%  
                   
      14 News          
      14.1 Regional News          
    28 14.1.1 Assamese 62463 57998 -4465 -7.15%  
    29 14.1.2 Bangla 146962 142365 -4597 -3.13%  
    30 14.1.3 Marathi 218992 259734 40742 18.60%  
    31 14.1.4 Oriya 84875 78630 -6245 -1.38%  
      14.2 South Indian          
    32 14.2.1 Kananda 206692 226304 19612 9.49%  
    33 14.2.2 Malayalam 223295 229810 6515 2.92%  
    34 14.2.3 Tamil 189753 166891 -22862 -12.05%  
    35 14.2.4 Telugu 256725 267061 10336 4.03%  
                   
    36 14.3  Hindi (U+R) 864586 945741 81155 9.39%  
    37 14.3.1 Hindi (R)  349817 377727 27910 7.98%  
    38 14.3.2 Hindi (U) 514770 568012 53242 10.34%  
                   
    39 14.4 English News 11538 16090 4552 39.45%  
      14.5 Business News          
    40 14.5.1 Hindi Business News 8171 8324 153 1.87%  
    41 14.5.2 English Business News 902 685 -217 -24.06%  
                   
    42 15 Kids 637797 593281 -44516 -6.98%  
    43 16 Sports 150144 155252 5108 3.40%  
    44 17 English Entertainment 3332 3963 631 18.94%  
    45 18 English Movies 59904 61855 1951 3.26%  
    46 19 Infotainment 197897 177071 -20826 -10.52%  
    47 20 Music 500184 458583 -41601 -8.32%  
    48 21 Youth 150745 153502 2757 1.83%  
    49 22 Lifestyle 23943 19236 -4707 -19.66%  
                   
    50 23 TV+OTT (Billion Imp) 17.6 17.2 -0 -2.27%  
                   
      24 Across Genre          
    51 24.1 Top 10 All 8320992 7783917 -537075 -6.45%  
    52 24.2 Top 10 Pay 6539253 6343513 -195740 -2.99%  
    53 24.3 Top 10 Free 3560699 3449871 -110828 -3.11%  
                   
      25 Ads          
    54 25.1 Top 10  Brands (Insertions) 142566 159492 16926 11.87%  
    55 25.2 Top 10 Advertisers (Insertions) 669750 613806 -55944 -8.35%  

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  • ZEEL’s Punit Goenka expects advertising growth to be back in H2, moderate sub growth for FY 21

    ZEEL’s Punit Goenka expects advertising growth to be back in H2, moderate sub growth for FY 21

    KOLKATA: The unprecedented Covid2019 crisis has had a major impact on media and entertainment business, the leading player Zee Entertainment Enterprises Limited (ZEEL) reported a revenue decline of 34.7 per cent YoY in the first quarter (Q1) of the financial year (FY) 21, led by the sharp decline in ad revenues. As the economy has started showing signs of slow recovery, ZEEL MD and CEO Punit Goenka expect the growth of the advertising to be back in the second half of the year.

    “On the advertising side, our outlook is quite positive. We do expect the growth to be back in the second half of the year. We are targeting growth from the third quarter itself. We have factored in IPL into the same number. I don’t want to comment on what IPL is going to do, what is the industry going to do. It’s a very normal feature now,” Goenka stated in an investors call after declaring Q1 results.

    The company executives stated that the recovery has already begun and the advertisers are coming back as consumer spending has started again. ZEEL is seeing improvement in ad revenue on a month-on-month basis. 

    Goenka also mentioned that FMCG is the largest sector of advertisement that ZEEL gets. Hence, this sector is the first one to start moving for the broadcaster to have any semblance of growth coming back. 

    “If we look at the initial days, almost all discretionary companies completely stopped advertising and advertising was primarily dominated by FMCGs in the month of April. So, as things have progressed, FMCGs have been scaling up their investments. On top of that, we are seeing discretionary categories like Auto, Handset all are coming back. But primarily, it is FMCG where the rebound is strong. As festive seasons kicks in we will expect other categories like telecom, consumer durables, e-commerce to scale up their investment. And on the basis of that, we are projecting that we will see acceleration starting September,” ZEEL corporate strategy and investor relations head Bijal Shah said.

    ZEEL does not predict any major enhancement in CAPEX for the FY. Although it will be better positioned to guide the EBIDTA margin at the end of Q2 given the persisting uncertainties, it emphasizes that there will be an improvement compared to Q1. ZEEL expects the margin to improve sequentially every quarter, gradually inching back to 30 per cent. If everything is normal, it expects the margin to be at 30 per cent or above at FY 22. 

    The broadcaster will go back to its normal run rate on content cost in q2 itself because all channels have started going back to normal production level which was before pre-COVID. However, the content cost-revenue ratio may go up for this FY given the drop in advertising revenue. 

    “We have been really working on collections. While the receivables went up last year, we will see our receivables coming up as things settle down. In the coming quarters of FY 21, our receivables should be in line with what there were in earlier years,” ZEEL CFO Rohit Gupta said.

    “ In terms of domestic subscription revenue, we have factored in several price increases in channels and bouquets. Since a stay has been put on NTO 2.0, we have not been able to take those hikes. We do expect the domestic subscription growth will be moderated for the current year. NTO 2.0, whenever implemented, will have very short term impact as we do believe our content has the ability for consumption pull. Our ZEE5 subscription growth will also aid the growth,” Goenka commented. 

  • BARC week 31: Gujarati market witnesses new entrant Sandesh News

    BARC week 31: Gujarati market witnesses new entrant Sandesh News

    NEW DELHI: In week 31 of BARC India ratings, Sandesh News replaced Colors Gujarati in the Gujarati market and Shemaroo Marathibana replaced Fakt Marathi in the Marathi market. Tamil market saw a downfall in viewership with Sun TV leading the charts with 1009795 as compared to 1035819 impressions in week 30.

    In the Bangla market, Star Jalsha, Zee Bangla, Jalsha Movies, Colors Bangla and Sony Aath were the top five channels in week 31 of BARC India ratings.

    Rank Channel Name Weekly Impressions (000s) sum
        Week 31
    1 STAR Jalsha 341826
    2 Zee Bangla 284120
    3 Jalsha Movies 117397
    4 Colors Bangla 82265
    5 Sony Aath 73875

    In Bhojpuri market, Bhojpuri Cinema, Zee Biskope, B4U Bhojpuri, Big Ganga and Bhojpuri Dhamaka Dishum were the top five channels in week 31 of BARC India ratings.  

     

    Rank Channel Name Weekly Impressions (000s) sum
        Week 31
    1 Bhojpuri Cinema 38002
    2 Zee Biskope 30946
    3 B4U Bhojpuri 27166
    4 Big Ganga 14201
    5 Bhojpuri Dhamaka DISHUM 11896

    In Gujarati market, Colors Gujarati Cinema, Zee 24 Kalak, TV9 Gujarati, ABP Asmita and Sandesh News were the top five channels in week 31 of BARC India ratings.  

     

    Rank Channel Name Weekly Impressions (000s) sum
        Week 31
    1 Colors Gujarati Cinema 33722
    2 Zee 24 Kalak 21857
    3 TV9 Gujarati 20491
    4 ABP Asmita 20253
    5 Sandesh News 12571

    In the Kannada market, Zee Kannada, Udaya TV, Star Suvarna, Colors Kannada, and Udaya Movies were the top five channels in week 31 of BARC India ratings.  

     

    Rank Channel Name Weekly Impressions (000s) sum
        Week 31
    1 Zee Kannada 451200
    2 Udaya TV 317163
    3 Star Suvarna 260202
    4 Colors Kannada 238970
    5 Udaya Movies 165454

    In the Malayalam market, Asianet, Surya TV, Flowers TV, Mazhavil Manorama, and Zee Keralam were the top five channels in week 31 of BARC India ratings.    

     

    Rank Channel Name Weekly Impressions (000s) sum
        Week 31
    1 Asianet 237746
    2 Surya TV 93732
    3 Flowers TV 92240
    4 Mazhavil Manorama 84271
    5 Zee Keralam 60939

    Zee Marathi, Star Pravah, Zee Talkies, Colors Marathi and Shemaroo Marathibana were the top Marathi channels in week 31 of BARC India ratings.  

     

    Rank Channel Name Weekly Impressions (000s) sum
        Week 31
    1 Zee Marathi 285583
    2 STAR Pravah 158749
    3 Zee Talkies 128308
    4 Colors Marathi 108156
    5 Shemaroo Marathibana 76052

    PTC Punjabi, Pitaara TV, Zee Punjabi, MH One and 9X Tashan were the top five channels in week 31 of BARC India ratings in the Punjabi market. 

     

    Rank Channel Name Weekly Impressions (000s) sum
        Week 31
    1 PTC Punjabi 56048
    2 Pitaara TV 42534
    3 Zee Punjabi 23389
    4 MH One 18450
    5 9X Tashan 13222

    Sun TV, Zee Tamil, Star Vijay, KTV, and Adithya TV were the top five Tamil channels in week 31 of BARC India ratings

     

    Rank Channel Name Weekly Impressions (000s) sum
        Week 31
    1 Sun TV 1009795
    2 Zee Tamil 474259
    3 STAR Vijay 351106
    4 KTV 288609
    5 Adithya TV 120441

    Star Maa, Zee Telugu, ETV Telugu, Gemini TV, and Star Maa Movies were top-five Telugu channels in week 31 of BARC India ratings  

     

    Rank Channel Name Weekly Impressions (000s) sum
        Week 31
    1 STAR Maa 627369
    2 Zee Telugu 529548
    3 ETV Telugu 479812
    4 Gemini TV 394218
    5 Star Maa Movies 241255

    Tarang, Zee Sarthak, Alankar, Colors Oriya, Prarthana were top-five Oriya channels in week 31 of BARC India ratings.

     

    Rank Channel Name Weekly Impressions (000s) sum
        Week 31
    1 Tarang 152317
    2 Zee Sarthak 116315
    3 Alankar 68902
    4 Colors Oriya 36973
    5 Prarthana 34549
  • Hindi and South Indian GECs drive television viewership up; Sun TV back on Top across genres

    Hindi and South Indian GECs drive television viewership up; Sun TV back on Top across genres

    BENGALURU: Broadcast Audience Research Council of India (BARC) reported 1.73 percent growth in overall television impressions in week 30 of 2020 (Saturday, 25 July 2020 to Friday, 31 July 2020, week or period under review) to 17.6 billion weekly impressions from 17.3 billion weekly impressions in the previous week. This number is still 21.4 percent higher than the viewership of 14.5 billion impressions reported for week 4 of 2020.

    BARC and Nielsen had set the average viewership data between weeks two and four of 2020 as the yardstick to measure television consumption trends during COVID-19 weeks. The author has considered week 4 of 2020 as the reference week here.

    Viewership has been driven mainly by GECs after the series of UNLOCKs’ announced by the government and airing of new content created post UNLOCK.  In week 30 of 2019, the growth drivers have been mainly South Indian channels and Hindi GECs. The analysis in this paper is limited to BARC data available in the public domain – the top 2,3,4,5 or 10 channels of the genre/sub-genre/language/platform/market. The unit of data released by BARC is impressions in thousands (000s). The channels in BARC’s weekly lists may vary week-on-week depending upon the viewership numbers in terms of weekly impressions each channel attracts.Conclusions by the author have been derived from this limited BARC data.

    BARC data in the public domain for week 30 of 2020 reveals that the combined weekly impressions of the top 10 Hindi GECs on all platforms in the Hindi speaking urban and rural markets, HSM (U+R) increased 3.9 percent as compared to the previous week. Viewership of the top 5 channels of the four South Indian languages – Kannada, Malayalam, Tamil and Telugu also increased 7.1percent, 2.1 percent, 13.5 percent and 1.3 percent respectively. BARC considers the Hindi speaking market as all India minus the markets where the four South Indian languages are predominantly used – these are Karnataka (Kannada), Malayalam (Kerala), Tamil (Tamil Nadu and Puducherry and Telugu (Andhra Pradesh or AP and Telangana). By itself, the South Indian market is a huge market in terms of television penetration, and among the four, Tamil and Telugu markets are big in terms of population and TV homes.  After the various Hindi genres, BARC provided the most segmented but limited data for the four South Indian languages in the public domain. BARC provides data for the Top 5 News channels in Hindi, the four South Indian languages and English in the public domain.

    The other regional languages for which BARC releases limited data in the public domain are Assamese, Bangla, Bhojpuri, Gujarati, Marathi, Oriya and Panjabi. BARC provides data for the top channels in each of these languages – these could be GECs or News or Movies, as also separate data for the Top 5 News channels in Assamese, Bangla, Oriya and Marathi. week 30 of 2020 saw viewership of Top 5 channels of Assamese, Bangla, Gujarati and Marathi grow 9.4 percent, 4.1 percent, 2.2 percent and 6.2 percent respectively. Combined viewership of the Top 5 Bhojpuri, Oriya and Panjabi channels in week 30 of 2020 fell 4.9 percent, 0.03 percent and 4.9 percent respectively as compared to the previous week.

    According to BARC data, GECs, movies, news and kids genres in that order garner around 90 percent of overall television viewership. GEC is the largest genre with about 45 percent of overall television viewership, with movies garnering between 23 to 27 percent of the viewership and the Kids genre about 7-8 percent. Post Covid2019, UNLOCK, the News genres has been garnering around 15 percent of television viewership. 

    Viewership of the Top 5 Hindi movie channels in HSM (U+R) on all platforms increased by 0.1 percent in week 30 of 2020 as compared to week 29.  The Top 5 kids channels saw combined weekly impressions grow 2.6 percent during the week under review as compared to week 29 of 2020.

    The Top 5 Hindi news channels in HSM (U+R) and the Top 5 English Nnews channels saw weekly impressions increase 3.7 percent and 12.4 percent respectively. The English news genre is a small sub-genre in terms of viewership. 

    Combined viewership of the Top 5 Assamese, Bangla, Marathi and Oriya news channels declined 9.9 percent, 4.3 percent, 6.6 percent and 0.03 percent respectively as compared to week 29. The Top 5 Kannada, Malayalam and Telugu news channels witnessed viewership dips of 18.4 percent, 2.5 percent and 3.9 percent respectively, while the Top 5 Tamil news channels saw weekly impressions increase of 7.2 percent in week 30 of 2020 as compared to week 29. 

    Hence overall viewership in terms of weekly impressions was driven mainly by Hindi GECs and channels in the four South Indian languages, with some help from the other three major television genres.

    Top 10 Channels on All Platforms Across Genres

    The Sun Tv Network’s flagship Tamil GEC Sun TV regained top spot as the most watched channel on all platforms across genres after a hiatus. All the 10 channels in BARC’s weekly list of Top 10 Channels on All Platforms Across Genres in week 30 of 2020 were the same as in the previous week, with some shuffling of ranks.

    Seven Hindi GECs, two Telugu channels and one Tamil channel made up BARC’s weekly list of Top 10 Channels on All Platforms Across Genres in week 30 of 2020. There were 3 Star India channels, two channels each from Sony Pictures Network India (SPN) and Zee Entertainment Enterprises Limited (Zeel) and one channel each from Enterr 10 Television, Sun TV Network (Sun TV) and Viacom18 in the list for Top 10 Channels on All Platforms Across Genres in week 30 of 2020.

    Please refer to the table below:

    Top 10 Pay Channels Across Genres

    Nine of the channels in BARC’s weekly list of Top 10 Pay Channels Across Genres in week 30 of 2020 were the same as in week 29. One Star India Hindi movies channel at rank 10 – Star Gold exited the list in week 30 to be replaced by another Star India channel – Tamil GEC Star Vijay at the same rank (rank 10).

    There were three channels each from the Hindi GEC and Telugu genres, two channels from the Tamil genre and one channel each from the Kids and the Hindi movies genres in BARC weekly list of Top 10 Pay Channels Across Genres in week 30 of 2020. There were three channels each from Star India and Viacom18 (or associated with Viacom18 through its parent Network 18), two channels from SPN and one channel each from Sun TV and Zeel.

    Please refer to the table below:

    Top 10 FreeChannels Across Genres
    Nine of the 10 channels in BARC’s weekly list of Top 10 Free Channels Across Genres in week 30 of 2020 were the same as in week 29. One channel – Enterr10 Television’s Bhojpuri channel, Bhojpuri Cinema, exited the list in week 30 of 2020 to be replaced by Zeel’s Bhojpuri channel Zee Biskope.

    There were four channels from Zeel, two channels from Viacom18 and one channel each from B4U Network, Enterr 10 Television, SPN and Star India in BARC’s weekly list of Top 10 Free Channels Across Genres in week 30 of 2020. There six Hindi GECs, three Hindi Movies channels and one Bhojpuri channel in BARC’s weekly list of Top 10 Free Channels Across Genres in week 29 of 2020.

    Please refer to the table below:


     

  • BARC week 30: Regional GECs witness significant spike in viewership

    BARC week 30: Regional GECs witness significant spike in viewership

    NEW DELHI: In week 30 of BARC India ratings, regional GECs saw a spike in viewership across regions except for Oriya. The greatest spike was observed for the Tamil Market with 1035819 impressions, as compared to 847609 impressions in week 29. In the Malayalam market, Zee Keralam made a comeback with 69168 impressions.

    In the Bangla market, Star Jalsha, Zee Bangla, Jalsha Movies, Colors Bangla and Sony Aath were the top five channels in week 30 of BARC India ratings.

    Rank Channel Name Weekly Impressions (000s) sum
        Week 30
    1 STAR Jalsha 352084
    2 Zee Bangla 275697
    3 Jalsha Movies 119601
    4 Colors Bangla 101060
    5 Sony Aath 79206

    In Bhojpuri market, Bhojpuri Cinema, Zee Biskope, B4U Bhojpuri, Big Ganga and Bhojpuri Dhamaka Dishum were the top five channels in week 30 of BARC India ratings.   

     

    Rank Channel Name Weekly Impressions (000s) sum
        Week 30
    1 Bhojpuri Cinema 37210
    2 Zee Biskope 33453
    3 B4U Bhojpuri 27276
    4 Big Ganga 17312
    5 Bhojpuri Dhamaka DISHUM 15215

    In Gujarati market, Colors Gujarati Cinema, Zee 24 Kalak, TV9 Gujarati, ABP Asmita and Colors Gujarati were the top five channels in week 30 of BARC India ratings.  

     

    Rank Channel Name Weekly Impressions (000s) sum
        Week 30
    1 Colors Gujarati Cinema 34215
    2 Zee 24 Kalak 22010
    3 TV9 Gujarati 18521
    4 ABP Asmita 18336
    5 Colors Gujarati 14275

    In the Kannada market, Zee Kannada,  Udaya TV, Star Suvarna, Colors Kannada, and Udaya Movies were the top five channels in week 30 of BARC India ratings.  

     

    Rank Channel Name Weekly Impressions (000s) sum
        Week 30
    1 Zee Kannada 444944
    2 Udaya TV 321794
    3 Star Suvarna 277463
    4 Colors Kannada 253618
    5 Udaya Movies 161150

    In the Malayalam market, Asianet, Mazhavil Manorama, Surya TV, Flowers TV, and Zee Keralam were the top five channels in week 30 of BARC India ratings. 

     

    Rank Channel Name Weekly Impressions (000s) sum
        Week 30
    1 Asianet 274265
    2 Mazhavil Manorama 96951
    3 Surya TV 96633
    4 Flowers TV 88021
    5 Zee Keralam 69168

    Zee Marathi, Star Pravah, Zee Talkies, Colors Marathi and Fakt Marathi were the top Marathi channels in week 30 of BARC India ratings. 

     

    Rank Channel Name Weekly Impressions (000s) sum
        Week 30
    1 Zee Marathi 267266
    2 STAR Pravah 180246
    3 Zee Talkies 162911
    4 Colors Marathi 112154
    5 Fakt Marathi 84355

    Sun TV, Star Vijay, Zee Tamil, KTV, and Star Vijay Super were the top five Tamil channels in week 30 of BARC India ratings  

     

    Rank Channel Name Weekly Impressions (000s) sum
        Week 30
    1 Sun TV 1035819
    2 STAR Vijay 434203
    3 Zee Tamil 411238
    4 KTV 282060
    5 STAR Vijay Super 130477

    Star Maa, Zee Telugu, ETV Telugu, Gemini TV, and Star Maa Movies were top-five Telugu channels in week 30 of BARC India ratings  

    Rank Channel Name Weekly Impressions (000s) sum
        Week 30
    1 STAR Maa 681957
    2 Zee Telugu 556239
    3 ETV Telugu 459316
    4 Gemini TV 407804
    5 Star Maa Movies 246358

    Tarang, Zee Sarthak, Alankar, Colours Oriya, Prarthana were top-five Oriya channels in week 30 of BARC India ratings. 

     

    Rank Channel Name Weekly Impressions (000s) sum
        Week 30
    1 Tarang 150291
    2 Zee Sarthak 127717
    3 Alankar 65126
    4 Colors Oriya 40149
    5 Prarthana 31501
  • Sports becomes top gainer in Chrome DM week 30

    Sports becomes top gainer in Chrome DM week 30

    MUMBAI: Sports genre has become the top gainer in week 30, 2020 of Chrome Data Analytics and Media data. The genre grew by 8.20 per cent. In this genre, DD Sports gained highest OTS with 96.6 per cent in all India 1 lakh+ market.

    OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

    This week, religious genre gained the second position and grew by 7.35 per cent in  HSM excluding <1 lakh market. In this genre, Sankskar gained the highest OTS with 97.9 per cent.

    Hindi movies genre stood at the third position followed by Hindi news and Hindi GEC genre at 7.15 per cent, 6.85 per cent, 6.07 per cent in HSM excluding <1 lakh market respectively.